OwnID
- Company typePrivate
- Founded2021
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
OwnID firmographics
Firmographics- Name
- OwnID
- Legal name
- OwnID
- Website
- https://ownid.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
OwnID industry classification
Industry- Product category
- Identity Verification & Authentication Software
- NAICS
- Software Publishers (5132), Investigation and Personal Background Check Services (561611)
- akta.pro primary industry
- Authentication (MFA/Passwordless/Biometrics) Platforms (BPAMAEAE)
- akta.pro secondary industries
- Identity Verification & Digital ID (IDV, eIDAS, biometrics) (FSAGAFAA), Single Sign-On (SSO) & Federation (SAML/OIDC, Identity Providers) (HDAEAJAB)
Keywords
Where OwnID is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OwnID business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Identity Verification & Authentication SaaS: Enterprise SaaS subscription model with contractual liability backing. Given the enterprise sales motion, pricing is likely tiered per verification volume or enterprise seat, though specific tiers are not publicly disclosed.
- Authentication Platform Subscription: The platform offers tiered authentication capabilities including registration, login, account recovery, and MFA. Integration with commerce platforms and real-time analytics suggest a subscription model with volume-based or enterprise-tier pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription — quote-based pricing |
| Subscription | Multi-year contract | Multi-year enterprise agreements with contractual liability backing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
OwnID product offering
Product offeringCore offering
OwnID by Unico provides an enterprise identity fraud prevention platform combining real-time liveness detection, a network-based Identity Fraud Bureau with 170M+ identities, and passwordless multi-factor authentication. The platform enables enterprises across financial services, fintech, e-commerce, retail, gaming, aviation, and telecom to verify consumer identities, prevent synthetic and serial fraud, and replace passwords with biometric authentication across registration, login, account recovery, and checkout flows.
Product overview
OwnID by Unico is an enterprise identity fraud prevention platform acquired by Unico Group in September 2025. The platform operates as a unified Trust Platform combining three integrated core products: Liveness Detection (real-time face liveness verification using a 4x4 architecture with 100+ signals), Identity Fraud Bureau (network-based fraud detection across 170M+ identities), and Frictionless MFA (passkeys-first passwordless authentication). The three products work together to protect enterprises throughout the customer identity lifecycle - from initial liveness verification and onboarding, through identity fraud detection during and after KYC, to seamless ongoing authentication and multi-factor protection. The platform processes billions of transactions annually with a false acceptance rate of 0.000001% and 99.5% approval rate.
Differentiator
Problem solved
Functional benefit
Brands
- OwnID Auth: Passwordless authentication platform for registration, login, account recovery, and multi-factor authentication using passkeys, biometrics, and other secure methods.
- Identity Fraud Bureau
- Liveness Detection
Products and services
- OwnID Trust Platform Unified enterprise identity fraud prevention platform combining Liveness Detection, Identity Fraud Bureau, and Frictionless MFA into three integrated solutions. Analyzes billions of transactions with a 99.5% approval rate and 0.000001% false acceptance rate, protecting over 400 enterprises at scale with contractual liability backing.
- Liveness Detection Real-time face liveness verification for enterprises defending the capture layer, device integrity, signal manipulation, and interaction authenticity. Built on a 4x4 architecture with 4 security layers and 4 reaction attack layers, orchestrating 100+ signals in real-time with sub-2.5 second capture time and 0.000001% FAR.
- Identity Fraud Bureau Network-based identity intelligence covering 170M+ identities that detects synthetic and serial fraud after standard KYC checks. Provides biometric recurrence detection, behavioral pattern analysis, cross-organization fraud signals, and historical risk context, delivering 99.9% identity certainty through deterministic binary Yes/No validation covering 9 out of 10 economically active Brazilians.
- Frictionless MFA (OwnID Auth) Industry-first passwordless authentication platform for modern registration and login. Replaces traditional forms with passkeys-first authentication, supporting biometrics, one-time passcodes, QR codes, magic links, and social login. Includes built-in adaptive multi-factor authentication without adding friction, with real-time analytics dashboard tracking performance by method, geography, and device.
Quantifiable outcome
- Reduces manual verification from 40% to under 2%
- +8 more outcomes
Companies that use OwnID
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
OwnID technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature4 records
OwnID partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AeropaycoreOwnID partnered with Aeropay, a modern ACH payments network, to integrate passwordless biometric authentication into the payment checkout process. The integration enables businesses to offer faster, more secure payment authentication using biometrics like Face ID and fingerprint scans instead of traditional passwords, with documented outcomes of 60% less cart abandonment, 25% higher conversion rates, 93% faster checkout, and 80% fraud reduction.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
OwnID competitors and assessment
Company assessmentDirect peers
- Onfido (Entrust): Onfido provides AI-powered identity verification and biometric liveness detection for enterprises in financial services, fintech, and gaming — directly competing with OwnID's Liveness Detection and Identity Bureau offerings across global markets.
- Jumio: Jumio is an enterprise identity verification and KYC platform offering biometric authentication, liveness detection, and fraud prevention — directly comparable to OwnID's trust platform across banking, e-commerce, and crypto verticals.
- Persona: Persona offers configurable identity verification, biometric authentication, and fraud prevention APIs for enterprise customers — a direct competitor to OwnID's passwordless auth and identity verification stack with comparable go-to-market motion.
- iProov: iProov specializes in biometric face authentication and liveness detection for governments and enterprises, with strong technical performance metrics comparable to OwnID's multi-signal liveness architecture.
- Veriff: Veriff provides identity verification, biometric authentication, and fraud prevention for global enterprises — directly competing with OwnID in fintech, crypto, mobility, and e-commerce verticals.
- HYPR: HYPR provides passwordless multi-factor authentication using smartphones and FIDO/passkeys — directly competing with OwnID's Frictionless MFA product targeting enterprise identity and access management use cases.
- ID.me: ID.me provides identity verification and biometric authentication at scale, particularly for government, healthcare, and financial services — a direct peer with comparable liveness detection and identity fraud bureau capabilities.
Broad incumbents
- Okta: Okta is a leading identity and access management platform offering SSO, MFA, and adaptive authentication — a broad incumbent whose workforce and customer identity products overlap with OwnID's passwordless authentication platform.
- Auth0 (Okta): Auth0 provides customer identity and authentication APIs with passwordless login and MFA — a broad incumbent whose developer-first platform competes with OwnID Auth for enterprise customer identity implementations.
- Microsoft Entra ID: Microsoft Entra ID (Azure AD) is a broad incumbent identity platform with native passwordless and biometric authentication capabilities — a competitor for enterprise authentication, especially for Microsoft-shop enterprise customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
OwnID compliance and trust
Trust signalCompliance4 records
OwnID financial estimates
Financial estimateRevenue estimate
Valuation estimate
OwnID leadership team
Management profileNumber of profiles
Profiles4 records
OwnID funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OwnID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OwnID
What does OwnID do?
OwnID by Unico provides an enterprise identity fraud prevention platform combining real-time liveness detection, a network-based Identity Fraud Bureau with 170M+ identities, and passwordless multi-factor authentication. The platform enables enterprises across financial services, fintech, e-commerce, retail, gaming, aviation, and telecom to verify consumer identities, prevent synthetic and serial fraud, and replace passwords with biometric authentication across registration, login, account recovery, and checkout flows.
Is OwnID a public or private company?
OwnID is a private company. It is classified as corporate owned and is currently operating.
When was OwnID founded?
OwnID was founded in 2021. It employs 1 to 10 people.
Where is OwnID based?
OwnID is headquartered in San Francisco, United States, in the North America region.
How does OwnID make money?
Two revenue lines are on record. Identity Verification & Authentication SaaS are the primary driver. The others are authentication Platform Subscription.
Who are OwnID's main competitors?
Direct peers on record are Onfido (Entrust), Jumio, Persona, iProov, Veriff, HYPR and ID.me. Broad incumbents are Okta, Auth0 (Okta) and Microsoft Entra ID.
Does OwnID have an API?
Yes. OwnID provides flexible APIs supporting web, apps, and SDKs. The platform integrates with leading commerce and identity providers including Shopify, Salesforce, SAP, WordPress, Auth0, and Azure AD. Additionally, a no-code OwnID console is available for product configuration and easy implementation within existing tech stacks.
What industry is OwnID in?
OwnID's product category is Identity Verification & Authentication Software. Its primary akta.pro industry code is BPAMAEAE, Authentication (MFA/Passwordless/Biometrics) Platforms, with a secondary code of FSAGAFAA, Identity Verification & Digital ID (IDV, eIDAS, biometrics). Its NAICS code is 5132.