Kustom

What Kustom does

Kustom, headquartered in Stockholm, Sweden, operates an all-in-one checkout and commerce platform serving more than 24,000 merchants across 170+ markets. The company was founded in October 2024 when Klarna's Klarna Checkout (KCO) — which became the #1 checkout in the Nordics by 2015 — was divested as an independent business under Kustom HoldCo AB / Kustom BidCo AB (publ). The product surface spans Kustom Checkout (e-commerce, 25+ payment methods including Klarna, Swish, Vipps, MobilePay, Apple Pay, Google Pay, iDEAL, Bancontact, BLIK, Cartes Bancaires, TWINT, and Pay by Bank via TrueLayer in UK/FR/DE/FI), Kustom Mobile Point of Sale (MPOS — smartphone-as-terminal with Skatteverket cash-register certification in Sweden), Kustom Terminal (hardware POS), and the Kustom Portal (merchant dashboard, analytics, and order management). Underlying technology is a single-API architecture integrating 140+ e-commerce, POS, ERP, and shipping connectors, with Stripe as the payment-processing backbone and built-in BankID age/identity verification.

Kustom generates revenue primarily through transaction processing fees on a payment-service-provider model, supplemented by platform subscription for the Portal, analytics, and integrations. Pricing is quote-based and not publicly disclosed, with contracts structured as multi-year agreements for enterprise merchants. Go-to-market is hybrid: product-led growth via self-serve onboarding (portal.kustom.co) targets SMBs and small merchants, direct enterprise sales with dedicated account management targets larger brands (Koenigsegg, NA-KD, Clas Ohlson, Haglöfs, Coop Sverige, Hemnet, Adlibris), and channel partnerships (Vipps MobilePay, Resurs Bank, WooCommerce, PayPal) drive mid-market acquisition. The company reported SEK 320.5M in Q4 2025 net revenue with SEK 39.3M operating profit and SEK 13B in signed annual transaction volume. In March 2026 Kustom acquired Vipps MobilePay Checkout's merchant contracts for up to NOK 490M (adding 3,000 merchants and ~NOK 7B TPV) and raised SEK 367M from Resurs Bank alongside a strategic distribution partnership; the company employs 100+ people and is led by CEO Kamjar Hajabdolahi with Martin Randel (co-founder of Nshift and Vitamin Well) as Chairman.

Name

Kustom

Legal name

Kustom AB

Website

https://kustom.co

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Payment Processing Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Services-Computer Integrated Systems Design (7373), Finance Services (6199)

akta.pro primary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

akta.pro secondary industries

POS-to-Online Unified Payments (Omnichannel Payments) (CRAFALAL), Integrated Payment Processors (PSP/Acquirer) (FSAMABAA), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)

Keywords

• Online checkout platform
• Payment processing software
• Mobile point of sale
• E-commerce integrations
• Merchant payment solutions

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Processing Fees: Kustom generates revenue through transaction processing fees as a payment service provider, charging merchants for processing checkout payments. The company uses Stripe as its underlying payment processor. Revenue is volume-based, scaling with merchant transaction volumes.
2. Checkout Platform Subscription: As an all-in-one checkout solution provider, Kustom charges for access to its platform including checkout, portal, analytics, and integrations. The platform serves over 24,000 merchants across 170+ markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Kustom provides an all-in-one checkout platform that enables merchants to process online and in-person payments through a single integration. The platform supports pre-filled checkout flows, 25+ payment methods including local Nordic options (Swish, Vipps, MobilePay, Klarna), 135 currencies across 170+ markets, and 140+ integrations with e-commerce platforms, POS systems, ERPs and shipping providers. It is complemented by a Mobile Point of Sale (MPOS) app, a merchant Portal and physical Kustom Terminal hardware for unified commerce operations.

Product overview

Kustom offers a unified platform of commerce solutions centered on its flagship Checkout product, complemented by Mobile Point of Sale (MPOS) for in-person payments and the Portal dashboard for merchant operations management. Founded in October 2024 as an independent company spun off from Klarna, Kustom serves over 24,000 merchants across 170+ markets with an all-in-one checkout solution. The product portfolio includes Kustom Checkout (core e-commerce checkout), Kustom Mobile Point of Sale (in-person payments via smartphone), Kustom Portal (merchant operations dashboard), and Kustom Terminal (physical POS hardware). The recent acquisition of Vipps MobilePay Checkout (March 2026) expanded the merchant base by over 3,000 merchants. All products share a single API architecture, enabling unified management of online and offline sales, payment methods, shipping, and business analytics through 140+ platform integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Kustom Checkout Kustom's flagship all-in-one e-commerce checkout supporting pre-filled customer details, 3-click express checkouts, 25+ payment methods including cards, Klarna, Swish, Apple Pay, Google Pay, Vipps, MobilePay, and local payment methods, with availability in 170+ markets and 135 currencies, plus built-in shipping integration with 12 TMS partners, address validation and upsell capabilities.
• Kustom Mobile Point of Sale (MPOS) Mobile POS application that turns any smartphone into a payment terminal, supporting tap-to-pay for contactless cards and digital wallets (Apple Pay, Google Pay, Samsung Pay), scan-to-pay with QR codes (Swish, Klarna), product catalog management, multi-location support, and digital receipts; certified as a cash register with the Swedish Tax Agency, currently available in Sweden with expansion planned for 2026.
• Kustom Portal Merchant dashboard and command center for commerce operations, enabling order management, payouts tracking, checkout settings customization, disputes handling, performance analytics, payment link functionality, settlement tracking, user permissions management, and access to business financing options through partner Företagsbanken (part of Resurs).
• Kustom Terminal Physical point-of-sale terminal hardware for in-store payments, used alongside Kustom MPOS to manage physical store operations, customizable with merchant branding and offering a premium counter appearance for retail environments.

Quantifiable outcome

• 90% of shoppers skip typing and check out faster with pre-filled details
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration70 records

AI capability4 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• WooCommerceflagshipTechnology or Integration · 11 June 2026Kustom partnered with WooCommerce to expand reach across one of the world's largest e-commerce networks, enabling WooCommerce merchants to access Kustom's checkout solutions.
• PayPalflagshipTechnology or Integration · 28 April 2026Kustom entered a collaboration with PayPal to accelerate global reach, integrating PayPal as a payment option within Kustom Checkout.
• Vipps MobilePaycoreStrategic or Co-development Partner · 26 March 2026Kustom acquired Vipps MobilePay Checkout's merchant contracts for up to NOK 490 million, adding over 3,000 merchants and NOK 7 billion in transaction volume. Simultaneously, the companies entered a strategic distribution partnership making Kustom the recommended checkout partner for Vipps MobilePay's digital wallet services. Closer product development collaboration and Stripe as payment processor for migrated transactions.
• StripecoreTechnology or Integration · 26 March 2026Stripe serves as Kustom's payment processing provider (PSP) for all transactions, including those migrated from Vipps MobilePay Checkout. Stripe handles the underlying payment infrastructure while Kustom remains the merchant's primary point of contact.
• TrueLayerflagshipTechnology or Integration · 22 January 2026TrueLayer and Stripe expanded their partnership to launch Pay by Bank payments in Finland through Kustom Checkout. Kustom's 24,000+ merchants gained access to open banking payments, building on previous TrueLayer launches in UK, France, and Germany.
• Företagsbanken (Resurs)minorStrategic or Co-development PartnerKustom portal offers business financing options through partner Företagsbanken - En del av Resurs, who handles credit assessment and final terms for Swedish merchants seeking inventory funding or expansion capital.
• 140+ Integration PartnersflagshipTechnology or IntegrationKustom integrates with 140+ e-commerce platforms, plugins, agencies, POS systems, ERP providers, and shipping partners. Major platforms include WooCommerce, PrestaShop, Shopify, Centra, Norce, Wikinggruppen, Quickbutik, and regional Nordic platforms.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mollie: European payment service provider offering multi-method checkout, POS, and merchant tooling. Closely comparable business model focused on SMB and mid-market merchants across Europe with local payment method coverage.
• Klarna: Former parent of Kustom (which spun off as Klarna Checkout) and now a direct competitor offering checkout and BNPL services. Targets the same Nordic and European merchant base with overlapping payment and financing products.
• Checkout.com: Global payment processor offering Checkout.com's hosted checkout solutions across European and global markets. Comparable target customer profile of mid-market and enterprise merchants requiring multi-currency, multi-method coverage.
• SumUp: European payments and POS provider offering checkout plus mobile point-of-sale solutions to SMBs. Comparable in combining online checkout with mobile/softPOS hardware for unified merchant payment acceptance.
• Zettle by PayPal: PayPal's mobile POS and small-business checkout arm operating across Europe. Directly comparable to Kustom MPOS and small-business checkout offering for Nordic and European merchants.

Broad incumbents

• Stripe: Global payments infrastructure provider offering Stripe Checkout and Stripe Terminal. Direct overlap with Kustom's checkout product, but at much greater scale; also serves as Kustom's underlying PSP, creating a partner-competitor dynamic.
• Adyen: Global payments platform serving enterprise merchants with unified online and in-person payments. Comparable in targeting large Nordic and European merchants with omnichannel payment infrastructure, though at vastly greater scale.
• Worldline: European payment processor and acquirer offering omnichannel checkout and POS solutions for merchants. Comparable as a larger incumbent operating across the same European geographies with overlapping enterprise merchant focus.
• Nets (Nexi Group): Nordic-rooted payment processor serving merchants across Northern Europe with online checkout, POS, and acquiring services. Direct overlap with Kustom's home Nordic market at much larger scale.

Emerging players

• Pine Labs: Omnichannel merchant commerce platform combining online checkout with point-of-sale solutions. Comparable in offering a unified online/offline payments stack and targeting multi-country merchant expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kustomco

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kustom