Conduct
Conduct builds an AI operating system for enterprise software that reads custom code, configurations, and dependencies to help large enterprises understand, operate, and modernize complex SAP systems and accelerate S/4HANA migrations.
- Company typePrivate
- Founded2024
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Conduct does
Conduct is an AI operating system for enterprise software, focused on understanding, operating, and modernizing complex customized enterprise systems, anchored on SAP. Founded in 2024 in London by three former Palantir engineers (Jan Philipp Haas as CEO, Philipp Hoefer as CPO, and Henry Thompson as CTO), the company targets large enterprises running decades-customized SAP landscapes that face migration to S/4HANA before the December 2027 SAP ECC support deadline, as well as the system integrators that deliver those transformations. Named reference customers span logistics (DHL), building materials (Heidelberg Materials), automotive (Daimler Truck), airport operations (Fraport), industrial manufacturing (Rittal), and energy billing (Minol-ZENNER Group).
The platform is built around a proprietary SAP context engine that ingests custom ABAP code, configurations, and dependencies to produce a complete semantic map of an enterprise SAP estate in approximately 48 hours. Product capabilities are organized into three solution pillars: Understand (system intelligence, AI Assistant, Process Inference), Operate (automated software development workflow from planning to deployment, including documentation generation), and Transform (S/4HANA migration acceleration with automated template creation, fit-gap analysis, and Clean Core transformation). The platform exposes AI agents that perform end-to-end tasks such as documentation generation, code generation, testing, and deployment, and integrates natively with SAP Cloud ALM, SAP Signavio, SAP LeanIX, Salesforce, Jira, Confluence, and any MCP server, with Oracle and Workday integrations in development.
Conduct operates a hybrid revenue model combining recurring subscription access fees, consumption-based fees (AI tokens, compute, storage), professional services, and one-time implementation fees, sold through a direct enterprise sales motion and global channel partners. Distribution is anchored by strategic AI partnership with SAP (including a direct SAP strategic investment in the Series A), a global partnership with NTT DATA Business Solutions spanning UK, Germany, US, Brazil, Singapore, and India, and a strategic partnership with BCG and BCG Platinion. Operations span EMEA, North America, APAC, and LATAM, with a London headquarters and a second headquarters being built in New York. The company has raised approximately $72 million in total venture funding.
Conduct firmographics
Firmographics- Name
- Conduct
- Legal name
- Conduct AI Limited
- Website
- https://conduct.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Conduct builds an AI operating system for enterprise software that reads custom code, configurations, and dependencies to help large enterprises understand, operate, and modernize complex SAP systems and accelerate S/4HANA migrations.
- Ownership category
- akta.pro rank
Conduct industry classification
Industry- Product category
- Enterprise AI Software for SAP ERP Modernization
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Architecture & IT Operating Model (BPAHAEAB)
- akta.pro secondary industries
- Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC), Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK), Enterprise Applications User/Admin Training (ERP/CRM/ITSM platforms) (BPAEANAK)
Keywords
Where Conduct is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Conduct business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Recurring subscription fees for platform access, licenses, and specific add-on modules, typically invoiced annually in advance. Includes Recurring Fees (fixed platform access), Consumption Fees (variable AI token consumption, compute hours, storage), and Service Fees (professional services).
- Professional Services: Professional services, implementation, and enablement services as part of delivery through channel partners. One-time setup and implementation fees.
- Consumption-based Usage: Variable fees based on actual usage including AI token consumption, compute hours, storage, and other metered metrics, typically invoiced quarterly in arrears.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Annual | Enterprise SaaS with subscription and consumption components |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Conduct product offering
Product offeringCore offering
Conduct sells an AI operating system for enterprise software that ingests custom code, configurations, and dependencies to build an operating layer linking each step of a business process to the code that implements it. Its proprietary SAP context engine produces semantic understanding of entire SAP estates, enabling agentic AI to automate fit-gap analyses, documentation, code modernization, and S/4HANA migrations for large enterprises.
Product overview
Conduct is building the AI operating system for enterprise software. The platform consists of a unified SaaS product with three integrated solution capabilities: Understand (for gaining system visibility and answering complex questions), Operate (for automating software development workflows), and Transform (for accelerating migrations with fit-gap analysis and clean core compliance). The S/4HANA Migration use case is a specialized offering within the Transform capability, focused specifically on SAP ECC to S/4HANA migrations. All capabilities share the same underlying AI platform powered by a proprietary SAP context engine that connects across enterprise systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Conduct AI Platform AI operating system for enterprise software that ingests custom code, configurations, and dependencies to build one operating layer linking business processes to the code that implements them; enables AI agents to analyze source code, document systems, and automate software development tasks. Targeted at enterprise IT teams and SAP system integrators.
- Understand Solution capability enabling teams to gain complete understanding of custom code, dependencies, and downstream effects. Includes AI Assistant for answering complex system questions and Process Inference for mapping business logic to technical implementations. For enterprise IT teams running complex SAP landscapes.
- Operate Solution capability that automates every step of software development from planning to deployment. Includes AI Assistant for structuring business requests into technical tasks and Documentation features for maintaining current system documentation. For enterprise IT operations and development teams.
- Transform Solution capability for accelerating system migrations with tailored workflows including automated template creation, fit-gap analysis, Clean Core Transformation, and structured code refactoring grounded in real data. For enterprises undergoing SAP RISE or S/4HANA migration programs.
- S/4HANA Migration Specialized product offering focused on SAP S/4HANA migration. Provides enterprise AI to map customizations, assess clean core compliance, run fit-gap analyses, and accelerate migration timelines with up to 30% cost reduction on large-scale projects. For enterprises migrating from SAP ECC to S/4HANA.
Quantifiable outcome
- 50% faster delivery times for new features
- +8 more outcomes
Companies that use Conduct
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Conduct technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability10 records
Feature5 records
Conduct partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SAPcoreSAP made strategic investment in Conduct's Series A and named Conduct a strategic AI partner for SAP Cloud ERP transformation. Conduct is on track to become an SAP Endorsed App listed on SAP Store. Partnership supports SAP's Autonomous Enterprise vision and RISE with SAP customers migrating to S/4HANA.
- NTT DATA Business SolutionscoreGlobal strategic partnership embedding Conduct's agentic AI platform across NTT DATA Business Solutions' SAP S/4HANA transformation, application management services, and change management delivery operations. Partnership covers delivery centers across UK, Germany, US, Brazil, Singapore, with offshore conversion and test factories in India.
- BCG (Boston Consulting Group)coreStrategic partnership to redefine ERP transformation with AI. Combines BCG's end-to-end transformation expertise with Conduct's AI platform. Pilot achieved 10x faster initial process designs and 50-80% cost savings in delivery. Includes BCG Platinion for technology transformation delivery.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Conduct competitors and assessment
Company assessmentBroad incumbents
- Palantir Technologies: Palantir builds enterprise 'operating systems' (Foundry, AIP) for complex institutional data. Conduct's three co-founders are ex-Palantir, and the product mirrors Palantir's ontology-driven approach in the enterprise systems/IT layer, making Palantir both a cultural lineage and a comparable, broader enterprise AI OS incumbent.
- MuleSoft (Salesforce): MuleSoft is the leading enterprise iPaaS for integrating and orchestrating SAP, Salesforce, and other enterprise systems. It overlaps with Conduct's integration/interoperability layer and represents a broader incumbent that could embed similar ABAP-aware intelligence into its platform.
- Anthropic: Anthropic (Claude) provides frontier LLMs that enterprises increasingly use as the substrate for code and enterprise-system reasoning. As the underlying model layer improves, frontier labs themselves become a competitor and/or partner dependency for Conduct's SAP context engine.
Direct peers
- Celonis: Celonis pioneered process mining on top of SAP systems to surface system understanding and transformation opportunities for large enterprises. Conduct overlaps directly in the 'make enterprise systems transparent and actionable' mission, with Celonis focused on process-event data and Conduct on code/configuration context.
- SAP Signavio: SAP Signavio, now part of SAP, provides process intelligence and transformation analytics for SAP customers—and is both an integration partner for Conduct and an embedded competitor within SAP's RISE stack. It is directly comparable as process/system intelligence tooling for SAP-led transformations.
- LeanIX: LeanIX (acquired by SAP) delivers enterprise architecture intelligence and SaaS transformation management for SAP landscapes. Like Conduct, it aims to give CIOs continuous visibility into complex SAP estates and is listed as a Conduct integration partner, creating both partner and competitive overlap.
- Tricentis: Tricentis specializes in automated software testing and SAP application modernization (Tosca, Testim, LiveCompare). It competes with Conduct on transformation, clean-core, and code-analysis use cases for SAP customers, particularly on test and quality dimensions of S/4HANA migrations.
- SNP (CrystalBridge): SNP's CrystalBridge platform is a leading automated data and custom-code migration tool for SAP ECC to S/4HANA. It is the most direct point competitor for Conduct's 'Transform' pillar, focused on accelerating the migration assessment and execution layer of SAP modernization programs.
Emerging players
- Cognition (Devin): Cognition builds Devin, an autonomous AI software engineer agent. While not SAP-specific, Cognition represents the broader agentic-coding competitive landscape that threatens Conduct's domain-specific moat if general-purpose AI agents develop comparable enterprise-system reasoning capabilities.
- Workato: Workato is an AI-native workflow and iPaaS platform focused on enterprise automation and integration across ERP/CRM stacks. It is comparable to Conduct's MCP-server-based integration story and competes for budget on enterprise IT automation initiatives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Conduct social profiles
Digital presenceConduct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conduct leadership team
Management profileNumber of profiles
Profiles3 records
Conduct funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conduct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conduct
What does Conduct do?
Conduct sells an AI operating system for enterprise software that ingests custom code, configurations, and dependencies to build an operating layer linking each step of a business process to the code that implements it. Its proprietary SAP context engine produces semantic understanding of entire SAP estates, enabling agentic AI to automate fit-gap analyses, documentation, code modernization, and S/4HANA migrations for large enterprises.
Is Conduct a public or private company?
Conduct is a private company. It is classified as venture growth investor backed and is currently operating.
When was Conduct founded?
Conduct was founded in 2024. It employs 11 to 50 people.
Where is Conduct based?
Conduct is headquartered in London, United Kingdom, in the Europe region.
How does Conduct make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services and consumption-based Usage.
Who are Conduct's main competitors?
Broad incumbents on record are Palantir Technologies, MuleSoft (Salesforce) and Anthropic. Direct peers are Celonis, SAP Signavio, LeanIX, Tricentis and SNP (CrystalBridge). Emerging players are Cognition (Devin) and Workato.
Does Conduct have an API?
No public API is recorded for Conduct.
What industry is Conduct in?
Conduct's product category is Enterprise AI Software for SAP ERP Modernization. Its primary akta.pro industry code is BPAHAEAB, Enterprise Architecture & IT Operating Model, with a secondary code of HDAEAKAC, Integration-Centric Low-Code (Workflow + iPaaS). Its NAICS code is 541512 and its SIC code is 7371.