Coinbase
- Company typePublic
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingSoftware
Coinbase firmographics
Firmographics- Name
- Coinbase
- Legal name
- Coinbase Global, Inc.
- Website
- https://coinbase.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Coinbase industry classification
Industry- Product category
- Cryptocurrency Exchange
- NAICS
- Securities and Commodity Exchanges (523210), Credit Card Issuing (52221)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Digital Asset/Crypto Trade Execution Platforms (FSAFANAO)
- akta.pro secondary industries
- Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL), Crypto Card Issuing & Card Programs (Debit/Credit/Prepaid) (FSADAIAC), On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE)
Keywords
Where Coinbase is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Coinbase business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Transaction Fees: Primary revenue from trading commissions on crypto spot and derivatives trading. Coinbase charges spread in crypto prices when users buy, sell, or convert. Fees vary by pricing tier based on 30-day volume or asset balance.
- Subscription (Coinbase One): Monthly membership tiers ($4.99-$299.99/month) providing zero trading fees, boosted staking rewards, USDC rewards up to 3.50% APY, Coinbase One Card with up to 4% Bitcoin back, and priority support.
- Stablecoin Income (USDC): Revenue from USDC balances generating $305 million in stablecoin income from USDC balances reaching a record $19 billion. Coinbase earns yield on USDC reserves held.
- Prediction Markets: Revenue from prediction market contracts trading on real-world events. Prediction markets reached $100 million in annualized revenue within two months of launch.
- Institutional Services: Prime brokerage services including custody (470+ assets), trading execution, financing/margin loans, staking, and derivatives for institutional clients. Revenue from financing interest and trading fees.
- Derivatives Trading: Revenue from futures and perpetual futures contracts through Coinbase Financial Markets and International Exchange. Coinbase acquired Deribit for $2.9B to expand derivatives capabilities, controlling approximately 75% of global crypto options open interest.
- Agent Services: Coinbase for Agents enables AI assistants to execute crypto trades through natural language commands using AgentKit and Model Context Protocol frameworks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Coinbase One Basic - Entry subscription tier |
| Subscription | Monthly | Coinbase One Preferred - Mid-tier subscription |
| Subscription | Monthly | Coinbase One Premium - High-tier subscription |
| Subscription | Pay-as-you-go | Advanced Trade Fee Tiers |
| Transaction based/ take rate | Pay-as-you-go | Derivatives Trading Fees |
| Subscription | Monthly | USDC Rewards Rate |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels7 records
Coinbase product offering
Product offeringCore offering
Coinbase operates a comprehensive cryptocurrency exchange and wallet platform that enables individuals and institutions to buy, sell, trade, and store digital assets including Bitcoin, Ethereum, and thousands of other cryptocurrencies. The platform spans retail trading, advanced professional trading, institutional prime brokerage, derivatives, prediction markets, stocks, staking, custody, stablecoin (USDC) services, and a Layer 2 blockchain (Base), delivered through web/mobile apps, APIs, and Crypto-as-a-Service infrastructure.
Product overview
Coinbase is a comprehensive cryptocurrency financial services company operating as a unified platform-plus-modules architecture. The core Coinbase Platform provides consumer crypto trading, complemented by Coinbase Advanced for professional traders, Coinbase One subscription service, and Coinbase Wealth for ultra-high-net-worth clients. Institutional services are delivered through Coinbase Prime (prime brokerage, custody, financing, and staking), Coinbase Exchange (spot markets), International Exchange, and Derivatives Exchange. Consumer products include Coinbase Card, Coinbase One Card, USDC stablecoin, Base App mobile application, Prediction Markets, and Stock Trading. Developer offerings span the Developer Platform with APIs (Payments, Trading, Wallets, Node, Data, AgentKit, OnchainKit), Token Manager, and Base Layer 2 blockchain. Recent expansion includes AI agent integration (Coinbase for Agents), tokenized stocks, and the $2.9B Deribit derivatives acquisition.
Differentiator
Problem solved
Functional benefit
Brands
- Coinbase Prime: Institutional prime brokerage platform offering execution, financing, custody, futures, and staking services for institutional investors and ultra-high-net-worth individuals.
- Base
- Coinbase One
- Coinbase Wealth
- Coinbase Advanced
- Coinbase One Card
- Coinbase Card
- Coinbase Derivatives
- Coinbase Prediction Markets
- USDC
- Base App
- Coinbase Token Manager
Products and services
- Coinbase Platform
Quantifiable outcome
- Prediction markets reached $100M annualized revenue within 2 months of launch
- +3 more outcomes
Companies that use Coinbase
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles5 records
Coinbase technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability4 records
Feature6 records
Coinbase partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship and core.
- SecuritizeflagshipCoinbase invested in Securitize, blockchain tokenization infrastructure provider backed by BlackRock, Morgan Stanley, and Circle. Securitize tokenizes over $4 billion in assets across 650+ funds and is going public via SPAC merger with ticker SECZ.
- StripeflagshipStripe partnered with AWS and Coinbase to launch AI agent stablecoin payments platform. This was the largest stablecoin company acquisition at $1.1B for Bridge in October 2024.
- Circle (USDC)coreCoinbase co-created USDC stablecoin with Circle. USDC is backed 1:1 by US dollars with transparent monthly attestations. USDC circulating supply is $73.7B with $7.72B 24-hour trading volume across 190+ countries.
- AWScoreAWS partnered with Stripe and Coinbase to launch AI agent stablecoin payments platform, enabling AI agents to pay for APIs and services in real time.
- CardlesscoreCardless powers the Coinbase One Card, a Visa debit card issued by Pathward N.A. that offers up to 4% Bitcoin back on purchases, exclusively for Coinbase One members.
- KalshicoreCoinbase partnered with Kalshi to develop prediction markets platform. Both companies received CFTC approval for perpetual futures trading in the US. CFTC filed lawsuits against states to defend prediction market regulations.
- Fairshake PACflagshipCoinbase is a major backer of Fairshake, the crypto industry's leading super PAC. Fairshake has gone 38-2 in first 40 congressional races in 2026 primary season and has $135M+ cash on hand.
- Better Home & FinanceflagshipBetter and Coinbase partnered with Fannie Mae to launch first Fannie-backed mortgage backed by Bitcoin and USDC without forced liquidation. Nationwide rollout planned for Summer 2026.
- 240+ Banks, Brokers, Fintechs, Payment FirmsflagshipCoinbase CaaS (Crypto-as-a-Service) serves 240+ financial institutions enabling them to build digital asset products on Coinbase's licensed infrastructure.
- KalshiEXcoreCoinbase partnered with Kalshi to develop prediction markets platform. The Coalition for Prediction Markets (including Kalshi, Crypto.com) filed amicus brief supporting CFTC oversight over state gaming regulations.
Scale indicators14 records
Recent moves6 records
Coinbase competitors and assessment
Company assessmentDirect peers
- Binance: The world's largest cryptocurrency exchange by trading volume. Directly competes with Coinbase in spot and derivatives crypto trading, serving both retail and institutional clients globally, though Binance operates without the same US regulatory footprint.
- Kraken: Major US-headquartered cryptocurrency exchange offering spot trading, staking, and institutional services. Directly competes with Coinbase across retail and institutional segments with a strong emphasis on regulatory compliance and security.
- Crypto.com: Cryptocurrency exchange and payment platform offering trading, a Visa card with crypto rewards, and DeFi services. Closely parallels Coinbase's strategy of combining trading with consumer crypto card products and ecosystem expansion.
- OKX: Global cryptocurrency exchange with strong derivatives and DeFi offerings. Competes directly with Coinbase in spot trading, futures, and institutional services while also offering self-custody wallet products and onchain trading.
- Gemini: US-regulated cryptocurrency exchange founded by Cameron and Tyler Winklevoss. Directly competes with Coinbase in regulated US crypto trading, custody, and staking with a strong emphasis on compliance and institutional services.
- Bybit: Global cryptocurrency exchange with significant derivatives market share. Competes with Coinbase on futures and perpetual trading, particularly in international markets, while expanding spot and institutional offerings.
Broad incumbents
- Robinhood: Retail trading platform that has aggressively expanded into crypto trading following its Bitstamp acquisition. Competes with Coinbase on retail crypto trading while offering a broader multi-asset brokerage and now tokenized stock products.
- Galaxy Digital: Diversified crypto financial services firm offering trading, asset management, investment banking, and mining services. Comparable to Coinbase's institutional offerings, particularly Coinbase Prime, with overlap in custody and prime brokerage.
- Interactive Brokers: Large multi-asset brokerage expanding into crypto trading and tokenization. Comparable to Coinbase as a regulated institutional-grade trading platform with overlapping institutional client base and now offering 24/5 crypto access.
Others
- Circle: Issuer of USDC stablecoin, co-created with Coinbase. While not a direct competitor, Circle is deeply interlinked with Coinbase through revenue sharing on USDC reserves and joint stablecoin infrastructure, and is pursuing IPO.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Coinbase social profiles
Digital presenceCoinbase compliance and trust
Trust signalCompliance6 records
Coinbase financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coinbase leadership team
Management profileNumber of profiles
Profiles8 records
Coinbase subsidiaries and ownership
Company hierarchySubsidiaries13 records
Coinbase funding detail
Funding detailFunding overview
Funding rounds21 records
Investors76 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coinbase M&A and investment
M&A and investmentM&A35 records
Investments61 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coinbase
What does Coinbase do?
Coinbase operates a comprehensive cryptocurrency exchange and wallet platform that enables individuals and institutions to buy, sell, trade, and store digital assets including Bitcoin, Ethereum, and thousands of other cryptocurrencies. The platform spans retail trading, advanced professional trading, institutional prime brokerage, derivatives, prediction markets, stocks, staking, custody, stablecoin (USDC) services, and a Layer 2 blockchain (Base), delivered through web/mobile apps, APIs, and Crypto-as-a-Service infrastructure.
Is Coinbase a public or private company?
Coinbase is a public company. It is classified as public and is currently operating.
When was Coinbase founded?
Coinbase was founded in 2012. It employs 5,001 to 10,000 people.
Where is Coinbase based?
Coinbase is headquartered in San Francisco, United States, in the North America region.
How does Coinbase make money?
Seven revenue lines are on record. Transaction Fees are the primary driver. The others are subscription (Coinbase One), stablecoin Income (USDC), prediction Markets, institutional Services, derivatives Trading and agent Services.
Who are Coinbase's main competitors?
Direct peers on record are Binance, Kraken, Crypto.com, OKX, Gemini and Bybit. Broad incumbents are Robinhood, Galaxy Digital and Interactive Brokers. Circle is listed as an others.
Does Coinbase have an API?
Yes. Coinbase offers multiple APIs for developers: Advanced Trade API, International Exchange API, Prime API, Derivatives API, Payments API, Trade API, Node API, Data API, Exchange API, Staking API, and AgentKit for AI agent integration. The Developer Platform includes embedded wallets, Base accounts, on/off ramps, x402 payment protocol, OnchainKit, and Verifications. APIs support REST, webhooks, and provide access to trading, custody, staking, payments, and onchain operations. Developer documentation is at docs.cdp.coinbase.com.
What industry is Coinbase in?
Coinbase's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is FSAFANAO, Digital Asset/Crypto Trade Execution Platforms, with a secondary code of BPAMAFAL, Crypto Payments & Stablecoin Settlement Platforms. Its NAICS code is 523210 and its SIC code is 6200.