du
du is the UAE's second-licensed telecom operator serving 10.4 million consumer, enterprise, and government subscribers with mobile, fiber, 5G-Advanced, sovereign cloud (National Hypercloud), industrial AI, and managed ICT services across Dubai and Abu Dhabi.
- Company typePublic
- Founded2006
- HeadquartersDubai, United Arab Emirates
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What du does
du (Emirates Integrated Telecommunications Company PJSC) is the UAE's second-licensed telecommunications operator, founded in 2006 and listed on the Dubai Financial Market under ticker EITC (dfm:DU). The company provides mobile, fixed-line broadband, IPTV, and integrated digital services to roughly 10.4 million subscribers (9.7 million mobile, 745,000 fixed) across consumer, enterprise, and government segments in the UAE, with headquarters in Dubai and data center operations in Dubai, Abu Dhabi, Kalba, and Fujairah. Its six sub-brands — du Home, du Tech, du Infra, du Pay, du Business, and du Ventures — segment consumer connectivity, ICT/cloud, infrastructure services, fintech, enterprise sales, and corporate venture capital. The company employs between 1,001 and 5,000 people and is led by CEO Fahad Al Hassawi.
du has invested heavily in 5G-Advanced infrastructure, achieving the world's first commercial deployment over L-band (1.4 GHz) spectrum and a U6GHz commercial network supporting 10 Gbps peak speeds, alongside a Tier III+ data center footprint and subsea cable landings (SING, FIG). Its du Tech division anchors National Hypercloud — a sovereign cloud platform certified by the UAE Cyber Security Council, powered by Oracle Alloy and Huawei — plus an industrial AI platform co-developed with Bosch and a $544 million hyperscale data center partnership with Microsoft. The technology stack spans agentic AI-powered network slicing (Nokia/AWS), multimodal AI NAS for the home (Fibocom), and sovereign generative AI for government workloads, with AI capabilities deployed across text, image, audio, video, and structured data modalities.
Revenue is generated through monthly subscription mobile and home internet/TV plans, usage-based roaming bundles, managed ICT/cloud/cybersecurity contracts for enterprise and government, transaction fees on du Pay (AED 2 billion processed, 1.4 million downloads), and device sales. FY2025 revenue reached AED 15.9 billion ($4.33 billion) with 9% YoY growth and 17% net profit growth to AED 2.9 billion; Q1 2026 delivered a record 49.5% EBITDA margin on AED 4.1 billion of revenue. A September 2025 secondary public offering at AED 9.20 per share broadened the public float, the company refinanced a AED 2 billion revolving credit facility in April 2026, and a $50 million du Ventures fund (June 2026, managed by Shorooq) signals intent to evolve from telco into a digital ecosystem orchestrator across the UAE and broader GCC.
du firmographics
Firmographics- Name
- du
- Legal name
- Emirates Integrated Telecommunications Company P.J.S.C
- Website
- https://du.ae
- Company type
- Public
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- du is the UAE's second-licensed telecom operator serving 10.4 million consumer, enterprise, and government subscribers with mobile, fiber, 5G-Advanced, sovereign cloud (National Hypercloud), industrial AI, and managed ICT services across Dubai and Abu Dhabi.
- Ownership category
- akta.pro rank
du industry classification
Industry- Product category
- Integrated Telecommunications Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- SD-WAN Services (Managed & Co-Managed) (HDAIAFAB)
- akta.pro secondary industries
- Edge Colocation & Distributed Data Center Services (HDABAOAB), Edge Networking & SD-WAN/uCPE for Edge Sites (HDABAOAE), Enterprise LAN/WAN & SD-WAN Services (BPAEAEAD)
Keywords
Where du is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices5 records
Markets served
du business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Mobile Services: Recurring revenue from prepaid and postpaid mobile plans including voice, data, and messaging services for consumer and enterprise segments
- Home Internet and TV: Fixed-line broadband and television subscription services including fiber and 5G home wireless with bundled entertainment packages
- Enterprise ICT Solutions: B2B digital transformation services including cloud infrastructure, cybersecurity, IoT, network design, managed services, and digital advisory
- Data Center and Cloud Services: Hyperscale data center services, sovereign cloud platform, colocation, and cloud migration services for enterprises and government
- du Pay Digital Financial Services: Digital wallet, mobile payments, remittance, and financial inclusion services generating transaction fees
- Device Sales: Sale of smartphones, tablets, wearables, and accessories through retail and e-commerce channels
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Postpaid Power Plans with 50% off for 6 months |
| Subscription | Monthly | Postpaid Data Packs (Monthly) |
| Subscription | Monthly | Prepaid Flexi Plans |
| Subscription | Monthly | du Home Fiber Internet Plans |
| Subscription | Monthly | 5G Home Wireless Plans |
| Usage-based | Pay-as-you-go | Prepaid Roaming Bundles |
| Usage-based | Pay-as-you-go | International Roaming Voice Rates |
| Subscription | Monthly | Multi-SIM Service |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels8 records
du product offering
Product offeringCore offering
du is a UAE-based integrated telecommunications and digital services operator providing mobile voice and data plans (prepaid and postpaid), fiber and 5G home wireless broadband, IPTV packages, smartphones and accessories to consumers and SMBs, plus enterprise and government services including managed ICT, sovereign cloud (National Hypercloud), data center colocation, cybersecurity, industrial AI platforms, and the du Pay digital wallet. It also operates subsea cable landing, the UAE-IX internet exchange, and the du Ventures corporate venture fund.
Differentiator
Problem solved
Functional benefit
Brands
- du Tech: Advanced ICT solutions including sovereign cloud (National Hypercloud), AI platforms, data centers, and cybersecurity services for government and enterprise
- du Infra
- du Home
- du Pay
- du Business
- du Ventures
- National Hypercloud
- AI Park
Products and services
- du Postpaid Power Plans Monthly postpaid mobile plans with bundled voice, data, and benefits for UAE consumers, sold through du.ae, the du App, and retail stores.
- du Flexi Prepaid Plans Prepaid mobile plans with no contract, flexible recharges, and bonus data for UAE consumers who prefer pay-as-you-go over postpaid.
- du Tourist eSIM and Tourist Bundles Short-duration mobile data and voice bundles for tourists and religious travellers visiting the UAE and Saudi Arabia, activated via eSIM.
- du Home Fiber Internet Plans Monthly fiber broadband subscriptions for UAE households at speeds from 250 Mbps to 1 Gbps, sold via website and retail.
- du 5G Home Wireless Plans 5G fixed wireless home broadband with entertainment and gaming variants for UAE consumers without fiber access.
- du International Roaming Bundles Prepaid and pay-as-you-go roaming data and voice services for du customers travelling outside the UAE.
- du Device Sales (Smartphones, Tablets, Wearables, Accessories) Retail and e-commerce sale of handsets, tablets, wearables, gaming devices, and accessories bundled with postpaid plans or purchased outright.
- du Pay Digital Wallet and Payments Digital wallet, mobile payments, remittances (including eSewa Nepal wallet-to-wallet), and micro-lending for UAE consumers and Nepalese expats.
- National Hypercloud Sovereign Cloud Platform Sovereign cloud platform offering over 250 hyperscale services for UAE government and enterprise customers requiring local data residency, generative AI, and regulatory compliance.
- du Tech Enterprise ICT and Industrial AI Platform Managed ICT, sovereign cloud, industrial AI, cybersecurity, and digital transformation services for UAE enterprises and government, including pre-built AI models for predictive maintenance, quality control, and energy optimization.
- du Infra Data Center and Network Infrastructure Services Carrier-neutral data center colocation, managed network services, and infrastructure design/build across five Tier III+ certified facilities in Dubai and Abu Dhabi.
- du Business SMB and Enterprise Connectivity Connectivity, mobile, and ICT solutions tailored to the needs of UAE small, medium, and large business customers.
- Industrial AI Vision Platform Computer vision AI platform for manufacturing customers providing automated quality inspection, traceability, real-time dashboards, and operational monitoring.
- UAE-IX Internet Exchange Service Carrier-neutral internet exchange and interconnection services for carriers, content providers, and cloud on-ramps operated via du's datamena platform.
- Subsea Cable Landing Services (SING and FIG) Subsea cable landing and hosting services at Kalba and other UAE stations, providing international capacity and positioning du as a global data hub operator.
Quantifiable outcome
- Record 49.5% EBITDA margin in Q1 2026
- +6 more outcomes
Companies that use du
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
du technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability17 records
Feature6 records
du partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Amazon Web Services (AWS)coreAWS hosts Nokia's Autonomous Networks Fabric on AWS cloud and collaborated on agentic AI-powered 5G-Advanced network slicing made using Amazon Bedrock, piloted by du.
- Open Innovation AIcoreMoU to accelerate adoption of Agentic AI across UAE government entities and enterprises, leveraging du Tech's UAE Cyber Security Council-certified National Hypercloud platform for secure, in-country AI deployment with GPU orchestration and sovereign AI platform development.
- WiprocorePartnership to launch multi-cloud management and migration platform providing unified management interface for organizations to manage multi-cloud environments, reduce risks, and drive digital transformation across UAE.
- Zain Group, Etisalat Group, stc, Mobily (Open RAN MoU)coreMoU with five major Middle East operators to collaborate on implementing Open RAN solutions enabling interoperable, competitive Open RAN products for more agile 4G and 5G networks with cost efficiencies.
- Etisalat (e&)minorJoint 'Taawun' initiative for smart infrastructure development across UAE covering 50+ projects in new property developments, supporting UAE's smart city goals and enabling residents to select telecom provider.
- Bosch Software Digital SolutionscoreCollaboration on sovereign industrial AI platform with pre-built AI models for manufacturing optimization, asset management, quality control, and energy efficiency. Joint go-to-market strategies to accelerate enterprise adoption.
- Abu Dhabi Investment Office (ADIO)coreStrategic partnership where du Tech provides advisory and consultancy services through ADIO's Smart Manufacturing Programme to help manufacturers navigate innovation and funding journeys from ideation to execution, advancing UAE's industrial digital transformation.
- Al Gharbia Pipe Company (AGPC)minorPartnership to deploy Industrial AI Vision Platform across AGPC's UAE manufacturing operations for AI-based quality inspection, enhanced traceability, real-time dashboards, and operational monitoring.
- EricssoncoreSuccessful proof of concept deploying 5G Standalone using mmWave extended range technology in UAE residential areas, achieving gigabit speeds for Fixed Wireless Access services using Ericsson's AIR 5343 radio solution.
- HuaweicoreStrategic MoU for 5G-A Phase-2 technology deployment delivering 10Gbps-class connectivity using U6G technology. Partnership creates premium 10Gbps experience zones in airports, malls, hotels, and exhibition facilities; explores low-altitude economy and robotaxi services.
- Commercial Bank of DubaiminorDigital banking transformation partnership where CBD leverages du Tech's hybrid cloud infrastructure, achieving 21 consecutive quarters of net profit growth as blueprint for UAE banking digital transformation.
- DE-CIX (UAE-IX)corePartnership operates UAE-IX internet exchange via du's carrier-neutral data center platform datamena, upgraded to 800 Gigabit Ethernet access with peak traffic exceeding 1 Terabit per second.
- NokiacoreCollaboration on agentic AI-powered 5G-Advanced network slicing solution combining Nokia's network capabilities with AWS AI platform. du and Orange are first operators to pilot dynamic, intent-based network services that adapt to traffic surges, emergencies, and mass events.
- eSewa (Nepal)minordu Pay partnership with Nepalese digital remittance firm eSewa enabling wallet-to-wallet remittances for 450,000+ Nepalese expats in UAE with promotional incentives including gold coin prizes and free data.
- Datawave NetworkscorePartnership to host and land Singapore-India-Gulf (SING) subsea cable system at du's Kalba station, providing 720Tbps capacity across six countries and reinforcing UAE's position as global data hub.
- Microsoftcore$544 million hyperscale data centre deal; collaboration on National Hybrid AI platform; Azure cloud integration; joint AI infrastructure investments including AI Park at Warsan.
Scale indicators14 records
Recent moves8 records
Expansion highlights6 records
du competitors and assessment
Company assessmentDirect peers
- Etisalat (e&): e& (formerly Etisalat) is du's direct competitor and the other licensed telecom operator in the UAE, offering the same mobile, fixed broadband, IPTV, and enterprise ICT services. Head-to-head competition in a duopoly makes e& the most comparable peer for pricing, ARPU, and market share dynamics.
Regional players
- Saudi Telecom Company (stc): stc is the leading telecom operator in Saudi Arabia with a similar mix of consumer mobile, fixed broadband, enterprise ICT, and cloud/data center services. Comparable in scale and digital transformation strategy, though operating in a different national market.
- Ooredoo Group: Qatar-based Ooredoo operates mobile, broadband, and enterprise ICT services across multiple MENA markets. Comparable regional peer with similar enterprise/government ICT ambitions, though diversified across geographies while du is UAE-only.
- Zain Group: Kuwait-headquartered Zain operates mobile and digital services across eight MENA markets. Comparable as a regional telecom operator pursuing digital transformation, though primarily consumer-focused versus du's heavier enterprise/sovereign cloud mix.
- Beyon (formerly Batelco): Beyon is the leading telecom operator in Bahrain with mobile, fixed, enterprise, and data center businesses. Comparable mid-sized MENA telecom with similar enterprise and digital infrastructure ambitions, though operating at smaller scale in a different market.
Broad incumbents
- Vodafone Group: Vodafone is a global telecom incumbent offering mobile, fixed, enterprise ICT, IoT, and cloud services. While not directly competing in the UAE, its enterprise and IoT portfolios overlap meaningfully with du's du Tech and du Business offerings.
- Orange: Orange is a global telecom incumbent with enterprise IT, cloud, and network services, and is also du's pilot partner on agentic AI-powered 5G-Advanced network slicing. Comparable in enterprise ICT ambitions, though operating at global scale across multiple geographies.
- Microsoft Azure: Microsoft Azure is du's $544M hyperscale data center partner and provides the Azure backbone for du's National Hybrid AI platform. As a cloud incumbent, Azure is both partner and competitor for enterprise cloud and sovereign AI workloads in the UAE.
Emerging players
- G42: G42 is a UAE-based AI and cloud computing company building sovereign AI infrastructure and large language models. Directly adjacent to du's sovereign cloud and AI ambitions; competes for the same UAE government and enterprise AI workloads.
Others
- Amazon Web Services (AWS): AWS is du's technology partner for agentic AI-powered network slicing via Amazon Bedrock and operates in-country cloud regions that overlap with du's enterprise and sovereign cloud business. Functions as both infrastructure enabler and indirect competitor for cloud workloads.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
du social profiles
Digital presencedu financial estimates
Financial estimateRevenue estimate
Valuation estimate
du leadership team
Management profileNumber of profiles
Profiles7 records
du subsidiaries and ownership
Company hierarchySubsidiaries6 records
du funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
du M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about du
What does du do?
du is a UAE-based integrated telecommunications and digital services operator providing mobile voice and data plans (prepaid and postpaid), fiber and 5G home wireless broadband, IPTV packages, smartphones and accessories to consumers and SMBs, plus enterprise and government services including managed ICT, sovereign cloud (National Hypercloud), data center colocation, cybersecurity, industrial AI platforms, and the du Pay digital wallet. It also operates subsea cable landing, the UAE-IX internet exchange, and the du Ventures corporate venture fund.
Is du a public or private company?
du is a public company. It is classified as public and is currently operating.
When was du founded?
du was founded in 2006. It employs 1,001 to 5,000 people.
Where is du based?
du is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does du make money?
Six revenue lines are on record. Mobile Services are the primary driver. The others are home Internet and TV, enterprise ICT Solutions, data Center and Cloud Services, du Pay Digital Financial Services and device Sales.
Who are du's main competitors?
Etisalat (e&) is listed as a direct peer. Regional players are Saudi Telecom Company (stc), Ooredoo Group, Zain Group and Beyon (formerly Batelco). Broad incumbents are Vodafone Group, Orange and Microsoft Azure. G42 is listed as an emerging player. Amazon Web Services (AWS) is listed as an others.
Does du have an API?
No public API is recorded for du.
What industry is du in?
du's product category is Integrated Telecommunications Services. Its primary akta.pro industry code is HDAIAFAB, SD-WAN Services (Managed & Co-Managed), with a secondary code of HDABAOAB, Edge Colocation & Distributed Data Center Services. Its NAICS code is 5182 and its SIC code is 3576.