Vipps MobilePay
Vipps MobilePay is a Nordic mobile wallet operator serving 12 million consumers and 400,000+ merchants across Norway, Denmark, Finland, and Sweden with in-person, online, recurring, and P2P payments plus login services, bank-owned and processing 1.3 billion transactions annually.
- Company typePrivate
- Founded2022
- HeadquartersOslo, Norway
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingSoftware
What Vipps MobilePay does
Vipps MobilePay AS is a Nordic mobile wallet operator formed in 2022 through the merger of Norway's Vipps and Denmark's MobilePay, serving approximately 12 million consumers and 400,000+ merchants across Norway, Denmark, Finland, and Sweden under dual brands (Vipps in Norway/Sweden, MobilePay in Denmark/Finland). The platform processes over 1.3 billion transactions annually (2 million+ per day) and offers in-person payments via QR and NFC tap-to-pay, P2P transfers, online checkout, recurring payments, and passwordless login/authentication. The technology stack is API-first, with a developer portal, SDKs, and a partner program spanning Platform, Reseller, Login, Accounting, and PSP tiers; the platform also supports TIPS-based instant cross-currency settlement between euros, Swedish kronor, and Danish kroner, and integrates with Host Card Emulation for iOS NFC following EU Digital Markets Act changes.
The company is owned 72.2% by a consortium of Norwegian banks and 27.8% by Danske Bank, and operates as an Electronic Money Institution supervised by the Norwegian Financial Supervisory Authority with branch supervision in Denmark and Finland. Revenue is predominantly transaction-based: 1.75% for in-person payments, 2.49% + 1 NOK for online payment links, 2.99% + 1 NOK for API-integrated payments, 1.99% for donations, plus a tiered subscription for Login services starting at NOK 300/month. Go-to-market combines a self-serve merchant portal, a three-tier partner program with revenue thresholds, and direct enterprise sales for larger merchants; a March 2026 divestiture of the Checkout solution to Kustom AB (up to NOK 490 million) refocuses the company on payment rails and a distribution partnership with Kustom.
Vipps MobilePay operates four offices (Oslo HQ, Copenhagen regional HQ, Aarhus, Helsinki) and reported FY2025 revenue of NOK 2.1 billion (up 22% year-over-year, with transaction revenue growing 30%) against a pre-tax loss of NOK 135 million — a NOK 1 billion two-year improvement that delivered the company's first positive pre-tax quarter in Q4 2025. Active strategic initiatives include the EuroPA pan-European payments MoU with Bizum, Bancomat, EPI, and SIBS, plus the Visa NFC digital wallet partnership.
Vipps MobilePay firmographics
Firmographics- Name
- Vipps MobilePay
- Legal name
- Vipps MobilePay AS
- Website
- https://vippsmobilepay.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Vipps MobilePay is a Nordic mobile wallet operator serving 12 million consumers and 400,000+ merchants across Norway, Denmark, Finland, and Sweden with in-person, online, recurring, and P2P payments plus login services, bank-owned and processing 1.3 billion transactions annually.
- Ownership category
- akta.pro rank
Vipps MobilePay industry classification
Industry- Product category
- Mobile Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- General-Purpose Digital Wallets (P2P + Merchant) (FSAMAEAA)
- akta.pro secondary industries
- Mobile Wallets (NFC Tap-to-Pay / HCE) (FSAMAEAB), Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC)
Keywords
Where Vipps MobilePay is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices4 records
Markets served
Vipps MobilePay business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction-based fees: Percentage-based fees charged on payment transactions processed through the platform. Transaction revenues grew 30% in 2025.
- Payment processing services: Processing fees for in-person payments via Vipps/MobilePay Number (1.75%), online payments via Payment Links (2.49% + 1 NOK), and API-based integrations (2.99% + 1 NOK)
- Login subscription fees: Monthly subscription starting from 300 NOK based on number of active user consents
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Vipps Number (In-person) - Open amount |
| Transaction based/ take rate | Pay-as-you-go | Vipps Number Shopping Basket (In-person) |
| Transaction based/ take rate | Pay-as-you-go | Mobile Point-of-Sale (In-person) |
| Transaction based/ take rate | Pay-as-you-go | Payment Integration (API-based, Recurring payments) |
| Transaction based/ take rate | Pay-as-you-go | Payment Links (Online) |
| Transaction based/ take rate | Pay-as-you-go | Donations (Online and in-person) |
| Subscription | Monthly | Login - Standard/Premium/Advanced |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Vipps MobilePay product offering
Product offeringCore offering
Vipps MobilePay operates a unified Nordic mobile wallet platform (Vipps brand in Norway and Sweden; MobilePay brand in Denmark and Finland) that enables peer-to-peer money transfers, in-person payments via QR codes and NFC, online e-commerce checkout, recurring payments, and password-free login/authentication for approximately 12.4 million users and over 400,000 merchants across the Nordics. The company is an electronic money institution supervised by the Norwegian Financial Supervisory Authority, processing 1.3 billion transactions annually, and monetizes primarily through transaction-based fees and a monthly Login subscription.
Product overview
Vipps MobilePay is a Nordic mobile fintech company offering a unified digital wallet across Norway, Sweden, Denmark, and Finland — operating under the Vipps brand (Norway, Sweden) and MobilePay brand (Denmark, Finland). The company serves approximately 12.5 million users and close to 400,000 businesses, facilitating more than 1.3 billion transactions annually. The product portfolio centers on the core Vipps MobilePay mobile wallet for in-person QR/tap-to-pay, peer transfers, and online payments. E-commerce capabilities include Vipps MobilePay Checkout (a consolidated online checkout bringing together multiple payment methods; transitioned to Kustom in March 2026 with ongoing payment services from Vipps MobilePay), Payment Integration APIs for merchants integrating Vipps/MobilePay into existing setups, MobilePay Express Checkout for one-tap returning-user purchases, Vipps Faste Betalinger (Recurring Payments) for subscription and membership billing, Vipps Logg inn (Login) for password-free authentication, Vipps Number for QR/mobile-number in-person payments, Vipps Donations for charitable giving, and Self-Service solutions for unattended retail via partner Fygi. A structured Partner Program (Partner / Partner Plus / Partner Premium tiers) and a comprehensive Developer Portal with APIs and SDKs support merchant and partner integrations. In March 2026, Vipps MobilePay divested its Checkout product to Kustom AB while entering a distribution partnership that makes Kustom a recommended checkout partner.
Differentiator
Problem solved
Functional benefit
Brands
- Vipps Checkout: E-commerce checkout solution bringing together different payment methods including Vipps MobilePay, cards, and other payment options in one place. Divested to Kustom in March 2026.
- Vipps MobilePay Number
- Vipps Logg inn (Login)
- Vipps Faste Betalinger (Recurring Payments)
- MobilePay Payment Integration
- Vipps Express Checkout
- MobilePay Donations
Products and services
- Vipps MobilePay (Core Mobile Wallet) Unified Nordic mobile wallet serving 12+ million users under the Vipps brand (Norway, Sweden) and MobilePay brand (Denmark, Finland). Enables P2P transfers, in-person QR/tap-to-pay payments, online purchases, and login functionality for individual consumers and merchants.
- Payment Integration (API-based) API-based payment integration for online merchants with existing payment infrastructure, enabling them to add Vipps or MobilePay as a payment option within their custom-built checkout flows. Priced at 2.99% + 1 NOK per transaction.
- Vipps Faste Betalinger (Recurring Payments) Automated recurring payment solution for subscription businesses, membership organizations, and scheduled billing cycles. Includes automatic updating of expired cards to prevent failed transactions.
- Vipps Logg inn (Login) Password-free authentication service that allows users to register and log into merchant applications using their verified Vipps/MobilePay profile, returning confirmed name, phone, email, and address. Subscription priced from 300 NOK/month based on active user tiers.
- Vipps Number (Vippsnummer) In-person mobile payment solution using QR codes or mobile numbers linked to the customer's payment card. Supports open-amount and shopping basket modes for physical point-of-sale use. Priced at 1.75% per transaction.
- Vipps Donations (Donasjoner) Payment solution for charitable donations and fundraising campaigns, available both online and in-person. Merchants can use Vipps branding for fundraising subject to approval. Priced at 1.99% + 1 NOK per transaction.
- Self-Service with Vipps MobilePay Unattended, app-free self-service store payment solution delivered through technology partner Fygi. Customers pay directly via Vipps by scanning a QR code without standing in line or using a traditional cashier.
- NFC Tap-to-Pay Digital Wallet Contactless mobile payment capability using NFC and Host Card Emulation, available in partnership with Visa, enabling in-store tap-to-pay functionality directly from the Vipps MobilePay app.
Quantifiable outcome
- LightUp increased conversion rate by 37% after implementing Vipps Checkout
- +5 more outcomes
Companies that use Vipps MobilePay
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Vipps MobilePay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature8 records
Vipps MobilePay partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Kustom ABcoreKustom acquired Vipps MobilePay Checkout in a deal valued at up to NOK 490 million, including ~3,000 merchants and NOK 7 billion transaction volume. Strategic distribution partnership makes Kustom a recommended checkout partner, with Vipps MobilePay gaining broader distribution in e-commerce. Merchant migration to Kustom begins Q2 2026.
- JohkucoreJohku ecosystem provides e-commerce platform for merchants like Laguuni. MobilePay integration implemented in Johku at end of 2024, launched January 2025. Allows Johku merchants to offer MobilePay as payment option.
- FygicoreFygi provides self-service retail solutions with integrated Vipps payment. Enables app-free customer journey where customers pay directly via Vipps without cashier. Powers Go-on-Shop's 100% self-service store concept.
- EG HanocoreEG Hano provides booking and gift card management software integrated with Vipps. Powers Hvil Vingene Dagspa's digital gift card sales, with 75% processed via Vipps.
- VisacoreVisa announced launch of NFC-enabled digital wallets in Europe partnering with Vipps MobilePay, BBVA, Klarna, and BANCOMAT. Wallets use Host Card Emulation technology for contactless mobile payments, enabled by regulatory changes opening iOS NFC access.
- EPI (European Payments Initiative)coreVipps MobilePay signed MoU with Bizum, Bancomat, EPI, SIBS to accelerate deployment of sovereign, pan-European payment solutions. Part of EuroPA initiative creating Wero digital wallet connecting 130 million users across 13 countries.
- EuroPA AlliancecoreEuropean payment providers alliance including Vipps MobilePay, BLIK, and others. Launched cross-border mobile payments pilot for euro-denominated P2P transfers as step toward unified European payments market.
Scale indicators11 records
Recent moves9 records
Expansion highlights6 records
Vipps MobilePay competitors and assessment
Company assessmentDirect peers
- Bizum: Spanish mobile payment platform backed by Spanish banks. Direct comparable as a domestic A2A wallet that signed the same MoU with Vipps MobilePay, EPI, Bancomat, and SIBS for the EuroPA pan-European initiative.
- Swish: Swedish mobile payment platform jointly owned by major Swedish banks. Direct comparable to Vipps MobilePay with similar bank-backed model, P2P focus, and Nordic regional presence. Direct competitor in the Swedish market where Vipps MobilePay expanded in 2024.
- BLIK: Polish mobile payment system owned by Polish banks and PSPs. Direct comparable as a European domestic mobile wallet with similar bank-backed ownership structure, participating in the same EuroPA alliance for pan-European payment interoperability.
- SIBS: Portuguese payment solutions provider operating MB WAY mobile wallet. Direct comparable as a domestic European mobile wallet and EuroPA alliance member co-developing Wero with Vipps MobilePay.
- Bancomat: Italian payment consortium operating domestic card and mobile payment services. Direct comparable as a EuroPA alliance member partnering with Vipps MobilePay to build the Wero pan-European digital wallet.
Broad incumbents
- PayPal: Global digital payments platform offering wallets, checkout, and merchant services. Broad incumbent competing across online checkout and merchant payment processing, including in Nordic European markets.
- Apple Pay: Global contactless mobile payment service from Apple. Operates broadly across the payments industry with significant European presence. Increasingly direct competitor in Nordic markets with iOS NFC access now opened by Digital Markets Act.
- Google Pay: Google's digital wallet platform operating globally. Broad incumbent in mobile payments competing for merchant acceptance and consumer adoption across Nordic and European markets.
Regional players
- Klarna: Swedish-founded buy-now-pay-later and payments company. Regional Nordic player expanding across Europe, partnering with Visa on NFC digital wallets alongside Vipps MobilePay. Competes in Nordic e-commerce checkout and payment processing.
Emerging players
- Wero (EuroPA): Emerging pan-European digital wallet being built by the EuroPA alliance including Vipps MobilePay, BLIK, Bizum, and Bancomat. Represents the joint initiative Vipps MobilePay is co-developing to unify European mobile payments across 13 countries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Vipps MobilePay social profiles
Digital presenceVipps MobilePay compliance and trust
Trust signalCompliance1 record
Vipps MobilePay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vipps MobilePay leadership team
Management profileNumber of profiles
Profiles10 records
Vipps MobilePay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vipps MobilePay M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vipps MobilePay
What does Vipps MobilePay do?
Vipps MobilePay operates a unified Nordic mobile wallet platform (Vipps brand in Norway and Sweden; MobilePay brand in Denmark and Finland) that enables peer-to-peer money transfers, in-person payments via QR codes and NFC, online e-commerce checkout, recurring payments, and password-free login/authentication for approximately 12.4 million users and over 400,000 merchants across the Nordics. The company is an electronic money institution supervised by the Norwegian Financial Supervisory Authority, processing 1.3 billion transactions annually, and monetizes primarily through transaction-based fees and a monthly Login subscription.
Is Vipps MobilePay a public or private company?
Vipps MobilePay is a private company. It is classified as corporate owned and is currently operating.
When was Vipps MobilePay founded?
Vipps MobilePay was founded in 2022. It employs 501 to 1,000 people.
Where is Vipps MobilePay based?
Vipps MobilePay is headquartered in Oslo, Norway, in the Europe region.
How does Vipps MobilePay make money?
Three revenue lines are on record. Transaction-based fees are the primary driver. The others are payment processing services and login subscription fees.
Who are Vipps MobilePay's main competitors?
Direct peers on record are Bizum, Swish, BLIK, SIBS and Bancomat. Broad incumbents are PayPal, Apple Pay and Google Pay. Klarna is listed as a regional player. Wero (EuroPA) is listed as an emerging player.
Does Vipps MobilePay have an API?
Yes. Vipps MobilePay maintains a comprehensive API platform supporting payment services, checkout, recurring payments, login, and loyalty functions. Available endpoints include the Checkout API, e-commerce APIs, and partner APIs. The API supports merchant onboarding, product ordering, webhook status monitoring, and configuration review. Vipps MobilePay also provides plugins and SDKs for integration and maintains test environments for partners and merchants. Documentation is available at the developer portal covering API platforms, recommended flows, and merchant management. Developer documentation is at developer.vippsmobilepay.com.
What industry is Vipps MobilePay in?
Vipps MobilePay's product category is Mobile Payment Processing. Its primary akta.pro industry code is FSAMAEAA, General-Purpose Digital Wallets (P2P + Merchant), with a secondary code of FSAMAEAB, Mobile Wallets (NFC Tap-to-Pay / HCE). Its NAICS code is 52232 and its SIC code is 6199.