Faire

What Faire does

Faire Wholesale, Inc. operates a B2B wholesale marketplace that connects independent retailers with more than 100,000 brands across categories including home decor, food & drink, women's, beauty & wellness, jewelry, paper & novelty, kids & baby, pets, men's, and books. The platform provides self-serve product discovery, integrated point-of-sale connections with Shopify, Square, Clover, and Lightspeed, retailer-friendly terms including 60-day payment and free returns on first orders, a Top Shop recognition program based on performance and fulfillment reliability, and a Promoted Listings advertising product. Founded in 2017 and headquartered in San Francisco, Faire employs between 1,001 and 5,000 people and operates across North America, ten European countries, and Australia. As of November 2025, the company was operating with a 1,001–5,000 employee base, $1.7B+ in cumulative disclosed funding across rounds, and a $5.2B valuation established via an employee tender offer conducted in preparation for a potential IPO.

The company monetizes primarily through a marketplace commission on transactions completed between brands and retailers, supplemented by the Promoted Listings advertising product and (in Canada) promoted brand placements. Faire serves three primary customer segments: independent retailers and online stores (primary demand side), independent brands and makers (primary supply side), and — as of June 2026 — business-use buyers such as restaurants, hotels, corporate offices, and event companies purchasing for operational use rather than resale. Distribution is primarily self-serve through the online marketplace, with strategic POS partnerships extending reach into the SMB commerce stack, and offline Faire Markets events supplementing online discovery. Recent strategic emphasis has been on expanding the addressable market into business-use procurement and international markets, deepening POS ecosystem integrations (notably Lightspeed and Shopify), and preparing for a public-market debut.

Name

Faire

Legal name

Faire Wholesale, Inc.

Website

https://faire.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Faire is a B2B wholesale marketplace connecting over 100,000 independent brands with thousands of independent retailers globally, offering POS integrations, 60-day payment terms, and recently expanding to serve business-use buyers including restaurants and hotels.

Ownership category

akta.pro rank

Product category

B2B Wholesale Marketplace

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industries

Wholesale/B2B Generalist Marketplaces (CRAFAAAF), Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO)

Keywords

• B2B wholesale marketplace
• Wholesale e-commerce platform
• Independent retailer sourcing
• Brand distribution network
• Point-of-sale integrations

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace Commission: Faire charges brands a commission on transactions completed through its wholesale marketplace platform connecting retailers with over 100,000 brands
2. Promoted Listings: Advertising product launched in Canada allowing brands to promote their listings for increased visibility

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Faire operates a global B2B wholesale marketplace connecting more than 100,000 brands and makers with independent retailers, enabling retailers to discover and order inventory online while paying on net-60 terms and receiving free returns on first orders. The platform is augmented by point-of-sale integrations with Shopify, Square, Clover, and Lightspeed that let retailers restock directly from their existing systems, and by the Top Shop performance-recognition program, Promoted Listings advertising, the Insider retailer membership program, and Faire Markets in-person trade events. A dedicated Business-Use Buyer track for hotels, restaurants, offices, and corporate gifting was launched in June 2026.

Product overview

Faire operates as a B2B wholesale marketplace platform connecting independent retailers with over 100,000 brands across multiple product categories (home decor, food & drink, women's, beauty & wellness, jewelry, paper & novelty, kids & baby, pets, men, and books). The core offering is the Faire Wholesale Marketplace, supplemented by POS integrations with Shopify, Square, Clover, and Lightspeed for inventory management. Additional offerings include the Promoted Listings advertising product, the physical Faire Markets events, the Insider membership program with free shipping benefits, and the Top Shop quarterly recognition program for high-performing brands. The platform supports both online discovery and ordering, with 60-day payment terms and free returns on first orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Faire Wholesale Marketplace A global B2B online marketplace where independent retailers discover and order inventory from more than 100,000 brands and makers, with built-in net-60 payment terms, free first-order returns, and catalog search.
• Promoted Listings A paid advertising product on the Faire marketplace that allows brands to promote their products to retailers in search and discovery surfaces, generating incremental visibility beyond organic placement.
• Top Shop Program A performance-based recognition program on the Faire marketplace that designates top-performing brands based on metrics such as on-time shipping and fill rate, rewarding them with preferential placement and access to retailer demand to drive higher reorders.
• Faire Markets In-person trade events operated alongside the Faire marketplace, providing retailers and brands with a physical venue to discover products, meet suppliers, and place orders.
• Faire Insider A retailer membership program on the Faire marketplace that provides member retailers with benefits such as early access to new brands, exclusive deals, and promotional perks beyond the standard marketplace offering.
• Business-Use Buyer Access A dedicated track on the Faire marketplace, launched in June 2026, that enables business-use buyers such as hotels, restaurants, offices, and corporate gifting purchasers to buy products for operational and gifting use rather than for resale, with tailored onboarding and verification.

Quantifiable outcome

• Top Shop brands average 1.8x more product views and 2.4x higher revenue than category peers
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• LightspeedcoreTechnology or Integration · 31 March 2026Lightspeed Commerce integration with Faire gives Lightspeed Retail merchants seamless access to over 100,000 Faire brands directly within the platform. The integration automates product information sync including images, descriptions, variants, and cost data, allowing retailers to import selected products or automatically create inventory items when orders are placed.
• CPGIOminorChannel Partner/ Reseller/ Distributor · 1 November 2025CPGIO launched on Faire marketplace to expand digital retail footprint into B2B wholesale channel, expanding distribution across home improvement and consumer electronics sectors.
• Spring & Autumn FairminorStrategic or Co-development Partner · 13 January 2025Partnership renewal with Spring & Autumn Fair to support wholesale platform presence and brand discovery at trade events.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tundra: Tundra is a zero-commission B2B wholesale marketplace connecting brands and retailers, directly competing with Faire in the same horizontal independent-brand wholesale category with overlapping product breadth and SMB retailer base.
• Ankorstore: Ankorstore is a European B2B wholesale marketplace connecting independent brands and retailers, directly competing with Faire in the same category, especially in the European geographies Faire is expanding into.
• Handshake (Handshake Commerce): Handshake is a B2B wholesale platform and marketplace for independent brands and retailers, directly comparable to Faire on product discovery, integrated ordering, and net terms for SMB retailers.
• Abound (formerly Bulletin): Abound is a B2B wholesale marketplace for independent brands and retailers, competing directly with Faire on curated independent-brand discovery and SMB-friendly ordering terms.

Broad incumbents

• Amazon Business: Amazon Business is Amazon's B2B procurement marketplace serving businesses of all sizes; while broader and not focused on independent brands, it overlaps with Faire on B2B ordering, net terms, and SMB retailers, and is the most consequential incumbent competitive threat.
• Alibaba.com: Alibaba is the largest global B2B e-commerce marketplace connecting buyers and wholesale suppliers; it overlaps with Faire on the B2B wholesale motion, though its core supply is overseas manufacturers rather than independent brands.
• Shopify (B2B features / Shop App wholesale): Shopify is both a strategic investor in Faire and a platform expanding its own B2B/wholesale features for merchants; this creates a partnership-and-potential-competitor dynamic, as Shopify's wholesale tools could overlap with Faire's offering over time.

Emerging players

• RangeMe: RangeMe is a B2B product discovery platform used by retailers to source emerging brands and new products, overlapping with Faire on brand-discovery and wholesale matchmaking for independent brands and retail buyers.
• IndieMe (formerly IndieMe.com / Scentsy Wholesale): IndieMe is a B2B marketplace specializing in handmade and indie wholesale products for retailers, comparable to Faire's curated independent-brand positioning but with a narrower handmade/gift category focus.
• Faire (B2B SaaS) — Jolokia (placeholder): Jolokia (and similar B2B wholesale SaaS such as NuORDER/Shopify's B2B) is an emerging player in the B2B wholesale platform space, providing digital wholesale ordering tools to brands and retailers that compete with Faire's marketplace-led approach at the tooling layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/faire_wholesale
• Facebookfacebook.com/FaireWholesale
• Instagraminstagram.com/faire_wholesale
• LinkedInlinkedin.com/company/fairewholesale

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds26 records

Investors22 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faire