What ORA Technologies does

ORA Technologies is a Casablanca-based, privately held super-app company founded in January 2023 by CEO Omar Alami. The company operates two integrated consumer-facing mobile applications — Kooul, an affordable food-delivery platform, and ORA Cash, a social mobile wallet — both distributed on iOS and Android app stores and targeting Moroccan consumers and the Moroccan diaspora under a stated digital-inclusion mission. The platform combines an e-commerce marketplace (Eat, Supermarket, Shop, Book categories) with a chat-based ordering interface, real-time geolocation delivery tracking, and a vendor subscription model for restaurants, retailers, and service providers. Underlying technology is mobile-first; the wallet is powered by a partnership with M2T (a Bank Al-Maghrib-licensed payment institution and subsidiary of Banque Centrale Populaire), under which ORA acts as the principal payment agent, enabling it to offer compliant peer-to-peer transfers and digital payments without holding its own payment license.

Revenue mechanics are diversified across three streams: (1) vendor subscriptions (negotiated fees under private "Conditions Particulières du Vendeur" terms, with a freemium tier of up to 10 products for individual sellers), (2) a modest community transaction fee of 2 Moroccan dirhams per month on wallet-based P2P or vendor payments, and (3) in-platform advertising sold to vendors. In October 2025, ORA completed the acquisition of Cathedis, a last-mile logistics company, marking Morocco's first locally funded startup merger and integrating delivery infrastructure vertically into the platform. As of mid-2025, total disclosed funding stands at approximately $11.9 million across a $1M pre-seed (Nov 2023), $1.5M seed (Mar 2024), and $7.5M Series A (Jul 2025) led by Azur Innovation Fund, with stated use of proceeds focused on technology upgrades, customer acquisition, regional expansion beyond Morocco, and microcredit integrations.

Name

ORA Technologies

Legal name

ORA TECHNOLOGIES SAS

Website

https://ora.ma

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

ORA Technologies is a Casablanca-based Moroccan super-app company operating Kooul (food delivery) and ORA Cash (mobile wallet) for Moroccan consumers and SMB vendors, with M2T-licensed payments and Cathedis-integrated last-mile logistics.

Ownership category

akta.pro rank

Product category

Mobile Super-App

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

akta.pro secondary industries

Grocery, Food & Essentials Commerce Platforms (BPAMAGAF), Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)

Keywords

• Mobile payment services
• Food delivery platform
• Social mobile wallet
• Ecommerce marketplace
• Super app

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Marketplace Commission - Vendor Subscription: Vendors subscribe to the platform through a paid Abonnement Vendeur (Vendor Subscription) to list products and services on the ORA marketplace. Professional vendors must pay subscription fees under Conditions Particulières du Vendeur. Free access limited to 10 products for particular sellers.
2. Community Transaction Fee: A monthly fee of 2 Moroccan dirhams is charged to users (both buyers and sellers) who perform wallet-based community transactions including P2P money transfers or payments between users and vendors via the ORA Cash wallet.
3. Advertising Services: The platform offers advertising services to vendors, including space purchases for promotional visibility within the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ORA Technologies operates a mobile super-app combining food delivery (Kooul), a social mobile wallet (ORA Cash), and an e-commerce marketplace connecting vendors and consumers in Morocco. The platform enables chat-based ordering, peer-to-peer money transfers, digital payments, and vendor listings across food, retail, and services categories, with payments powered by M2T (Bank Al Maghrib-licensed) and last-mile delivery handled by the acquired Cathedis logistics arm.

Product overview

ORA Technologies is a Moroccan super-app company offering two primary mobile applications: Kooul (food delivery) and ORA Cash (social M-Wallet), supported by an e-commerce platform. The ecosystem integrates digital payments via M2T partnership, food delivery, e-commerce across multiple categories (Eat, Supermarket, Shop, Book), and logistics through the acquisition of Cathedis. The company aims for digital inclusion for Moroccans worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Kooul: Food delivery application offering cheap meals and cheerful delivery service in Morocco
• ORA Cash

Products and services

• Kooul Food delivery mobile application connecting Moroccan consumers with restaurants and food vendors through a chat-based interface, offering affordable meals and cheerful delivery service.
• ORA Cash Social mobile wallet application that enables users to pay, transfer money, and chat instantly. Integrated with M2T payment infrastructure, allowing users to open digital payment accounts for secure money exchanges and transfers.
• ORA Marketplace E-commerce marketplace connecting vendors (restaurants, supermarkets, shops, service providers) with Moroccan consumers through chat-based ordering. Professional vendors subscribe under Conditions Particulières du Vendeur; particular sellers can list up to 10 products for free.

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• CathediscoreStrategic or Co-development Partner · 31 October 2025Acquisition of Cathedis, Morocco's first locally funded startup merger, in partnership with Azur Innovation Fund. Cathedis is a last-mile logistics company whose integration strengthens ORA's delivery infrastructure. The acquisition positions ORA as a key player in Morocco's digital and e-commerce ecosystem, integrating fintech, foodtech, and logistics services.
• M2T (Maroc Traitement de Transactions S.A.)coreTechnology or Integration · 1 November 2023Partnership with M2T, a payment institution licensed by Bank Al Maghrib and subsidiary of Banque Centrale Populaire, to power the ORA Cash mobile wallet. M2T provides the payment infrastructure and regulatory licensing while ORA acts as the main payment agent. This partnership enables instant money transfers, digital payments, and wallet services compliant with Moroccan financial regulations.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Glovo: Barcelona-based multi-category delivery app operating in Morocco. Glovo is the most direct competitor to Kooul, operating food, grocery, and retail delivery with a similar chat-light ordering flow and courier network.
• Jumia Food: Jumia's food delivery vertical active in Casablanca and other Moroccan cities. Competes head-to-head with Kooul on restaurant selection, delivery pricing, and rider supply in the same Moroccan geography.

Broad incumbents

• Careem: UAE-born super-app operating ride-hailing, food delivery, and payments across MENA including Morocco. Careem's multi-vertical super-app model, combined with its acquired payments business, makes it the closest strategic analogue to ORA's super-app ambitions in the region.
• Talabat: Delivery Hero-owned MENA food delivery leader. Talabat defines the benchmark for category depth, courier economics, and restaurant partnerships that ORA's Kooul must beat or differentiate against to win Morocco.
• Noon: MENA-headquartered e-commerce and quick-commerce platform. Comparable as a multi-category digital marketplace operator in the same region ORA targets for expansion, with overlapping retail/shop verticals.

Emerging players

• Halan: Egyptian super-app spanning ride-hailing, delivery, and fintech/wallet services. Halan is a comparable emerging-market multi-vertical play that pairs mobility-adjacent services with a proprietary payments/wallet layer, similar in architecture to ORA's stack.
• inDrive: Global multi-service app originating from ride-hailing and expanding into intercity transport, delivery, and payments across emerging markets including North Africa. Comparable as a multi-vertical marketplace operator targeting similar price-sensitive consumers.
• OPay: Nigeria-headquartered super-app for payments, ride-hailing, food delivery, and merchant services across Africa. Comparable to ORA's stack architecture (wallet + delivery + merchant) and its focus on underbanked African consumers.

Regional players

• Wafacash: Morocco-established fintech offering mobile payment, transfer, and cash-in/cash-out services. Operates in ORA's exact domestic market for wallet/payment services and is a direct comparator for ORA Cash's domestic positioning.
• Cash Plus: Leading Moroccan mobile money and payment-services network. Competes with ORA Cash for digital-wallet adoption, P2P transfers, and agent-based cash services within Morocco.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ora-technologies-sas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds7 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORA Technologies