What PepsiCo does

PepsiCo is a publicly traded global food and beverage company headquartered in Purchase, New York, operating in more than 61 countries with approximately 320,000 employees. Founded through the 1965 merger of Pepsi-Cola and Frito-Lay (with the original Pepsi-Cola dating to 1898), the company runs a portfolio of 23 brands each generating more than $1 billion in annual retail sales, spanning carbonated soft drinks (Pepsi, Mountain Dew), sports and hydration beverages (Gatorade, Propel, Aquafina, bubly, LIFEWTR), energy drinks (Sting, Adrenaline Rush) and distributed Celsius, snacks (Lay's, Doritos, Cheetos, Tostitos, SunChips, Smartfood, PopCorners), and oatmeal and cereal products (Quaker). It serves three primary customer segments: individual consumers through grocery, mass, club, dollar, convenience, and e-commerce channels; major retail accounts with Walmart alone representing approximately 14% of consolidated net revenue; and foodservice operators through its Away From Home division serving more than 200,000 restaurants, K-12 schools, healthcare and recreation venues across approximately 1 million retail outlets globally.

Revenue is generated primarily through consumer-goods retail pricing across beverage and snack product lines, distributed via direct-store-delivery to retailers, an independent bottler and wholesale network (notably for beverages), and direct-to-consumer e-commerce (Snacks.com and brand-specific websites including lays.com, doritos.com, gatorade.com, drinkpoppi.com). PepsiCo disclosed FY2025 revenue of approximately $93.9 billion, FY2025 net income of approximately $8.2 billion (down approximately 14% year-over-year due to a Rockstar impairment), Q1 2026 revenue of $19.44 billion (up 8.5% year-over-year), and Q1 2026 operating income growth of 24% year-over-year. The company recast pricing in 2026 — cutting prices by up to 15% on Doritos, Lay's, and Cheetos and introducing a 13-ounce PET bottle at a lower price point — to address affordability-driven volume erosion following years of price increases. Free cash flow reached approximately $7.7 billion in FY2025 against $18.7 billion of EBITDA, supporting 54 consecutive years of dividend increases (Dividend King status) and a new $10 billion share buyback authorization through 2030.

The technology stack blends consumer-goods manufacturing with AI-driven demand forecasting, marketing automation, and supply-chain predictive analytics. PepsiCo runs a digital twin pilot with Siemens and NVIDIA that the company states can identify up to 90% of potential facility issues before physical construction and reduce capital expenditure by up to 15%, with a planned global rollout following the U.S. phase. The Gatik autonomous trucking partnership operates approximately 41 driverless trucks delivering to about 250 retail locations across Texas, Arizona, and Arkansas — described as the largest commercial autonomous freight deployment on record. PepsiCo also deploys QR code-linked ingredient transparency via the American Beverage Association's GoodToKnowFacts.org platform ahead of the 2027 industry-wide deadline covering more than 140 beverage ingredients. The portfolio is increasingly weighted toward better-for-you acquisitions (poppi for $1.95 billion in 2025; Siete Family Foods for $1.2 billion in 2024) and functional product launches (Pepsi Prebiotic Cola, Quaker Oat Shake & Go, Doritos Simply NKD, fiber and protein snack lines).

Name

PepsiCo

Legal name

PepsiCo, Inc.

Website

http://www.pepsico.com

Company type

Public

Founded year

1898

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

PepsiCo is a publicly traded global food and beverage company operating 23 billion-dollar brands including Pepsi, Lay's, Doritos, Gatorade, and Quaker. It serves consumers in more than 61 countries through major retailers, foodservice operators, and direct-to-consumer e-commerce channels, with Walmart as its largest single customer at roughly 14% of revenue.

Ownership category

akta.pro rank

Product category

Packaged Foods and Beverages

NAICS

Soft Drink Manufacturing (312111), Other Snack Food Manufacturing (311919)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

akta.pro secondary industries

Sports Drinks & Hydration Beverages (CRADAHAK), Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG), Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Beverages and snacks
• Consumer packaged goods
• Carbonated soft drinks
• Salty snack foods
• Foodservice distribution

Headquarters

HQ city

Purchase

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Beverage Sales: PepsiCo generates the majority of its revenue from selling beverages (carbonated soft drinks, sports drinks, energy drinks, water, tea/coffee) to retail consumers, foodservice operators, and convenience stores. Revenue is generated through direct sales to large retailers and through independent bottlers/distributors. FY2025 revenue was approximately $93.9 billion.
2. Snack Food Sales: PepsiCo sells snack products including Lay's, Doritos, Cheetos, Tostitos, Quaker, Sabra, and Siete through retail, e-commerce, and foodservice channels. Snack revenue is generated through direct retail sales and foodservice distribution.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

PepsiCo manufactures, markets, and distributes a global portfolio of food and beverage products, including carbonated soft drinks (Pepsi, Mountain Dew), sports and hydration drinks (Gatorade, Propel), energy drinks (Sting, Adrenaline Rush), water and tea/coffee (Aquafina, LIFEWTR, Lipton, Starbucks RTD), and snack foods (Lay's, Doritos, Cheetos, Tostitos, SunChips, Quaker). Products are sold through major retail chains, foodservice operators, independent bottlers/distributors, convenience stores, and direct-to-consumer e-commerce platforms such as Snacks.com and brand-specific websites.

Product overview

PepsiCo is a global food and beverage company operating as a diversified portfolio combining beverages and snacks. The company offers a multi-brand portfolio spanning carbonated beverages (Pepsi, Mountain Dew), sports and hydration drinks (Gatorade, Propel), energy drinks (Sting, Adrenaline Rush), tea and coffee (Lipton, Starbucks RTD), and water brands (LIFEWTR, bubly), alongside snack brands including Lay's, Doritos, Cheetos, Tostitos, SunChips, and Smartfood. PepsiCo has been expanding into functional and better-for-you segments through acquisitions (poppi, Siete) and new product development (Pepsi Prebiotic Cola, Doritos Simply NKD, Quaker Oat Shake & Go, fiber and protein snacks). The company also distributes licensed brands including Starbucks RTD coffee and operates joint ventures such as Sabra hummus. PepsiCo serves consumers through direct-to-consumer websites (snacks.com), retail partnerships, and foodservice operations.

Differentiator

Problem solved

Functional benefit

Brands

• Lay's: Potato chip brand
• Doritos
• Cheetos
• Tostitos
• Quaker
• Gatorade
• Pepsi
• Mountain Dew
• Propel
• Sabra
• poppi
• Siete
• Starbucks (RTD)
• Lipton
• Sting
• Adrenaline Rush

Products and services

• Pepsi Iconic carbonated cola beverage offered in original, zero-sugar, and specialty formulations in 13oz and 20oz PET bottles for single-serve occasions; sold to retail and foodservice consumers.
• Lay's Potato chip brand offering a wide variety of flavors made from farm-grown potatoes, positioned for classic snacking occasions; sold through retail and foodservice channels.
• Doritos Flavored tortilla chip brand marketed as 'For the Bold' including Doritos Dinamita and Simply NKD variants, targeting consumers seeking intense flavor experiences.
• Gatorade Sports hydration beverage brand offering electrolyte drinks, powders, and recovery products including Gatorade Zero and Gatorlyte for athletes and active consumers.
• Quaker Oats Oat-based cereals and snacks brand offering 100% whole grain products including oatmeal, granola bars, oatmeal squares, and protein products targeting health-conscious consumers.
• Mountain Dew Citrus-flavored carbonated soft drink positioned for high-energy occasions, recently expanded with limited-edition commemorative cans tied to brand heritage.
• Cheetos Cheese-flavored snack brand featuring both crunchy and puff formats, including Flamin' Hot variants and Simply NKD options without artificial additives.
• Tostitos Tortilla chip brand typically paired with dips for social snacking occasions and party gatherings.
• Lipton Iced tea and beverages brand available in multiple flavor variants; PepsiCo distributes Lipton RTD products through its beverage distribution network under partnership with Unilever.
• Starbucks Ready-to-Drink Ready-to-drink coffee and Frappuccino beverages distributed by PepsiCo under license from Starbucks, including iced coffees and Starbucks Iced Energy products.
• Propel Electrolyte enhanced water brand with Gatorade electrolytes positioned for fitness and hydration occasions, offering Energy Boost and Immune Support variants.
• Sabra Hummus and dips brand marketed as America's #1 hummus brand for 10+ years; PepsiCo owns 50% joint venture in the brand.
• poppi Prebiotic soda brand acquired by PepsiCo in 2025 for $1.95 billion, targeting wellness-focused consumers with 5g sugar and prebiotic ingredients.
• Siete Mexican-American heritage food brand offering grain-free tortillas and snacks using thoughtfully selected ingredients, acquired by PepsiCo to expand better-for-you portfolio.
• SunChips Whole grain chip brand offering 100% whole grain options with a satisfying crunch, positioned as a healthier alternative in the salty snacking category.
• bubly Sparkling water brand offering zero-calorie flavored sparkling water within PepsiCo's hydration portfolio.
• Smartfood Ready-to-eat popcorn brand offering seriously delicious snack options, including original and lighter varieties.
• Muscle Milk Protein beverage brand offering products with 26g protein per serving, targeting muscle recovery and fitness nutrition.
• LIFEWTR Premium bottled water brand with functional hydration positioning, offering enhanced water with pH balance and electrolytes.
• Sting Energy Energy drink brand available in multiple markets; won Silver Lion at Cannes Lions 2026 in Audio & Radio for 'The Unofficial Sound of F1' campaign.
• Adrenaline Rush Energy drink brand marketed for enhanced focus and energy, distributed by PepsiCo.
• Pepsi Prebiotic Cola Prebiotic cola launched in 2026 in Original Cola and Cherry Vanilla variants, containing no artificial sweeteners, 30 calories, 5g sugar, and 3g prebiotic fiber per serving.
• Doritos Dinamita Simply NKD Chile Limón Rolled tortilla chip line extension in Chile Limón flavor made without artificial flavors or dyes, expanding the Simply NKD portfolio.
• Quaker Oat Shake & Go Ready-to-mix oat beverage launched July 2026 in Strawberry Banana and Cinnamon Vanilla flavors, containing 15g protein (expandable to 23g with milk), 16g whole grain oats, and 3g fiber per serving.
• Smartfood FiberPop Ready-to-eat popcorn product designed to deliver fiber in a snacking format, addressing consumer fiber deficiency concerns.
• SunChips Fiber Whole grain chip with added fiber targeting health-conscious snackers, 100% whole grain with fiber fortification.
• PopCorners Protein Airry, crunchy popcorn snack with 9g protein per serving in three flavors, targeting active consumers seeking high-protein portable snacks.
• Good Warrior High-protein portable snack brand targeting on-the-go active moments with convenient, great-tasting protein options.
• Doritos Loaded Loaded nachos product line featuring Chef Gordon Ramsay signature recipes, with a global commercial featuring Ramsay and Mercedes-AMG PETRONAS F1 driver George Russell.

Quantifiable outcome

• 24 billion liters of water replenished globally in 2024
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Ellen MacArthur FoundationminorStrategic or Co-development Partner · 1 July 2026The Ellen MacArthur Foundation partnered with the city of Recife in Brazil, supported by Clean Rivers and business network members Mars Inc., Nestlé, PepsiCo, and Unilever, to develop collection and recycling systems for packaging. The initiative aims to unlock up to BRL $300 million (~USD $57.7 million) in multi-year investment, with formal agreements signed July 1, 2026, and implementation starting 2027.
• STEP Up for Agriculture Alliance (Unilever and others)minorStrategic or Co-development Partner · 1 July 2026PepsiCo launched STEP Up for Agriculture, a collaboration with Unilever and other companies to strengthen farmer-facing organizations and support sustainable supply chains, as part of its pep+ (PepsiCo Positive) agenda. The initiative aims to help transform agricultural ecosystems in primary sourcing regions.
• Marriott InternationalminorChannel Partner/ Reseller/ Distributor · 1 July 2026PepsiCo's 31-year partnership as Marriott International's official beverage provider ended on July 1, 2026. Coca-Cola replaced PepsiCo as the hotel chain's exclusive beverage partner across approximately 10,000 properties in 146 countries and territories, covering carbonated soft drinks and a growing range of hydration and functional beverages.
• Captain D'sminorGTM or Marketing Partner · 1 July 2026Captain D's and PepsiCo launched the Alaska Family Cruise Sweepstakes, running from June 22 to July 27, 2026, where guests at participating Captain D's locations who purchase Pepsi-Cola beverages can enter to win a seven-night Alaska cruise for six adults. The promotion celebrates America's fishing heritage and coincides with the 250th anniversary of the United States.
• Siemens and NVIDIAcoreTechnology or Integration · 22 June 2026PepsiCo is running a digital twin pilot with Siemens and NVIDIA that can identify up to 90% of potential facility issues before physical construction and reduce capital expenditure by up to 15%. The technology uses Siemens industrial software and NVIDIA's computing infrastructure to simulate production facilities virtually. Plans for global rollout are underway following the US phase.
• Mercedes-AMG PETRONAS F1 TeamcoreGTM or Marketing Partner · 19 June 2026Doritos (PepsiCo) has an official partnership with the Mercedes-AMG PETRONAS F1 Team and Formula 1. The partnership was highlighted in a new Doritos Loaded commercial starring Chef Gordon Ramsay and driver George Russell. Doritos Loaded products will be featured at Formula 1 race days with exclusive recipes, including two bespoke creations for F1 fan zone food trucks.
• Chef Gordon RamsaycoreGTM or Marketing Partner · 19 June 2026Chef Gordon Ramsay collaborates with Doritos Loaded, creating eight signature recipes using fresh household ingredients and crunchy Doritos. The first recipe — Doritos Loaded Hellfire Chicken Nachos — was featured in a new global commercial with F1 driver George Russell. The recipes will roll out to restaurant and hospitality operators in key global markets including Spain, the UK, the Netherlands, France, and Germany.
• Formula 1coreGTM or Marketing Partner · 15 June 2026STING Energy (PepsiCo) partnered with Formula 1 and music producer Alan Walker to create 'The Sting Within Me,' a new track debuting at the F1 Barcelona Gran Premio de Barcelona-Catalunya 2026 weekend. The track was created using archived F1 engine sounds inspired by a fan-observed phenomenon that F1 engines sound like the word 'Sting.' Sting Energy won a Silver Lion at Cannes Lions 2026 for this campaign.
• National Geographic SocietyminorStrategic or Co-development Partner · 4 September 2025The National Geographic Society and PepsiCo launched the 'Food for Tomorrow' program, harnessing science, storytelling, and education to inspire positive change in the global food system with a focus on regenerative agriculture. PepsiCo has committed to spreading regenerative practices across 10 million acres by 2030. The collaboration also features three farmers from Thailand, Brazil, and Iowa through National Geographic CreativeWorks.
• Compeer Financial, Environmental Defense Fund, and Soil and Water Outcomes FundminorStrategic or Co-development Partner · 11 June 2025PepsiCo announced its participation in RegenLend, a pilot program developed in partnership with Compeer Financial, the Environmental Defense Fund (EDF), and the Soil and Water Outcomes Fund (SWOF) to help farmers adopt strip-till soil conservation practices. Under the initiative, PepsiCo covers two annual lease payments for strip-till equipment, reducing farmers' upfront costs while improving soil health, water retention, and erosion control across the agricultural supply chain.
• GatikcoreTechnology or Integration · 1 June 2025PepsiCo expanded its partnership with autonomous vehicle company Gatik to approximately 250 retail locations across Texas, Arizona, and Arkansas, deploying 41 autonomous trucks that deliver to retailers with no human in the cab. This is the largest commercial autonomous freight deployment on record. Gatik is also working with Isuzu and NVIDIA on a South Carolina production facility to mass-produce Level 4 autonomous trucks starting H2 2027.
• American Beverage Association (ABA)minorStrategic or Co-development Partner · 1 June 2025PepsiCo is an industry leader in the American Beverage Association's GoodToKnow initiative, rolling out QR codes on product packaging that direct consumers to detailed ingredient information through GoodToKnowFacts.org. PepsiCo was among the first to integrate the platform, ahead of the industry-wide 2027 rollout deadline covering more than 140 beverage ingredients across the broader beverage industry.
• Celsius HoldingscoreChannel Partner/ Reseller/ Distributor · 1 April 2025PepsiCo serves as Celsius Holdings' primary U.S. distributor following its Alani Nu acquisition and Rockstar distribution partnership, with the combined portfolio representing approximately one-fifth of the U.S. energy drink market. PepsiCo also holds an 11% equity stake in Celsius Holdings, making it both a distribution partner and a financial backer. Celsius reported $782.6 million in Q1 2026 revenue.
• GatikcoreTechnology or Integration · 1 January 2023Gatik secured a multi-year partnership with PepsiCo to expand its fleet of fully driverless, observer-free autonomous trucks across Texas, Arizona, and Arkansas. Gatik has achieved $600 million in contracted revenue and is the leading autonomous logistics provider for regional B2B freight in the U.S., with Gatik's South Carolina production facility with Isuzu and Nvidia targeted to begin mass production of Level 4 autonomous trucks in H2 2027.
• CARE (She Feeds the World Program)minorStrategic or Co-development Partner · 1 January 2021PepsiCo and the PepsiCo Foundation partnered with CARE on the She Feeds the World program to support small-scale farmers, particularly women in agriculture. As of 2024, the program has reached over 3.6 million farmers and community members. In Egypt's second phase, the PepsiCo Foundation invested an additional $2 million, increasing reach to 180,000 additional people.

Scale indicators12 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• The Coca-Cola Company: Coca-Cola is PepsiCo's most direct and most significant competitor across the global non-alcoholic beverage portfolio (colas, sports drinks, juices, water, teas). The two companies compete head-to-head in retail, foodservice, and away-from-home channels, and Coca-Cola's capture of the Marriott partnership in 2026 directly exemplifies the rivalry.
• Keurig Dr Pepper: Keurig Dr Pepper is a comparable North American beverage company with a diversified portfolio (carbonated soft drinks, water, coffee, juices) and a strong direct-store-delivery model. It overlaps with PepsiCo across CSDs, water, and energy-adjacent beverages, and competes for the same retail and foodservice shelf space.
• Mondelez International: Mondelez is a global snack-food CPG peer (Oreo, Cadbury, Toblerone, Ritz, Triscuit) and the most direct comparable to PepsiCo's Frito-Lay snacks business. It competes for the same salty-snack, cracker, and cookie shelf space and faces the same health-and-wellness consumer shift.
• Monster Beverage: Monster is a direct competitor in the energy drink category that PepsiCo also addresses via its Celsius distribution deal, Alani Nu, Rockstar, Sting, and Adrenaline Rush brands. Both companies sell through the same convenience-store and foodservice channels and compete for younger consumer occasions.

Broad incumbents

• General Mills: General Mills is a broad-line packaged food incumbent (cereals, snacks, baking, pet) with a large North American DSD network. It overlaps with PepsiCo in cereals (Cheerios vs. Quaker), refrigerated dough, and salty snacks, and competes for the same center-of-store shelf space.
• The Kraft Heinz Company: Kraft Heinz is a broad-line packaged food and beverage incumbent with overlapping exposure in CSDs (via a long-standing distribution relationship with Coca-Cola historically), condiments, meals, and processed foods. It competes with PepsiCo across retail aisles and for foodservice contracts.
• Nestlé S.A. Nestlé is the world's largest packaged food and beverage company and overlaps with PepsiCo in coffee (Nescafé vs. Starbucks RTD), water, nutrition (Boost vs. Muscle Milk), snacks, and culinary. The two companies compete internationally across multiple categories and for global retail contracts.
• The Hershey Company: Hershey is a major U.S. snack and confectionery incumbent that competes for snack-aisle share, convenience-store placement, and impulse-occasion consumption. Its DSD infrastructure and direct-retailer relationships parallel PepsiCo's snacks-side go-to-market model.
• Post Holdings: Post Holdings is a diversified packaged food company spanning cereals, refrigerated retail, foodservice, and nutrition — overlapping with PepsiCo in cereals, better-for-you snacks, and foodservice channels. It is a relevant comparable for evaluating capital allocation and portfolio reshaping strategies in CPG.

Emerging players

• Celsius Holdings: Celsius is a high-growth energy drink brand in which PepsiCo holds an 11% equity stake and serves as primary U.S. distributor. It is a structural energy-drink growth proxy for PepsiCo and a direct Monster competitor, and Celsius's growth directly affects PepsiCo's energy-drink revenue mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pepsico
• YouTubeyoutube.com/user/pepsi
• Facebookfacebook.com/PepsiCo
• LinkedInlinkedin.com/company/pepsico
• Instagraminstagram.com/pepsi
• TikToktiktok.com/@pepsi

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A38 records

Investments20 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PepsiCo