What Gabit does

Gabit (legally BetterLife Horizons Private Limited) is an India-headquartered, direct-to-consumer health and wellness platform built around the Gabit Smart Ring — a titanium, subscription-free wearable (priced at $250 in the US and ₹13,775 in India, weighing ~3.1 g, with 7–10 day battery, 5ATM water resistance, BLE 5.0, and a PPG + skin temperature + Bosch 3D accelerometer sensor stack) that continuously tracks heart rate, HRV, sleep stages, VO2 max, stress, skin temperature, steps, and calories. Data flows to the Gabit mobile app on iOS and Android, where AI-driven coaching, predictive scoring (sleep, active, workout, recovery), nutrition logging (Gabit Food Logs), and a LifeBits loyalty layer convert raw biometrics into personalized recommendations across the company's four-pillar thesis: fitness, nutrition, sleep, and stress.

The platform has expanded beyond hardware into adjacent product lines — most notably the December 2025 acquisition of Sweden-based clean nutrition brand Näck (supplements), a longevity-focused skincare line, a medical diagnostics service, and recurring nutrition/fitness coaching subscriptions — creating a closed-loop ecosystem in which supplement and lifestyle changes can be measured against biometric outcomes. Revenue is generated primarily through one-time hardware sales, with smaller streams from coaching subscriptions, supplements, skincare, and in-app purchases; the company does not gate ring features behind a subscription, which is a deliberate differentiator from Oura, Samsung, and Ultrahuman.

Distribution is direct-only via gabit.com, the iOS App Store, and Google Play, supported by influencer endorsements (Raj Shamani, Mary Cristine, Tim Gray), celebrity investors (Ranbir Kapoor, Badshah), and earned media in Inc42, BW Disrupt, NDTV, and Gadgets360. The company is backed by Norwest Venture Partners, Ventura Capital, and angels including Amit Agarwal, Deepinder Goyal, and Kunal Shah, and is led by founders Gaurav Gupta (former Zomato co-founder) and Arpana Shahi, with COO Manu Lavanya and scientific advisor Dr. Romit Bhattacharya (Harvard Medical School / Massachusetts General Hospital).

Name

Gabit

Legal name

BetterLife Horizons Private Limited

Website

https://gabit.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Gabit is a Gurugram-based D2C health and wellness platform selling a subscription-free titanium smart ring alongside AI coaching, supplements (via acquired brand Näck), skincare, and diagnostics to health-conscious consumers, primarily in India.

Ownership category

akta.pro rank

Product category

Smart Wearables

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Smart Rings (CRACAIAC)

akta.pro secondary industries

Sleep Tracking Devices (Wearables & Non-wearables) (CRACAQAD), Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)

Keywords

• Smart ring wearables
• Sleep fitness trackers
• Wearable health monitors
• Longevity wellness platform
• AI health coaching

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Smart Ring hardware sales: One-time purchase of the Gabit Smart Ring at $250 (US) / ₹13,775 (India) inclusive of charging case and USB-C cable. No subscription required for ring features; revenue recognized at point of sale.
2. Nutrition and fitness coaching subscriptions: Recurring subscription plans where coaches work with users to improve body markers, complementing the ring's tracking. Mentioned as 'Gabit offers nutrition and fitness subscription plans' on the product page.
3. Skincare product sales: One-time purchase of Gabit-branded longevity-focused skincare products integrated with the broader health and wellness ecosystem.
4. Supplement product sales (post-Näck acquisition): One-time and recurring purchases of Näck's science-backed clean supplements, now part of the Gabit ecosystem, enabling a closed-loop nutrition-to-metric offering.
5. LifeBits loyalty-driven engagement (non-monetary): LifeBits loyalty points awarded for platform engagement; not purchasable with real-world money and not a direct revenue stream, but a retention and engagement mechanism.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

Gabit designs and sells a subscription-free titanium smart ring equipped with PPG, skin temperature, and accelerometer sensors that tracks 150+ health markers across four pillars (fitness, nutrition, sleep, stress), paired with an AI-driven iOS/Android companion app. Beyond the ring, the company sells longevity-focused skincare, science-backed supplements (via the acquired Swedish brand Näck), AI-driven health coaching subscriptions, and integrated medical diagnostics, forming a closed-loop consumer health and longevity ecosystem.

Product overview

Gabit (operated by BetterLife Horizons Private Limited) is an integrated platform-plus-modules health and wellness platform — not a single product — built around the philosophy that health is interconnected across four pillars: Fitness, Nutrition, Sleep, and Stress. The core hardware module is the Gabit Smart Ring (titanium, BLE 5.0, ~3.1g, 7–10 day battery, 5ATM) which feeds the Gabit Mobile App (iOS and Android) with continuous health metrics. The Gabit Mobile App is the software hub that delivers AI Health Coaching (personalized coaching), integrates Gabit Food Logs / nutrition tracking, and powers LifeBits (a loyalty-points program). On top of the core ring+app, Gabit has built out adjacent product lines: Gabit AI-based health coaching, Gabit Medical Diagnostics, Gabit Skincare (longevity-focused), and — following the December 2025 acquisition — the Näck supplement brand, all of which together form a 'closed-loop' health-and-longevity ecosystem targeting affluent, urban, health-conscious consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Gabit Smart Ring A subscription-free, titanium smart ring weighing ~3.1g with BLE 5.0 connectivity, 5ATM water resistance, and 7–10 day battery life. Equipped with a PPG sensor, skin-temperature sensor, and Bosch 3D accelerometer to track sleep stages, heart rate, HRV, VO2 max, stress, skin temperature, steps, and active calories. Sold for a one-time $250 (US) / ₹13,775 (India) price.
• Gabit Mobile App A consumer-facing mobile application available on the iOS App Store and Google Play Store that syncs with the Gabit Smart Ring over BLE 5.0 to visualize health metrics, deliver AI-driven insights and coaching, log meals, support LifeBits loyalty rewards, and host community forums and the in-app merchandise store.
• Gabit AI Health Coaching A subscription-based personalized coaching service that combines AI-generated recommendations with human coaches to deliver tailored fitness, nutrition, stress, and sleep guidance based on the user's continuous smart-ring metrics, logged meals, body measurements, and goals.
• Näck Supplements A line of science-led 'clean' nutrition supplements acquired by Gabit in December 2025 from Swedish brand Näck. The range is integrated with Gabit's smart ring and app so users can monitor how each supplement affects real-time health markers.
• Gabit Skincare A longevity-focused skincare product line sold under the Gabit brand, positioned on the thesis that nutrition, fitness, stress, and sleep all affect the skin barrier. Sold through Gabit's own e-commerce channels.
• Gabit Medical Diagnostics A medical diagnostics service that pairs with the Gabit Smart Ring and AI coaching to provide a closed-loop system for nutrition-led health outcomes, combining continuous wearable data with medical test inputs.

Quantifiable outcome

• Smart ring tracks 7-10 days on a full charge with full charge in under 120 minutes
• +5 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature8 records

Partnerships

Five partnerships are on record, tiered flagship strategic move, core scientific advisor, major endorser (global health audience), major endorser (longevity/biohacking audience) and major endorser (india mass-market audience).

• Näckflagship strategic moveStrategic or Co-development Partner · 22 December 2025Sweden-based clean nutrition brand acquired by Gabit in December 2025 for an undisclosed sum. Näck's science-backed supplement portfolio is being integrated with Gabit's titanium smart ring, AI coaching, and medical diagnostics to create a closed-loop nutrition-to-metric system. Marks Gabit's entry into the supplements market.
• Dr. Romit Bhattacharya, MDcore scientific advisorStrategic or Co-development PartnerGabit's named scientific advisor; a general and preventive cardiologist at Massachusetts General Hospital, Instructor in Medicine at Harvard Medical School, and affiliated researcher at the Broad Institute of Harvard and MIT. Featured prominently on the product page to provide clinical and scientific credibility.
• Mary Cristinemajor endorser (global health audience)GTM or Marketing PartnerAward-winning gut health specialist endorsed as a 'Trusted global expert' on the Gabit Smart Ring product page, with reach of 100K YouTube subscribers and 1.8M Instagram followers.
• Tim Graymajor endorser (longevity/biohacking audience)GTM or Marketing PartnerUK's leading biohacker and founder of the Health Optimisation Summit, featured as a Trusted global expert on the Gabit Smart Ring product page (6K YT / 900K IG).
• Raj Shamanimajor endorser (india mass-market audience)GTM or Marketing PartnerIndia's leading podcaster, entrepreneur, and author, featured as a Trusted global expert on the Gabit Smart Ring product page with reach of 15M YouTube subscribers and 7M Instagram followers.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Oura: Oura is the category-leading smart ring maker (Oura Ring 3 and Ring 4) focused on sleep, readiness, and activity tracking. It is Gabit's closest direct competitor in form factor, target customer (health-conscious consumers), and primary use cases (sleep, HRV, stress, recovery).
• Ultrahuman: Ultrahuman (Ultrahuman Ring AIR) is an India-headquartered smart ring and metabolic-health platform serving the same primary geographic and demographic segments as Gabit, with overlapping positioning on continuous biometric tracking and integrated health insights.
• Samsung Galaxy Ring: Samsung's Galaxy Ring is a consumer smart ring launched in 2024 with sleep, fitness, and health-tracking features. It directly competes with Gabit on form factor, target audience (mass-market premium consumers), and the same core use cases (sleep stages, HR, activity).
• RingConn: RingConn makes a subscription-free smart ring (RingConn Gen 2) emphasizing sleep, stress, and activity tracking at a similar price point to Gabit. It is a direct peer on form factor, business model (no subscription), and feature scope.
• Circular: Circular (Circular Ring) is a smart ring competitor with a focus on health metrics, sleep, and fitness tracking. It targets similar health-conscious consumer segments as Gabit and operates with comparable hardware/software integration.

Broad incumbents

• Apple (Apple Watch): Apple Watch is the dominant premium health/wellness wearable globally, with overlapping capabilities in sleep, HR, HRV, activity, ECG, and SpO2. It competes with Gabit for the same health-conscious premium-consumer wallet, though in a different form factor.
• Garmin: Garmin offers a broad portfolio of fitness watches and wearables with advanced health metrics (HRV, sleep, stress, Body Battery). It competes with Gabit on the health-tracking value proposition for active and longevity-focused consumers.
• Whoop: Whoop is a screen-free fitness and recovery band (no display) focused on strain, recovery, sleep, and HRV tracking. It competes with Gabit for the health-optimization consumer and has shifted toward no-display wearable territory similar to Gabit's ring form factor.
• Fitbit (Google): Fitbit (owned by Google) offers a broad portfolio of fitness trackers and smartwatches with health, sleep, and stress tracking. It competes with Gabit on the same health-and-wellness value proposition for mass-market consumers, especially through the Fitbit Premium subscription model.

Emerging players

• Withings: Withings produces connected health devices including smart scales (Body+), hybrid smartwatches (ScanWatch), and sleep analyzers. It overlaps with Gabit on the integrated consumer-health-device category and longevity/biohacking positioning, though in a broader multi-form-factor portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/gabitlife

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gabit