What QNET does

QNET is a global direct selling company founded on 8 September 1998 in Hong Kong by Dato Sri Vijay Eswaran and Joseph Bismark, operating as the direct selling arm of the QI Group of Companies. The company sells health, wellness, and lifestyle products through an Independent Distributor (ID) network spanning over 100 countries, supported by 14 global hubs, 12 languages, and an in-house Virtual Office e-commerce platform. Its product portfolio spans eight categories: Watches & Jewellery (Bernhard H. Mayer and Cimier Swiss-made brands), Home & Living (HomePure air/water/shower filtration), Holidays (QVI vacation membership with access to 1,000+ hotels in 59 countries), Health supplements (EDG3 Plus, Belite, Kenta, QAlive, OLÉ), Personal Care (Physio Radiance skincare), Wellness (Amezcua bio-signaling devices and Harmoniq patches), Education (qLearn), and Technology (vtube training). Products are positioned at premium price points typically ranging from $50 to $1,200 per unit.

QNET's business model is a classic multi-level marketing structure: Independent Distributors register, pay annual IDship fees, sell products directly to consumers at retail margins, and earn additional commissions through team building and Business Volume. The company generates revenue through product sales to distributors, distributor registration and subscription fees, and premium pricing that supports distributor compensation. Marketing and distributor engagement is driven by flagship annual events (V-Convention, V-Africa, V-Malaysia — the 2025 edition attracted 8,000 attendees from 30+ countries), sports sponsorships (Manchester City FC since 2014, CAF competitions since 2017), and a tiered recognition program (Achievers' Club). Strategic expansion continues with a 2023 South Africa office opening and a 2025 Argentina market launch, alongside a November 2025 Microsoft partnership for digital transformation and a new CEO (Mattias Mildenborn) installed to drive long-term growth.

Name

QNET

Legal name

QNET

Website

https://qnet.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

QNET is a Hong Kong-headquartered global direct selling company founded in 1998, selling premium health, wellness, and lifestyle products through an Independent Distributor network across 100+ countries. It operates as part of the QI Group conglomerate, serving both end consumers and micro-entrepreneur distributors.

Ownership category

akta.pro rank

Product category

Direct Selling & Wellness Products

NAICS

All Other Health and Personal Care Retailers (456199)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Vitamins, Minerals & Supplements (VMS) (HLAIADAN)

Keywords

• Direct selling
• Wellness products
• Network marketing
• Health supplements
• Lifestyle products

Headquarters

HQ city

Kwun Tong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Product Sales through Direct Selling: QNET generates revenue through the sale of wellness and lifestyle products via its direct selling model. Products include health supplements, wellness devices, watches and jewellery, home care products, holiday packages, and education services. Independent Distributors purchase products from QNET and sell to end consumers, earning retail profit margins and commissions based on sales volume and team building.
2. Independent Distributor Registration and Activation: Distributors pay registration fees and annual IDship fees to join and maintain their business. Self-activation requires purchasing products to qualify tracking centers. This creates a recurring revenue stream from the distributor network.
3. Premium Product Pricing: Products are positioned at premium price points (e.g., HomePure Zayn at Rs 69,950, Belite 123 at $720, Physio Radiance from $50-$1200, Amezcua products $150-$670) allowing for margins to support the compensation plan and distributor earnings.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

QNET is a global direct selling company that sells health, wellness, and lifestyle products through a network of Independent Distributors across more than 100 countries. Its portfolio spans health supplements, wellness devices, home and water purification, Swiss watches and jewellery, personal care, vacation memberships, and e-learning platforms. Independent Distributors purchase products from QNET and sell them directly to end consumers, earning retail profit margins and multi-level commissions through personal sales and team building.

Product overview

QNET is a global wellness and lifestyle direct selling company that offers a diverse portfolio of products organized across eight main categories: Watches & Jewellery (Bernhard H. Mayer luxury Swiss watches and jewellery, Cimier watches), Home & Living (HomePure water and air purification products including Nova, Viva, Rayn, and Zayn), Holidays (QVI vacation membership products including Club, Breaks, Vacay, and Tripsavr), Health (supplements including EDG3 Plus, BELITE, KENTA, QAFÉ, Q ALIVE, OLÉ, and QWIK), Personal Care & Beauty (Physio Radiance skincare line, BioSilver 22 Gel, ProSpark toothpaste), Wellness (Amezcua product line including GX-1, Chi Pendant 4, Bio Disc 3, Bio Light 3, E-Guard X, and Harmoniq bio-signaling patches), Education (qLearn e-learning platform with business and certification courses), and Technology (vtube video training platform). The company operates through independent distributors using an e-commerce platform and compensation plan, with products distributed via direct selling across over 100 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Amezcua: Global wellness brand since 2006 offering non-invasive energy innovations including Chi Pendant, Bio Disc, Bio Light, and E-Guard products
• HomePure
• Bernhard H. Mayer
• QVI
• qLearn
• Physio Radiance
• vtube
• Belite
• EDG3 Plus
• Kenta

Products and services

• PTLuxe Jewellery Collection Luxury jewellery collection featuring timeless designs crafted with precious materials, part of the Bernhard H. Mayer Swiss watchmaking brand since 1871.
• Harmoniq Vivid Bio-Signaling Patch
• EDG3 Plus Antioxidant Supplement
• Cimier QNETCity Conquer Watch
• HomePure Zayn Air Purifier
• QVI Vacay Vacation Membership
• Physio Radiance Skincare
• Amezcua Chi Pendant 4
• HomePure Nova Water Filtration System
• HomePure Viva Water Treatment System
• HomePure Rayn Shower Water Filtration Shower water filtration system that transforms the shower experience by providing cleaner water and reducing effects of hard water.
• QWIK Health & Wellness Product
• Belite 123 Weight Management System Weight management product designed to help users manage their weight through a three-step approach, supporting metabolism boost. Three formulas for three months' worth of consumption at $720 retail.
• Kenta Longevity Health Drink
• QAFÉ Weight Loss Support
• Q ALIVE Men's Health Product
• OLÉ Olive Leaf Extract
• Physio Radiance Visage+ Facial Treatment Device
• BioSilver 22 Gel
• ProSpark Toothpaste
• Amezcua GX-1 Wellness Device
• Amezcua Bio Disc 3 Energy disc product designed to energize the day by harmonizing water and food with nature-inspired bio-signaling technology.
• Amezcua Bio Light 3
• Amezcua E-Guard X Electronic wellness protection device designed to shield users from e-smog and electromagnetic radiation exposure.
• qLearn E-Learning Platform
• vtube Online Video Training Platform
• QVI Club Vacation Membership
• QVI Breaks Short Trip Vacation
• QVI Tripsavr Travel Booking Platform
• Bernhard H. Mayer Swiss Watches & Jewellery
• Cimier Swiss Watches

Quantifiable outcome

• 2024 worldwide direct selling industry: $163.8 billion in sales with 104.3 million sales force
• +4 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or Integration · 1 November 2025QNET and Microsoft announced partnership for digital transformation, indicating technology integration and cloud infrastructure support for QNET's e-commerce platform and operations.
• Economic and Organised Crime Office (EOCO)minorStrategic or Co-development Partner · 1 January 2025Partnership with Ghana's EOCO for joint operations against fraudsters. 'Operation Quest' resulted in arrest of nine suspected fraudsters and rescue of 26 trafficking victims. Collaboration includes public education efforts and media product workshops.
• EcoMatcherminorStrategic or Co-development Partner · 1 January 2021Partnership with certified B-Corp dedicated to reforestation efforts globally. First three forests planted in Kenya, UAE, and Philippines supporting local farmers. Green Legacy program has since expanded to Indonesia, Algeria, Turkey, Egypt, Morocco, Azerbaijan, Iraq, and Malaysia.
• RYTHM FoundationcoreStrategic or Co-development Partner · 1 January 2021Corporate social responsibility arm of QNET that invests in communities through strategic partnerships, employee volunteering, and community service. Guided by UN Sustainable Development Goals, supporting education, gender equality, clean water, affordable clean energy, decent work, reduced inequalities, and partnerships for goals.
• QNET-City Football Language SchoolminorStrategic or Co-development Partner · 1 January 2018Initiative flying children from underprivileged backgrounds to Manchester, UK for two-week football camp at City training grounds and City Football Academy, with English Language lessons from British Study Centre teachers.
• Confederation of African Football (CAF)coreGTM or Marketing Partner · 1 January 2017Since 2017/2018, QNET has sponsored CAF's Champions League, Confederation Cup, and Super Cup, showcasing African football talent and supporting the sport's development as a vehicle for social and economic progress. Partnership renewed for 2025/26 season.
• Manchester City Football ClubcoreGTM or Marketing Partner · 1 January 2014QNET has been the Official Direct Selling Partner of Manchester City FC since 2014, witnessing each success including the historic 2023 treble win. In 2018, QNET became the first sleeve sponsor of Manchester City Women's FC. The partnership reflects shared values of hard work, commitment, teamwork, focus, and success embodied in QNET's RYTHM philosophy.
• Malaysian Hockey Confederation (MHC)minorGTM or Marketing Partner · 1 January 2014QNET has been a Strategic Partner of the Malaysian Hockey Confederation since 2014, with the brand displayed on Malaysian National Team sleeves in all international tournaments including World Cup, Asian Games, and Commonwealth Games. Also sponsors the Selangor Hockey League.
• Chetan KoradaminorGTM or Marketing Partner · 1 January 2009QNET supports the world's only differently-abled driver with prosthetic feet to use a non-modified race car. Currently extending support to his training academy, Quest Motorsports, which nurtures future racing champions.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Amway: World's largest direct selling company, selling health, beauty, and home care products through independent distributors globally. Directly comparable to QNET on business model (MLM/direct selling), product mix (supplements, home, beauty), and global multi-region footprint.
• Herbalife: Global direct selling company focused on nutrition, weight management, and personal care products distributed through independent distributors. Closely comparable to QNET's Belite, EDG3 Plus, and Physio Radiance product lines and similar distributor economics.
• Nu Skin Enterprises: Direct selling company selling premium personal care and nutritional supplements through independent distributors across Asia-Pacific. Closely comparable to QNET on premium pricing strategy, anti-aging/personal care category mix, and strong Asia-Pacific revenue concentration.
• USANA Health Sciences: Direct selling company focused on nutritional supplements and personal care products, with significant Asia-Pacific distributor base. Comparable to QNET on health-supplement product mix, premium positioning, and reliance on independent distributor networks.
• Forever Living Products: Multi-level marketing company selling aloe vera-based health, wellness, and beauty products through a global distributor network. Comparable to QNET on product mix (wellness + nutrition + personal care) and global MLM distribution.
• Oriflame: Direct selling beauty and wellness company operating across emerging markets in Asia, Europe, and Africa via independent consultants. Comparable to QNET on geographic focus on emerging markets and beauty/wellness product portfolio.
• Jeunesse Global: Direct selling company marketing anti-aging skincare and wellness supplements via global distributor networks. Comparable to QNET on premium wellness positioning and distributor-driven revenue model.

Broad incumbents

• Avon Products: Iconic direct selling company in beauty, personal care, and fashion with a global representative model. Comparable as a broad incumbent in direct selling, though Avon is more retail/beauty-focused whereas QNET is more wellness-diversified.
• Mary Kay: Large direct selling beauty company with global independent beauty consultant network. Comparable on direct selling distribution model but narrower product category (beauty only) versus QNET's diversified lifestyle portfolio.
• Tupperware Brands: Legacy direct selling company distributing household products through independent representatives worldwide. Comparable as a broad incumbent in the direct selling channel, though its financial distress (recent bankruptcy) highlights the structural fragility of the model that QNET also faces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/qnetofficial
• YouTubeyoutube.com/c/QNETofficial
• Facebookfacebook.com/QNETOfficial
• LinkedInlinkedin.com/company/qnet-ltd
• Instagraminstagram.com/qnetofficial
• TikToktiktok.com/@qnetofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QNET