Mashgin
Mashgin builds patented AI-powered computer vision self-checkout kiosks that identify items without barcodes. It serves 8,000+ high-volume venues — stadiums, universities, hospitals, convenience stores, corporate cafeterias, and ski resorts — via direct sales and foodservice contractor channels.
- Company typePrivate
- Founded2014
- HeadquartersPalo Alto, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Mashgin firmographics
Firmographics- Name
- Mashgin
- Legal name
- Mashgin, Inc.
- Website
- https://mashgin.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mashgin builds patented AI-powered computer vision self-checkout kiosks that identify items without barcodes. It serves 8,000+ high-volume venues — stadiums, universities, hospitals, convenience stores, corporate cafeterias, and ski resorts — via direct sales and foodservice contractor channels.
- Ownership category
- akta.pro rank
Mashgin industry classification
Industry- Product category
- AI Self-Checkout Technology
- NAICS
- Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
- akta.pro primary industry
- Self-Checkout Kiosks & Interactive Retail Kiosks (HDACAKAH)
Keywords
Where Mashgin is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mashgin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hardware Kiosk Sales: Sale of proprietary self-checkout kiosks including standard, Mini, and Power Counter models. Hardware is purpose-built for AI-powered computer vision checkout.
- Software/Subscription Services: Ongoing software services including AI recognition, cloud platform (Mashgin Cloud), support, and updates. Process from device setup to customer-ready takes under an hour.
- Transaction/Usage Fees: Transaction-based revenue model where venues pay based on transaction volume processed through the system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise custom pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Mashgin product offering
Product offeringCore offering
Mashgin makes AI-powered computer vision self-checkout kiosks that instantly identify items without barcodes using multiple 3D cameras and deep learning, enabling checkout in approximately 5 seconds with 99.99% accuracy. The company sells proprietary hardware kiosks (standard, Mini, and Power Counter models), the Mashgin Cloud management dashboard, and integration with 50+ payment, POS, and loyalty systems to enterprise venues including stadiums, universities, hospitals, convenience stores, corporate cafeterias, and ski resorts.
Product overview
Mashgin is an AI-powered self-checkout technology company offering computer vision-based checkout kiosks that identify items instantly without barcodes. The core product is the Mashgin AI Checkout Kiosk, which uses multiple 3D cameras and machine learning for 99.99% item identification accuracy in under one second. The product portfolio includes the standard kiosk plus new variants introduced in 2025: Mini (smaller form factor) and Power Counter (larger configuration). Supporting services include Mashgin Cloud (web-based management dashboard), Mashgin University (training), 24/7 US-based phone support with sub-2-minute response, and white-glove field deployment. The system integrates with 50+ payment networks and POS systems. Mashgin has processed over 1.5 billion transactions across 8,000+ locations serving 40 million monthly users.
Differentiator
Problem solved
Functional benefit
Brands
- Mashgin Cloud: Customer dashboard and management platform for Mashgin kiosks.
- Mashgin University
- Mini Kiosk
- Power Counter
Products and services
- Mashgin AI Checkout Kiosk Patented computer vision self-checkout kiosk that uses multiple 3D cameras to instantly identify items without barcodes, allowing customers to place items on the tray, view the total, and tap to pay in approximately 5 seconds with 99.99% accuracy. Used by enterprise venues in sports, higher education, healthcare, convenience, corporate dining, and ski resorts.
- Mashgin Mini Compact variant of the Mashgin AI Checkout Kiosk designed for locations with space constraints. Uses the same patented computer vision AI for instant item identification without barcodes in a smaller physical footprint.
- Mashgin Power Counter Larger counter-style configuration of the Mashgin AI Checkout Kiosk designed for venues requiring higher throughput and a larger checkout surface. Uses the same patented computer vision AI for barcode-free item identification.
- Mashgin Cloud Web-based management dashboard for Mashgin operators, providing reports, analytics, and operational controls for deployed kiosks across enterprise venues.
Quantifiable outcome
- 3X faster checkout (transaction speeds up to 400% faster)
- +12 more outcomes
Companies that use Mashgin
Customer profileNamed customers25 records
Segments7 records
Ideal customer profiles5 records
Mashgin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature6 records
Mashgin partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- AWS (Amazon Web Services)corePrimary cloud hosting provider for Mashgin's infrastructure. Provides cloud hosting, storage, computing services, database management, and content delivery. Mashgin's cloud services reside on AWS.
- FreedomPaycorePayment processing partner providing transaction processing, data encryption, and financial data management services.
- AdyencorePayment processing services including transaction processing, data encryption, and financial data management. Global payments partner.
- POS System Partners (50+)coreIntegrates with 50+ payment networks, POS systems, and loyalty systems to fit within existing venue workflows and technology stacks.
- AramarkcoreMajor food service management company deploying Mashgin at client venues including hospitals, universities, and corporate cafeterias.
- SodexocoreGlobal food service provider using Mashgin at university campuses, stadiums, and corporate dining locations.
- Compass GroupcoreInternational food services company deploying Mashgin at client locations including universities and business dining.
- LevycorePremium sports and entertainment food service provider using Mashgin at major stadiums and venues.
Scale indicators9 records
Recent moves5 records
Expansion highlights6 records
Mashgin competitors and assessment
Company assessmentDirect peers
- Standard AI: Direct competitor offering AI-powered computer vision checkout for retail. Targets similar unattended-retail use cases with ceiling-mounted camera arrays rather than tray-based kiosks, but competes head-to-head for the same enterprise venue accounts.
- Zippin: Direct competitor in frictionless checkout, using a combination of cameras and shelf sensors to enable grab-and-go retail. Targets similar verticals including sports venues, convenience stores, and airports.
- Trigo: Computer vision platform for frictionless grocery and retail checkout. Competes with Mashgin for enterprise grocery and large-format retail accounts with a ceiling-camera architecture rather than tray-based kiosks.
- AiFi: Provider of autonomous checkout solutions using camera-based computer vision for retailers and venues. Directly comparable to Mashgin in serving stadiums, convenience stores, and campus dining with AI-driven checkout.
- Caper (Instacart): Smart-cart based AI checkout, acquired by Instacart. Competes with Mashgin's tray-based approach in grocery and convenience retail using computer vision embedded in shopping carts rather than fixed kiosks.
Broad incumbents
- Amazon (Just Walk Out): Amazon's cashierless checkout technology using ceiling-mounted cameras and sensors. The most well-capitalized player in the space and a direct competitor for stadium, convenience, and grocery checkout modernization deals.
- NCR Voyix: Large incumbent POS and retail technology provider serving convenience, grocery, and hospitality. Represents both a competitor (bundled POS+checkout) and an integration partner for Mashgin through its POS ecosystem.
- Toshiba Global Commerce Solutions: Major retail POS hardware and software provider with broad grocery and convenience store footprint. Competes at the system-of-record layer that Mashgin's kiosks integrate into.
- Diebold Nixdorf: Global provider of retail and banking self-service hardware including self-checkout. Overlaps with Mashgin in retail automation but as a broader portfolio player rather than a vision-AI specialist.
Emerging players
- Toast: Cloud-based restaurant POS platform increasingly adding front-of-house automation and self-service capabilities. Adjacent competitor in food-service checkout, particularly in higher education and business dining where Mashgin operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Mashgin social profiles
Digital presenceMashgin compliance and trust
Trust signalCompliance7 records
Mashgin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mashgin leadership team
Management profileNumber of profiles
Profiles7 records
Mashgin funding detail
Funding detailFunding overview
Funding rounds5 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mashgin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mashgin
What does Mashgin do?
Mashgin makes AI-powered computer vision self-checkout kiosks that instantly identify items without barcodes using multiple 3D cameras and deep learning, enabling checkout in approximately 5 seconds with 99.99% accuracy. The company sells proprietary hardware kiosks (standard, Mini, and Power Counter models), the Mashgin Cloud management dashboard, and integration with 50+ payment, POS, and loyalty systems to enterprise venues including stadiums, universities, hospitals, convenience stores, corporate cafeterias, and ski resorts.
Is Mashgin a public or private company?
Mashgin is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mashgin founded?
Mashgin was founded in 2014. It employs 101 to 250 people.
Where is Mashgin based?
Mashgin is headquartered in Palo Alto, United States, in the North America region.
How does Mashgin make money?
Three revenue lines are on record. Hardware Kiosk Sales are the primary driver. The others are software/Subscription Services and transaction/Usage Fees.
Who are Mashgin's main competitors?
Direct peers on record are Standard AI, Zippin, Trigo, AiFi and Caper (Instacart). Broad incumbents are Amazon (Just Walk Out), NCR Voyix, Toshiba Global Commerce Solutions and Diebold Nixdorf. Toast is listed as an emerging player.
Does Mashgin have an API?
No public API is recorded for Mashgin.
What industry is Mashgin in?
Mashgin's product category is AI Self-Checkout Technology. Its primary akta.pro industry code is HDACAKAH, Self-Checkout Kiosks & Interactive Retail Kiosks. Its NAICS code is 334118.