Xiaomi

What Xiaomi does

Xiaomi is a Beijing-headquartered, Hong Kong-listed (1810.HK) consumer technology company founded in 2010 that designs, manufactures, and sells smartphones (Xiaomi, Redmi, POCO sub-brands), smart home/IoT devices, and electric vehicles (SU7 sedan, YU7 crossover, Sky Nomad EREV SUV) under a unified "Human x Car x Home" strategy. Its technology stack centers on the HyperOS operating system and HyperAI assistant that link all device categories, plus proprietary assets including the Kunlun Architecture EV platform, Titan Alloy 2.0 recycled aluminum (IVL-certified at 1.1 kg CO2e/kg), MiMo-V2.5 large language model (2nd globally in API call volume at 4.48T tokens/week), HarnessX autonomous AI framework, and contributions to the WPC Qi 50W wireless charging standard. The EV business delivered 185,055 units in H1 2026 (up 17.2% YoY), making Xiaomi one of only three profitable NEV brands in China in 2025, though Q1 2026 EV segment posted ~$5,600 operating loss per vehicle.

Xiaomi generates revenue primarily through hardware sales across multiple price tiers (Redmi budget phones from ~Rs 15,000, Xiaomi 17T at Rs 59,999, EV Sky Nomad around 200,000 yuan), with secondary streams from internet services and advertising on the MIUI/HyperOS platform. Go-to-market is a hybrid of direct-to-consumer (mi.com in 100+ markets, Adyen-processed payments across 18 markets), third-party e-commerce (Amazon, AliExpress), and physical Mi Store retail. The company is pursuing a 550,000-unit 2026 EV target, European market entry from 2027, exploratory Ford US production partnership, and a stated €24 billion R&D investment by 2030.

The company faces near-term headwinds including 2026 smartphone shipment target cuts from 170M to 95M units due to AI-driven memory chip shortages, a 10.9% Q1 2026 revenue decline, 43.1% adjusted net profit drop, and ~65% stock decline over 12 months as of mid-2026. Despite these pressures, Xiaomi's diversified ecosystem, global distribution reach, growing AI capabilities, and EV ramp position it for continued investment relevance across consumer electronics, automotive, and intelligent device categories.

Name

Xiaomi

Legal name

Xiaomi Smart Co. Limited

Website

https://mi.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Xiaomi is a Beijing-headquartered, Hong Kong-listed consumer technology company that designs, manufactures, and sells smartphones, smart home IoT devices, and electric vehicles through an integrated HyperOS ecosystem across more than 100 global markets.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Telephone Apparatus Manufacturing (334210), Electronics and Appliance Retailers (44921), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Household Audio & Video Equipment (3651), Household Appliances (3630), Electronic Computers (3571)

akta.pro primary industry

Smart Home Hubs & Controllers Retail (CRAIAMAA)

akta.pro secondary industries

Smart Home Hubs & Controllers Retail (CRACAGAA), Mobile Operating Systems & Firmware (Android forks, OEM UI, Feature Phone OS) (CRACALAE), E-Mobility Connectivity, Apps & Anti-Theft Tracking (consumer devices/services) (CRACASAM), Smart Home, IoT & Home Security Distribution (CRAOACAF)

Keywords

• Consumer electronics
• Smartphone manufacturing
• Smart home devices
• Electric vehicles
• IoT ecosystem

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Smartphones and Mobile Devices: Xiaomi's core revenue driver historically. The company designs, manufactures, and sells smartphones across multiple price tiers (flagship Xiaomi, mid-range Redmi Note/POCO, budget Redmi/C series) and related mobile accessories. Q2 2021 revenue was $13.56 billion with 64% YoY growth. Currently facing headwinds from memory chip price increases forcing smartphone price hikes and shipment target reductions (cut from 170M to ~95M units in 2026).
2. Electric Vehicles (Xiaomi EV): Xiaomi's fastest-growing new revenue stream. The company manufactures SU7 sedans, YU7 crossovers, and Sky Nomad EREV SUVs, positioning against Tesla's Model 3 and Model Y. The division delivered 185,055 units in H1 2026, up 17.2% YoY, targeting 550,000 for full year 2026. Despite volume growth, the EV segment remains unprofitable, reporting an operating loss of ~$5,600 per vehicle in Q1 2026.
3. Smart Home and IoT Ecosystem: Xiaomi sells a broad range of smart home products including robot vacuums, air purifiers, TVs, air conditioners, water purifiers, kitchen appliances, security cameras, smart locks, wearables (smart bands, watches), and audio products. The ecosystem integrates through the Mi Home app and HyperOS, creating cross-device lock-in and recurring service revenue opportunities.
4. Internet Services and Advertising: Xiaomi generates advertising and internet service revenue from its MIUI/HyperOS software ecosystem, including app store commissions, ad placements, and premium content services. This stream benefits from the large installed base of smartphone and smart home users.
5. Sustainability/ESG Services: Xiaomi participates in circular economy initiatives including Titan Alloy 2.0 recycled aluminum for EVs and partnership with CATL/Ellen MacArthur Foundation on battery recycling, supporting ESG credentials that may open new B2B and government contracts.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Xiaomi designs, manufactures, and sells consumer electronics spanning smartphones (Xiaomi, Redmi, POCO brands), electric vehicles (SU7, YU7, Sky Nomad), smart home IoT devices, wearables, and accessories. All products are unified through the proprietary HyperOS operating system and HyperAI assistant, creating an integrated "Human x Car x Home" ecosystem that enables cross-device interoperability and locks in customer relationships across product categories.

Product overview

Xiaomi operates as a diversified technology company offering a unified ecosystem of smart devices organized around its 'Human x Car x Home' strategy. The product portfolio spans smartphones (Xiaomi flagship, Redmi Note, POCO), electric vehicles (SU7 sedan, YU7 crossover, Sky Nomad EREV SUV), smart home IoT devices (robot vacuums, air purifiers, smart TVs, security cameras), wearables (smartwatches, fitness bands, TWS earbuds), and accessories (power banks, wireless chargers, routers, monitors). All products are unified through HyperOS operating system and HyperAI assistant, enabling seamless device interoperability across the ecosystem. The company has expanded into automotive with EVs positioned against Tesla, while maintaining strong presence in budget to premium smartphone segments globally.

Differentiator

Problem solved

Functional benefit

Brands

• Redmi: Sub-brand focused on budget and mid-range smartphones
• POCO
• Sky Nomad (Xiaomi Pengcheng)
• Xiaomi EV

Products and services

• Xiaomi 17T Series Smartphones Premium smartphone lineup co-engineered with Leica featuring telephoto master camera system with 5x optical zoom periscope lens, MediaTek Dimensity 8500-Ultra processor, and 6,500mAh battery. Targeted at photography-focused consumers in international markets.
• Xiaomi SU7 Electric Sedan Electric sedan manufactured by Xiaomi, positioned as a high-tech competitor to Tesla Model 3. Features smart cabin integration with HyperAI assistant. Delivered 258,164 units in 2025 in China.
• Xiaomi YU7 Electric Crossover Electric crossover SUV positioned against Tesla Model Y. Received 200,000+ confirmed orders within minutes of launch. Delivered 258,232 units since June 2025 launch.
• Xiaomi Sky Nomad (Pengcheng) EREV SUV Series Extended-range electric SUV series combining battery power with combustion engine generator for total range exceeding 1,500 km. Built on Kunlun Architecture platform with reconfigurable interior cabin for family, workspace, lounge, and family activity configurations.
• Redmi Note 17 Series Mid-range smartphone series in the Redmi sub-brand, with over 500 million Redmi Note units sold globally to date. New generation features Snapdragon 6s Gen 4 chipset and 9,000mAh battery.
• Redmi K90 Ultra Gaming Smartphone Performance-oriented gaming smartphone under Redmi sub-brand featuring 165Hz display, 8,550mAh battery with 100W fast charging, integrated cooling fan, Snapdragon 8 Elite chipset, and IP68/IP69 ratings.
• Xiaomi Robot Vacuum Series Smart home robotic vacuum cleaners with AI-powered navigation and integration with the Mi Home ecosystem and HyperOS platform.
• Xiaomi TV Series Smart televisions including Mini LED models, integrated with HyperOS for content streaming and smart home control.
• Xiaomi Pad Series Tablet devices including the Xiaomi Pad 7 Pro, running HyperOS for productivity and entertainment use.
• Xiaomi Buds 5 Pro Premium TWS wireless earbuds integrated with Xiaomi ecosystem devices.
• Xiaomi Watch S5 Smartwatch featuring advanced health monitoring and seamless ecosystem integration with Xiaomi smartphones and other devices.
• Redmi Smart Band 10 Fitness band under Redmi sub-brand with health monitoring features.
• Xiaomi Smart Air Purifier Series Smart air purifiers integrated with the Mi Home ecosystem for indoor air quality management.
• Xiaomi Mesh Wi-Fi Systems Mesh Wi-Fi networking systems for whole-home wireless coverage.
• Xiaomi Curved Gaming Monitor G34WQi Curved gaming monitor featuring 180Hz refresh rate, immersive curved screen, and esports RGB aesthetics. Won the 2023 Contemporary Good Design Gold Award.
• Xiaomi 80W Adaptive Wireless Charging Stand High-power wireless charging stand supporting Xiaomi's adaptive wireless charging technology.
• Xiaomi Magnetic Power Bank 6000mAh Magnetic wireless power bank with 6000mAh capacity and Qi 2.0 certification (Qi-ID 14864).
• Xiaomi Power Banks Portable power banks including the 33W 10000mAh Pocket Edition Pro, supporting fast charging for mobile devices.

Quantifiable outcome

• SU7 outsold Tesla Model 3 in China in 2025 with 258,164 deliveries
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability12 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered industry_standard, exploratory, major, minor, strategic and core.

• Huaweiindustry_standardStrategic or Co-development Partner · 9 July 2026Huawei and Xiaomi were among the leading companies including BYD and Tesla that jointly drafted China's first mandatory national standard for L2 level driving assistance. China's Ministry of Industry and Information Technology announced L2 combined driving assistance penetration reached 70% for new passenger cars.
• Ford Motor CompanyexploratoryStrategic or Co-development Partner · 9 July 2026Xiaomi has revealed early-stage discussions with Ford regarding a potential US production partnership for Xiaomi EVs. While still in exploratory stages, this would represent Xiaomi's first manufacturing partnership outside China for its vehicle business, supporting planned European market entry from next year.
• Kingsoft CloudmajorTechnology or Integration · 8 July 2026Xiaomi tripled its GPU budget through partnership with Kingsoft Cloud to support AI development. Morgan Stanley initiated coverage of Kingsoft Cloud with overweight rating citing its strategic transition from commodity cloud to AI cloud supported by partnerships with Xiaomi and parent Kingsoft Group.
• AdyenmajorTechnology or Integration · 6 July 2026Adyen partnered with Xiaomi to process payments for the consumer electronics business unit across 18 markets including Singapore, Japan, UAE, Australia, Mexico, and the EU. Xiaomi adopted Adyen's Unified Commerce solution enabling both online and in-store payment processing through a single integration, simplifying payment operations across regions with different regulatory environments.
• GoDaddy (Anti-Fraud Legal Action)minorOthers · 3 July 2026Xiaomi joined Amazon, McDonald's, Microsoft, and Colgate-Palmolive in lawsuits against fake websites impersonating their brands, leading to a Delhi High Court order blocking over 1,100 fake websites. GoDaddy challenged the ruling, with Xiaomi among the brands seeking to protect their trademarks and consumers from fraud.
• Wireless Power Consortium (WPC)majorStrategic or Co-development Partner · 30 June 2026Xiaomi hosted the WPC Qi Off-cycle Meeting at its Beijing headquarters (June 22-25, 2026) with over 20 major companies including Apple, Google, Samsung, and Huawei to finalize the Qi 50W wireless charging standard. Xiaomi contributed its low-inductance, low-voltage, high-power architecture to the effort, which aims to create a universal open standard replacing proprietary above-50W wireless solutions.
• 58.comstrategicStrategic or Co-development Partner · 29 June 2026X Square Robot (with Xiaomi as investor) partnered with 58.com to deploy WALL-AS model robots in real households, including an AI-powered cleaning service partnership in Shenzhen and Beijing, illustrating Xiaomi's ecosystem strategy through invested companies.
• CATL / Ellen MacArthur Foundation (Global Energy Circular Economy Coalition)strategicStrategic or Co-development Partner · 22 June 2026CATL and the Ellen MacArthur Foundation, together with BMW, Renault, Volvo, Google, and Xiaomi, launched the Global Energy Circular Economy Coalition (GECC) during London Climate Action Week. The initiative introduces Circular Battery Design Guidelines and a Business Coalition for Circular Business Models. Xiaomi's Titan Alloy 2.0 sustainable EV materials program aligns with these circular economy principles.
• DeepmotioncoreStrategic or Co-development Partner · 25 August 2021Xiaomi acquired Deepmotion, a Beijing-based autonomous driving startup specializing in digital mapping technology for ~$77.37 million (RMB 500 million). The acquisition strengthens Xiaomi's EV autonomous driving capabilities as part of its plan to invest $10 billion over the next 10 years in electric vehicles. Xiaomi aims to accelerate EV development and mass production within three years.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Apple: Apple competes with Xiaomi in premium smartphones globally, runs a tightly integrated hardware-software-services ecosystem, and is preparing to add Xiaomi EV support to its Car Key feature. Both pursue ecosystem lock-in and premium brand positioning, with Xiaomi targeting the value-conscious counterpart.
• Huawei: Huawei is Xiaomi's primary Chinese competitor across smartphones, HarmonyOS ecosystem, and increasingly EVs (via partnership with AITO/Seres). The two co-drafted China's first mandatory L2 driving assistance standard and compete in the WPC Qi 50W effort.
• BYD: BYD is China's largest NEV manufacturer and one of only three profitable NEV brands in 2025 alongside Xiaomi and Leapmotor. It competes with Xiaomi in the mass-market EV and PHEV/EREV segments and shares supply chain exposure (CATL batteries, recycled materials initiatives).
• OPPO: OPPO is a fellow Chinese Android smartphone OEM (with OnePlus, realme) that has also cut 2026 smartphone shipment targets by up to 30% due to memory shortages. It directly competes with Xiaomi in mid-range and premium segments globally, including India and Southeast Asia.
• Li Auto: Li Auto is a leading Chinese NEV brand and a direct EREV/SUV competitor to Xiaomi's new Sky Nomad lineup. Both target family-oriented SUV buyers with extended-range technology and compete in the same premium segment of China's EV market.
• Samsung Electronics: Samsung is the world's #1 smartphone maker and a major consumer electronics conglomerate. It directly competes with Xiaomi in mid-range and premium smartphones, smart home appliances, and increasingly in semiconductors and displays, sharing a similar integrated device portfolio.
• Tesla: Tesla is Xiaomi's primary EV competitor, with the SU7 sedan and YU7 crossover positioned directly against Tesla Model 3 and Model Y. Both pursue software-defined vehicle experiences, autonomous driving, and premium brand positioning in the global EV market.
• Vivo: Vivo is a top Chinese smartphone brand that, like Xiaomi, has reduced 2026 shipment targets due to memory shortages. The two compete closely in India and Southeast Asia mid-range segments and are members of the same Android ecosystem.

Broad incumbents

• Google: Google competes with Xiaomi in mobile operating systems (Android), AI (Gemini), and smart home (Nest, Google Home), and is a partner in the WPC Qi 50W effort. Xiaomi's HyperOS and MiMo model position it as an emerging platform competitor to Google's Android/AI stack.

Emerging players

• Honor: Honor spun out of Huawei in 2020 and has rapidly grown into a global smartphone challenger, directly competing with Xiaomi in the mid-range and premium Android segments, including foldables. It is emerging as a meaningful threat in Europe and emerging markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/xiaomi
• YouTubeyoutube.com/channel/UCR59Xjv9bcmjeeUuUZn7dkg
• Facebookfacebook.com/XiaomiSupportGlobal
• LinkedInlinkedin.com/company/xiaomi-technology

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds16 records

Investors29 records

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M&A1 record

Investments284 records

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Frequently asked questions about Xiaomi