iProov
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
iProov firmographics
Firmographics- Name
- iProov
- Legal name
- iProov Ltd
- Website
- https://iproov.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
iProov industry classification
Industry- Product category
- Biometric Identity Verification Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Identity Verification & Proofing (IDV, KYC, Biometrics) (HDADAAAF)
- akta.pro secondary industries
- Authentication (MFA/Passwordless/Biometrics) Platforms (BPAMAEAE), Identity Verification, Proofing & KYC (IDV) (HDAEAJAI)
Keywords
Where iProov is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
iProov business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Biometric Verification and Authentication Services: Subscription-based recurring revenue from biometric verification and authentication services delivered via cloud SDK. Organizations pay for identity verification transactions or per-seat licensing.
- Enterprise Licensing: Enterprise licensing arrangements with governments and financial institutions for large-scale deployments. Includes ongoing support and customer success services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise tier for governments and financial institutions |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
iProov product offering
Product offeringCore offering
iProov develops a cloud-based, SDK-delivered biometric face authentication platform that verifies users are the right person, a real person, and authenticating in real time. Its Biometric Solution Suite combines biometric capture, face matching, and liveness detection (Express Liveness and Dynamic Liveness using patented Flashmark controlled illumination) with active threat management through the iSOC Security Operations Center, sold to governments, banks, and large enterprises for remote onboarding, authentication, workforce security, border processing, and in-call meeting verification.
Product overview
iProov offers a unified Biometric Solution Suite combining multiple products and modules. The core platform provides two primary solutions: Biometric Authentication (for verifying existing users) and Remote Onboarding (for enrolling new users). These are powered by two liveness detection modules: Express Liveness (low-friction, near-instant face capture) and Dynamic Liveness (high-security with patented Flashmark technology). The suite extends through specialized modules including the Workforce Solution Suite (enterprise identity verification), Verified Meetings (in-call deepfake detection), and On-the-move Biometrics (for border control and travel). Additional use cases cover Digital Identity, Multi-Factor Authentication, Account Recovery, Visas/Borders/Immigration, and Passwordless Authentication. The platform is underpinned by Active Threat Management via iSOC and is certified to international standards including NIST 800-63-4, FIDO, ISO 30107-3, and CEN/TS 18099.
Differentiator
Problem solved
Functional benefit
Products and services
- iProov Biometric Solution Suite The umbrella cloud-hosted biometric platform that combines biometric capture, face matching, liveness detection, and active threat management for enterprise and government identity verification and authentication.
- Biometric Authentication Solution Frictionless, phishing-resistant facial authentication that replaces passwords, codes, and physical tokens for verifying existing users in financial services, government, and enterprise.
- Remote Onboarding Solution High-assurance remote identity verification enabling organizations to onboard new users via selfie and ID document capture, with NFC chip cryptographic verification and protection against deepfakes and digital injection attacks.
- Express Liveness Low-friction, near-instant multi-frame face liveness detection that detects presentation attacks (2D/3D masks, photos, videos) and injection attacks (emulators, virtual cameras) while maximizing user completion rates.
- Dynamic Liveness High-security passive challenge response using patented Flashmark controlled-illumination technology, projecting unique color sequences to verify real-time genuine presence and defend against deepfakes and injection attacks; certified to CEN/TS 18099 High and Ingenium Level 4.
- Workforce Solution Suite Enterprise identity verification suite that verifies genuine human presence at critical workforce identity lifecycle moments where credential-based controls fail, including remote hiring, privileged access, and account recovery.
- Verified Meetings In-call deepfake detection solution for video conferencing that confirms participant genuineness before funds move, access is granted, or sensitive decisions are made, using dual-layer detection combining imagery analysis and hardware integrity verification.
- On-the-move Biometrics Facial biometric screening enabling travelers to move through airport checkpoints without stopping, queuing, or presenting documents; powers CBP Seamless Border Entry (SBE) and Enhanced Passenger Processing (EPP) at US airports including JFK New Terminal One and Orlando International Airport.
Quantifiable outcome
- User completion rates above 98% in production environments
- +5 more outcomes
Companies that use iProov
Customer profileNamed customers18 records
Segments1 record
Ideal customer profiles4 records
iProov technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability8 records
Feature7 records
iProov partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- New Terminal One JFKcoreiProov's biometric technology powers Enhanced Passenger Processing (EPP) at JFK's New Terminal One, part of $19 billion airport modernization. First phase opens 2026.
- U.S. Customs and Border Protection (CBP)corePartnership with CBP for Seamless Border Entry (SBE) and Enhanced Passenger Processing (EPP) programs. On-the-move facial biometric screening at US airports.
- ThirdfortminorPartnership with Thirdfort for UK property market, enabling biometric identity verification for property transactions.
- Microsoft Agentic LaunchpadcoreSelected for Microsoft's Agentic Launchpad program with NVIDIA and WeTransact. 500+ applications received; 13 companies selected. Technical guidance, cloud resources, go-to-market support.
- NVIDIAcoreCo-partner with Microsoft and WeTransact in Agentic Launchpad program supporting AI innovation in UK and Ireland.
- WeTransactcoreCo-partner with Microsoft and NVIDIA in Agentic Launchpad for AI startups in UK and Ireland ecosystem.
- UnionDigital BankcorePhilippines-based bank deployed iProov's Dynamic and Express Liveness for risk-based authentication to combat AI-driven account takeover threats.
- MoMocoreVietnamese fintech unicorn (30M users) integrated iProov's Dynamic Liveness to comply with State Bank Decision 2345 and combat digital fraud.
- Orlando International AirportcoreiProov on-the-move biometric deployment at Orlando Airport reduced wait times by 65% and increased throughput by 25-30%. CBP SBE/EPP program.
- FrontexcoreiProov and Inverid developed the Travel to Europe app for Frontex, enabling EU Entry/Exit System pre-registration for travelers.
- InveridcoreCo-developed with iProov the Travel to Europe app for EU EES remote authentication, integrated into Frontex border systems.
- PingIdentitycoreIntegration with PingIdentity for IAM platform enhancement with biometric presence verification in workforce security solutions.
- ForgeRockcoreIntegration with ForgeRock identity platform for enhanced workforce access management with biometric authentication.
- OneLogincoreIntegration with OneLogin for seamless biometric authentication in enterprise single sign-on workflows.
- Standard BankcoreStandard Bank created OneHub platform with iProov and iiDENTIFii for consolidated digital banking identity verification across Africa.
- Microsoft Entra IDcoreIntegration with Microsoft Entra ID for seamless and secure workforce access. Enables organizations to add biometric presence verification to existing identity infrastructure.
- TrustCloudminorPartnership to fortify digital identity in quantum-protected systems, combining quantum-safe security with biometric verification.
- SignicatcoreSignicat provides iProov's liveness detection through its ReadID platform for BankID Norway NFC-based verification. 1 million activations with zero fraud.
- iiDENTIFiicoreSouth African biometric provider partnering with iProov for Standard Bank's network of trust digital banking platform.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
iProov competitors and assessment
Company assessmentDirect peers
- Onfido (Entrust): Onfido (now part of Entrust) provides AI-based identity verification with document and biometric checks, competing head-to-head with iProov in financial services and high-growth digital onboarding.
- Jumio: Jumio is a leading KYC and biometric identity verification vendor serving banks, fintechs, and governments globally. It is the most direct competitor to iProov across onboarding, liveness, and AML use cases.
- FaceTec: FaceTec is a 3D face biometric liveness vendor whose patents are at the center of ongoing litigation with iProov and Jumio. It competes in the same face liveness category with a similar technical approach.
- ID.me: ID.me provides identity verification and digital wallet services heavily focused on U.S. government, benefits, and financial services, competing with iProov for high-assurance government deployments.
- Veriff: Veriff offers AI-powered identity verification with document and biometric checks, targeting similar financial services and mobility/gig economy customers as iProov.
- Persona: Persona is a configurable identity verification platform serving fintechs and digital-native businesses with KYC, AML, and biometric verification flows overlapping with iProov's mid-market use cases.
- Daon: Daon is an identity assurance platform offering biometric authentication, KYC, and onboarding, with deep footprint in financial services and government deployments comparable to iProov.
Emerging players
- HYPR: HYPR is a passwordless and decentralized identity platform now integrated with iProov's liveness detection for workforce MFA. Comparable on biometric authentication architecture and enterprise workforce use cases.
- Veridas: Veridas provides biometric onboarding and authentication and is also a channel partner of iProov. Comparable voice, face, and document verification capabilities for European banks and governments.
Broad incumbents
- Microsoft Entra Verified ID: Microsoft's Entra Verified ID is a broad incumbent identity platform; iProov integrates with Entra ID while also competing for the same high-assurance remote identity workloads at enterprise scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
iProov social profiles
Digital presenceiProov compliance and trust
Trust signalCompliance12 records
iProov financial estimates
Financial estimateRevenue estimate
Valuation estimate
iProov leadership team
Management profileNumber of profiles
Profiles14 records
iProov funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iProov M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iProov
What does iProov do?
iProov develops a cloud-based, SDK-delivered biometric face authentication platform that verifies users are the right person, a real person, and authenticating in real time. Its Biometric Solution Suite combines biometric capture, face matching, and liveness detection (Express Liveness and Dynamic Liveness using patented Flashmark controlled illumination) with active threat management through the iSOC Security Operations Center, sold to governments, banks, and large enterprises for remote onboarding, authentication, workforce security, border processing, and in-call meeting verification.
Is iProov a public or private company?
iProov is a private company. It is classified as venture growth investor backed and is currently operating.
When was iProov founded?
iProov was founded in 2011. It employs 101 to 250 people.
Where is iProov based?
iProov is headquartered in London, United Kingdom, in the Europe region.
How does iProov make money?
Two revenue lines are on record. Biometric Verification and Authentication Services are the primary driver. The others are enterprise Licensing.
Who are iProov's main competitors?
Direct peers on record are Onfido (Entrust), Jumio, FaceTec, ID.me, Veriff, Persona and Daon. Emerging players are HYPR and Veridas. Microsoft Entra Verified ID is listed as a broad incumbent.
Does iProov have an API?
Yes. iProov offers a comprehensive SDK and API for biometric identity verification and authentication. The solution is described as a fully managed, cloud-hosted service with a lightweight SDK that includes all liveness detection functionality built-in. Integration is technologically simple and fully supported by customer success professionals. Developer documentation is at docs.iproov.com.
What industry is iProov in?
iProov's product category is Biometric Identity Verification Software. Its primary akta.pro industry code is HDADAAAF, Identity Verification & Proofing (IDV, KYC, Biometrics), with a secondary code of BPAMAEAE, Authentication (MFA/Passwordless/Biometrics) Platforms. Its NAICS code is 54151 and its SIC code is 7372.