March of Dimes

What March of Dimes does

March of Dimes is a nonprofit 501(c)(3) organization founded in 1938 and headquartered at 1550 Crystal Drive, Arlington, Virginia, with operations across the United States. Its mission is to improve maternal and infant health outcomes by preventing birth defects, premature birth, and infant mortality through research, education, advocacy, and direct service programs. The organization serves two principal constituencies: pregnant women, new parents, and families seeking education and support resources, and healthcare providers, hospital systems, and clinicians needing professional education, patient materials, and NICU programming.

March of Dimes delivers a portfolio of products and digital platforms. PeriStats is a perinatal data center providing over 60,000 graphs, maps, and tables on maternal and infant health metrics. Compass by March of Dimes is a mobile application supporting parents from pregnancy through postpartum. NICU Family Support operates in hospital neonatal intensive care units, with a nearly 25-year partnership with Northside Hospital cited as a flagship engagement. The Mom and Baby Mobile Health Center is a mobile clinic model extending prenatal and postpartum care into underserved communities, launched in Texas with $1.2 million in Blue Cross and Blue Shield of Texas funding in September 2023. Additional offerings include the Becoming a Mom / Comenzando bien bilingual prenatal curriculum, Healthy Babies are Worth the Wait, the Prematurity Cost Estimator for large employers, and the Product Catalog of educational materials distributed via e-commerce, phone, and fax. Research is advanced through the Texas Collaborative Prematurity Research Center (opened October 2025 in Arlington, Texas) and an Innovation Fund, and through a March 2026 landmark preterm birth clinical trial at a Prematurity Research Center in London.

The business model is a diversified nonprofit funding structure. Revenue streams include individual donations via website, mail, and phone; foundation and corporate grants (e.g., $1.5M from HCA Healthcare, $4M from CVS Health in 2023, $879K over three years from Elevance Health Foundation, $800K from UnitedHealthcare Community Plan, $100K from Stupski Foundation); event-based fundraising led by March for Babies walks nationwide and the 44th Annual Gourmet Gala (raising $1.5M+); product sales and licensing of educational materials through the online catalog with bulk discounts for healthcare providers; and legacy giving through the Roosevelt Society. Distribution channels include a global e-commerce storefront, a nationwide healthcare provider network, state-by-state chapters, and direct enterprise relationships with hospital systems. Advocacy is a parallel lever, with 106 state legislative initiatives influenced in the most recent advocacy cycle and a March for Change Congressional Reception convening bipartisan lawmakers.

Name

March of Dimes

Legal name

March of Dimes, Inc.

Website

https://marchofdimes.org

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

March of Dimes is a 501(c)(3) nonprofit founded in 1938 that advances maternal and infant health through research, education, advocacy, and direct programs serving pregnant women, families, and healthcare providers across the United States via digital platforms, hospital partnerships, and mobile health centers.

Ownership category

akta.pro rank

Product category

Maternal and Infant Health Nonprofit Services

NAICS

Voluntary Health Organizations (813212)

akta.pro primary industry

Maternal, Child & Family Health Program Funding (HLAJALAG)

akta.pro secondary industries

Early Childhood Education & Childcare Nonprofits (BPAGADAA), Early Head Start & Publicly Funded Infant/Toddler Programs (EDACAGAH)

Keywords

• Maternal health programs
• Infant health advocacy
• Prenatal education resources
• Newborn screening services
• Perinatal health research

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Foundation and Corporate Grants: Major grants from healthcare foundations and corporations fund specific programs. Examples include $1.2M from Blue Cross Blue Shield of Texas for mobile health centers, $1.5M from HCA Healthcare, and $879,000 over three years from Elevance Health Foundation for mental health support.
2. Individual Donations: Direct donations from individuals through the website, mail, and phone. Supported by fundraising events like March for Babies walks and the Gourmet Gala.
3. Product Sales and Licensing: Sale of educational materials, merchandise, and publications through the e-commerce catalog and direct sales. Includes bulk discounts for healthcare providers and organizations.
4. Event-Based Fundraising: Revenue generated from signature events including March for Babies walks nationwide and the Gourmet Gala (generating $1.6 million). These events combine fundraising with community engagement.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

March of Dimes is a nonprofit 501(c)(3) organization that improves the health of mothers and babies through research funding, prenatal and postpartum education, advocacy, and direct service programs. It distributes educational materials through an online catalog, operates digital health platforms including the PeriStats data center and Compass mobile app, delivers NICU Family Support programs through hospital partnerships, and runs signature fundraising campaigns like March for Babies and the Gourmet Gala.

Product overview

March of Dimes operates as a maternal and infant health nonprofit organization offering a portfolio of educational products, digital tools, and community programs. The core offerings include the Product Catalog (booklets, DVDs, flyers on pregnancy, prematurity, and infant care), digital platforms like PeriStats (perinatal data center), Compass by March of Dimes (mobile app), and support programs such as NICU Family Support and It Starts With Mom. The organization also provides specialized tools including the Prematurity Cost Estimator for employers and the Mom & Baby Mobile Health Center for underserved communities. Programs like Becoming a Mom/Comenzando bien and Healthy Babies are Worth the Wait provide prenatal education, while the March of Dimes Innovation Fund drives research investment. The portfolio is complemented by advocacy initiatives, public health data reports, and professional education resources.

Differentiator

Problem solved

Functional benefit

Brands

• March for Babies: Annual fundraising walk campaign to support maternal and infant health programs
• Mom and Baby Action Network
• NICU Family Support
• Compass by March of Dimes
• PeriStats
• It Starts With Mom
• Special Beginnings
• Mom and Baby Mobile Health Center
• March of Dimes Innovation Fund
• Roosevelt Society

Products and services

• March of Dimes Product Catalog Online catalog offering educational materials, publications, DVDs, and resources for health professionals and families on topics including pregnancy, prematurity, birth defects, and infant care, with bulk discount options for organizations.
• Compass by March of Dimes Mobile app that supports parents through their journey from pregnancy through postpartum by providing answers, resources, and guidance at every step.
• PeriStats Online perinatal data center providing access to over 60,000 graphs, maps, and tables with maternal and infant health statistics including preterm birth, infant mortality, birth defects, and health insurance coverage.
• NICU Family Support Program providing emotional support, resources, and education to families with babies in neonatal intensive care units at hospitals across the United States.
• March for Babies Annual fundraising walk campaign supporting maternal and infant health research, education, and community programs.
• Mom & Baby Mobile Health Center Mobile health unit providing prenatal care, postpartum support, and health education services to underserved communities.
• Prematurity Cost Estimator Online tool allowing businesses with 500+ employees to calculate premature birth rates and estimated first-year mother and baby costs, with industry-tailored strategies to minimize premature births.
• Becoming a Mom / Comenzando bien Bilingual prenatal curriculum designed for use with pregnant women in supportive group settings, covering nine sessions on prenatal care, nutrition, stress management, labor, and newborn care.
• March of Dimes Innovation Fund Investment program funding innovative research and technology solutions to improve maternal and infant health outcomes.
• Spanish Language Educational Materials Comprehensive suite of Spanish-language health education materials including booklets, flyers, wallet cards, and pamphlets covering preconception, pregnancy, prematurity, and postpartum topics.
• Continuing Nursing Education (CNE) Professional education resources and webinars for nurses covering perinatal care, neonatal nursing, preconception nursing care, and nursing care of pregnant women.
• Mammha Digital Mental Health Platform for NICU Families Mental health support initiative using Mammha digital platform for screening, care coordination, and emotional support for families with infants in NICUs across California, Florida, Georgia, Missouri, Texas, and Virginia.

Quantifiable outcome

• Over 4 million babies screened annually through newborn screening programs
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Northside HospitalcoreStrategic or Co-development PartnerNearly 25-year partnership through the NICU Family Support program, providing education and support to families with babies in the NICU.
• BetterHelpcoreStrategic or Co-development Partner'Motherhood With You' campaign partnership providing mental health support resources for mothers through BetterHelp's digital platform.
• PamperscoreGTM or Marketing Partner25+ year partnership supporting nursing scholarships and maternal health programs. Pampers provides funding and product support for March of Dimes initiatives.
• MomcozyminorGTM or Marketing PartnerSupporting Sponsor at the Collective Bruncheon event, providing product support for maternal health initiatives.
• Zeta Phi Beta SororitycoreStrategic or Co-development PartnerCommunity health initiative partnership engaging sorority members in maternal health education and outreach programs in underserved communities.
• UTMB and UT SouthwesterncoreStrategic or Co-development PartnerResearch partnerships for the Texas Collaborative Prematurity Research Center, advancing scientific understanding of preterm birth prevention.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• American Heart Association: Large U.S. voluntary health nonprofit with a comparable model of research funding, advocacy, corporate partnerships, and donor-driven fundraising focused on a single major disease/condition area.
• American Cancer Society: National voluntary health organization combining research grants, advocacy, patient support programs, and large-scale fundraising events — closely mirrors March of Dimes' structure and revenue mix.
• Every Mother Counts: Maternal health-focused nonprofit that funds programs, advocacy, and awareness campaigns to improve maternal health outcomes; directly overlaps March of Dimes' mission and target donor base.
• Healthy Mothers Healthy Babies Coalition: National nonprofit network advocating for maternal and infant health through education, community programs, and policy work — comparable audience and programmatic approach to March of Dimes.
• Susan G. Komen: Disease-specific health nonprofit with iconic brand, signature fundraising events (Race for the Cure), research grants, and corporate partnerships — highly comparable operating model to March of Dimes.

Broad incumbents

• American Lung Association: Long-established voluntary health organization with research, advocacy, education, and event-driven fundraising; broader in scope than March of Dimes but uses a very similar nonprofit operating playbook.
• UNICEF USA: Larger global child welfare and health nonprofit with similar advocacy, fundraising, and program models, but operating internationally with a broader portfolio than March of Dimes.

Regional players

• March of Dimes Canada: Canadian affiliate addressing similar maternal and infant health topics but operating primarily in Canada; same brand mission with a different geographic focus.

Others

• Eunice Kennedy Shriver National Institute of Child Health and Human Development (NICHD): U.S. federal research institute that funds maternal and infant health research and shares March of Dimes' research priorities, though as a government entity rather than a competing nonprofit.
• American College of Obstetricians and Gynecologists (ACOG): Professional society for OB-GYNs that influences maternal health guidelines, education, and advocacy; adjacent rather than directly competitive, but shares much of March of Dimes' clinical and policy stakeholder ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/marchofdimes
• YouTubeyoutube.com/marchofdimes
• Facebookfacebook.com/marchofdimes
• LinkedInlinkedin.com/company/march-of-dimes
• Instagrambit.ly/MODInsta
• TikToktiktok.com/@marchofdimes

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds8 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about March of Dimes