Binance

Name

Binance

Legal name

Binance Holdings Ltd.

Website

https://binance.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Cryptocurrency Exchange

NAICS

Securities and Commodity Exchanges (5232), Commodity Contracts Intermediation (52316), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Prime Brokerage (Multi-Asset Crypto) (FSADAJAA)

akta.pro secondary industries

Enterprise Payments & Tokenized Money (stablecoins, tokenized deposits, CBDC rails) (FSAPAIAJ), POS, QR & In-Person Acceptance Infrastructure (Crypto) (FSADAIAI), Tokenized Collateral & On-Chain Credit Infrastructure (Collateral Mgmt, Liquidations) (FSAGAMAK)

Keywords

• Cryptocurrency exchange
• Digital asset trading
• Crypto derivatives trading
• Tokenized securities
• Blockchain ecosystem

Headquarters

HQ city

George Town

HQ country

Cayman Islands

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Trading Fees (Spot and Derivatives): Transaction fees from spot trading, perpetual futures, and options trading across 125+ stock derivatives contracts. Binance captures approximately 60% of centralized virtual currency spot trading volume globally.
2. BTC Yield Covered Call Premiums: Binance takes 15% fee on gross option premiums collected from covered call strategies on user-deposited Bitcoin. Weekly distributions split between Bitcoin holders and internal compounding.
3. Stablecoin Reserve Management: Platform holds $53 billion in stablecoin reserves with 57% market share. Binance Wealth Management distributed $1.2 billion in earnings to stablecoin holders since 2022.
4. bStocks Tokenized Securities: Zero maker fees promotional period until September 2026 for tokenized stock trading. Volume-based revenue from growing tokenized equities market.
5. Staking and Earn Products: Various savings, staking, and yield products including Locked Staking, Flexible Staking, and Dual Investment generating platform revenue from spread and fees.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels7 records

Core offering

Binance operates a centralized cryptocurrency exchange and blockchain ecosystem that enables spot and derivatives trading across hundreds of digital assets. It has expanded into a financial super app offering tokenized US stocks (bStocks), crypto payment rails (Binance Pay/Card), yield and staking products (Binance Earn), a self-custody wallet, and developer APIs. The platform serves retail and institutional users in over 150 countries with 24/7 markets and stablecoin-based settlement.

Product overview

Binance operates as a comprehensive cryptocurrency exchange and financial super app offering a multi-product platform architecture. The core exchange provides spot trading, perpetual futures, and derivatives, while expansion products include Binance Stocks (bStocks) for tokenized US equities, BTC Yield for covered-call income on Bitcoin holdings, Binance Pay for merchant payments, Binance Earn for yield generation, and Binance Wallet for self-custody with RWA yield access. Regional operations include regulated exchanges in Japan (via SEBC), South Korea (via Gopax), Indonesia (via Tokocrypto), and Kazakhstan, alongside Binance Pay's POS integration with Alatau City Bank. The platform also includes educational products (Binance Academy, Learn & Earn), prediction markets, Red Packet promotions, and USD1 stablecoin integration. Binance processes over $140 billion in proof-of-reserves and holds 57% of platform stablecoin market share at $53 billion in reserves.

Differentiator

Problem solved

Functional benefit

Brands

• bStocks: Tokenized securities product allowing 24/7 on-chain trading of real shares in US companies
• Binance Wallet
• BTC Yield
• Binance Earn
• Binance Pay
• Binance Card

Products and services

• Spot Trading Platform
• USDS-Margined Perpetual Futures
• Binance Stocks (bStocks)
• BTC Yield
• Binance Earn
• Binance Pay
• Binance Card (Swipe)
• Binance Wallet
• Binance API
• Binance Japan (via SEBC)
• Binance Korea (via Gopax)
• Binance Indonesia (via Tokocrypto)
• Binance Kazakhstan
• Binance Prediction Markets

Quantifiable outcome

• Users save 6-7% on remittance costs compared to traditional services
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered notable and major.

• Alatau City BanknotableChannel Partner/ Reseller/ Distributor · 9 July 2026Kazakhstan's Alatau City Bank integrated 5,000 point-of-sale terminals with Binance Pay, enabling merchants on its POS network to accept cryptocurrency payments through the Binance platform. The integration allows Binance users to spend digital assets at physical retail locations while merchants receive settlement through the bank's existing infrastructure. The partnership was demonstrated to Kazakhstan's head of state during the Alem AI event.
• Plume NetworknotableTechnology or Integration · 9 July 2026Binance Wallet integrated Plume Network's nBASIS vault, enabling self-custody users to access institutional-grade yields through tokenized real-world assets including Bitwise's Crypto Carry Fund ($225M+ AUM) and Invesco's Short Duration US Government Securities Fund ($950M+). The vault delivers yields around 3.5% on stablecoin deposits while maintaining non-custodial control.
• Blockshoals TechnologiesnotableGTM or Marketing Partner · 9 July 2026Philippines-based fintech company partnership for market reentry, as Binance navigates weaker crypto market and regulatory challenges. Represents Binance's more aggressive expansion in Asia amid EU MiCA setbacks.
• INTERPOL and AFRIPOLmajorStrategic or Co-development Partner · 9 July 2026INTERPOL's Operation First Light 2026 partnership with Binance and AFRIPOL that recovered $4.3 million and resulted in 651 arrests. Binance's cooperation with international law enforcement despite ongoing regulatory tensions.
• Anchorage DigitalnotableTechnology or Integration · 9 July 2026Partnership with Anchorage Digital for institutional clients providing regulated digital asset custody and services for Binance's institutional user base.
• Ondo Global MarketsnotableTechnology or Integration · 8 July 2026Ondo crossed $1B TVL on tokenized stock platform with 70%+ market share. Binance Alpha listed 10 Ondo US stock and ETF tokens. Tokenized equities functioning as productive collateral in DeFi markets.
• ChainlinknotableTechnology or Integration · 8 July 2026Chainlink Data Feeds integration providing institutional-grade pricing for tokenized equities collateral, enabling productive use in DeFi lending and leveraged positions.

Scale indicators17 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Coinbase: Largest US-regulated cryptocurrency exchange offering spot trading, derivatives, staking, and custody. Directly competes with Binance across retail and institutional segments, though with stronger US regulatory positioning and weaker global emerging-market reach.
• OKX: Global cryptocurrency exchange with strong derivatives focus, similar multi-product strategy (spot, perps, DeFi, wallet), and comparable emerging market footprint. Closest head-to-head competitor in offshore crypto exchange market share.
• Bybit: Derivatives-heavy cryptocurrency exchange competing directly with Binance in perpetual futures. Has rapidly gained market share post-FTX collapse, offering similar leveraged trading products with aggressive user acquisition.
• Kraken: Established US-headquartered crypto exchange with strong compliance reputation, offering spot trading, staking, and institutional services. Competes with Binance in regulated markets where Binance faces restrictions.
• Crypto.com: Consumer-focused crypto exchange and payment platform with Visa card program and strong brand marketing. Competes with Binance across retail users and payment rails, with similar super-app strategy.
• Bitfinex: Long-standing cryptocurrency exchange with strong derivatives and professional trader focus. Tether-affiliated, providing direct competition in stablecoin-heavy trading pairs.
• KuCoin: Global cryptocurrency exchange targeting retail and emerging markets with extensive altcoin listings. Direct competitor for Binance's long-tail token trading volume and emerging market user base.
• HTX (Huobi): Asia-headquartered cryptocurrency exchange (formerly Huobi) with significant derivatives volume and Asian market presence. Competes with Binance in Korea, China-adjacent markets, and derivatives.

Emerging players

• Circle: USDC stablecoin issuer and regulated payments infrastructure company. While not a direct exchange, Circle is a key infrastructure competitor in Binance's $53B stablecoin business and competes for institutional RWA tokenization partnerships.
• Ondo Finance: Tokenized real-world asset platform with 70%+ tokenized stock market share, integrated with Binance Alpha. Direct competitor in the RWA tokenization product category where Binance is investing heavily via bStocks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/binance
• Facebookfacebook.com/binance
• LinkedInlinkedin.com/company/binance

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds6 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A10 records

Investments45 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Binance