Otto

What Otto does

Otto (formerly TeleVet), founded in 2015 and headquartered in Austin, Texas, provides an integrated veterinary workflow platform that serves as a unified communications and operations layer for veterinary clinics across the United States and Canada. The company serves 5,000–10,000+ veterinary clinics and professionals, replacing fragmented stacks of tools with a single platform anchored by Otto Flow — an all-in-one client communications system that consolidates reminders, digital forms, two-way messaging, online booking, payment processing, AI scribing, and workflow automation, with bi-directional integration to 10+ practice information management systems (PIMS) including AVImark, IDEXX Cornerstone, IDEXX Neo, ezyVet, Impromed, Shepherd, Instinct, Vetspire, and Covetrus Pulse. The platform's technical architecture combines cloud-based real-time data synchronization (claimed 5-minute sync), veterinary-trained AI (Otto AI Scribe and OttoPilot), and an extensible module framework including Otto Pay (payment processing), Otto Care (membership/wellness plans), Otto Phones (VoIP via Axion), and Otto-mations (logic-driven automations).

The company's product portfolio is organized as a core platform (Otto Flow) plus bundled modules, with AI capabilities (AI Scribe, AI Memo, AI Suggest) included free for Flow subscribers. Otto generates revenue primarily through recurring subscriptions ($350–$1,000+/month for Flow, $49/month for AI Scribe Solo, $169/month for AI Scribe Team), transaction fees from Otto Pay, and per-enrollment fees from Otto Care membership programs. Go-to-market combines a product-led growth motion (21-day free trial of AI Scribe, self-service signup) with sales-assisted enterprise deployment (Request Demo CTAs targeting multi-location clinic groups and enterprise customers like United Veterinary Care). The company has raised approximately $70 million cumulatively, with a $43 million Series B in August 2023 led by Boehringer Ingelheim and Hill's Pet Nutrition, plus a $25 million round in April 2025, signaling continued investor confidence in scaling the platform.

Name

Otto

Legal name

Otto

Website

https://otto.vet

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Otto provides an integrated veterinary workflow platform that consolidates client communications, AI-powered documentation, payment processing, membership plans, and phone services for 5,000–10,000+ veterinary clinics across the United States and Canada.

Ownership category

akta.pro rank

Product category

Veterinary Practice Management Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Clinical Decision Support & Workflow Automation (Protocols, Templates, AI Scribing) (HLAMAGAH)

akta.pro secondary industries

Veterinary EMR/EHR & Clinical Workflow (HLAMAMAB), Veterinary Practice Management Systems (PIMS) (HLAMAMAA), Veterinary Practice Management Software (PIMS/EMR, Scheduling, Billing) (HLAMAGAA), Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)

Keywords

• Veterinary practice software
• Veterinary client communications
• AI medical scribing
• Practice management integrations
• Veterinary workflow automation

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Otto Flow Platform: Monthly subscription for the all-in-one Otto Flow platform including communications, automations, AI tools, and integrations. Pricing ranges from $350-$1000+/month depending on clinic size and needs. Billed annually with locked-in rates.
2. Subscription - AI Scribe Solo: Individual veterinarian subscription at $49/month for up to 2 users. Includes AI-powered appointment note generation, customizable templates, mobile apps, and HIPAA-compliant security.
3. Subscription - AI Scribe Team: Clinic-wide subscription at $169/month for unlimited users. Includes all AI Scribe features plus team collaboration tools.
4. Payment Processing - Otto Pay: Transaction fees from integrated payment processing. Otto Pay charges highly competitive rates with potential for surcharge capability to save clinics an average of $2,660 per month.
5. Care Membership Program Fees: Otto Care membership plans where clinics pay a small fee on each enrollment. Includes automated benefit tracking, reporting, and full microsite for pet parents.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Otto provides an all-in-one client communications and workflow platform purpose-built for veterinary clinics, anchored by Otto Flow which integrates reminders, booking, two-way texting, digital forms, payment processing, AI-powered medical scribing, and automated workflows. The platform synchronizes bi-directionally with major practice management systems (PIMS) such as AVImark, IDEXX Cornerstone, IDEXX Neo, and ezyVet in under five minutes, replacing multiple disjointed veterinary tools with a single subscription.

Product overview

Otto is a veterinary workflow platform that operates as a unified platform-plus-modules architecture. The core product is Otto Flow, an all-in-one client communications platform that serves as the foundation. On top of Flow, Otto offers integrated modules including: Otto AI Scribe (standalone AI scribing tool or integrated feature), Otto Pay (payment processing), Otto Care (membership/wellness plans), Otto Phones (VoIP integration), OttoPilot (AI engine for workflow automation and analytics), and Otto-mations (logic-driven automations). AI Suite tools (AI Scribe, AI Memo, AI Suggest) are included free with Flow. Otto positions itself as a replacement for multiple disconnected tools with one login, one price, and one support team, serving over 5,000-10,000 veterinary clinics.

Differentiator

Problem solved

Functional benefit

Products and services

• Otto Flow

Quantifiable outcome

• Reduce no-shows by 40-50%
• +8 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature9 records

Partnerships

Eleven partnerships are on record, tiered core.

• AxioncoreTechnology or IntegrationTechnology partner providing VoIP phone infrastructure for Otto Phones. Axion delivers reliable phone service with Otto building redundancies and integrations on top.
• AVImark (Covetrus)coreTechnology or IntegrationDeep integration with AVImark practice management software enabling bidirectional sync of appointments, client data, patient records, forms, and payment information.
• IDEXX CornerstonecoreTechnology or IntegrationIntegration with IDEXX Cornerstone practice management system for real-time data sync, automated writebacks, and seamless workflow management.
• IDEXX NeocoreTechnology or IntegrationCloud-based integration with IDEXX Neo software for scheduling, reminders, forms, payments, and medical records synchronization.
• ezyVetcoreTechnology or IntegrationIntegration with ezyVet cloud-based practice management software enabling streamlined scheduling, appointment reminders, and payment processing.
• Impromed (Covetrus)coreTechnology or IntegrationIntegration with Impromed Infinity practice management software for appointments, client data sync, forms, and automated writebacks.
• ShepherdcoreTechnology or IntegrationIntegration with Shepherd cloud-based practice management solution for streamlined operations and data synchronization.
• InstinctcoreTechnology or IntegrationIntegration with Instinct practice management software for clinical workflow optimization and data sync.
• VetspirecoreTechnology or IntegrationIntegration with Vetspire cloud-based practice management platform for intelligent workflow automation.
• Covetrus PulsecoreTechnology or IntegrationIntegration with Covetrus Pulse (formerly eVetPractice) practice management software for comprehensive workflow management.
• IDEXX LaboratoriescoreTechnology or IntegrationOtto is identified as a key competitor/industry player in the veterinary software market alongside IDEXX. Multiple IDEXX product integrations (Cornerstone, Neo) exist.

Scale indicators19 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ezyVet: Cloud-based veterinary practice management system (PIMS) that is one of Otto's named PIMS integration partners; overlaps in scheduling, client comms, and now AI/workflow features, competing for the same SMB and enterprise vet clinic wallet.
• Shepherd Veterinary Software: Cloud-based PIMS that Otto integrates with; targets small-to-mid vet clinics with modern UX, making it a direct competitor for both the PIMS layer and adjacent communication/automation workflows Otto also serves.
• Instinct (Instinct Veterinary Care Software): Cloud PIMS and clinical workflow platform listed among Otto's integration partners; competes in practice operations and increasingly in AI-driven clinical documentation, overlapping with Otto AI Scribe.
• PetDesk: Veterinary client communication and engagement platform (reminders, booking, texting, payments) — direct overlap with Otto Flow's core communications surface and similarly targets small/mid-market vet clinics.
• VitusVet: Veterinary client engagement and practice growth platform offering two-way texting, reminders, reviews and payments; competes for the same veterinary clinic comms budget as Otto Flow.

Broad incumbents

• IDEXX Cornerstone: Market-leading on-premise PIMS from IDEXX; integrates with Otto today but IDEXX is a broad incumbent with the resources to bundle native AI scribe, client comms, and payments — competing head-to-head with Otto for the same clinics.
• AVImark (Covetrus): Legacy on-premise PIMS owned by Covetrus; another core Otto integration partner with deep clinic penetration and the strategic option to bundle competing communication and AI features.
• Covetrus (VetSuite / Pulse): Large veterinary distribution and software incumbent owning multiple PIMS brands (AVImark, Impromed, Pulse/eVetPractice); both an Otto integration partner and a broad competitor with the ability to bundle competing practice workflow tools.

Emerging players

• Digitail: Cloud veterinary practice software with built-in client engagement, telemedicine, and AI features (AI scribe); competes directly with Otto's all-in-one positioning and PIMS+comms bundle model.
• BabelBark: Pet care engagement platform serving both vet clinics and pet care businesses with communication, booking, and digital tools — adjacent competitor to Otto in the vet client engagement category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/otto.vetapp
• LinkedInlinkedin.com/company/ottovet

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Otto