Aira

What Aira does

Aira Group AB is a Swedish direct-to-consumer clean energy-tech company founded in 2022 that designs, manufactures, sells, and installs residential heat pumps and integrated home energy systems across five European markets (Sweden, UK, Germany, Italy, Poland). Its core product is the Aira Heat Pump—an air-source heat pump in 6kW, 8kW, and 12kW variants using R290 refrigerant with an A+++ EU energy rating—that is sold alongside solar panels, the Power Store home battery, and the Power Hub inverter as the integrated Aira Home Energy System. The company vertically integrates manufacturing via a €300M factory in Wrocław, Poland (launched June 2024), and operates a field sales force of in-house Clean Energy Experts who perform free home energy assessments, handle government grant applications, and deliver installation through Aira Academy-trained technicians and a certified installer network.

The technology backbone is Aira Intelligence, an AI-driven energy management platform that processes 140,000–300,000 daily system insights per home to optimize heating, storage, and consumption against weather forecasts, dynamic tariffs (including Octopus Energy's Cosy Octopus), and user routines, while participating in grid flexibility schemes via Axle Energy. The stack is reinforced by a dense set of UK regulatory certifications (MCS, Gas Safe Register, TrustMark, NAPIT, HIES, Which? Trusted Trader) that gate access to subsidy programs such as the £7,500 Boiler Upgrade Scheme, up to 70% German federal subsidies, and Italy's Ecobonus 50% tax incentive.

Aira generates revenue through four streams: (1) hardware sales of heat pumps, solar panels, Power Store, and Power Hub; (2) professional installation and old boiler removal services; (3) a 15-year all-inclusive subscription plan (£19.90/month after first free year) covering maintenance, remote monitoring, 4G connectivity, and a comfort and performance guarantee; and (4) financing partnerships with BNP Paribas, Findomestic, Stax, and Tate. The company is privately held, has raised approximately €243M in total funding (with a €150M round in August 2025 led by Altor, Kinnevik, and Temasek), employs over 1,000 people across five countries, and targets electrifying 5 million European homes across 20+ countries by 2035.

Name

Aira

Legal name

Aira Group AB

Website

https://airahome.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Aira is a Swedish direct-to-consumer clean energy-tech company selling air-source heat pumps and integrated home energy systems (solar, battery, inverter) across five European countries, with vertically integrated manufacturing in Poland and AI-driven energy optimization via Aira Intelligence.

Ownership category

akta.pro rank

Product category

Residential Heat Pumps & Home Energy Systems

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Heat Pump & Smart HVAC Controller Integration (HSAOANAD)

akta.pro secondary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

Keywords

• Residential heat pumps
• Home energy systems
• Air source heat pumps
• Clean energy tech
• Home energy management

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Heat Pump Hardware Sales: Sale of air source heat pump systems including outdoor unit, indoor unit, buffer tank, and accessories. Includes government grant facilitation (£7,500 in UK) and flexible financing options.
2. Installation Services: Professional installation services including home energy assessment, system design, installation, and old boiler removal. All handled by Aira Academy-trained technicians.
3. All-Inclusive Plan Subscription: 15-year all-inclusive plan covering maintenance, remote monitoring, 4G connectivity, and the Aira Guarantee. First year free, then £19.90 per month.
4. Power Products (Solar & Battery): Sale and installation of solar panels, Power Store battery, and Power Hub inverter as part of the integrated home energy system.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Aira sells air-to-water heat pump systems (6kW, 8kW, 12kW) directly to homeowners as replacements for gas or oil boilers. The core heat pump is complemented by the integrated Aira Home Energy System combining solar panels, battery storage (Power Store), and inverter (Power Hub), all orchestrated by the proprietary Aira Intelligence AI platform. The company handles the full customer journey through direct field sales, professional installation, and an optional 15-year all-inclusive service plan.

Product overview

Aira offers a unified clean energy-tech product portfolio centered on the Aira Heat Pump—an air-to-water heat pump available in 6kW, 8kW, and 12kW variants—as the core product. This core is complemented by the Aira Home Energy System, an integrated platform combining the heat pump with Aira Power Store (battery), Aira Power Hub (inverter), and solar panels, all orchestrated by Aira Intelligence AI. Supporting the hardware are services including government grant assistance (Boiler Upgrade Scheme, Home Energy Scotland), the 15-Year Aira Guarantee (all-inclusive warranty covering comfort, performance, and product), flexible financing options, and the Aira Academy training program. The company operates across the UK, Germany, Italy, and Poland markets.

Differentiator

Problem solved

Functional benefit

Brands

• Aira Intelligence: AI-powered energy management system that optimizes heat pump performance, tariff selection, and home energy usage
• Aira Power
• Aira Home Energy System
• Aira Academy

Products and services

• Aira Heat Pump Air-to-water heat pump available in 6kW, 8kW, and 12kW sizes that draws heat from outdoor air to heat homes and hot water. Features A+++ energy rating, R290 refrigerant, quiet operation (46-51 dB), and 4X efficiency compared to gas boilers. Designed for residential homeowners replacing gas or oil boilers.
• Aira Home Energy System Integrated home energy ecosystem combining the Aira Heat Pump with solar panels, Power Store battery, and Power Hub inverter, all powered by Aira Intelligence. Designed to cut energy bills by up to 80% through coordinated generation, storage, and consumption optimization for residential homeowners.
• Aira Power Store Home battery storage system that stores excess solar energy for use during peak pricing periods. Part of the Aira Home Energy System with a 10-year product and installation warranty. For residential homeowners with solar installations.
• Aira Power Hub Inverter that manages energy flow between solar panels, battery storage, heat pump, and home appliances. Converts power between AC and DC to ensure every device receives energy when needed. Component of the Aira Home Energy System.
• Solar Panels Solar panel installations integrated with the Aira Home Energy System. Panels generate free electricity for the home with excess stored in the Power Store or sold back to the grid. Covered by 25-year panel product warranty and 30-year panel performance warranty. For residential homeowners.
• 15-Year Aira Guarantee All-Inclusive Plan Comprehensive warranty subscription plan covering comfort (18-22°C indoor temperature), performance (4X efficiency vs gas boiler), and product/installation for 15 years. Includes parts, labor, maintenance, remote monitoring, and 4G connectivity backup. First year free, then £19.90 per month. For residential heat pump customers.
• Heat Pump Grants & Incentives Service Government grant assistance services including the Boiler Upgrade Scheme (£7,500 for England/Wales), Home Energy Scotland Grant & Loan (up to £15,000), and ECO4 scheme for low-income households. Aira handles grant applications on behalf of residential customers.

Quantifiable outcome

• 4X more efficient than gas boilers (340% efficiency vs 85%)
• +4 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Octopus EnergycoreStrategic or Co-development Partner · 18 July 2024Partnership to power Aira Heat Pumps with Octopus Energy tariffs. Enables Aira Intelligence to optimize heating around Octopus's variable tariffs, providing additional savings for customers. Includes Cosy Octopus tariff offering with average yearly savings of £301 vs gas boiler.
• Poland Manufacturing (Wrocław)coreStrategic or Co-development Partner · 26 June 2024€300 million investment in Poland manufacturing plant for heat pump production, powering Europe's clean energy shift.
• Garant WärmesystemecoreStrategic or Co-development Partner · 17 October 2023Acquisition of German contractor Garant Wärmesysteme as part of expansion into Germany. Extends services beyond Berlin-Brandenburg region.
• All Seasons EnergycoreStrategic or Co-development Partner · 31 August 2023Acquisition of UK heat pump installer All Seasons Energy as part of expansion strategy. Supports goal of installing one million heat pumps in the UK within a decade.
• DaikinsupportingTechnology or IntegrationTechnology partnership for heat pump components and integration with Aira's system design.
• VaillantsupportingTechnology or IntegrationTechnology and integration partnership for heating system components.
• Heat GeeksupportingChannel Partner/ Reseller/ DistributorTraining and certification partnership for heat pump installers, expanding the qualified installation network.

Scale indicators12 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Daikin: Global leader in HVAC and heat pump manufacturing, including air-to-water residential units. Both competes with Aira in the residential heat pump market and is also a component technology partner. Broad incumbent with global manufacturing scale and deep installer relationships across Europe.
• Bosch Thermotechnology: Makes residential heat pumps and heating systems under Bosch and IVT brands. Established European incumbent with deep installer networks and broad product portfolio including hybrid heating systems that compete directly with Aira's offering.
• Panasonic Heating & Cooling: Major heat pump and air conditioning manufacturer with significant European presence in residential Aquarea heat pumps. Competes directly in the air-to-water residential heat pump category and serves the same homeowner customer base.
• BDR Thermea Group: European heating and hot water solutions group owning brands including Baxi, De Dietrich Thermique, and Remeha. Competes in residential heat pump market across Europe with broad incumbent scale and established installer networks.
• Vaillant: German heating manufacturer specializing in residential heat pumps, boilers, and combined heating solutions. Comparable in target market (European residential heat pumps), with strong installer relationships in Germany and the UK. Existing technology partner of Aira, indicating supply chain overlap.
• Mitsubishi Electric: Major Japanese manufacturer of air-source heat pumps (Ecodan series) for residential applications. Competes in the same residential heat pump category as Aira across European markets, with established installer training programs (e.g., the Mitsubishi Installer Network).

Direct peers

• Stiebel Eltron: German manufacturer specializing in heat pumps, heat pump water heaters, and home ventilation. Direct peer in the European residential heat pump market with a comparable product focus on renewable heating technology.
• NIBE Energy Systems: Swedish-founded heat pump manufacturer and one of Europe's largest residential heat pump suppliers. Closest direct competitor in target market (European residential heat pumps), with overlapping geographic footprint, similar product line (air-source heat pumps), and comparable end-customer base.

Emerging players

• Octopus Energy: UK renewable energy retailer with growing heat pump offering (Cosy Octopus tariff integration with Aira) and 'Fan Club' heat pump installation program. Both a strategic partner to Aira and an emerging potential competitor in the D2C heat pump market in the UK.

Others

• SunPower (and other residential solar/storage providers): Residential solar and battery storage providers compete with the solar/battery portion of Aira's Home Energy System. Comparable in the integrated home energy system category but typically don't compete directly in heat pumps; rather, they enable a similar whole-home electrification proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/airahome

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aira