Glovo
Glovo is a Barcelona-based multi-category on-demand delivery platform and Delivery Hero subsidiary, operating in 23+ countries and 1,500+ cities, connecting 20+ million consumers with restaurants, grocery retailers, and dark stores via its mobile app.
- Company typePrivate
- Founded2015
- HeadquartersBarcelona, Spain
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Glovo does
Glovo is a Barcelona-founded multi-category on-demand delivery platform operating as a wholly-owned subsidiary of Delivery Hero SE following a $900 million full acquisition in January 2022. The company connects consumers, restaurants, grocery retailers, pharmacies, and dark stores through a single mobile application, dispatching gig and salaried riders for within-the-hour fulfillment across 23+ countries (predominantly Southern/Eastern Europe, the Balkans, the Caucasus, Central Asia, and Africa) and more than 1,500 cities, with a cumulative order volume exceeding 1 billion since its 2015 founding.
The platform's technology stack centers on a mobile-first consumer app (iOS/Android) with real-time order tracking, an AI-powered Discovery Wall personalization layer, occasion-based shopping baskets, and verified photo reviews. Operational AI and automation are layered via third-party partners including Toku (contact-center NLP embedded in Salesforce), GetVocal (conversational support), and Celonis (AP/AR process intelligence). Glovo operates a proprietary network of 100+ dark stores to support its q-commerce and Glovo Prime subscription offering (~40% year-over-year subscription growth), and has integrated embedded merchant lending via finmid serving approximately 70,000 SMEs.
The business model combines per-order delivery fees, partner commissions typically set at 20-30% of order value, Glovo Prime subscription revenue, advertising placements, and managed-services revenue from dark store inventory. The company serves three primary segments: end consumers (individual and Prime subscribers), merchant partners (large QSR and grocery chains plus a long tail of SMEs), and riders (a mix of gig contractors and, in Spain, approximately 15,000 salaried employees following the 2021 Rider Law). Recent strategic emphasis has shifted toward African expansion (Nairobi Africa digital hub, $77M Kenya investment plan through 2030), AI-driven product surface deepening, and embedded fintech services for merchants.
Glovo firmographics
Firmographics- Name
- Glovo
- Legal name
- Glovoapp23 S.L.
- Website
- https://glovoapp.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Glovo is a Barcelona-based multi-category on-demand delivery platform and Delivery Hero subsidiary, operating in 23+ countries and 1,500+ cities, connecting 20+ million consumers with restaurants, grocery retailers, and dark stores via its mobile app.
- Ownership category
- akta.pro rank
Glovo industry classification
Industry- Product category
- On-Demand Delivery Platform
- NAICS
- Grocery and Convenience Retailers (4451)
- SIC
- Retail-Grocery Stores (5411), Retail-Eating & Drinking Places (5810), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Crowdsourced Retail Errand/Shopping & Delivery (TLAAAGAE)
- akta.pro secondary industries
- Grocery & Convenience Delivery Platforms (BPAMAHAC), Grocery & Food Omnichannel (CRAFAEAE)
Keywords
Where Glovo is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Glovo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Delivery Fees: Fees charged to customers for delivery services based on order value, distance, and urgency
- Partner Commissions: Commissions from restaurant and merchant partners, typically 20-30% of order value
- Glovo Prime Subscription: Subscription plan offering perks including free delivery and exclusive discounts, growing approximately 40%
- Service Charges: Additional service fees applied to orders
- Advertising Placements: Promotional visibility and placement fees charged to merchant partners
- Dark Store Operations: Own inventory and fulfillment through proprietary dark store network of 100+ locations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Delivery fee varies by order value, distance, and urgency |
| Transaction based/ take rate | Pay-as-you-go | Partner commission rates for restaurants and merchants |
| Subscription | Monthly | Glovo Prime subscription with free delivery and exclusive perks |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Glovo product offering
Product offeringCore offering
Glovo operates a multi-category on-demand delivery platform that connects consumers with restaurants, grocery stores, pharmacies, and other retailers through a mobile application. The platform processes orders via a network of gig-economy riders and generates revenue through consumer delivery fees, merchant commissions (20-30% of order value), the Glovo Prime subscription, and advertising placements. Operations span 23+ countries and 1,500+ cities, supported by a proprietary dark store network of 100+ locations.
Product overview
Glovo operates as a multi-category on-demand delivery platform offering a unified app that connects consumers with restaurants, grocery stores, pharmacies, and other retailers. The core product is the Glovo App, supplemented by Glovo Prime subscription service (~40% growth) and Glovo Business for enterprise partners. Recent AI-powered features include Discovery Wall with personalization, Fast Track occasion-based baskets, and verified customer reviews with photos. The platform was built through multiple acquisitions including Lola Market and Mercadão (2021) for Q-commerce, Ehrana and Delivery Hero CEE brands (2021), WinDelivery (2022), and Zakaz.ua (2025). SME support features include Glovo Local for digitalization, instant lending via finmid partnership, and the Yellow VC fund. Operations span 23 countries across Europe, Africa, and Central Asia with over 1,500 cities served.
Differentiator
Problem solved
Functional benefit
Brands
- Glovo Prime: Subscription service offering faster delivery and exclusive benefits for subscribers
- Glovo Business
Products and services
- Glovo App The main mobile application (iOS/Android) that enables on-demand delivery of food, groceries, pharmacy items, and other goods within minutes across 23+ countries and 1,500+ cities, connecting consumers with restaurants, grocery stores, pharmacies, and other retailers through a gig-economy rider network.
- Glovo Prime Monthly subscription service offering benefits including free delivery, exclusive deals, and priority service for individual consumers. The subscriber base has been growing approximately 40% year-over-year.
- Glovo Business Enterprise-facing solution enabling large business partners to integrate with Glovo's delivery infrastructure, access the platform's 20+ million user base, and leverage sales growth tools including embedded SME financing.
- Glovo Local Initiative focused on SME digitalization, helping small and medium-sized enterprises across Glovo's markets access digital tools, technology, and the platform's user base to grow sales.
Quantifiable outcome
- Over 1 billion orders processed in 10 years
- +5 more outcomes
Companies that use Glovo
Customer profileNamed customers24 records
Segments6 records
Ideal customer profiles2 records
Glovo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability9 records
Feature5 records
Glovo partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- TokucoreToku, an AI-powered customer experience platform headquartered in Singapore, deployed its solution for Glovo across Spain, Italy, Romania, and Portugal. The deployment embeds contact centre capabilities directly into Salesforce, enabling Glovo's teams to manage calls, capture outcomes, and access operational insights from a single interface. Initial phase covers four European countries with plans to extend to 18 additional markets.
- Ukrainian Startup FundminorUkrainian Startup Fund supported a Ukrainian side event, UAtech Venture Night, held at Glovo's Barcelona office where 10 startups pitched and three winners were selected during MWC 2026.
- Federal Road Safety Corps (FRSC)coreGlovo Nigeria launched a new road safety feature on its app in collaboration with the Federal Road Safety Corps (FRSC), with an ongoing safety training initiative for riders in Nigeria. The event included presentation of certificates to 70 participants and aims to improve rider safety and road standards.
- National Transport and Safety Authority (NTSA)coreGlovo announced partnership with Kenya's NTSA to launch a rider safety program featuring a new opt-in Road Safety feature within its app. The initiative includes real-time analysis of riders' speed patterns, acceleration, and braking techniques, along with NTSA-conducted safety training sessions. The program brings together Boda Boda Safety Association of Kenya, Nairobi County, and Nairobi Police Forces.
- GivitminorGivit is a worker-owned delivery cooperative in Spain that partnered with Glovo under a service agreement that preserves Givit's autonomous governance and labor organization following Spain's 2021 Rider Law. Givit generated €12.11m in revenue in 2025 with over 900 active members delivering more than 200,000 orders monthly, paying workers approximately 17% above sector average.
- Verve InternationalminorVerve International, which has issued over 100 million payment cards across Africa (nearly half of Nigeria's population), announced a partnership with Glovo to expand digital and lifestyle services for its cardholders.
- AdobeminorVerve International announced new partnerships with Adobe and Glovo to expand digital and lifestyle services for its cardholders across Africa.
- LiveOps HubcoreGlovo launched its LiveOps Hub in Abuja, Nigeria, to improve customer support, operational efficiency, and talent development. The hub addresses challenges in Nigeria's e-commerce sector, utilizing AI technology alongside human intelligence.
- CeloniscoreGlovo deployed Celonis's process intelligence and AI platform to transform its accounts payable and accounts receivable processes. Specific applications include Duplicate Invoice Checker App, Payment Term Checker App, Open Credit Memo App, and Intelligent Payment Reminders to reduce manual work, prevent incorrect payments, and optimize cash flow.
- finmidcoreGlovo partnered with finmid to offer instant cash advances to SME merchants on its platform, live in Spain, Portugal, and Poland. Eligible businesses can receive funding within 24 hours through real-time transaction and business performance data verification handled by finmid. Merchants receiving financing achieve an average 20% uplift in sales and the product has achieved an NPS of 88.
- Salad AfricacoreSalad Africa partnered with Glovo to expand access to financing for Nigerian SMEs, complementing Glovo's merchant ecosystem development in Africa's largest economy.
- MoeveminorMoeve (energy company) enabled food delivery from fuel stations via a Glovo partnership, expanding delivery points to gas station locations.
- MarsminorGlovo and Mars expanded their global partnership across Europe, Central Asia, and Africa, focusing on retail media as part of the partnership expansion.
Scale indicators22 records
Recent moves8 records
Expansion highlights3 records
Glovo competitors and assessment
Company assessmentDirect peers
- Uber Eats: Global on-demand food and grocery delivery platform owned by Uber, directly competing with Glovo across most of its European, African, and Central Asian markets with a similar multi-category model and crowdsourced rider network.
- Just Eat Takeaway: European food delivery marketplace operating Just Eat in the UK/Ireland and Takeaway.com in continental Europe, a direct competitor to Glovo in food delivery across its core European footprint.
- Deliveroo: London-headquartered on-demand food and grocery delivery platform operating across Europe, the Middle East, and Asia, directly competing with Glovo in many of the same European markets with a comparable restaurant-partner model.
- Wolt: Nordic-origin delivery platform acquired by DoorDash, operating a similar multi-category model with restaurant, grocery, and retail delivery across Northern, Central, and Eastern Europe — overlapping with Glovo in Poland, the Baltics-adjacent markets, and the Balkans.
- Foodpanda: Delivery Hero-owned delivery platform operating across Asia and parts of Eastern Europe (formerly including Romania and Bulgaria, which were sold to Glovo); a sister company under the same parent and one of the most direct operational comparables.
- Talabat: Middle East-leading food and grocery delivery platform, also owned by Delivery Hero; a sister company under the same parent and the most relevant comparable for Glovo's emerging-market playbook, particularly around the MENA region and the q-commerce model.
Emerging players
- Rappi: Latin American super-app delivery platform with multi-category offering (food, groceries, payments, courier) — a geographic peer in spirit, sharing the crowdsourced rider model and q-commerce dark-store playbook, though operating in different regions.
- Getir: Quick commerce pioneer operating 10-minute grocery delivery via dense dark store networks in Europe and Turkey — a partial overlap with Glovo's dark-store q-commerce strategy and a benchmark for the unit economics of instant grocery delivery.
Broad incumbents
- DoorDash: Largest US food delivery platform and owner of Wolt, a broad incumbent in the global delivery space. Less directly overlapping geographically with Glovo, but competes for the same investor capital, talent, and merchant relationships in q-commerce.
- Instacart: US grocery delivery and pick-up platform connecting consumers with retailers, a broader incumbent in online grocery that shares Glovo's enterprise retail partnerships and advertising monetization model even though geographic overlap is limited.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Glovo social profiles
Digital presenceGlovo compliance and trust
Trust signalCompliance3 records
Glovo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glovo leadership team
Management profileNumber of profiles
Profiles8 records
Glovo subsidiaries and ownership
Company hierarchySubsidiaries8 records
Glovo funding detail
Funding detailFunding overview
Funding rounds10 records
Investors31 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glovo M&A and investment
M&A and investmentM&A12 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glovo
What does Glovo do?
Glovo operates a multi-category on-demand delivery platform that connects consumers with restaurants, grocery stores, pharmacies, and other retailers through a mobile application. The platform processes orders via a network of gig-economy riders and generates revenue through consumer delivery fees, merchant commissions (20-30% of order value), the Glovo Prime subscription, and advertising placements. Operations span 23+ countries and 1,500+ cities, supported by a proprietary dark store network of 100+ locations.
Is Glovo a public or private company?
Glovo is a private company. It is classified as corporate owned and is currently operating.
When was Glovo founded?
Glovo was founded in 2015. It employs 1,001 to 5,000 people.
Where is Glovo based?
Glovo is headquartered in Barcelona, Spain, in the Europe region.
How does Glovo make money?
Six revenue lines are on record. Delivery Fees are the primary driver. The others are partner Commissions, glovo Prime Subscription, service Charges, advertising Placements and dark Store Operations.
Who are Glovo's main competitors?
Direct peers on record are Uber Eats, Just Eat Takeaway, Deliveroo, Wolt, Foodpanda and Talabat. Emerging players are Rappi and Getir. Broad incumbents are DoorDash and Instacart.
Does Glovo have an API?
No public API is recorded for Glovo.
What industry is Glovo in?
Glovo's product category is On-Demand Delivery Platform. Its primary akta.pro industry code is TLAAAGAE, Crowdsourced Retail Errand/Shopping & Delivery, with a secondary code of BPAMAHAC, Grocery & Convenience Delivery Platforms. Its NAICS code is 4451 and its SIC code is 5411.