Elastic

What Elastic does

Elastic N.V. (NYSE: ESTC), founded in 2012 and incorporated in the Netherlands with US operations centered in Mountain View, is a publicly traded software company that operates the Elasticsearch platform for search, observability, security, and analytics workloads. The platform is built on Apache Lucene and processes structured, unstructured, and vector data at petabyte scale, with native vector search using HNSW and Better Binary Quantization that reduces memory consumption by up to 95%. Surrounding Elasticsearch are three productized solutions — Elastic Security (SIEM/XDR/endpoint), Elastic Observability (logs, APM, infrastructure, AIOps), and Enterprise Search (site, workplace, ecommerce, applications) — plus a set of supporting components including Kibana for visualization, Elastic Agent and Beats for ingestion, Logstash for processing, ES|QL as a piped query language, AutoOps for cluster management, and Elastic Workflows and Elastic Agent Builder for AI-driven automation and agentic use cases.

The company's monetization is dominated by recurring software subscriptions, which represent approximately 93% of total revenue, with Elastic Cloud (managed deployments on AWS, Azure, and Google Cloud) now comprising 46-49% of total revenue. Pricing follows a freemium-to-enterprise progression, with free local downloads and 14-day cloud trials converting into tiered enterprise subscriptions (Limited, Base, Enhanced, Premium) and Platinum/Enterprise support for self-managed deployments. Elastic serves more than 50% of the Fortune 500 alongside a broad base of 3,000+ organizations running AI workloads and approximately 470 large accounts actively deploying AI at scale; named customers span financial services (Discover, BBVA, Bank BRI, Ameritas, UOL), technology (Docusign, IBM, GitHub, Informatica), telecommunications (Comcast), retail (Waitrose, Porsche Informatik), and public sector (Texas A&M University).

Distribution combines enterprise field sales — including record million-dollar-plus deals and Fortune 50 bank contracts — with product-led self-serve, a global channel of VARs and SIs (Atos, Carahsoft, V2X), technology partners (NVIDIA, Dell, Red Hat, Anthropic, OpenAI), and listings on all three hyperscaler marketplaces. FY2026 revenue reached $1.739 billion (+17% YoY) with 76% gross margins, $285 million in non-GAAP operating income, $346 million in adjusted free cash flow, and a $1.37 billion cash position; FY2027 guidance implies approximately $1.985–2.000 billion at a ~14.6% midpoint growth rate. In June 2026 the company announced a roughly 7% workforce reduction and the departure of its Chief Product Officer as it reorganized around AI automation.

Name

Elastic

Legal name

Elasticsearch B.V.

Website

https://elastic.co

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Elastic N.V. (NYSE: ESTC) provides the Elasticsearch-based Search AI platform for search, observability, and security, serving more than half of the Fortune 500 and 3,000+ organizations running AI workloads through a freemium-to-enterprise subscription model spanning self-managed deployments and Elastic Cloud on AWS, Azure, and Google Cloud.

Ownership category

akta.pro rank

Product category

Enterprise Search and Observability Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Web Search Portals and All Other Information Services (519290), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Search / Index Databases (HDAEAAAK)

akta.pro secondary industries

Observability Data Platforms (O11y Pipelines, Telemetry Backends) (HDABAJAJ), Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)

Keywords

• Search analytics platform
• Observability monitoring software
• Security information management
• Vector database search
• Enterprise search applications

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue (Software): Core subscription revenue from Elasticsearch software licenses including self-managed deployments. Enterprise subscription tiers with Platinum and Enterprise support levels. Subscriptions comprise approximately 93% of total revenue.
2. Elastic Cloud (SaaS): Fully managed cloud deployments on AWS, Azure, and Google Cloud. Cloud revenue represents 46-49% of total revenue with Q4 FY2026 cloud revenue of $217.4 million, growing 20% year-over-year.
3. Professional Services: Consulting services, training, and support services including architecture review, migration planning, and AI strategy consulting

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels6 records

Core offering

Elastic builds and sells the Elasticsearch platform, a distributed RESTful search and analytics engine, along with integrated solutions for enterprise search, observability, and security. The platform is offered as self-managed software, Elastic Cloud (hosted/serverless on AWS, Azure, Google Cloud), and includes add-on modules such as Kibana, Elastic Agent, Elastic Agent Builder, Elastic Workflows, Beats, Logstash, ES|QL, and AutoOps.

Product overview

Elastic is a search and analytics company offering a platform-plus-modules architecture built around its core Elasticsearch engine. The platform includes three main integrated solutions: Elastic Security (combining SIEM, XDR, and endpoint security), Elastic Observability (covering logs, APM, infrastructure monitoring), and Enterprise Search (for building search applications). Supporting these are add-on modules including Kibana for visualization, Elastic Agent and Beats for data collection, Logstash for data processing, ES|QL for querying, AutoOps for automated cluster management, and Elastic Agent Builder with Elastic Workflows for AI-powered automation. The platform supports both self-managed deployments and Elastic Cloud (hosted/serverless), and includes AI capabilities powered by Jina AI models for vector search and semantic retrieval.

Differentiator

Problem solved

Functional benefit

Brands

• Elasticsearch: Open source distributed search and analytics engine; core product platform for search, observability, and security
• Elastic Security
• Elastic Observability
• Elastic Enterprise Search
• Kibana
• Jina AI
• Elastic Agent Builder
• Elastic Workflows
• Elastic Cloud
• Elastic Security Labs
• Elastic Inference Service (EIS)
• Elastic Support Assistant
• AutoOps
• Elastic Common Schema (ECS)
• Elasticsearch Labs
• Elastic Observability Labs

Products and services

• Elasticsearch

Quantifiable outcome

• 62% reduction in overall risk to stop ransomware and advanced threats
• +8 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability15 records

Feature12 records

Partnerships

15 partnerships are on record, tiered core, flagship, strategic and minor.

• NVIDIAcoreTechnology or IntegrationPartnership for GPU-accelerated vector search capabilities announced October 2025. NVIDIA collaboration enables faster embedding and inference workloads for AI search applications.
• Dell TechnologiescoreTechnology or IntegrationPartnership for GPU-accelerated vector search capabilities announced October 2025 as part of broader AI infrastructure collaboration.
• Red HatcoreTechnology or IntegrationPartnership for GPU-accelerated vector search capabilities announced October 2025. Red Hat OpenShift integration for enterprise deployments.
• Google CloudflagshipTechnology or IntegrationDeep integration with Google Distributed Cloud for air-gapped environments with SIEM, XDR, and automation capabilities. Only partner natively integrated into Google Vertex AI as grounding engine for Gemini. 5th consecutive Partner of the Year award in Marketplace category.
• V2XstrategicStrategic or Co-development PartnerStrategic partnership to integrate Elasticsearch for government, defense, and intelligence missions. Collaboration for data indexing, search, analytics, logistics, and cyber resilience.
• AtosstrategicChannel Partner/ Reseller/ DistributorAtos partnered with Elastic to deploy Elasticsearch technology across Europe for enterprise customers.
• AWS (Amazon Web Services)flagshipChannel Partner/ Reseller/ DistributorElastic Cloud available on AWS marketplace with FedRAMP High authorization for AWS GovCloud. Deep integration across deployment options.
• Microsoft AzurecoreChannel Partner/ Reseller/ DistributorElastic Cloud available on Azure marketplace with deployment options across Azure regions.
• LangChaincoreTechnology or IntegrationNative integrations with LangChain for AI application development and agent orchestration on Elasticsearch.
• LlamaIndexcoreTechnology or IntegrationNative integrations with LlamaIndex for AI application development and RAG workflows on Elasticsearch.
• AnthropiccoreTechnology or IntegrationCo-authored Model Context Protocol (MCP) specification with Anthropic and OpenAI. MCP Apps for Security and Observability integrate with Claude AI assistant.
• OpenAIcoreTechnology or IntegrationCo-authored Model Context Protocol (MCP) specification. GPT integration through Elasticsearch inference API.
• Hugging FacecoreTechnology or IntegrationHugging Face model hub integration for accessing embedding models and deployment flexibility.
• ChainguardminorStrategic or Co-development PartnerChainguard Commercial Builds program partner. Elastic contributes software to be packaged through Chainguard's secure containerization.
• CarahSoftstrategicChannel Partner/ Reseller/ DistributorUS public sector exclusive distributor partner for Elastic solutions to government customers.

Scale indicators22 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Splunk (Cisco): Direct competitor across log analytics, observability, and SIEM, now part of Cisco with bundled networking and security offerings. Splunk's enterprise install base and Cisco's go-to-market directly target Elastic's displacement opportunity.
• Datadog: Direct competitor in cloud observability and APM with a unified SaaS platform covering logs, metrics, traces, and security. Datadog's integrated stack and faster growth profile compete directly against Elastic Observability.
• Dynatrace: Enterprise observability and APM platform with AI-driven automation (Davis AI). Dynatrace's full-stack auto-instrumentation and SaaS-first model compete against Elastic Observability in large enterprises.
• New Relic: Observability platform with consumption-based pricing covering APM, infrastructure, logs, and browser monitoring. New Relic competes head-on with Elastic Observability in the mid-market and enterprise segments.
• Grafana Labs: Open source observability vendor behind Grafana, Loki, Tempo, and Mimir. Grafana Labs competes directly with Elastic's observability stack, particularly with self-managed open source deployments and LGTM stack adoption.
• Sumo Logic: Cloud-native log management and observability platform with strong SIEM capabilities. Sumo Logic's SaaS-first log analytics directly competes with Elastic's log monitoring and security analytics offerings.

Emerging players

• Pinecone: Managed vector database purpose-built for production RAG and semantic search at scale. Pinecone competes with Elastic's vector database capabilities, particularly for AI-native customers prioritizing a purpose-built vector store.
• Algolia: Search-as-a-service platform focused on ecommerce and site search use cases with AI-powered relevance. Algolia competes with Elastic Enterprise Search in customer-facing search applications, particularly in retail and digital experiences.

Broad incumbents

• MongoDB: Broader document database and search platform with Atlas Search and Vector Search. MongoDB competes in developer mindshare and adjacent search/analytics workloads, though not directly in log analytics or SIEM.
• Confluent: Data streaming platform built on Apache Kafka with growing observability footprint via Stream Governance. Confluent is adjacent in the data infrastructure stack and increasingly overlaps with Elastic on real-time data flows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/elastic
• GitHubgithub.com/elastic
• YouTubeyoutube.com/user/elasticsearch
• Facebookfacebook.com/elastic.co
• LinkedInlinkedin.com/company/elastic-co

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries5 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A17 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elastic