Kustom
- Company typePrivate
- Founded2024
- HeadquartersStockholm, Sweden
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Kustom does
Kustom, headquartered in Stockholm, Sweden, operates an all-in-one checkout and commerce platform serving more than 24,000 merchants across 170+ markets. The company was founded in October 2024 when Klarna's Klarna Checkout (KCO) — which became the #1 checkout in the Nordics by 2015 — was divested as an independent business under Kustom HoldCo AB / Kustom BidCo AB (publ). The product surface spans Kustom Checkout (e-commerce, 25+ payment methods including Klarna, Swish, Vipps, MobilePay, Apple Pay, Google Pay, iDEAL, Bancontact, BLIK, Cartes Bancaires, TWINT, and Pay by Bank via TrueLayer in UK/FR/DE/FI), Kustom Mobile Point of Sale (MPOS — smartphone-as-terminal with Skatteverket cash-register certification in Sweden), Kustom Terminal (hardware POS), and the Kustom Portal (merchant dashboard, analytics, and order management). Underlying technology is a single-API architecture integrating 140+ e-commerce, POS, ERP, and shipping connectors, with Stripe as the payment-processing backbone and built-in BankID age/identity verification.
Kustom generates revenue primarily through transaction processing fees on a payment-service-provider model, supplemented by platform subscription for the Portal, analytics, and integrations. Pricing is quote-based and not publicly disclosed, with contracts structured as multi-year agreements for enterprise merchants. Go-to-market is hybrid: product-led growth via self-serve onboarding (portal.kustom.co) targets SMBs and small merchants, direct enterprise sales with dedicated account management targets larger brands (Koenigsegg, NA-KD, Clas Ohlson, Haglöfs, Coop Sverige, Hemnet, Adlibris), and channel partnerships (Vipps MobilePay, Resurs Bank, WooCommerce, PayPal) drive mid-market acquisition. The company reported SEK 320.5M in Q4 2025 net revenue with SEK 39.3M operating profit and SEK 13B in signed annual transaction volume. In March 2026 Kustom acquired Vipps MobilePay Checkout's merchant contracts for up to NOK 490M (adding 3,000 merchants and ~NOK 7B TPV) and raised SEK 367M from Resurs Bank alongside a strategic distribution partnership; the company employs 100+ people and is led by CEO Kamjar Hajabdolahi with Martin Randel (co-founder of Nshift and Vitamin Well) as Chairman.
Kustom firmographics
Firmographics- Name
- Kustom
- Legal name
- Kustom AB
- Website
- https://kustom.co
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Kustom industry classification
Industry- Product category
- Payment Processing Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Services-Computer Integrated Systems Design (7373), Finance Services (6199)
- akta.pro primary industry
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
- akta.pro secondary industries
- POS-to-Online Unified Payments (Omnichannel Payments) (CRAFALAL), Integrated Payment Processors (PSP/Acquirer) (FSAMABAA), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)
Keywords
Where Kustom is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Kustom business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Processing Fees: Kustom generates revenue through transaction processing fees as a payment service provider, charging merchants for processing checkout payments. The company uses Stripe as its underlying payment processor. Revenue is volume-based, scaling with merchant transaction volumes.
- Checkout Platform Subscription: As an all-in-one checkout solution provider, Kustom charges for access to its platform including checkout, portal, analytics, and integrations. The platform serves over 24,000 merchants across 170+ markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Pricing is quote-based and not publicly disclosed |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Kustom product offering
Product offeringCore offering
Kustom provides an all-in-one checkout platform that enables merchants to process online and in-person payments through a single integration. The platform supports pre-filled checkout flows, 25+ payment methods including local Nordic options (Swish, Vipps, MobilePay, Klarna), 135 currencies across 170+ markets, and 140+ integrations with e-commerce platforms, POS systems, ERPs and shipping providers. It is complemented by a Mobile Point of Sale (MPOS) app, a merchant Portal and physical Kustom Terminal hardware for unified commerce operations.
Product overview
Kustom offers a unified platform of commerce solutions centered on its flagship Checkout product, complemented by Mobile Point of Sale (MPOS) for in-person payments and the Portal dashboard for merchant operations management. Founded in October 2024 as an independent company spun off from Klarna, Kustom serves over 24,000 merchants across 170+ markets with an all-in-one checkout solution. The product portfolio includes Kustom Checkout (core e-commerce checkout), Kustom Mobile Point of Sale (in-person payments via smartphone), Kustom Portal (merchant operations dashboard), and Kustom Terminal (physical POS hardware). The recent acquisition of Vipps MobilePay Checkout (March 2026) expanded the merchant base by over 3,000 merchants. All products share a single API architecture, enabling unified management of online and offline sales, payment methods, shipping, and business analytics through 140+ platform integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Kustom Checkout Kustom's flagship all-in-one e-commerce checkout supporting pre-filled customer details, 3-click express checkouts, 25+ payment methods including cards, Klarna, Swish, Apple Pay, Google Pay, Vipps, MobilePay, and local payment methods, with availability in 170+ markets and 135 currencies, plus built-in shipping integration with 12 TMS partners, address validation and upsell capabilities.
- Kustom Mobile Point of Sale (MPOS) Mobile POS application that turns any smartphone into a payment terminal, supporting tap-to-pay for contactless cards and digital wallets (Apple Pay, Google Pay, Samsung Pay), scan-to-pay with QR codes (Swish, Klarna), product catalog management, multi-location support, and digital receipts; certified as a cash register with the Swedish Tax Agency, currently available in Sweden with expansion planned for 2026.
- Kustom Portal Merchant dashboard and command center for commerce operations, enabling order management, payouts tracking, checkout settings customization, disputes handling, performance analytics, payment link functionality, settlement tracking, user permissions management, and access to business financing options through partner Företagsbanken (part of Resurs).
- Kustom Terminal Physical point-of-sale terminal hardware for in-store payments, used alongside Kustom MPOS to manage physical store operations, customizable with merchant branding and offering a premium counter appearance for retail environments.
Quantifiable outcome
- 90% of shoppers skip typing and check out faster with pre-filled details
- +3 more outcomes
Companies that use Kustom
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Kustom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration70 records
AI capability4 records
Feature8 records
Kustom partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- WooCommerceflagshipKustom partnered with WooCommerce to expand reach across one of the world's largest e-commerce networks, enabling WooCommerce merchants to access Kustom's checkout solutions.
- PayPalflagshipKustom entered a collaboration with PayPal to accelerate global reach, integrating PayPal as a payment option within Kustom Checkout.
- Vipps MobilePaycoreKustom acquired Vipps MobilePay Checkout's merchant contracts for up to NOK 490 million, adding over 3,000 merchants and NOK 7 billion in transaction volume. Simultaneously, the companies entered a strategic distribution partnership making Kustom the recommended checkout partner for Vipps MobilePay's digital wallet services. Closer product development collaboration and Stripe as payment processor for migrated transactions.
- StripecoreStripe serves as Kustom's payment processing provider (PSP) for all transactions, including those migrated from Vipps MobilePay Checkout. Stripe handles the underlying payment infrastructure while Kustom remains the merchant's primary point of contact.
- TrueLayerflagshipTrueLayer and Stripe expanded their partnership to launch Pay by Bank payments in Finland through Kustom Checkout. Kustom's 24,000+ merchants gained access to open banking payments, building on previous TrueLayer launches in UK, France, and Germany.
- Företagsbanken (Resurs)minorKustom portal offers business financing options through partner Företagsbanken - En del av Resurs, who handles credit assessment and final terms for Swedish merchants seeking inventory funding or expansion capital.
- 140+ Integration PartnersflagshipKustom integrates with 140+ e-commerce platforms, plugins, agencies, POS systems, ERP providers, and shipping partners. Major platforms include WooCommerce, PrestaShop, Shopify, Centra, Norce, Wikinggruppen, Quickbutik, and regional Nordic platforms.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Kustom competitors and assessment
Company assessmentDirect peers
- Mollie: European payment service provider offering multi-method checkout, POS, and merchant tooling. Closely comparable business model focused on SMB and mid-market merchants across Europe with local payment method coverage.
- Klarna: Former parent of Kustom (which spun off as Klarna Checkout) and now a direct competitor offering checkout and BNPL services. Targets the same Nordic and European merchant base with overlapping payment and financing products.
- Checkout.com: Global payment processor offering Checkout.com's hosted checkout solutions across European and global markets. Comparable target customer profile of mid-market and enterprise merchants requiring multi-currency, multi-method coverage.
- SumUp: European payments and POS provider offering checkout plus mobile point-of-sale solutions to SMBs. Comparable in combining online checkout with mobile/softPOS hardware for unified merchant payment acceptance.
- Zettle by PayPal: PayPal's mobile POS and small-business checkout arm operating across Europe. Directly comparable to Kustom MPOS and small-business checkout offering for Nordic and European merchants.
Broad incumbents
- Stripe: Global payments infrastructure provider offering Stripe Checkout and Stripe Terminal. Direct overlap with Kustom's checkout product, but at much greater scale; also serves as Kustom's underlying PSP, creating a partner-competitor dynamic.
- Adyen: Global payments platform serving enterprise merchants with unified online and in-person payments. Comparable in targeting large Nordic and European merchants with omnichannel payment infrastructure, though at vastly greater scale.
- Worldline: European payment processor and acquirer offering omnichannel checkout and POS solutions for merchants. Comparable as a larger incumbent operating across the same European geographies with overlapping enterprise merchant focus.
- Nets (Nexi Group): Nordic-rooted payment processor serving merchants across Northern Europe with online checkout, POS, and acquiring services. Direct overlap with Kustom's home Nordic market at much larger scale.
Emerging players
- Pine Labs: Omnichannel merchant commerce platform combining online checkout with point-of-sale solutions. Comparable in offering a unified online/offline payments stack and targeting multi-country merchant expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Kustom social profiles
Digital presenceKustom compliance and trust
Trust signalCompliance2 records
Kustom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kustom leadership team
Management profileNumber of profiles
Profiles10 records
Kustom subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kustom funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kustom M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kustom
What does Kustom do?
Kustom provides an all-in-one checkout platform that enables merchants to process online and in-person payments through a single integration. The platform supports pre-filled checkout flows, 25+ payment methods including local Nordic options (Swish, Vipps, MobilePay, Klarna), 135 currencies across 170+ markets, and 140+ integrations with e-commerce platforms, POS systems, ERPs and shipping providers. It is complemented by a Mobile Point of Sale (MPOS) app, a merchant Portal and physical Kustom Terminal hardware for unified commerce operations.
Is Kustom a public or private company?
Kustom is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kustom founded?
Kustom was founded in 2024. It employs 101 to 250 people.
Where is Kustom based?
Kustom is headquartered in Stockholm, Sweden, in the Europe region.
How does Kustom make money?
Two revenue lines are on record. Transaction Processing Fees are the primary driver. The others are checkout Platform Subscription.
Who are Kustom's main competitors?
Direct peers on record are Mollie, Klarna, Checkout.com, SumUp and Zettle by PayPal. Broad incumbents are Stripe, Adyen, Worldline and Nets (Nexi Group). Pine Labs is listed as an emerging player.
Does Kustom have an API?
Yes. Kustom offers a single API integration that provides access to the entire checkout ecosystem, including payments, shipping, and all platform features. The API enables merchants to connect their e-commerce stores, manage orders, handle refunds, settlements, and disputes, and customize checkout experiences. Developer documentation is available at docs.kustom.co. Developer documentation is at docs.kustom.co.
What industry is Kustom in?
Kustom's product category is Payment Processing Software. Its primary akta.pro industry code is FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout), with a secondary code of CRAFALAL, POS-to-Online Unified Payments (Omnichannel Payments). Its NAICS code is 522320 and its SIC code is 7373.