Celonis
- Company typePrivate
- Founded2011
- HeadquartersMunich, Germany
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
Celonis firmographics
Firmographics- Name
- Celonis
- Legal name
- Celonis SE
- Website
- https://celonis.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Celonis industry classification
Industry- Product category
- Process Intelligence Software
- NAICS
- Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Business Rules Management Systems (BRMS) & Decision Automation (HDAEAHAE)
Keywords
Where Celonis is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices7 records
Markets served
Celonis business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based SaaS (Execution Management System/Process Intelligence Platform): Approximately 85% of Celonis revenue comes from subscription-based SaaS arrangements. The company maintains a net revenue retention rate consistently above 120%, indicating strong land-and-expand dynamics with existing customers.
- Platform Apps and Extensions: Revenue generated from platform applications built on the Celonis platform, including industry-specific solutions from partners like ProcessLab (banking apps, home mortgages), LeafLabs (robotic systems), and Deloitte (SOX compliance). Part of the Platform Apps Program ecosystem.
- Make (Visual Automation Platform): Celonis-owned visual automation and AI agents platform serving no-code automation market. Make has grown to more than 400,000 paying customers and approaches €100 million in annual recurring revenue, competing with Zapier, n8n, and Microsoft Power Automate.
Go-to-market motion3 records
Distribution channels7 records
Marketing channels10 records
Celonis product offering
Product offeringCore offering
Celonis provides a Process Intelligence Platform that combines process mining, AI, and orchestration capabilities to help enterprises analyze, design, and operate AI-driven business processes. The platform reconstructs and automates business processes by extracting event data from ERP, CRM, and supply chain systems, building a real-time digital twin of operations, and orchestrating people, agents, and systems to deliver measurable business outcomes. The company's Execution Management System generates approximately 85% of revenue from subscription-based SaaS arrangements.
Product overview
Celonis offers a unified Process Intelligence Platform positioned as the foundational layer for Enterprise AI. The platform combines core process mining capabilities through the Execution Management System (EMS) with AI-powered components including the Celonis Context Model (CCM) - a real-time digital twin - Process Sphere for object-centric process mining, Process Intelligence Graph for cross-system analytics, Celonis Data Core for data integration, and the Orchestration Engine for coordinating people and agents. The platform includes AI modules like Process Copilots (conversational AI), Prediction Builder (forecasting), Annotation Builder (knowledge capture), Agent Mining (agent reasoning analysis), and Agent Tools. Celonis operates a Platform Apps Program with partner-built solutions including SOX and Internal Controls Manager, Home Mortgages Manager, FSI Customer Service Manager, and Robotic Systems Intelligence Manager. The company has acquired PAFnow (Microsoft Power Platform integration), Make (visual automation platform competing with Zapier), Ikigai Labs (decision intelligence and simulation), and Symbioworld (process modeling). Revenue is approximately 85% subscription SaaS with net revenue retention consistently above 120%.
Differentiator
Problem solved
Functional benefit
Brands
- Make: Visual automation and AI agents platform owned by Celonis, enabling no-code workflow automation. Competitor to Zapier, n8n, and Microsoft Power Automate.
Products and services
- Celonis Process Intelligence Platform
Quantifiable outcome
- 120+ customers have each realized more than $10 million in documented business outcomes, totaling $8.1 billion
- +8 more outcomes
Companies that use Celonis
Customer profileNamed customers18 records
Segments7 records
Ideal customer profiles6 records
Celonis technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability10 records
Feature8 records
Celonis partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ikigai LabscoreCelonis signed a definitive agreement to acquire Ikigai Labs, a San Francisco-based AI startup specializing in decision intelligence and complex scenario planning using large graphical models. The deal brings MIT-patented technology to Celonis, with MIT becoming a Celonis shareholder. Ikigai Labs' expertise includes machine learning, time-series modeling, causal inference, and large-scale simulation. Ikigai Labs founder Devavrat Shah will join Celonis as Chief Scientist of Enterprise AI.
Scale indicators13 records
Recent moves10 records
Expansion highlights7 records
Celonis competitors and assessment
Company assessmentDirect peers
- SAP Signavio: SAP's process mining and process intelligence unit, acquired in 2021. Signavio is the closest direct competitor to Celonis EMS, offering process mining, BPMN modeling, and process governance natively tied to the SAP install base — directly contesting Celonis's enterprise process intelligence thesis.
- UiPath: Public RPA and process mining vendor (via UiPath Process Mining, formerly ProcessGold). UiPath overlaps with Celonis on process discovery, mining, and automation orchestration, with a strong enterprise GTM motion and similar Fortune 500 customer base.
- ABBYY Timeline: ABBYY's process intelligence platform providing process mining and task mining with strong document process automation roots. Comparable in serving enterprise process discovery and analysis use cases, though with a stronger focus on document-centric workflows.
- ARIS (Software AG): ARIS is a long-established process modeling, mining, and analysis suite competing in the same enterprise process intelligence category as Celonis. Both target business transformation leaders and compete on end-to-end process discovery-to-execution coverage.
- Zapier: Zapier is the leading no-code workflow automation platform and the primary competitor to Celonis's Make subsidiary. Both serve the same self-serve PLG automation market with similar pricing and connector ecosystems, making Zapier the most direct peer for Make specifically.
Broad incumbents
- IBM Process Mining: IBM's process mining capability (built around myInvenio acquisition and embedded in Cloud Pak for Business Automation). Overlaps with Celonis but is part of a much broader hybrid cloud, automation, and AI portfolio rather than a focused process intelligence specialist.
- Microsoft Power Automate Process Mining: Microsoft bundles process mining in Power Automate (including the Celonis-acquired PAFnow technology) and is both a major Celonis partner (Agent 365, Copilot) and a structural competitor for budget-conscious enterprise customers already standardized on the Microsoft stack.
- ServiceNow: ServiceNow offers process mining, workflow automation, and now agentic AI through its App Engine and Workflow Studio. Competes for the same enterprise process orchestration wallet, especially in IT, HR, and customer service transformation.
- Pega: Pega provides low-code BPM, CRM, and AI decisioning with deep process and case management roots. Overlaps with Celonis on enterprise process orchestration and decision automation, particularly in financial services and insurance.
- Appian: Appian is a low-code process automation and BPM platform with growing AI agent capabilities. Competes with Celonis on enterprise workflow orchestration and process digitization, particularly in regulated industries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Celonis social profiles
Digital presenceCelonis compliance and trust
Trust signalCompliance1 record
Celonis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Celonis leadership team
Management profileNumber of profiles
Profiles15 records
Celonis subsidiaries and ownership
Company hierarchySubsidiaries5 records
Celonis funding detail
Funding detailFunding overview
Funding rounds8 records
Investors32 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Celonis M&A and investment
M&A and investmentM&A7 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Celonis
What does Celonis do?
Celonis provides a Process Intelligence Platform that combines process mining, AI, and orchestration capabilities to help enterprises analyze, design, and operate AI-driven business processes. The platform reconstructs and automates business processes by extracting event data from ERP, CRM, and supply chain systems, building a real-time digital twin of operations, and orchestrating people, agents, and systems to deliver measurable business outcomes. The company's Execution Management System generates approximately 85% of revenue from subscription-based SaaS arrangements.
Is Celonis a public or private company?
Celonis is a private company. It is classified as venture growth investor backed and is currently operating.
When was Celonis founded?
Celonis was founded in 2011. It employs 1,001 to 5,000 people.
Where is Celonis based?
Celonis is headquartered in Munich, Germany, in the Europe region.
How does Celonis make money?
Three revenue lines are on record. Subscription-based SaaS (Execution Management System/Process Intelligence Platform) is the primary driver. The others are platform Apps and Extensions and make (Visual Automation Platform).
Who are Celonis's main competitors?
Direct peers on record are SAP Signavio, UiPath, ABBYY Timeline, ARIS (Software AG) and Zapier. Broad incumbents are IBM Process Mining, Microsoft Power Automate Process Mining, ServiceNow, Pega and Appian.
Does Celonis have an API?
No public API is recorded for Celonis.
What industry is Celonis in?
Celonis's product category is Process Intelligence Software. Its primary akta.pro industry code is HDAEAHAE, Business Rules Management Systems (BRMS) & Decision Automation. Its NAICS code is 541512 and its SIC code is 7372.