HitPay
HitPay is a Singapore-based, MAS-regulated payments infrastructure platform that lets SMBs across 12 APAC markets and the US accept cards, QR, e-wallets, BNPL, and cross-border local payment methods through a single unified API, dashboard, and in-person terminal stack.
- Company typePrivate
- Founded2016
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What HitPay does
HitPay is a Singapore-based payments infrastructure platform founded in 2016 that provides a single unified stack for online checkout, in-person card acceptance, POS software, and cross-border payment processing targeting small and medium-sized businesses across Southeast Asia and, more recently, the United States. The platform's core technology is a single REST API that abstracts more than 700 local payment methods — cards, real-time QR, e-wallets, bank transfers, and BNPL — across 12 APAC markets, supported by SDKs in seven languages, webhooks, a sandbox, and an MCP server for AI tooling; the in-person suite combines Apple Tap to Pay on iPhone, HitPay's own WisePad 3/FlexiPOS/POS MAX terminals, and a low-cost SGD 30 PayNow Soundbox. HitPay holds a Monetary Authority of Singapore Major Payment Institution licence (PS20200643), is regulated in 6 APAC jurisdictions, and carries PCI DSS Level 1 certification, with card balance settlement routed through Stripe and Adyen.
The company monetises primarily on a pay-per-transaction basis — domestic SG cards at 2.8% + S$0.50, PayNow QR at 0.65%–0.9%, cross-border local methods at 1%–2.3%, and stablecoin acceptance at standard rates — with a 1% FX markup on cross-border conversion, hardware sales, optional software add-on fees (0.2% per module), and custom enterprise pricing for high-volume merchants. Go-to-market is hybrid: a product-led self-serve signup through the HitPay dashboard (no monthly fees, no setup fees, next-day payouts) is layered with sales-assisted onboarding for multi-market merchants, an API-first developer motion, channel partnerships (Stripe, Primer, Visa, Apple, Ingenico, NPCI), and vertical solution pages for ecommerce, F&B, education, fitness, beauty, non-profit, retail, and travel. HitPay has raised US$18.45M in venture funding across a US$2.7M seed (Global Founders Capital-led, September 2021) and a US$15.75M Series A (Tiger Global-led, May 2022), and most recently launched HitPay US in December 2025 and a Remittance API for cross-border payouts in April 2026.
HitPay firmographics
Firmographics- Name
- HitPay
- Legal name
- HitPay Payment Solutions Pte Ltd
- Website
- https://hitpayapp.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HitPay is a Singapore-based, MAS-regulated payments infrastructure platform that lets SMBs across 12 APAC markets and the US accept cards, QR, e-wallets, BNPL, and cross-border local payment methods through a single unified API, dashboard, and in-person terminal stack.
- Ownership category
- akta.pro rank
HitPay industry classification
Industry- Product category
- Payment Processing Platform
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
- akta.pro secondary industries
- EMV Chip, Magstripe & PIN Debit Acceptance (FSAMADAG), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), Marketplace & Platform Seller Payouts (FSAMAKAE), Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)
Keywords
Where HitPay is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Markets served
HitPay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Pay-per-transaction payment processing fees: Primary revenue stream — per-transaction fees charged on successful payments, varying by payment method, channel (online vs in-person), and currency. Examples: Singapore domestic cards 2.8% + S$0.50 (online) / 2.5% (in-person); international cards 3.65% + S$0.50; PayNow 0.65% + S$0.30 (above S$100) / 0.9% (below S$100, min S$0.20); GrabPay 3%; ShopeePay 3%; Atome 5.5%; cross-border online 2.3% (MY), 2.5% (TH), 1.9% (VN), 1% or ₱20 (PH); Static QR 0.4%.
- Hardware terminal sales: One-time hardware sales of in-person payment devices, including HitPay Soundbox (SGD 30), WisePad 3 (SGD 85), FlexiPOS (SGD 500), HitPay All-in-One Global (SGD 550), and HitPay POS MAX (SGD 700). Tap to Pay on iPhone/Android is offered free with no additional hardware.
- FX margin on cross-border payments: A 1% FX markup is applied at settlement when converting cross-border payments back to SGD; an additional 2% fee applies for foreign currency transactions on card payments. HitPay also captures margin on automatic currency conversion for international tourist transactions at mid-market rates.
- Software add-on fees: 0.2% additional fee on top of payment processing for use of business software modules (Payment Links, Invoicing, Online Store, POS, Recurring Billing). Plugin integrations charge additional fees (Shopify 0.5%, WooCommerce 0.2%, etc.).
- Enterprise custom pricing: Custom enterprise pricing for high-volume merchants (>S$50k monthly SG, >500k PHP PH, >50k RM MY, >35k USD elsewhere) and for complex multi-market use cases including cross-border and stablecoin acceptance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Singapore Online — Domestic Cards: 2.8% + S$0.50; International Cards: 3.65% + S$0.50; +2% on foreign currency transactions |
| Transaction based/ take rate | Pay-as-you-go | Singapore Online — PayNow QR: 0.65% + S$0.30 (>=S$100) or 0.9% min S$0.20 (<S$100) |
| Transaction based/ take rate | Pay-as-you-go | Singapore Online — E-wallets & BNPL: GrabPay 3%, ShopeePay 3%, ShopeePay Later 5%, Atome 5.5%, PayLater by Grab 5.5%, Shopback 3.9% + S$0.20, WeChatPay 1.5%, UPI 2% |
| Transaction based/ take rate | Pay-as-you-go | Singapore In-Person — Domestic cards: 2.5% (other industries) / 2.3% F&B; Static QR: 0.4% (min S$0.10); GrabPay 2.2%; ShopeePay 1.8%; Shopback 5% |
| Subscription | Monthly | Singapore Recurring — Cards: 2.8% + S$0.50 (domestic) / 3.65% + S$0.50 (international); GIRO: $2.25 + 0.65%; Atome 5.5%; Shopback 3% |
| Transaction based/ take rate | Pay-as-you-go | Cross-Border Online — MY 2.3% (cards) / 1.9% (e-wallets); PH cards 2.3%, e-wallets 1.5%, QR 1% or ₱20; TH cards 3.4%, PromptPay 2.5%; IDR 2%; KRW 3.5%; VND 3.35%; CNY 3.35%; SG UPI 1.5% |
| Transaction based/ take rate | Pay-as-you-go | Cross-Border In-Person (Borderless QR): 1.5% across MY, PH, TH, IDR, SG, IN; 0% FX markup for customers; mid-market rates |
| One time/ perpetual license | Pay-as-you-go | Hardware: Tap to Pay (Free), Soundbox SGD 30, WisePad 3 SGD 85, FlexiPOS SGD 500, All-in-One Global SGD 550, POS MAX SGD 700 |
| Freemium | Pay-as-you-go | HitPay US — Free business management software (online store builder, invoice generator, recurring billing), no subscription fees or minimum transaction requirements |
Go-to-market motion5 records
Distribution channels9 records
Marketing channels9 records
HitPay product offering
Product offeringCore offering
HitPay is a full-stack payments infrastructure platform that unifies online checkout, in-person card acceptance, cross-border payments, POS, and a suite of no-code business software under a single account and a single REST API. The platform abstracts 700+ local payment methods across 12 APAC markets and 100+ currencies, with HitPay handling merchant onboarding, compliance (MAS Major Payment Institution PS20200643, PCI DSS Level 1), fraud/AML (Flagright), and T+1 payouts. Pricing is transparent pay-per-transaction with no monthly or setup fees, supplemented by hardware sales (Soundbox, card terminals) and software add-ons (Payment Links, Invoicing, Online Store, Recurring Billing).
Product overview
HitPay is a unified, all-in-one payment platform built around a single account that combines an online payment gateway, in-person card terminals and Tap-to-Pay, a free POS, and a suite of no-code business software for Southeast Asia and beyond. The core online gateway sits alongside a full set of modules — In-Person Payments (Card Terminal, Tap to Pay on iPhone), Cross-Border Payments (including the Borderless QR feature and Remittance/FX API), POS Software, Online Store, Recurring Billing, Payment Links, Invoicing, Static QR, and the Soundbox hardware add-on — all stitched together by the HitPay Payment APIs (REST + webhooks + sandbox + MCP server) and the HitPay Single Switch cross-border routing infrastructure. Sub-products include HitPay US (US SMB processor) and the Triple-A-powered stablecoin payments module, while HitPay differentiates on transparent per-transaction pricing, no monthly fees, MAS regulation (Major Payment Institution PS20200643), and PCI DSS Level 1 compliance across its product surface.
Differentiator
Problem solved
Functional benefit
Brands
- HitPay US: A US-market payment processing platform for small businesses launched in December 2025, enabling credit card payments across Shopify, Instagram, and physical stores with no subscription fees.
Companies that use HitPay
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles4 records
HitPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration39 records
Feature11 records
HitPay partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered flagship and core.
- ShopeePayflagshipShopeePay integrated with HitPay to enable millions of ShopeePay users to pay at thousands of HitPay online and physical merchants across the Philippines. Addresses fragmentation in the Philippines' digital payments market.
- PrimerflagshipHitPay partnered with Primer to help Southeast Asian merchants expand globally by integrating HitPay's merchant-of-record services with Primer's global payments infrastructure. Two-way expansion: Primer merchants access HitPay's 700+ APAC payment methods; HitPay merchants access Primer's local acquirers in US/Europe.
- Visa Acceptance SolutionsflagshipHitPay partnered with Visa Acceptance Solutions to enable Philippine SMEs to process in-store and online card transactions without direct bank contracts. Integrates HitPay's platform with Visa's acceptance solutions, with planned expansion to additional Southeast Asian markets.
- FiuucoreFiuu and HitPay jointly switched on Tap to Pay for iPhone in Singapore, allowing merchants to accept contactless payments without additional hardware.
- AppleflagshipHitPay is one of Apple's certified Tap to Pay on iPhone payment platforms in Singapore (launched Dec 2025) and Malaysia (launched April 2026), enabling merchants to accept contactless payments using only an iPhone via the HitPay app.
- YunocoreHitPay and Yuno formed a strategic partnership to expand local payment access across Asia Pacific, integrating Yuno's technology with HitPay's local payment network to improve payment acceptance for international merchants in the region.
- Triple-AflagshipHitPay and Triple-A (both MAS-regulated) partnered to enable 20,000+ merchants to accept stablecoins (USDC, USDT, PayPal USD) with instant conversion to fiat currency, removing crypto-price exposure.
- IngenicoflagshipHitPay partnered with Ingenico to launch an all-in-one payment system for Philippine SMEs, integrating HitPay's software into Ingenico's smart terminals across retail, F&B, and travel sectors.
- GCashflagshipHitPay partnered with GCash to enable merchants to accept GCash wallet payments from millions of Philippine users through HitPay's payment gateway.
- FlagrightcoreHitPay integrated Flagright's payment security technology for AML monitoring, transaction monitoring, fraud risk scoring, and dispute management.
- NPCI InternationalflagshipHitPay partnered with NPCI International to launch UPI acceptance in Singapore, enabling Indian tourists and UPI users to pay across 12,000+ HitPay merchants via the Unified Payments Interface.
- StripecoreHitPay is part of Stripe's Partner Ecosystem, empowering SMBs with unified payment solutions using Stripe. Stripe processes card balance settlement for HitPay merchants in some configurations.
- ShopifyflagshipHitPay offers a one-click Shopify Payments App plugin with 0.5% additional fee, enabling merchants to add PayNow, GrabPay, and every other local payment method in under 10 minutes.
- WooCommercecoreHitPay offers a WooCommerce plugin with 0.2% additional fee, with one-click install for ecommerce merchants accepting local payments.
- WixcoreHitPay offers a Wix Payments App for Wix merchants to accept HitPay's local and international payment methods.
- XerocoreHitPay integrates with Xero accounting software for automatic transaction syncing and reconciliation.
- ZapiercoreHitPay connects with Zapier for workflow automation across thousands of apps (notifications, CRM updates, inventory management). The HitPay MCP server is also distributed via Zapier.
- QuickBookscoreHitPay integrates with QuickBooks for automatic transaction syncing, invoicing, and accounting workflows.
- TakeApp
Scale indicators16 records
Recent moves7 records
Expansion highlights6 records
HitPay competitors and assessment
Company assessmentDirect peers
- Stripe: Global payment processor and direct competitor in the SMB and developer-first payments segment. Notably, Stripe is also HitPay's card-acquiring partner (Stripe Partner Ecosystem), making it a hybrid competitor/infrastructure dependency.
- Airwallex: Hong Kong-based cross-border payments platform targeting SMBs and mid-market with multi-currency accounts, FX, and local payment methods across APAC. Directly comparable in product scope and APAC SMB focus, with a much larger capital base.
- Rapyd: Global payment orchestration and 'Fintech-as-a-Service' platform with strong APAC presence and local payment method coverage. Competes with HitPay on payment gateway, payouts, and cross-border capabilities across SEA markets.
- FOMO Pay: Singapore-headquartered payment solutions provider covering online, in-person, and cross-border payments with strong local payment method coverage. Named alongside HitPay in WorldFirst's 2026 list of Singapore's best payment gateway providers.
- Xendit: Indonesia-founded payments platform serving SEA SMBs and large enterprises with payment gateway, disbursements, and lending. Direct competitor across the Philippines, Indonesia, and broader SEA SMB market where HitPay also operates.
- PayMongo: Philippines-focused online payment gateway for SMBs and enterprises, with deep local card and e-wallet coverage. A direct HitPay competitor in the Philippine merchant acquisition market that HitPay is expanding into via Visa, Ingenico, GCash, and ShopeePay partnerships.
- 2C2P (Ant Group): Thailand-based, Ant Group-owned payment solutions provider covering cards, alternative payments, and cross-border across SEA. Direct competitor in cross-border and local payment method coverage for SEA SMBs.
Broad incumbents
- Adyen: Global payments incumbent serving enterprise and omnichannel merchants, with growing SMB reach. Also a card-acquiring partner of HitPay; competes with HitPay at the larger end of the SMB and enterprise segments and shares the Apple Tap to Pay launch cohort in Singapore.
Regional players
- Maya (Mynt / PayMaya): Philippines-based digital payments and banking platform serving consumers and merchants with cards, e-wallets, and merchant acquiring. Competes regionally with HitPay in the Philippines through GCash and Maya Business.
Emerging players
- Asaas: Brazil-based SMB payments and financial management platform offering payment links, invoicing, recurring billing, and banking features through a single dashboard. A useful emerging-market comp for HitPay's no-code SMB software-plus-payments wedge in the US.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HitPay social profiles
Digital presenceHitPay compliance and trust
Trust signalCompliance5 records
HitPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
HitPay leadership team
Management profileNumber of profiles
Profiles2 records
HitPay funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HitPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HitPay
What does HitPay do?
HitPay is a full-stack payments infrastructure platform that unifies online checkout, in-person card acceptance, cross-border payments, POS, and a suite of no-code business software under a single account and a single REST API. The platform abstracts 700+ local payment methods across 12 APAC markets and 100+ currencies, with HitPay handling merchant onboarding, compliance (MAS Major Payment Institution PS20200643, PCI DSS Level 1), fraud/AML (Flagright), and T+1 payouts. Pricing is transparent pay-per-transaction with no monthly or setup fees, supplemented by hardware sales (Soundbox, card terminals) and software add-ons (Payment Links, Invoicing, Online Store, Recurring Billing).
Is HitPay a public or private company?
HitPay is a private company. It is classified as venture growth investor backed and is currently operating.
When was HitPay founded?
HitPay was founded in 2016. It employs 11 to 50 people.
Where is HitPay based?
HitPay is headquartered in Singapore, Singapore, in the Asia region.
How does HitPay make money?
Five revenue lines are on record. Pay-per-transaction payment processing fees are the primary driver. The others are hardware terminal sales, FX margin on cross-border payments, software add-on fees and enterprise custom pricing.
Who are HitPay's main competitors?
Direct peers on record are Stripe, Airwallex, Rapyd, FOMO Pay, Xendit, PayMongo and 2C2P (Ant Group). Adyen is listed as a broad incumbent. Maya (Mynt / PayMaya) is listed as a regional player. Asaas is listed as an emerging player.
Does HitPay have an API?
Yes. HitPay offers a unified REST API for online payments, in-person payments, and cross-border payouts. Developers can accept credit cards, local e-wallets, QR codes, bank transfers, and BNPL methods with a single integration across multiple countries (Singapore, Malaysia, Philippines, Indonesia, and more). The API includes a sandbox environment, webhooks for real-time payment status updates, customizable checkout, recurring/subscription billing, multi-currency acceptance (100+ currencies, 700+ payment methods), and merchant-of-record services. Code samples are provided for Node.js, Ruby, Python, Go, PHP, Java, and .NET. An MCP (Model Context Protocol) server is also offered so AI tools can scaffold integrations with HitPay. Developer documentation is at docs.hitpayapp.com/apis/overview.
What industry is HitPay in?
HitPay's product category is Payment Processing Platform. Its primary akta.pro industry code is FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout), with a secondary code of FSAMADAG, EMV Chip, Magstripe & PIN Debit Acceptance. Its NAICS code is 522320 and its SIC code is 7372.