What CAVU Consumer Partners does

CAVU Consumer Partners is a consumer-focused venture capital and private equity firm founded in 2015 by Brett Thomas and Rohan Oza, headquartered in Santa Monica, California with a New York office. The firm invests across seed, Series A, and growth stages in better-for-you branded consumer companies across five verticals: beverage, food, wellness, pet, and beauty and personal care. The firm's core product is its investment platform, deployed across a series of funds — most recently Fund V, which closed in February 2026 at $325M, bringing total assets under management to just under $1.4B across five vintages. Capital is sourced from institutional limited partners including asset managers, family offices, and endowments, with more than 90% re-up across vintages.

The firm's proprietary technology and operating platform is UNCOMMON, an in-house brand, creative, and growth agency led by Chief Marketing Officer Stevie Clements, alongside a 10-module service stack (Strategy, Sales, Creative, Marketing, Digital+eCommerce, Partnerships, Operations, Media, Influencer, Exit Strategies). UNCOMMON delivers hands-on branding, packaging, content production, Amazon advertising, influencer, public relations, celebrity partnership, and 360 advertising services exclusively to CAVU portfolio companies. Co-founder Rohan Oza's background building Vitaminwater and Smartwater at Glaceau (sold to Coca-Cola for $4.1B) and serving as Coca-Cola's CMO across still brands provides portfolio founders direct access to entertainment marketing partnerships.

CAVU monetizes through fund management fees on committed and invested capital, plus performance-based carried interest on portfolio exits. Notable realized exits include Poppi (sold to PepsiCo for $1.95B), ONE Brands (sold to Hershey for $397M), OSEA Malibu (sold to General Atlantic in 2025), Vital Proteins (Nestlé Health Science majority stake), Waterloo (stake sold), Cue Health (IPO at ~$2.3B valuation in 2021), and Once Upon a Farm (NYSE IPO February 2026 at $811M-$845M market cap). The 30+ active portfolio companies include Poppi, Vital Proteins, Once Upon a Farm, The Farmer's Dog, Thrive Market, WHOOP, Recess, Beekeeper's Naturals, Bulletproof, Oatly, Beyond Meat, Noom, Hims & Hers, Good Culture, Kettle & Fire, Health-Ade, and Topicals. The firm operates with approximately 20 employees across investing, UNCOMMON creative, and finance functions.

Name

CAVU Consumer Partners

Legal name

CAVU Consumer Partners, LLC

Website

https://cavuconsumer.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

CAVU Consumer Partners is a venture capital firm founded in 2015 that invests in better-for-you branded consumer companies across beverage, food, wellness, pet, and beauty, deploying capital alongside an in-house creative platform (UNCOMMON) across five funds with ~$1.4B AUM.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Fund Management Fees: Recurring management fees charged on committed and invested capital across CAVU's venture funds (currently Fund V with $325M); industry-standard fund management economics on ~$1.4B AUM, with over 90% LP retention across vintages.
2. Carried Interest and Investment Returns: Performance-based carried interest on portfolio company exits including Poppi (sold to PepsiCo for $1.95B), OSEA (sold to General Atlantic in 2025), Vital Proteins (acquired by Nestlé Health Science), ONE Brands (acquired by Hershey for $397M), Waterloo (stake sold), Once Upon a Farm (NYSE IPO Feb 2026), and Cue Health (IPO at ~$2.3B valuation).

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

CAVU Consumer Partners is a consumer-focused venture capital and private equity firm that invests in "better-for-you" branded consumer companies across beverage, food, wellness, pet, and beauty & personal care categories. The firm manages approximately $1.4B in AUM across five fund vintages (most recently Fund V at $325M, closed February 2026) and provides every portfolio company with hands-on operational support through its in-house brand, creative, and growth platform UNCOMMON, plus access to celebrity partnerships, retail relationships, and a senior consumer operating team.

Product overview

CAVU Consumer Partners operates a platform-plus-modules architecture: the core offering is a consumer-focused venture capital and private equity investment platform (most recently Fund V at $325M, bringing AUM to just under $1.4B), with a suite of in-house portfolio support service modules — Strategy, Sales, Creative, Marketing, Digital & eCommerce, Partnerships, Operations, Media, Influencer, and Exit Strategies — that the firm bundles into every deal, supported by an in-house Talent function and IR/comms team. UNCOMMON is CAVU's in-house brand, creative, and growth platform module that delivers hands-on design, advertising, PR, influencer, and Amazon expertise to portfolio brands. Together the platform and modules are deployed across a Brand Partners portfolio spanning beverage (Poppi, Bai, Health-Ade, Recess, Waterloo, Guayaki, Rebbl, Oatly, Sauz), food (Once Upon a Farm, Good Culture, Kettle & Fire, Kite Hill, Bulletproof, Gymkhana Fine Foods, Hippeas), wellness (Vital Proteins, Beekeeper's Naturals, Nécessaire, OSEA, Topicals), pet (The Farmer's Dog, Native Pet, Nulo, Made By Nacho), and adjacent consumer/health-tech (Thrive Market, WHOOP, Noom, Hims & Hers, Bulletproof, ONE Bar, SkinnyDipped, Beyond Meat, Obé Fitness, Cue Health, WhistlePig, Made By Nacho). Recent exits include Poppi (sold to PepsiCo for $1.95B), OSEA (sold to General Atlantic in 2025), and Waterloo (CAVU Venture Partners sold its stake).

Differentiator

Problem solved

Functional benefit

Brands

• UNCOMMON: CAVU's in-house brand, creative, and growth platform led by Chief Marketing Officer Stevie Clements, partnering with founders and management teams to unlock the full potential of high-growth consumer brands.
• CAVU+

Products and services

• CAVU Consumer Partners Investment Platform Consumer-focused venture capital and private equity investment platform managing a series of funds (most recently Fund V at $325M, AUM just under $1.4B), structured around the mission to "democratize healthy living for all humans." Every investment is backed by CAVU's team and ecosystem to help portfolio partners win in the marketplace, with full-stack operational support across twelve functional areas.
• UNCOMMON CAVU's in-house brand, creative, and growth platform led by Chief Marketing Officer Stevie Clements. Capabilities include branding and design, brand strategy and positioning, media strategy and planning, Amazon, influencer and PR, TikTok, media partnerships, celebrity, 360 advertising, content production, digital and growth marketing, lifestyle marketing, art/creative direction, and copywriting. Delivered hands-on to portfolio brands such as Poppi, Vital Proteins, Once Upon a Farm, ONE Bar, Native Pet, Topicals, Kettle & Fire, Bulletproof, Health-Ade, SkinnyDipped, Chef's Cut, OSEA, and Thrive Market.

Quantifiable outcome

• ~$1.4B AUM across 5 funds
• +8 more outcomes

Named customers37 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• PepsiCoflagshipStrategic or Co-development PartnerStrategic acquirer of CAVU portfolio company Poppi for $1.95 billion, validating CAVU's brand-building approach. PepsiCo also previously made a $20M strategic investment in CAVU portfolio company Health-Ade Kombucha as part of its evolution into a 'total beverage company'. CAVU co-founder Rohan Oza is a former Coca-Cola CMO, deepening the relationship.
• Nestlé Health ScienceflagshipStrategic or Co-development PartnerAcquired a majority stake in CAVU portfolio company Vital Proteins, the top-selling collagen brand in the U.S. The acquisition validated CAVU's investment thesis in the ingestible wellness category and the brand's evolution from D2C supplement into a bonafide lifestyle brand with Jennifer Aniston as Chief Creative Officer.
• HersheyflagshipStrategic or Co-development PartnerAcquired CAVU portfolio company ONE Brands for $397 million. CAVU's UNCOMMON in-house agency led the brand refresh work that helped ONE Bar become one of the fastest growing protein bars on the market, recording the highest-ever click-through rate (12%+) on Amazon's Kindle Fire tablet at launch.
• Moët HennessycoreStrategic or Co-development PartnerAcquired a minority stake in CAVU portfolio company WhistlePig rye whiskey as part of a new distribution partnership supporting international expansion following the brand's successful experience in the U.K.
• Coca-ColacoreStrategic or Co-development PartnerStrategic investor in CAVU portfolio company Health-Ade Kombucha with a $20M investment as part of Coca-Cola's evolution into a 'total beverage company'. CAVU co-founder Rohan Oza was formerly CMO across Coca-Cola still brands following Coke's $4.1B acquisition of Glaceau.
• Mars' Companion FundcoreStrategic or Co-development PartnerStrategic corporate venture arm of Mars Inc., co-invested with CAVU in Native Pet's $6M Series A and Made By Nacho's $14M Series A; provides pet industry strategic perspective to portfolio companies.
• BulletpitchminorGTM or Marketing PartnerStrategic venture platform that brought ~2 dozen influencers onto CAVU portfolio company Sauz's cap table via the Bulletpitch Plus structure (individual SPVs), marking Bulletpitch's first food/CPG investment and saving the company $5,000-$85,000 per creator in influencer fees.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Market position

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cavu-consumer-partners
• Xx.com/CAVUConsumer

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments45 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAVU Consumer Partners