What Camp does

Camp (Camp NYC, Inc.) is a Delaware-incorporated, privately held family experience company founded in 2018 and headquartered at 91 Fifth Avenue, New York. The company operates 11 physical retail locations across major US metropolitan markets designed as immersive play and discovery environments for children ages 2-10, complemented by an emerging hospitality channel via the CAMP Club at Marriott Cancun in Mexico and a forthcoming Crystal Cove, Barbados outpost. Its core offering centers on themed, IP-driven in-store activations built around licensed properties from Disney (Bluey), Netflix (Gabby's Dollhouse), and Spin Master (PAW Patrol), together with curated retail merchandise and partnerships with brands such as H&M, IT'SUGAR, RVshare, and Board. The experience layer is gated by experience tickets priced $14-$42 per child, with supplemental activities priced $16-$25, and the model is COPPA/PRIVO-certified for children's data privacy.

The business generates revenue across multiple streams within each store visit: experience ticket admission, paid activities, branded merchandise, birthday party bookings, and gift cards. On top of transactional revenue, Camp has layered subscription products including a $99/month Monthly Pass and a $49/year Top Bunk membership, signaling an intent to convert one-time visitors into recurring customers. Distribution is omnichannel in a traditional retail sense: in-person at owned stores, plus a growing third-party channel through Marriott-branded resort locations that extend reach into traveling families without requiring new owned real estate. The company is led by CEO and co-founder Ben Kaufman, with Prita Kumar as Chief Growth Officer and Charles Kwalwasser as Head of Real Estate and General Counsel, and the executive structure reflects the centrality of retail real estate and licensed-IP curation to operating performance.

The company has raised approximately $103.8 million across eight SEC Form D filings from 2018 through December 2025, with lead investors including Imaginary Ventures (2019), Electric Feel Ventures (2022, $42.4M round), BLH Venture Partners and Zigg Capital (2023), and additional participation from Lerer Hippeau, RRE Ventures, Reshape, Able Partners, and Wheelhouse 360 Partners. Capital deployment has funded physical store expansion, international hospitality partnerships, and subscription product development rather than software or AI infrastructure.

Name

Camp

Legal name

Camp NYC, Inc.

Website

https://camp.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Camp (Camp NYC, Inc.) is a family experience company operating 11 US retail stores and Marriott resort locations, delivering immersive, IP-themed play environments and merchandise for children ages 2-10, with revenue from tickets, activities, retail, and subscription memberships.

Ownership category

akta.pro rank

Product category

Family Entertainment and Experiential Retail

NAICS

Amusement Parks and Arcades (7131), Amusement and Theme Parks (71311), Amusement and Theme Parks (713110)

SIC

Services-Amusement & Recreation Services (7900), Retail-Hobby, Toy & Game Shops (5945), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Kids Party Entertainment (Clowns, Magicians, Characters) (HSACACAG)

Keywords

• Immersive kids experiences
• Family entertainment venues
• Experiential retail stores
• Children activity centers
• Kids birthday parties

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Experience Tickets: CAMP sells timed-entry tickets for immersive experiences (Bluey's House, Gabby's Dollhouse, PAW Patrol, etc.) at $14-$42 per person depending on location and day. Tickets are required for the immersive Magic Door experience; the retail store is free to browse.
2. Activities and Add-ons: Pay-per-activity offerings including Slime Bar and Maker Studio sessions at $25 per person, with activities starting at $16 when bundled with experience tickets. Craft-making sessions are available as walk-ins or booked ahead.
3. Merchandise Sales: CAMP retails toys, gifts, and curated products in-store and online. The store features curated collections from brands like IT'SUGAR and exclusive CAMP-branded merchandise.
4. Monthly Pass Subscription: CAMP Monthly Pass offers unlimited weekday access for 3 people at $99/month with auto-renewal. Available at CAMP NYC, Philadelphia, and Atlanta locations. Provides free entry to shows Monday-Friday excluding school holidays.
5. Top Bunk Annual Membership: Annual membership at $49/year offering 15% off merchandise, free standard shipping, free ticket rescheduling, and buy-4-get-1-free ticket deal. Auto-renews annually.
6. Birthday Party Packages: CAMP offers birthday party celebrations with Counselors leading activities. Parties can be booked through the celebrations page.
7. Gift Cards: Digital gift cards available in denominations of $25, $50, $100, $150, $200, and $250. Gift cards never expire and carry no dormancy fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

CAMP operates family experience retail stores that combine timed-entry immersive themed adventures based on licensed children's entertainment IP (Bluey's House, Gabby's Dollhouse, PAW Patrol, Peppa Pig) with hands-on activity modules (Maker Studio crafts, Slime Bar) and curated toy and gift merchandise. Revenue is generated through per-person experience tickets, pay-per-activity add-ons, birthday party packages, gift cards, and two recurring membership programs (CAMP Monthly Pass and Top Bunk).

Product overview

Camp is a family experience company operating 11 retail stores across the US, offering a unified platform of immersive themed experiences and hands-on activities. The core product consists of timed immersive adventures (Bluey's House, Gabby's Dollhouse, PAW Patrol, Peppa Pig) where families step through a 'Magic Door' into themed worlds led by CAMP Counselors. These are complemented by add-on activity modules including the Maker Studio (crafts), Slime Bar, and Birthday Celebrations. Camp also offers two membership programs: the Top Bunk Membership ($49/year) for merchandise discounts and ticket perks, and the CAMP Monthly Pass ($99/month) for unlimited weekday show access. Digital Gift Cards serve as a supplementary revenue product. The company has also partnered with Marriott for CAMP Club locations within resorts, and runs seasonal events like CAMP Cup.

Differentiator

Problem solved

Functional benefit

Brands

• CAMP Monthly Pass: A monthly subscription pass offering unlimited free access to CAMP shows at select locations for up to 3 people Monday through Friday for $99 per month.
• Top Bunk Membership
• CAMP Club

Products and services

• Bluey's House x CAMP A 50-minute immersive adventure where families step into Bluey's house, explore themed rooms, and meet Bluey and Bingo characters, with activities led by CAMP Counselors. Designed for children ages 2-10 and their families.
• Gabby's Dollhouse x CAMP A 50-minute immersive experience where families move room-by-room through Gabby's Dollhouse, culminating in a dance party meet-and-greet with Gabby. Designed for young children and families.
• PAW Patrol x CAMP An immersive experience featuring PAW Patrol themes and characters, designed for family engagement of young children.
• Peppa Pig x CAMP An immersive experience featuring Peppa Pig characters and themes for young families, available at the Washington D.C. market CAMP store.
• Maker Studio A craft-making destination offering 15-30 minute sessions where kids create crafts including ceramic painting, tie-dye, spin art, birdhouses, and plush pillows. Sold as a standalone activity or bundled with experience tickets.
• Slime Bar Guided slime-making sessions where kids mix, squish, and create customizable slime under the guidance of CAMP Counselors. Priced at $25 per person and available as a standalone or bundled add-on.
• Top Bunk Membership Annual membership at $49/year offering 15% off merchandise, free standard shipping, free ticket upgrades to flex tickets, and a buy-4-get-1-free ticket deal. Auto-renews annually.
• CAMP Monthly Pass Monthly subscription at $99/month with auto-renewal, offering unlimited weekday access to CAMP shows for up to 3 people at participating locations (CAMP NYC, Philadelphia, Atlanta). Excludes school holidays.
• CAMP Digital Gift Card Digital gift cards available in $25, $50, $100, $150, $200, and $250 denominations for purchase of toys, gifts, or experience tickets. Never expire and carry no dormancy fees.
• CAMP Club (Marriott Partnership) Family play spaces within select Marriott resorts featuring CAMP's signature activities, crafts, and dance parties, offered as an alternative to traditional kids clubs for resort guests. First location at Marriott Cancun, with additional resort rollouts planned.
• Birthday Parties and Celebrations Hosted birthday party experiences at CAMP stores with CAMP Counselors bringing themed activities and celebrations to life. Parties are booked through the celebrations page and tailored to children's themed interests.

Quantifiable outcome

• Thousands of families served
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Marriott InternationalcoreStrategic or Co-development Partner · 16 February 2026Marriott and CAMP launched CAMP Club, a family play space within select Marriott resorts. The first CAMP Club opened at Marriott Cancun, An All-Inclusive Resort. This represents CAMP's expansion beyond standalone retail into resort/hospitality locations, with more CAMP Club locations planned for future rollout.
• BoardminorGTM or Marketing Partner · 24 November 2025Board, a New York-based technology company, was selected as CAMP's 'Gift of the Season' for 2025. Board's face-to-face game console featuring Together-Tech is available at CAMP retail locations nationwide.
• H&MminorGTM or Marketing Partner · 12 July 2022H&M partnered with CAMP for a sustainability activation to teach children about sustainability. Featured in WWD coverage.
• DisneycoreStrategic or Co-development Partner · 2 June 2022Disney and CAMP unveiled an immersive, interactive experience in New York City. CAMP features Disney's Bluey property through the Bluey x CAMP: Bluey's House experience available at multiple CAMP locations.
• RVshareminorGTM or Marketing Partner · 18 April 2022Partnership with RVshare and CAMP for a Barbie glamping trip giveaway. RVshare provided an RV for a weekend glamping trip prize package.
• IT'SUGARminorGTM or Marketing PartnerIT'SUGAR candy partnership at CAMP stores. Customers can build their own candy mix exclusively in CAMP stores.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Build-A-Bear Workshop: Build-A-Bear operates mall-based experiential retail stores where families co-create a stuffed animal, combining a ticketed activity with merchandise sale. Directly comparable to CAMP's blend of hands-on experience + curated merchandise + repeat-visit model in family malls.
• Color Factory: Color Factory operates ticketed, immersive, photo-driven art installations in major US cities that combine a curated experience with a small retail component. Comparable as a ticketed, location-based immersive experience operator targeting family and adult audiences.
• Museum of Ice Cream: Museum of Ice Cream operates ticketed, immersive, themed installations in multiple US cities, blending an experience with a small retail/e-commerce arm. Comparable to CAMP's ticketed immersive experience model and mall/city location footprint.

Broad incumbents

• Disney Store / Disney Experiences: Disney's retail and theme-park arms combine IP-licensed immersive experiences with merchandise in malls and resorts. Comparable as both an IP licensor and a much broader incumbent family-experiential operator with significant scale advantages.
• Netflix (Netflix House): Netflix House is Netflix's emerging permanent experiential retail concept featuring immersive IP-themed spaces (including a Gabby's Dollhouse room) combined with food and merchandise. Directly comparable to CAMP's IP-driven family experience format, but at far greater scale and with owned IP economics.
• Legoland Discovery Center: Legoland Discovery Centers are indoor, ticketed, IP-themed family attractions featuring rides, build-play zones, and merchandise. Comparable as a ticketed, licensed-IP-driven family entertainment venue targeting the 2-10 demographic in major metros.

Emerging players

• Wonder (Wonder Group): Wonder operates immersive food halls and experiential dining venues in major US cities. Comparable as a destination, experience-led retail/entertainment concept with a physical footprint in premium urban locations.
• Little Spoon: Little Spoon is a kids-focused subscription and e-commerce brand. Comparable as a recurring-revenue, parents-of-young-children brand, though operating in food/CPG rather than experiential retail.
• Lovevery: Lovevery sells curated, stage-based play kits and toys for ages 0-5 via subscription. Comparable in targeting the same parents-of-young-children segment with a high-touch, educationally-positioned product, though via D2C rather than physical stores.

Others

• Marriott International: Marriott is CAMP's strategic resort-distribution partner via CAMP Club. Comparable as the distribution and real-estate partner enabling CAMP's move into hospitality, and a key stakeholder in CAMP's international/resort growth narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/campstores
• Facebookfacebook.com/campstores
• LinkedInlinkedin.com/company/campstores
• Instagraminstagram.com/campstores
• TikToktiktok.com/@campstores

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds8 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camp