What EcoMatcher does

EcoMatcher is a Hong Kong-headquartered B2B technology company that operates a blockchain-backed tree planting and tracking platform under the TreeTech brand. Founded in 2016 and a Certified B Corporation since February 2018 (score 105.8), the company partners with 15+ vetted NGOs across Asia, Africa, the Americas, and the Middle East to plant trees and forests, capturing per-tree data — including farmer identity, GPS coordinates, species, and CO2 sequestration — via its proprietary TreeCorder field app. The platform surface includes TreeManager for gifting and campaign management, TreeTracker 3D and ForestTracker 3D for immersive visualization, TreeChain for immutable blockchain records, and native apps for iOS, Android, and Microsoft Teams (Microsoft 365 certified), with API and Zapier integration for embedding tree planting into third-party workflows.

The company monetizes through five primary streams: one-time individual tree purchases (US$3.79-$4.29 per tree, 10-tree minimum), tiered ACES monthly subscriptions ranging from US$3.99 to US$339.90 (1-100 trees/month), enterprise forest purchases at scale (e.g., 1,000-tree forests from US$3,390), corporate rewards and loyalty program integrations, and TREES+ certified carbon credits for projects of 25,000+ trees. Distribution is product-led and self-serve through TreeShop and ForestShop, supplemented by a channel partner program and select enterprise deals such as Dialog Axiata in Sri Lanka and OVO in the U.S. Compliance posture includes the NIST Cyber Security Framework, PCI-DSS payment processing, and GDPR; total disclosed external funding to date is $50,000 from Block.one's EOS VC Fund (May 2020), indicating a largely bootstrapped operating model supported by 11-50 employees across Hong Kong, Bandung (Indonesia, engineering/R&D), and Dubai (Middle East).

Name

EcoMatcher

Legal name

EcoMatcher Limited

Website

https://ecomatcher.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

EcoMatcher is a Hong Kong-based B2B technology company operating a blockchain-backed platform that enables businesses to plant, gift, and track trees through vetted NGO partners worldwide. Its TreeTech stack combines per-tree field data capture, 3D visualization, and subscription and forest-purchase revenue models targeting corporate ESG, gifting, loyalty, and carbon-credit use cases.

Ownership category

akta.pro rank

Product category

Tree Planting Platform / Reforestation Technology

NAICS

Support Activities for Forestry (1153)

SIC

Forestry (800), Agricultural Services (700)

akta.pro primary industry

Carbon Accounting, Verification & Registry Services (MRV, Audits, Certification) (IMAMAJAE)

akta.pro secondary industries

Carbon, Sustainability & MRV Platforms (GHG Accounting, Regenerative Ag) (AFAAAFAK), Enterprise Carbon Accounting & GHG Inventory Platforms (EUABAEAA)

Keywords

• Tree planting platform
• Corporate gifting software
• Carbon offset services
• Blockchain tree tracking
• Reforestation technology

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. One-time Tree Sales: Customers purchase individual trees or small batches directly from the TreeShop. Minimum Order Quantity (MOQ) is 10 trees. Prices vary by country (US$3.79 per tree in most locations, US$4.29 in China, price on request for UAE). Revenue is recognized upon purchase and delivery of tree data to the customer.
2. Monthly Tree Subscriptions (ACES): Automated monthly tree-planting membership plans (Seed, Sprout, Forest, Earth+, Climate Ally, Ecosystem) ranging from 1 to 100 trees per month. Customers pay a recurring monthly fee (US$3.99 to US$339.90/month). Trees are planted monthly at a surprise or customer-selected location. Provides predictable recurring revenue and customer retention.
3. Forest Planting (B2B): Enterprise clients purchase complete forests of 1,000+ trees at fixed prices (e.g., Haiti forest at US$3,390.00 for 1,000 trees). Includes ForestTracker, ability to gift individual trees, and optional Monitoring Reports for forests of 10,000+ trees. Represents higher-value B2B contracts with longer sales cycles.
4. Trees @ Checkout (e-Commerce Integration): EcoMatcher provides API and plugin integrations allowing e-commerce platforms to offer tree planting at checkout. Revenue derives from per-transaction tree sales facilitated through partner platforms.
5. Corporate Rewards & Loyalty Programs: B2B solution for companies to reward survey respondents, loyalty program members, and employees with trackable trees. Companies purchase trees in bulk and use TreeManager to gift them. Enables recurring engagement with premium B2B pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

EcoMatcher operates a blockchain-based tree planting platform that enables businesses to plant trees and forests through a vetted global network of NGO partners, then track every tree (farmer, GPS location, species, planting date, CO2 sequestration) via 3D visualization. The platform supports corporate gifting, employee engagement, loyalty programs, survey rewards, e-commerce checkout integrations, and transparent carbon offsetting through self-serve tools, mobile apps, API/Zapier integrations, and a Microsoft Teams app.

Product overview

EcoMatcher operates as a comprehensive tree-planting platform with a modular architecture. The core platform consists of TreeTracker 3D for individual tree visualization, ForestTracker 3D for forest-level tracking, TreeChain for blockchain-based transparency, and TreeManager for campaign and gifting management. Data collection is powered by TreeCorder, a field app used by planting partners. The platform offers dedicated mobile apps for iOS, Android, and Microsoft Teams, plus API and Zapier integrations for enterprise customers. Tree planting is delivered through TreeShop (individual trees) and ForestShop (complete forests), with ACES monthly subscriptions for recurring planting. TREES+ adds carbon credit certification for large-scale projects, while Monitoring Reports provide MRV capabilities. The 2026 Tree Personas feature introduces AI-powered multilingual chat and 3D visualization for enhanced tree interaction.

Differentiator

Problem solved

Functional benefit

Products and services

• TreeShop
• ForestShop
• ACES Monthly Tree Subscriptions
• TREES+ Carbon Credit Program
• Monitoring Reports (MRV)
• Corporate Rewards & Loyalty Programs
• Tree Personas

Quantifiable outcome

• Trees planted offset approximately 0.3 tCO2/yr per tree (varies by species and location)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature9 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Dialog AxiatacoreStrategic or Co-development PartnerEcoMatcher partnered with Dialog Axiata, Sri Lanka's leading telecommunications provider, to create a transparent, tech-driven tree planting program. Dialog customers can pledge trees and forests online, track growth in 3D, and monitor carbon sequestration through EcoMatcher's platform. Dialog Club Vision members receive matching contributions for mangrove planting (limited to first 1,000 trees). Dialog handles payment via Genie. The partnership includes co-branded platform development and marketing.
• OVO (women's health brand)minorGTM or Marketing PartnerOVO, a U.S.-based sustainable women's health and menstrual hygiene brand, integrated EcoMatcher's tree-planting loyalty program into its e-commerce platform. OVO customers can participate in tree planting as part of OVO's loyalty rewards, using EcoMatcher as the underlying tree-planting technology provider.
• Emirates Marine Environmental Group (EMEG)coreStrategic or Co-development PartnerEMEG is a non-profit based in Dubai, UAE, established in 1996 under the patronage of Her Highness Sheikha Manal bint Mohammed bin Rashid Al Maktoum. Specializes in mangrove planting along UAE coastlines to combat climate change, protect biodiversity, and support marine ecosystems. EcoMatcher provides the technology platform for tracking and transparency.
• El Nidaa Foundation (Egypt)coreStrategic or Co-development PartnerEl Nidaa is a not-for-profit foundation registered in January 2016, part of the ENID (Egyptian Network for Integrated Development) project — a partnership between Egypt's Ministry of International Cooperation and UNDP since 2012. Focuses on multidimensional poverty reduction, employment creation, and sustainable agriculture in Qena, Luxor, and Sohag through tree planting.
• Turtle Conservation Project (TCP, Sri Lanka)coreStrategic or Co-development PartnerTCP was founded in 1993 and specializes in marine turtle conservation and mangrove restoration, having planted over 150,000 mangroves. Their Mangrove Restoration & Afforestation Project targets 3,000 hectares of coastal mangroves across Sri Lanka. EcoMatcher provides transparent tracking technology for TCP's reforestation efforts.
• Conserve Natural Forests (CNF, Thailand)coreStrategic or Co-development PartnerCNF is a Thai environmental non-profit foundation focused on forest restoration and wildlife conservation since 2014. Uses the Framework Species Method in reforestation projects, planting 25-40 native species per restoration site. Supports EcoMatcher tree planting in northern highlands and southern coastal provinces of Thailand.
• New Growth (Nepal)coreStrategic or Co-development PartnerNew Growth plants fruit, nut, and reforestation trees to aid communities in Simthali, Nepal. Focused on sustainable livelihoods, environmental balance, and poverty alleviation through agroforestry. EcoMatcher provides transparent tracking for all trees planted.
• Alliance for International Reforestation (AIR, Guatemala)coreStrategic or Co-development PartnerAIR Guatemala was founded by Anne Hallum and has planted over 7 million trees and helped over 5,000 families. Implements educational programs and agroforestry methods to protect water sources, prevent mudslides, reduce erosion, and provide nutritious crops. Also provides brick stoves with chimneys to prevent lung diseases. Won CNN Heroes Award (2011) and Equator Prize (2017).
• Tree Adoption Uganda (TAU)coreStrategic or Co-development PartnerTAU is a youth-centric NGO registered in November 2013, founded by Charles Batte. Mission to tackle youth unemployment and environmental degradation through tree planting and agroforestry. Has planted over 450,000 trees, worked with 1,000 households, and trained 2,500+ young people on environmental conservation across multiple Ugandan districts.
• Fostering Education & Environment for Development (FEED, Philippines)coreStrategic or Co-development PartnerFEED is a non-profit and NGO registered with the Philippine Securities and Exchange Commission, collaborating with the University of the Philippines Los Baños (UPLB) since 2001. Aiming to reforest over 9,000 hectares of indigenous Philippine woods in the Sierra Madre mountain range while generating sustainable agroforestry livelihoods for local communities.
• Bôndy (Madagascar)coreStrategic or Co-development PartnerBôndy is a social enterprise on a mission to transform Madagascar from 'red island' to 'green island.' Has planted more than 8 million trees through mangrove restoration and agroforestry projects. Addresses root causes of deforestation while empowering local communities through a social, environmental, and economic three-pillar model.
• The Haiti Tree Project (THTP)coreStrategic or Co-development PartnerTHTP was established in 2011 in Cavaillon, Haiti to regenerate lush forests through reforestation. Has planted over 150,000 trees (fruit and native hardwood) over 12 years, incorporating shade-grown cacao, breadfruit, and cashew trees alongside indigenous species for biodiversity. Includes community education programs.
• Trees4Trees / Yayasan Bumi Hijau Lestari (Indonesia)coreStrategic or Co-development PartnerTrees4Trees is a non-profit organization part of the Sustainable Green Earth Foundation, focused on reforestation and community empowerment in Java and Bali. Has planted 6,472,068 trees and helped 38,768 families. Distributes high-value tree seedlings to local farmers free of charge with technical guidance on planting and forestry practices.
• PROAmazonía (Ecuador)coreStrategic or Co-development PartnerPROAmazonía is a comprehensive forest conservation and sustainable production program in Ecuador, an initiative of UNDP, Ministry of Environment and Water, Ministry of Agriculture and Livestock, financed by the Green Climate Fund (GCF) and Global Environment Facility (GEF). Promotes sustainable resource management aligned with Ecuador's REDD+ Action Plan 'Forests for Good Living' 2016-2025.
• Trees for KenyacoreStrategic or Co-development PartnerTrees for Kenya is an NGO formed in 2012 that works with communities to restore degraded areas through indigenous tree planting and farm agroforestry. Has supported over 400 tree nurseries, planted more than 2 million trees on farms and 250,000+ in forests, impacted over 9,000 families, and conducted 100,000+ school greening programs.
• SayTrees (India)coreStrategic or Co-development PartnerSayTrees is a professionally run environmental group in India that started in 2007. Has planted more than 6 million saplings and helped more than 250 local farmers through urban and rural tree planting, water conservation projects, and community engagement across several Indian cities. Driven by thousands of volunteers from children to professionals.
• MyBhutancoreStrategic or Co-development PartnerMyBhutan is a social enterprise co-founded by His Royal Highness Jigyel Ugyen Ugyen Wangchuck and Matthew R. DeSantis, committed to empowering local communities, conserving the environment, and promoting sustainability in Bhutan. Reforests degraded land and supports wildlife protection, cultural preservation, and youth development initiatives.
• Pu Cui Farmers' Professional Planting Cooperative (China)coreStrategic or Co-development PartnerZhaotong Pu Cui Farmers' Professional Planting Cooperative operates in Zhaotong, Yunnan, China — a mountainous area affected by severe ecological degradation. Has planted more than 1 million trees (fruit and environmental trees) since its creation in 2019. Focuses on agroforestry systems, farmer training, and large-scale afforestation to restore biodiversity and reduce erosion.
• MicrosoftcoreTechnology or IntegrationEcoMatcher's Microsoft Teams app is Microsoft 365 certified, making EcoMatcher a verified app provider on Microsoft AppSource. The app integrates with Microsoft Teams environments to provide tree adoption, tracking, and sustainability features, collecting Microsoft ID accounts and timezone data from Teams users.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tree-Nation: Tree-Nation is one of the largest corporate tree-planting platforms, allowing businesses and individuals to plant and track trees across global reforestation projects. It is the closest direct competitor to EcoMatcher given the shared B2B gifting + tree-tracking business model and overlapping use cases (corporate gifting, sustainability, loyalty).
• Pachama: Pachama is a technology-led carbon credit marketplace that uses satellite imagery and ML-based MRV to verify forest carbon projects. It is directly comparable to EcoMatcher in the B2B carbon-offset segment and represents the technology-forward competitor EcoMatcher would face for corporate sustainability buyers.
• Wren: Wren is a subscription-based carbon offsetting service for individuals and businesses, providing monthly subscription tiers and project portfolios. It overlaps EcoMatcher's ACES subscription model and B2B sustainability use case, making it a comparable subscription offset player.

Broad incumbents

• One Tree Planted: One Tree Planted is a large-scale reforestation nonprofit that partners with corporate sponsors to fund planting projects worldwide. It is comparable in the 'corporate tree planting' use case but operates as a non-profit without EcoMatcher's 3D-tracking and blockchain-MRV technology layer.
• South Pole: South Pole is a large carbon project developer and sustainability solutions provider offering carbon offsets and advisory services to enterprises. It is comparable as a broader end-to-end carbon solutions incumbent competing for the same corporate sustainability budget that EcoMatcher pursues with tree-based offsets.
• Verra: Verra operates the Verified Carbon Standard (VCS), one of the world's largest carbon credit registries and standard-setters. It is relevant because EcoMatcher's TREES+ product operates in the same voluntary carbon credit infrastructure layer and competes for institutional carbon-credit buyer credibility.
• Gold Standard: Gold Standard is a leading carbon credit certification standard for project developers and buyers. It is comparable to EcoMatcher's TREES+ carbon credit offering, as both compete for corporate buyers seeking high-integrity nature-based credits with third-party verification.
• myclimate: myclimate is a major non-profit climate action organization offering corporate carbon offsetting, employee engagement, and sustainability program management. It is comparable as an enterprise-facing sustainability platform serving corporate CSR and employee engagement needs similar to EcoMatcher's B2B use cases.

Emerging players

• Sylvera: Sylvera is an independent carbon credit ratings provider that uses satellite data and ML to assess the integrity of forest carbon projects. It overlaps EcoMatcher's MRV/third-party-verification value proposition and targets the same enterprise sustainability buyers.
• Terraformation: Terraformation is a technology-driven reforestation company developing high-quality carbon offset projects. It overlaps EcoMatcher in the technology-enabled nature-based carbon project development segment and targets the same corporate carbon offset buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ecomatcher
• YouTubeyoutube.com/@ecomatcher
• Facebookfacebook.com/EcoMatcher
• LinkedInlinkedin.com/company/ecomatcher-ltd
• Instagraminstagram.com/ecomatcher

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EcoMatcher