Hype

What Hype does

Hype (legal entity Hype Kit, Inc.) is a US-incorporated, private SaaS platform headquartered at 440 N Barranca Ave #5616, Covina, California. Founded in 2016 with 11-50 employees, the company built a creator-economy toolkit centered on link-in-bio landing pages, lead generation, audience growth tools, and payment facilitation for individual creators, influencers, gyms, coaches, and athletes. The technology stack includes a hosted Creator Pages product, a JavaScript and native WordPress Plugin distributed via the wordpress.org marketplace, an iOS mobile application, and the Hype App Marketplace for premium features.

Hype monetizes through a hybrid model: transaction fees of 2% on Contributions (tips, donations) and 5% on Purchases (one-time or recurring content/product/service transactions), plus tiered subscription fees for premium features including plugin activation, advanced design tools, multi-page creation, and messaging credits. Payments are processed through a third-party payment processor. Distribution is primarily self-serve product-led growth via hype.co, app.hype.co, the WordPress plugin marketplace, and the Apple App Store. Compliance posture covers GDPR, CCPA, COPPA, and LGPD, supporting cross-border creator commerce.

In February 2026, Hype was acquired by MMA.inc and is being repositioned as the tooling layer of a broader ecosystem serving the global Martial Arts and MMA community. This was followed by an April 2026 exclusive global distribution partnership with K Wave Media Ltd. (KWM) covering K-pop artists including BTS, SEVENTEEN, and LE SSERAFIM, with stated ambitions of over $100M in annual sales through Hype's distribution channels. The company has raised approximately $20M across three rounds (2019, 2021, 2023) from investors including Bloomberg Beta, Bullpen Capital, King River Capital, Precursor Ventures, Sterling Road, Tapestry VC, Axel Springer Digital Ventures, Bossa Invest, Fourth Realm, Gaingels, Stripe, and Village Global.

Name

Hype

Legal name

Hype Kit, Inc.

Website

https://hype.co

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

11–50 employees

Short description

Hype is a creator-economy platform offering link-in-bio pages, payment facilitation, and audience growth tools to individual creators, gyms, coaches, and athletes, now integrated into the MMA.inc ecosystem following a February 2026 acquisition.

Ownership category

akta.pro rank

Product category

Creator Economy Software

NAICS

Software Publishers (513210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Cameo-Style Personalized Content & Shoutouts (MPACAFAI)

akta.pro secondary industries

Live Shopping & Commerce Streaming Platforms (MPACACAD), Live Shopping & Streaming Creator Activations (MPAAAHAM)

Keywords

• Link-in-bio platform
• Creator payments
• Creator landing pages
• Audience growth tools
• Subscription management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fees - Contributions: Hype retains 2% of Contributions (tips, donations, contributions) made by users to creators
2. Transaction Fees - Purchases: Hype retains 5% of Purchases (one-time or recurring access to content, products or services) made by users
3. Creator Subscriptions: Monthly subscription fees for accessing premium features including Plugin activation, advanced design tools, multiple Creator Pages, and messaging credits. Payments processed through third-party vendor.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Hype is a software platform that enables creators, gyms, coaches, and athletes to consolidate their social media presence into a single link-in-bio landing page, accept payments and contributions, manage subscriber relationships, and grow their audience. The platform charges a 2% fee on contributions and 5% on purchases, plus monthly subscription fees for premium features such as the Hype Plugin, advanced design tools, multiple Creator Pages, and messaging credits. Following the February 2026 acquisition by MMA.inc, the platform is transitioning into the broader MMA.inc ecosystem serving the global Martial Arts community.

Product overview

Hype is a creator economy platform offering a unified suite of tools for link-in-bio pages, lead generation, and growth management. The core product consists of Creator Pages (hosted landing pages) and the Hype Plugin (available as JavaScript or WordPress integration). Additional paid features are available through the Hype App Marketplace, offering subscription tiers for advanced design customization, multi-page creation, messaging credits, and Plugin activation. In February 2026, Hype became part of MMA.inc to expand its ecosystem serving the global Martial Arts community. The platform supports both free basic functionality and paid subscription models.

Differentiator

Problem solved

Functional benefit

Products and services

• Hype Platform A unified creator economy platform offering link-in-bio pages, lead generation, growth tools, and payment facilitation for individual creators, influencers, gyms, coaches, and athletes.
• Creator Pages Custom hosted landing pages on the Hype Site that allow creators to display content, offer subscriptions, sell products or services, and receive contributions from subscribers and customers.
• Hype Plugin A website plugin available via JavaScript or as a native WordPress Plugin that enables creators to install the Hype platform on custom third-party websites for lead generation and payment facilitation.
• Hype App Marketplace A marketplace within the Hype app offering subscription models and advanced features including Plugin activation, design customization tools, multiple Creator Pages creation, and messaging credits.
• Hype iOS Mobile App An iOS mobile application providing push notifications, location-based services, and on-the-go access to the Hype creator platform.

Quantifiable outcome

• Millions of contacts and dollars flowed through the platform

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered major, core and flagship.

• K Wave Media Ltd. (KWM)majorGTM or Marketing Partner · 11 April 2026Exclusive global distribution partnership for K-pop artists including BTS, SEVENTEEN, and LE SSERAFIM. The partnership targets over $100 million in annual sales through Hype's distribution channels. KWM announced this as a strategic partnership leveraging Hype's global reach.
• Hype FightingcoreStrategic or Co-development Partner · 3 March 2026Russian MMA promotion that added Arman Tsarukyan and Jean Silva to events in Rio de Janeiro, Brazil. Hype Brazil announced events featuring UFC fighters in submission-only grappling matches. Tensions included Mitchell accusing Silva of sending 'legions of demons.'
• MMA.incflagshipStrategic or Co-development PartnerHype is now part of MMA.inc ecosystem, transitioning to serve the global Martial Arts community with integrated tools for martial arts and MMA. This move integrates Hype's platform into a bigger ecosystem designed for helping gyms grow, athletes connect, and fans engage.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Linktree: Leading link-in-bio platform serving creators and influencers globally. Directly comparable to Hype's core link-in-bio, landing page, and payment offering for creators, with broader generalist positioning.
• Stan Store: Creator commerce platform enabling creators to sell products, digital downloads, and bookings via a single landing page. Closely comparable to Hype's Creator Pages with subscription, purchase, and contribution features.
• Beacons: All-in-one creator platform offering link-in-bio, storefront, email, and media kits. Direct competitor in the same creator tooling category with overlapping monetization features.
• Koji: Creator commerce platform offering link-in-bio with embedded mini-apps for selling, tipping, and subscriptions. Comparable in enabling creator monetization through a unified profile page.
• Bento: Free link-in-bio and creator page platform with monetization and audience tools. Competes directly with Hype's basic link-in-bio and Creator Pages offering for SMBs and creators.

Broad incumbents

• Patreon: Established creator membership and subscription platform with payments, tiers, and community features. Comparable to Hype's subscription and contribution functionality at much larger scale.
• Cameo: Marketplace for personalized video shoutouts from creators and talent. Comparable to the contributions/tipping portion of Hype's offering where fans pay creators directly.
• Shopify: Broad commerce platform serving creators and SMBs with storefronts, payments, and apps. Comparable as a larger-scale commerce infrastructure provider behind the KWM-style distribution use cases.

Others

• Stripe: Payment processor and investor in Hype. Comparable as the underlying payment rail Hype relies on for transaction fees, subscriptions, and creator payouts.
• MMA.inc: Parent ecosystem that acquired Hype in February 2026, designed for the global Martial Arts community. The combined entity defines Hype's forward trajectory and target vertical.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hype_kit

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hype