Aira
Aira is a Swedish direct-to-consumer clean energy-tech company selling air-source heat pumps and integrated home energy systems (solar, battery, inverter) across five European countries, with vertically integrated manufacturing in Poland and AI-driven energy optimization via Aira Intelligence.
- Company typePrivate
- Founded2022
- HeadquartersStockholm, Sweden
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Aira does
Aira Group AB is a Swedish direct-to-consumer clean energy-tech company founded in 2022 that designs, manufactures, sells, and installs residential heat pumps and integrated home energy systems across five European markets (Sweden, UK, Germany, Italy, Poland). Its core product is the Aira Heat Pump—an air-source heat pump in 6kW, 8kW, and 12kW variants using R290 refrigerant with an A+++ EU energy rating—that is sold alongside solar panels, the Power Store home battery, and the Power Hub inverter as the integrated Aira Home Energy System. The company vertically integrates manufacturing via a €300M factory in Wrocław, Poland (launched June 2024), and operates a field sales force of in-house Clean Energy Experts who perform free home energy assessments, handle government grant applications, and deliver installation through Aira Academy-trained technicians and a certified installer network.
The technology backbone is Aira Intelligence, an AI-driven energy management platform that processes 140,000–300,000 daily system insights per home to optimize heating, storage, and consumption against weather forecasts, dynamic tariffs (including Octopus Energy's Cosy Octopus), and user routines, while participating in grid flexibility schemes via Axle Energy. The stack is reinforced by a dense set of UK regulatory certifications (MCS, Gas Safe Register, TrustMark, NAPIT, HIES, Which? Trusted Trader) that gate access to subsidy programs such as the £7,500 Boiler Upgrade Scheme, up to 70% German federal subsidies, and Italy's Ecobonus 50% tax incentive.
Aira generates revenue through four streams: (1) hardware sales of heat pumps, solar panels, Power Store, and Power Hub; (2) professional installation and old boiler removal services; (3) a 15-year all-inclusive subscription plan (£19.90/month after first free year) covering maintenance, remote monitoring, 4G connectivity, and a comfort and performance guarantee; and (4) financing partnerships with BNP Paribas, Findomestic, Stax, and Tate. The company is privately held, has raised approximately €243M in total funding (with a €150M round in August 2025 led by Altor, Kinnevik, and Temasek), employs over 1,000 people across five countries, and targets electrifying 5 million European homes across 20+ countries by 2035.
Aira firmographics
Firmographics- Name
- Aira
- Legal name
- Aira Group AB
- Website
- https://airahome.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Aira is a Swedish direct-to-consumer clean energy-tech company selling air-source heat pumps and integrated home energy systems (solar, battery, inverter) across five European countries, with vertically integrated manufacturing in Poland and AI-driven energy optimization via Aira Intelligence.
- Ownership category
- akta.pro rank
Aira industry classification
Industry- Product category
- Residential Heat Pumps & Home Energy Systems
- NAICS
- Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Heat Pump & Smart HVAC Controller Integration (HSAOANAD)
- akta.pro secondary industry
- Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)
Keywords
Where Aira is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices6 records
Markets served
Aira business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Heat Pump Hardware Sales: Sale of air source heat pump systems including outdoor unit, indoor unit, buffer tank, and accessories. Includes government grant facilitation (£7,500 in UK) and flexible financing options.
- Installation Services: Professional installation services including home energy assessment, system design, installation, and old boiler removal. All handled by Aira Academy-trained technicians.
- All-Inclusive Plan Subscription: 15-year all-inclusive plan covering maintenance, remote monitoring, 4G connectivity, and the Aira Guarantee. First year free, then £19.90 per month.
- Power Products (Solar & Battery): Sale and installation of solar panels, Power Store battery, and Power Hub inverter as part of the integrated home energy system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | Aira Heat Pump with government grant and financing |
| Subscription | Monthly | 15-Year Aira Guarantee All-Inclusive Plan |
| Unit Pricing | Monthly | Germany Heat Pump Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Aira product offering
Product offeringCore offering
Aira sells air-to-water heat pump systems (6kW, 8kW, 12kW) directly to homeowners as replacements for gas or oil boilers. The core heat pump is complemented by the integrated Aira Home Energy System combining solar panels, battery storage (Power Store), and inverter (Power Hub), all orchestrated by the proprietary Aira Intelligence AI platform. The company handles the full customer journey through direct field sales, professional installation, and an optional 15-year all-inclusive service plan.
Product overview
Aira offers a unified clean energy-tech product portfolio centered on the Aira Heat Pump—an air-to-water heat pump available in 6kW, 8kW, and 12kW variants—as the core product. This core is complemented by the Aira Home Energy System, an integrated platform combining the heat pump with Aira Power Store (battery), Aira Power Hub (inverter), and solar panels, all orchestrated by Aira Intelligence AI. Supporting the hardware are services including government grant assistance (Boiler Upgrade Scheme, Home Energy Scotland), the 15-Year Aira Guarantee (all-inclusive warranty covering comfort, performance, and product), flexible financing options, and the Aira Academy training program. The company operates across the UK, Germany, Italy, and Poland markets.
Differentiator
Problem solved
Functional benefit
Brands
- Aira Intelligence: AI-powered energy management system that optimizes heat pump performance, tariff selection, and home energy usage
- Aira Power
- Aira Home Energy System
- Aira Academy
Products and services
- Aira Heat Pump Air-to-water heat pump available in 6kW, 8kW, and 12kW sizes that draws heat from outdoor air to heat homes and hot water. Features A+++ energy rating, R290 refrigerant, quiet operation (46-51 dB), and 4X efficiency compared to gas boilers. Designed for residential homeowners replacing gas or oil boilers.
- Aira Home Energy System Integrated home energy ecosystem combining the Aira Heat Pump with solar panels, Power Store battery, and Power Hub inverter, all powered by Aira Intelligence. Designed to cut energy bills by up to 80% through coordinated generation, storage, and consumption optimization for residential homeowners.
- Aira Power Store Home battery storage system that stores excess solar energy for use during peak pricing periods. Part of the Aira Home Energy System with a 10-year product and installation warranty. For residential homeowners with solar installations.
- Aira Power Hub Inverter that manages energy flow between solar panels, battery storage, heat pump, and home appliances. Converts power between AC and DC to ensure every device receives energy when needed. Component of the Aira Home Energy System.
- Solar Panels Solar panel installations integrated with the Aira Home Energy System. Panels generate free electricity for the home with excess stored in the Power Store or sold back to the grid. Covered by 25-year panel product warranty and 30-year panel performance warranty. For residential homeowners.
- 15-Year Aira Guarantee All-Inclusive Plan Comprehensive warranty subscription plan covering comfort (18-22°C indoor temperature), performance (4X efficiency vs gas boiler), and product/installation for 15 years. Includes parts, labor, maintenance, remote monitoring, and 4G connectivity backup. First year free, then £19.90 per month. For residential heat pump customers.
- Heat Pump Grants & Incentives Service Government grant assistance services including the Boiler Upgrade Scheme (£7,500 for England/Wales), Home Energy Scotland Grant & Loan (up to £15,000), and ECO4 scheme for low-income households. Aira handles grant applications on behalf of residential customers.
Quantifiable outcome
- 4X more efficient than gas boilers (340% efficiency vs 85%)
- +4 more outcomes
Companies that use Aira
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Aira technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature3 records
Aira partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- Octopus EnergycorePartnership to power Aira Heat Pumps with Octopus Energy tariffs. Enables Aira Intelligence to optimize heating around Octopus's variable tariffs, providing additional savings for customers. Includes Cosy Octopus tariff offering with average yearly savings of £301 vs gas boiler.
- Poland Manufacturing (Wrocław)core€300 million investment in Poland manufacturing plant for heat pump production, powering Europe's clean energy shift.
- Garant WärmesystemecoreAcquisition of German contractor Garant Wärmesysteme as part of expansion into Germany. Extends services beyond Berlin-Brandenburg region.
- All Seasons EnergycoreAcquisition of UK heat pump installer All Seasons Energy as part of expansion strategy. Supports goal of installing one million heat pumps in the UK within a decade.
- DaikinsupportingTechnology partnership for heat pump components and integration with Aira's system design.
- VaillantsupportingTechnology and integration partnership for heating system components.
- Heat GeeksupportingTraining and certification partnership for heat pump installers, expanding the qualified installation network.
Scale indicators12 records
Recent moves10 records
Expansion highlights5 records
Aira competitors and assessment
Company assessmentBroad incumbents
- Daikin: Global leader in HVAC and heat pump manufacturing, including air-to-water residential units. Both competes with Aira in the residential heat pump market and is also a component technology partner. Broad incumbent with global manufacturing scale and deep installer relationships across Europe.
- Bosch Thermotechnology: Makes residential heat pumps and heating systems under Bosch and IVT brands. Established European incumbent with deep installer networks and broad product portfolio including hybrid heating systems that compete directly with Aira's offering.
- Panasonic Heating & Cooling: Major heat pump and air conditioning manufacturer with significant European presence in residential Aquarea heat pumps. Competes directly in the air-to-water residential heat pump category and serves the same homeowner customer base.
- BDR Thermea Group: European heating and hot water solutions group owning brands including Baxi, De Dietrich Thermique, and Remeha. Competes in residential heat pump market across Europe with broad incumbent scale and established installer networks.
- Vaillant: German heating manufacturer specializing in residential heat pumps, boilers, and combined heating solutions. Comparable in target market (European residential heat pumps), with strong installer relationships in Germany and the UK. Existing technology partner of Aira, indicating supply chain overlap.
- Mitsubishi Electric: Major Japanese manufacturer of air-source heat pumps (Ecodan series) for residential applications. Competes in the same residential heat pump category as Aira across European markets, with established installer training programs (e.g., the Mitsubishi Installer Network).
Direct peers
- Stiebel Eltron: German manufacturer specializing in heat pumps, heat pump water heaters, and home ventilation. Direct peer in the European residential heat pump market with a comparable product focus on renewable heating technology.
- NIBE Energy Systems: Swedish-founded heat pump manufacturer and one of Europe's largest residential heat pump suppliers. Closest direct competitor in target market (European residential heat pumps), with overlapping geographic footprint, similar product line (air-source heat pumps), and comparable end-customer base.
Emerging players
- Octopus Energy: UK renewable energy retailer with growing heat pump offering (Cosy Octopus tariff integration with Aira) and 'Fan Club' heat pump installation program. Both a strategic partner to Aira and an emerging potential competitor in the D2C heat pump market in the UK.
Others
- SunPower (and other residential solar/storage providers): Residential solar and battery storage providers compete with the solar/battery portion of Aira's Home Energy System. Comparable in the integrated home energy system category but typically don't compete directly in heat pumps; rather, they enable a similar whole-home electrification proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Aira social profiles
Digital presenceAira compliance and trust
Trust signalCompliance5 records
Aira financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aira leadership team
Management profileNumber of profiles
Profiles4 records
Aira subsidiaries and ownership
Company hierarchySubsidiaries2 records
Aira funding detail
Funding detailFunding overview
Funding rounds5 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aira M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aira
What does Aira do?
Aira sells air-to-water heat pump systems (6kW, 8kW, 12kW) directly to homeowners as replacements for gas or oil boilers. The core heat pump is complemented by the integrated Aira Home Energy System combining solar panels, battery storage (Power Store), and inverter (Power Hub), all orchestrated by the proprietary Aira Intelligence AI platform. The company handles the full customer journey through direct field sales, professional installation, and an optional 15-year all-inclusive service plan.
Is Aira a public or private company?
Aira is a private company. It is classified as venture growth investor backed and is currently operating.
When was Aira founded?
Aira was founded in 2022. It employs 501 to 1,000 people.
Where is Aira based?
Aira is headquartered in Stockholm, Sweden, in the Europe region.
How does Aira make money?
Four revenue lines are on record. Heat Pump Hardware Sales are the primary driver. The others are installation Services, all-Inclusive Plan Subscription and power Products (Solar & Battery).
Who are Aira's main competitors?
Broad incumbents on record are Daikin, Bosch Thermotechnology, Panasonic Heating & Cooling, BDR Thermea Group, Vaillant and Mitsubishi Electric. Direct peers are Stiebel Eltron and NIBE Energy Systems. Octopus Energy is listed as an emerging player. SunPower (and other residential solar/storage providers) is listed as an others.
Does Aira have an API?
No public API is recorded for Aira.
What industry is Aira in?
Aira's product category is Residential Heat Pumps & Home Energy Systems. Its primary akta.pro industry code is HSAOANAD, Heat Pump & Smart HVAC Controller Integration, with a secondary code of HSAOAGAA, Residential HVAC System Installation (Furnace/AC/Heat Pump). Its NAICS code is 333415 and its SIC code is 3585.