The Sleep Company
- Company typePrivate
- Founded2019
- HeadquartersMumbai, India
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
The Sleep Company firmographics
Firmographics- Name
- The Sleep Company
- Legal name
- Comfort Grid Technologies Pvt Ltd
- Website
- https://thesleepcompany.in
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
The Sleep Company industry classification
Industry- Product category
- Smart Mattresses and Sleep Technology Products
- NAICS
- Mattress Manufacturing (33791), Office Furniture (including Fixtures) Manufacturing (3372)
- SIC
- Retail-Furniture Stores (5712), Household Furniture (2510)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industries
- Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses) (CRAIABAH), Sleep Tech Wearables (CRACAIAG), Pillows & Pillow Systems Retail (CRAIABAC)
Keywords
Where The Sleep Company is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices10 records
Markets served
The Sleep Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer Mattress Sales: Primary revenue stream from selling SmartGRID mattresses, pillows, bedding, and accessories directly to consumers through the company's e-commerce platform and 190+ physical experience stores. Products sold include Smart Ortho, Smart Luxe, and Grand Elite mattress ranges with prices from ₹11,925 to ₹28,990 for mattresses.
- Ergonomic Furniture & Comfort Products: Revenue from selling ergonomic office chairs (₹9,999-₹15,999), recliner sofas (from ₹30,999), adjustable desks, recliner beds, and massagers through direct channels.
- Bulk & Corporate Orders: Corporate sales program for bulk purchases targeting businesses, hotels, and institutions. Minimum order quantity of 30 pieces with custom pricing and dedicated account management. Products include mattresses, chairs, and full product range.
- Financing Services Revenue: Revenue supported by no-cost EMI options (3-6 month tenures on HDFC, SBI, ICICI, Axis, Amex credit cards) that expand addressable market and average order values.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Smart Ortho Mattress - Queen/King starting ₹11,925 |
| Unit Pricing | Pay-as-you-go | Smart Ortho GRID Mattress - King ₹28,990 |
| Unit Pricing | Pay-as-you-go | Smart Ortho SnowTec Cooling Mattress - ₹29,990 |
| Unit Pricing | Pay-as-you-go | Smart Ortho Pro Mattress - Firm ₹34,990 |
| Unit Pricing | Pay-as-you-go | Stylux Ergonomic Office Chair - ₹15,999 |
| Unit Pricing | Pay-as-you-go | Onyx Orthopedic Office Chair - ₹10,999 |
| Unit Pricing | Pay-as-you-go | Luxe Motorised Recliner Sofa - ₹30,999 |
| Unit Pricing | Multi-year contract | Bulk Order Program - Custom Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
The Sleep Company product offering
Product offeringCore offering
The Sleep Company designs, manufactures, and sells mattresses, pillows, ergonomic office chairs, recliner sofas, adjustable beds, and related sleep/comfort products built around its patented Japanese SmartGRID Technology. The company sells these products directly to consumers through its own e-commerce platform, 190+ physical experience stores across India, and bulk/corporate channels. It also offers AI-powered sleep tracking products (SensAI Sleep Analyzer and SensAI Sleep Analyzer Pillow) supported by a companion mobile app.
Product overview
The Sleep Company is a direct-to-consumer comfort technology brand offering a unified product ecosystem centered on patented Japanese SmartGRID Technology. The portfolio spans mattresses (Ortho Range for orthopedic support, Luxe Range for premium comfort, and Ultra-Luxury Range including Grand Elite), AI-powered sleep products (SensAI Mattress and SensAI Sleep Analyzer Pillow), recliner sofas and beds, ergonomic office chairs, gaming chairs, adjustable desks, pillows, cushions, massagers, and bedding accessories. The products are unified by SmartGRID technology—a hyper-elastic polymer grid that adapts to body shape, provides cooling through 2500+ air channels, and delivers orthopedic support. The company operates 200+ experience stores across 55+ cities in India and offers products through its e-commerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- SmartGRID: Patented comfort technology featuring a unique grid structure made from hyper-elastic polymer that adapts to body contours for soft comfort and firm back support. Powers mattresses, pillows, chairs, and cushions.
- SensAI
- SnowTec
Products and services
- SmartGRID Mattresses (Ortho Range) Orthopedic mattresses with patented SmartGRID technology using hyper-elastic polymer grid that adapts to body shape, providing soft comfort at pressure points and firm back support. Includes multiple variants (GRID, SnowTec, Pro, Hybrid, Royale) for consumers seeking back pain relief and spinal alignment.
- SmartGRID Mattresses (Luxe Range) Premium luxury mattresses featuring SmartGRID technology with hotel-like comfort for consumers seeking high-end sleep experiences.
- Grand Elite Mattress Ultra-luxury mattress designed for opulence and exceptional craftsmanship, positioned at the top of the Ultra Luxe Range.
- SensAI Mattress AI-powered mattress integrating SmartGRID technology with advanced sleep analytics to provide tailored healthcare insights.
- SensAI Sleep Analyzer Pillow World's first AI-powered SmartGRID sleep analyzer pillow offering touch-free sleep analytics, tracking sleep stages, heart rate, breathing patterns, and providing sleep optimization recommendations.
- SensAI Sleep Analyzer Standalone sleep tracking device that provides in-depth analysis of sleep patterns to help users establish healthier habits.
- Luxe Motorised Recliner Sofa Motorized recliner sofa featuring SmartGRID technology with up to 150° recline and 270° rotation, available in 1-seater, 2-seater, 3-seater, and massager variants for home comfort and relaxation.
- Elev8 Smart Recliner Bed Smart adjustable recliner bed offering versatile reclining modes for watching TV, reading, or working, featuring zero-gravity mode to reduce spine pressure and a dual massager function.
- SmartGRID Office Chairs (Onyx, Stylux, Ultron, Flex, UNO, Aura, Elite, Tranquo) Ergonomic office chairs using SmartGRID technology with adjustable lumbar support, available in orthopedic, ergonomic, massager, and gaming variants for professionals working long hours.
- XGen Pro Gaming Chair Gaming chair with 180° recline, extendable leg rests, and 4D armrests designed for long-session gaming comfort.
- AeroPlus Adjustable Desk Electric sit-stand desk with four programmable height positions that helps users stay productive and avoid prolonged sitting hours.
- SmartGRID Pillows (Adjustable Plush, SnowTec, Hybrid, Revlax, ErgoRelief, Cervical, Pregnancy) Pillows designed for neck and spine alignment using SmartGRID technology, providing breathable comfort and support for healthier sleep posture across multiple use cases.
- SmartGRID Cushions (Wedge, Ortho Pro Max, Ortho Pro Seat, Ortho Pro Back) Seat and back cushions built with SmartGRID technology for ergonomic support and tailbone relief.
- Massagers (WaveX Foot Massager, WaveX Body Massager, Smart Neck Massager Pillow, Tranquo Massager Chair) Massage devices including foot massagers, body massagers, neck massager pillows, and massager chairs for relaxation and comfort.
- Bedding Accessories (Bamboo Mattress Protector, Thermo Fitted Sheets, All-Weather Comforter) Premium bedding accessories including bamboo mattress protectors, thermo fitted sheets, and all-weather comforters.
- TSC SensAI App Mobile companion app available on Google Play and Apple App Store that pairs with SensAI products to monitor and analyze sleep stages, heart rate, breathing patterns, sleep duration, effectiveness, and sleep regularity.
Quantifiable outcome
- 80% of users experienced reduction in back pain after switching to SmartGRID mattress
- +4 more outcomes
Companies that use The Sleep Company
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
The Sleep Company technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
The Sleep Company partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, major and minor.
- Madison Media SigmacoreWon the Media AOR (Agency of Record) mandate for The Sleep Company in July 2025 for media planning and buying activities.
- Mumbai IndiansmajorOfficial 'Comfort Partner' sponsorship during IPL cricket season 2025. Provides brand visibility to millions of cricket viewers across India.
- Sima Taparia (Sima from Sima aunty)minorMatched with Sima Taparia for the 'Peaceful Sleep' campaign, leveraging her popular personality for marketing initiatives.
Scale indicators8 records
Recent moves10 records
Expansion highlights6 records
The Sleep Company competitors and assessment
Company assessmentDirect peers
- Wakefit: India's largest D2C mattress and sleep products brand with omnichannel retail expansion. Most directly comparable peer given overlapping mattress/chair/bedding portfolio and similar technology-led positioning.
- Sleepyhead (Centuary Mattresses): D2C mattress brand by Centuary Mattresses, offering memory foam and engineered mattresses online. Direct competitor in India's online-first premium mattress category.
Broad incumbents
- Sleepwell (Sheela Foam): India's largest legacy mattress brand with nationwide retail. Competes across price points and provides the established incumbent benchmark against which The Sleep Company is gaining share.
- Kurl-On: Heritage Indian mattress and furniture brand with broad product portfolio and extensive retail. Competes in the same mattress and bedding categories with wider but less technology-focused offerings.
- Pepperfry: Large online furniture marketplace in India with category overlap on mattresses, beds, and bedroom furniture. Differs as a marketplace rather than a single-brand retailer but competes for similar wallet share.
- Urban Ladder: Premium furniture and mattress D2C brand owned by Reliance. Direct overlap on mattresses and bedroom furniture with established omnichannel retail footprint.
- Featherlite: India's leading office furniture brand with overlap on ergonomic chairs, desks, and corporate furniture. Comparable on the office chair/desk product lines under The Sleep Company's expansion.
- Tempur Sealy: Global premium mattress and sleep products manufacturer (Tempur-Pedic, Sealy, Stearns & Foster). Adjacent incumbent in the global premium mattress category where The Sleep Company's SmartGRID technology competes conceptually.
Emerging players
- Sleep Number: US-based smart bed company with adjustable firmness and integrated sleep tracking — closest international analogue to The Sleep Company's AI/SmartGRID positioning, though operating in a different geography.
Regional players
- Emma Sleep: European D2C mattress leader with proprietary foam technology. Comparable as a global D2C mattress challenger but currently does not directly compete in India.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Sleep Company social profiles
Digital presenceThe Sleep Company compliance and trust
Trust signalCompliance3 records
The Sleep Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Sleep Company leadership team
Management profileNumber of profiles
Profiles3 records
The Sleep Company funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Sleep Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Sleep Company
What does The Sleep Company do?
The Sleep Company designs, manufactures, and sells mattresses, pillows, ergonomic office chairs, recliner sofas, adjustable beds, and related sleep/comfort products built around its patented Japanese SmartGRID Technology. The company sells these products directly to consumers through its own e-commerce platform, 190+ physical experience stores across India, and bulk/corporate channels. It also offers AI-powered sleep tracking products (SensAI Sleep Analyzer and SensAI Sleep Analyzer Pillow) supported by a companion mobile app.
Is The Sleep Company a public or private company?
The Sleep Company is a private company. It is classified as private equity controlled and is currently operating.
When was The Sleep Company founded?
The Sleep Company was founded in 2019. It employs 1,001 to 5,000 people.
Where is The Sleep Company based?
The Sleep Company is headquartered in Mumbai, India, in the Asia region.
How does The Sleep Company make money?
Four revenue lines are on record. Direct-to-Consumer Mattress Sales are the primary driver. The others are ergonomic Furniture & Comfort Products, bulk & Corporate Orders and financing Services Revenue.
Who are The Sleep Company's main competitors?
Direct peers on record are Wakefit and Sleepyhead (Centuary Mattresses). Broad incumbents are Sleepwell (Sheela Foam), Kurl-On, Pepperfry, Urban Ladder, Featherlite and Tempur Sealy. Sleep Number is listed as an emerging player. Emma Sleep is listed as a regional player.
Does The Sleep Company have an API?
No public API is recorded for The Sleep Company.
What industry is The Sleep Company in?
The Sleep Company's product category is Smart Mattresses and Sleep Technology Products. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of CRAIABAH, Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses). Its NAICS code is 33791 and its SIC code is 5712.