What Masterminds Education does

Masterminds Education Inc. is a private EdTech company that delivers an early childhood education curriculum for children aged 18 months to six years through three revenue streams: (1) a digital subscription membership priced at USD 49.99/month that streams pre-recorded daily video lessons across seven subjects (Math & Critical Thinking, Reading & Encyclopedic Knowledge, French, Science, Creative Arts, PE/Yoga/Gymnastics, and Music/Suzuki Violin), with downloadable worksheets; (2) an optional live Zoom add-on at USD 49.99/month for twice-weekly small-group sessions of 4-5 students; and (3) in-person Masterminds Private Preschools (confirmed in Dubai since 2016) charging USD 20,000-25,000/year. The platform is built on a Kajabi-powered website and learning portal; no native mobile app, public API, or proprietary AI/ML systems are disclosed, and content delivery is video-based rather than algorithmically adaptive.

The company's go-to-market is direct-to-consumer and product-led: parents self-enroll through mastermindsearlylearning.com, start with a free 2-week trial, and convert to a per-term (quarterly) subscription. Marketing relies on a content blog, parent testimonials, referral/community channels, and PR placements (logos for CBS, ABC, NBC, FOX, USA Today). The proprietary 'Pathways to Excellence' framework, informed by the Wharton Neuroscience Initiative, is positioned as the differentiator, with claimed outcomes including independent reading by ages 3-5 in two or more languages.

Masterminds Education Inc. is incorporated in Delaware with operational headquarters in Dover, Delaware, USA, and serves customers globally through its digital platform. The company has raised approximately USD 11.2M across three funding rounds (2015, 2016, 2022), operates with 11-50 employees, and is led by co-founders Shamail Siddiqi (CEO) and Tania Siddiqi (Curriculum/Operations Director), with a Vice President of Expansion driving geographic growth. No institutional investors, parent company, or public listing are disclosed.

Name

Masterminds Education

Legal name

Masterminds Education Inc.

Website

https://mastermindsearlylearning.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Masterminds Education is a private EdTech company that delivers a research-backed early childhood curriculum (ages 18 months to 6 years) via a Kajabi-powered digital subscription, an optional live Zoom add-on, and physical preschools. It serves parents globally at USD 49.99/month versus USD 20,000-25,000/year for traditional private preschool.

Ownership category

akta.pro rank

Product category

Early Childhood Education Services

NAICS

Educational Services (611), Educational Support Services (61171), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

General Preschools (Play-Based) (EDACABAA)

Keywords

• Early childhood education
• Digital preschool curriculum
• Online learning platform
• Personalized early learning
• Preschool subscription service

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital School Membership: Monthly subscription to access award-winning private preschool curriculum online, including daily video lessons, downloadable worksheets, and learning games. Charged per term (every 3 months).
2. Live Group Video Calls Add-on: Optional add-on service providing live Zoom interactions twice per week in small groups of 4-5 students, hosted by learning coordinators.
3. Traditional Private Preschool Tuition: In-person preschool education at Masterminds Private Preschools operating around the world with tuition fees ranging from USD 20,000 - USD 25,000 per year.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Masterminds Education delivers a subscription-based digital preschool curriculum for children ages 18 months to 6 years, providing daily pre-recorded video lessons across seven subjects (Math, Reading, French, Science, Creative Arts, PE/Yoga/Gymnastics, and Suzuki Violin), downloadable worksheets, and optional live group Zoom sessions. The curriculum is delivered through a self-serve Kajabi-hosted portal and built on the proprietary 'Pathways to Excellence' framework informed by 60 years of child development research. The company also operates in-person Masterminds Private Preschools internationally at tuition fees of USD 20,000-25,000 per year, with the digital offering positioned as a fraction-of-the-cost alternative at USD 49.99/month.

Product overview

Masterminds Early Learning is a digital preschool education platform offering a subscription-based membership that provides access to pre-recorded video lessons, downloadable worksheets, and optional live group sessions. The platform is built around the proprietary 'Pathways to Excellence' framework and delivers seven core subject modules: Math and Critical Thinking Skills, Reading and Encyclopedic Knowledge, French Language, Curiosity Lab (Science), Physical Excellence (PE/Yoga/Gymnastics), Creative Arts, and Music and Suzuki Violin. The base membership includes daily video lessons and worksheets, while Live Group Video Sessions are offered as a premium add-on. Pricing is USD 49.99/month (charged per term of 3 months), compared to traditional private preschool tuition of USD 20,000-25,000 per year.

Differentiator

Problem solved

Functional benefit

Products and services

• Masterminds Early Learning Online Curriculum A digital preschool membership providing pre-recorded video lessons across seven subjects for children ages 18 months to 6 years, with downloadable worksheets, learning games, and a Zoom onboarding call. Sold as a recurring subscription at USD 49.99/month (limited-time promotional rate).
• Live Group Video Sessions An optional add-on subscription to the Masterminds Early Learning curriculum providing two live Zoom group sessions per week in small groups of 4-5 students, hosted by Masterminds learning coordinators. Priced at USD 49.99/month, billed per term of three months.
• Masterminds Private Preschool In-person private preschool education delivered at Masterminds Private Preschools operating globally, with annual tuition fees ranging from USD 20,000 to USD 25,000 per year. Classes are capped at a maximum of 12 students, structured as two learning groups of six.

Quantifiable outcome

• Children can read independently and fluently by ages 3-5 in two or more languages
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Wharton Neuroscience Initiative at the University of PennsylvaniacoreStrategic or Co-development PartnerLearning design is informed by collaboration with the Wharton Neuroscience Initiative at the University of Pennsylvania, providing research-based foundation for the curriculum focused on group dynamics, neural synchrony, and whole-child development.
• Kajabi, LLCcoreTechnology or IntegrationKajabi provides the technology platform powering the Masterminds website and learning portal. The platform hosts video content, manages subscriptions, and provides the learning management system infrastructure.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Homer (Learn with Homer): Personalized early-literacy app for ages 2-8 with a research-backed curriculum. Direct overlap on early reading, parent-led home learning, and subscription delivery to parents of preschool-aged children.
• Age of Learning (ABCmouse): Subscription-based digital early-childhood curriculum (ABCmouse, Adventure Academy) covering ages 2-8 across math, reading, science, and arts. Closest direct competitor on product shape, age range, and recurring subscription model.
• Adventure Academy: Age-of-Learning's older-kid MMO learning platform covering reading, math, science, and arts for ages 8-13. Comparable on subscription-based, multi-subject digital curriculum structure even though older age band.
• Time4Learning: Subscription homeschool and supplemental curriculum for PreK-12. Overlaps with Masterminds' positioning as a homeschool/at-home preschool alternative with monthly subscription billing.
• Reading Eggs (Blake eLearning): Subscription early-literacy program for ages 2-13 covering phonics, reading, and math. Direct competitor on early-reading curriculum and parent-paid subscription, particularly strong overlap on the phonics and reading-readiness positioning.
• Khan Academy Kids: Free early-literacy and math platform for ages 2-7 from a well-funded nonprofit. Competes head-to-head with Masterminds' core math and reading modules on price (free vs USD 49.99/month) and on brand trust from a recognized educational institution.

Broad incumbents

• Kumon: Global after-school math and reading enrichment franchise for early childhood through high school. Comparable on early math and reading skill-building model and on parent-paid recurring education for ages 3-6.
• LeapFrog (LeapFrog Academy): Established early-childhood educational toy and digital content brand with a subscription app. Overlaps with Masterminds' early-literacy and math positioning under a much larger incumbent retail and licensing footprint.

Emerging players

• Outschool: Marketplace of live small-group online classes for kids including preschool and enrichment. Overlaps with Masterminds on live Zoom-based small-group instruction and parent-paid recurring engagement.
• Duolingo ABC: Free early-literacy app from Duolingo teaching letter sounds and reading for ages 3-6. Overlaps with Masterminds' reading-readiness module and represents a well-capitalized free alternative.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MastermindsEducation
• LinkedInlinkedin.com/company/masterminds-education

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masterminds Education