Conduct

What Conduct does

Conduct is an AI operating system for enterprise software, focused on understanding, operating, and modernizing complex customized enterprise systems, anchored on SAP. Founded in 2024 in London by three former Palantir engineers (Jan Philipp Haas as CEO, Philipp Hoefer as CPO, and Henry Thompson as CTO), the company targets large enterprises running decades-customized SAP landscapes that face migration to S/4HANA before the December 2027 SAP ECC support deadline, as well as the system integrators that deliver those transformations. Named reference customers span logistics (DHL), building materials (Heidelberg Materials), automotive (Daimler Truck), airport operations (Fraport), industrial manufacturing (Rittal), and energy billing (Minol-ZENNER Group).

The platform is built around a proprietary SAP context engine that ingests custom ABAP code, configurations, and dependencies to produce a complete semantic map of an enterprise SAP estate in approximately 48 hours. Product capabilities are organized into three solution pillars: Understand (system intelligence, AI Assistant, Process Inference), Operate (automated software development workflow from planning to deployment, including documentation generation), and Transform (S/4HANA migration acceleration with automated template creation, fit-gap analysis, and Clean Core transformation). The platform exposes AI agents that perform end-to-end tasks such as documentation generation, code generation, testing, and deployment, and integrates natively with SAP Cloud ALM, SAP Signavio, SAP LeanIX, Salesforce, Jira, Confluence, and any MCP server, with Oracle and Workday integrations in development.

Conduct operates a hybrid revenue model combining recurring subscription access fees, consumption-based fees (AI tokens, compute, storage), professional services, and one-time implementation fees, sold through a direct enterprise sales motion and global channel partners. Distribution is anchored by strategic AI partnership with SAP (including a direct SAP strategic investment in the Series A), a global partnership with NTT DATA Business Solutions spanning UK, Germany, US, Brazil, Singapore, and India, and a strategic partnership with BCG and BCG Platinion. Operations span EMEA, North America, APAC, and LATAM, with a London headquarters and a second headquarters being built in New York. The company has raised approximately $72 million in total venture funding.

Name

Conduct

Legal name

Conduct AI Limited

Website

https://conduct.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Conduct builds an AI operating system for enterprise software that reads custom code, configurations, and dependencies to help large enterprises understand, operate, and modernize complex SAP systems and accelerate S/4HANA migrations.

Ownership category

akta.pro rank

Product category

Enterprise AI Software for SAP ERP Modernization

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPAHAEAB

Enterprise Architecture & IT Operating Model

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital Consulting

SECONDARYHDAEAKAC

Integration-Centric Low-Code (Workflow + iPaaS)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Application Development Platforms (Low-Code/No-Code & PaaS)

SECONDARYBPAEAGAK

Enterprise Application Reporting, BI & Analytics Enablement

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Enterprise Applications Services (ERP/CRM/HRIS)

SECONDARYBPAEANAK

Enterprise Applications User/Admin Training (ERP/CRM/ITSM platforms)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Training & Technical Enablement Services

Keywords

• Enterprise AI platform
• SAP modernization
• ERP migration
• AI code analysis
• Clean core transformation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Recurring subscription fees for platform access, licenses, and specific add-on modules, typically invoiced annually in advance. Includes Recurring Fees (fixed platform access), Consumption Fees (variable AI token consumption, compute hours, storage), and Service Fees (professional services).
2. Professional Services: Professional services, implementation, and enablement services as part of delivery through channel partners. One-time setup and implementation fees.
3. Consumption-based Usage: Variable fees based on actual usage including AI token consumption, compute hours, storage, and other metered metrics, typically invoiced quarterly in arrears.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Conduct sells an AI operating system for enterprise software that ingests custom code, configurations, and dependencies to build an operating layer linking each step of a business process to the code that implements it. Its proprietary SAP context engine produces semantic understanding of entire SAP estates, enabling agentic AI to automate fit-gap analyses, documentation, code modernization, and S/4HANA migrations for large enterprises.

Product overview

Conduct is building the AI operating system for enterprise software. The platform consists of a unified SaaS product with three integrated solution capabilities: Understand (for gaining system visibility and answering complex questions), Operate (for automating software development workflows), and Transform (for accelerating migrations with fit-gap analysis and clean core compliance). The S/4HANA Migration use case is a specialized offering within the Transform capability, focused specifically on SAP ECC to S/4HANA migrations. All capabilities share the same underlying AI platform powered by a proprietary SAP context engine that connects across enterprise systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Conduct AI Platform AI operating system for enterprise software that ingests custom code, configurations, and dependencies to build one operating layer linking business processes to the code that implements them; enables AI agents to analyze source code, document systems, and automate software development tasks. Targeted at enterprise IT teams and SAP system integrators.
• Understand Solution capability enabling teams to gain complete understanding of custom code, dependencies, and downstream effects. Includes AI Assistant for answering complex system questions and Process Inference for mapping business logic to technical implementations. For enterprise IT teams running complex SAP landscapes.
• Operate Solution capability that automates every step of software development from planning to deployment. Includes AI Assistant for structuring business requests into technical tasks and Documentation features for maintaining current system documentation. For enterprise IT operations and development teams.
• Transform Solution capability for accelerating system migrations with tailored workflows including automated template creation, fit-gap analysis, Clean Core Transformation, and structured code refactoring grounded in real data. For enterprises undergoing SAP RISE or S/4HANA migration programs.
• S/4HANA Migration Specialized product offering focused on SAP S/4HANA migration. Provides enterprise AI to map customizations, assess clean core compliance, run fit-gap analyses, and accelerate migration timelines with up to 30% cost reduction on large-scale projects. For enterprises migrating from SAP ECC to S/4HANA.

Quantifiable outcome

• 50% faster delivery times for new features
• +8 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability10 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• SAPcoreStrategic or Co-development Partner · 17 June 2026SAP made strategic investment in Conduct's Series A and named Conduct a strategic AI partner for SAP Cloud ERP transformation. Conduct is on track to become an SAP Endorsed App listed on SAP Store. Partnership supports SAP's Autonomous Enterprise vision and RISE with SAP customers migrating to S/4HANA.
• NTT DATA Business SolutionscoreImplementation/ SI/ Consulting Partner · 11 May 2026Global strategic partnership embedding Conduct's agentic AI platform across NTT DATA Business Solutions' SAP S/4HANA transformation, application management services, and change management delivery operations. Partnership covers delivery centers across UK, Germany, US, Brazil, Singapore, with offshore conversion and test factories in India.
• BCG (Boston Consulting Group)coreImplementation/ SI/ Consulting Partner · 5 May 2026Strategic partnership to redefine ERP transformation with AI. Combines BCG's end-to-end transformation expertise with Conduct's AI platform. Pilot achieved 10x faster initial process designs and 50-80% cost savings in delivery. Includes BCG Platinion for technology transformation delivery.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Palantir Technologies: Palantir builds enterprise 'operating systems' (Foundry, AIP) for complex institutional data. Conduct's three co-founders are ex-Palantir, and the product mirrors Palantir's ontology-driven approach in the enterprise systems/IT layer, making Palantir both a cultural lineage and a comparable, broader enterprise AI OS incumbent.
• MuleSoft (Salesforce): MuleSoft is the leading enterprise iPaaS for integrating and orchestrating SAP, Salesforce, and other enterprise systems. It overlaps with Conduct's integration/interoperability layer and represents a broader incumbent that could embed similar ABAP-aware intelligence into its platform.
• Anthropic: Anthropic (Claude) provides frontier LLMs that enterprises increasingly use as the substrate for code and enterprise-system reasoning. As the underlying model layer improves, frontier labs themselves become a competitor and/or partner dependency for Conduct's SAP context engine.

Direct peers

• Celonis: Celonis pioneered process mining on top of SAP systems to surface system understanding and transformation opportunities for large enterprises. Conduct overlaps directly in the 'make enterprise systems transparent and actionable' mission, with Celonis focused on process-event data and Conduct on code/configuration context.
• SAP Signavio: SAP Signavio, now part of SAP, provides process intelligence and transformation analytics for SAP customers—and is both an integration partner for Conduct and an embedded competitor within SAP's RISE stack. It is directly comparable as process/system intelligence tooling for SAP-led transformations.
• LeanIX: LeanIX (acquired by SAP) delivers enterprise architecture intelligence and SaaS transformation management for SAP landscapes. Like Conduct, it aims to give CIOs continuous visibility into complex SAP estates and is listed as a Conduct integration partner, creating both partner and competitive overlap.
• Tricentis: Tricentis specializes in automated software testing and SAP application modernization (Tosca, Testim, LiveCompare). It competes with Conduct on transformation, clean-core, and code-analysis use cases for SAP customers, particularly on test and quality dimensions of S/4HANA migrations.
• SNP (CrystalBridge): SNP's CrystalBridge platform is a leading automated data and custom-code migration tool for SAP ECC to S/4HANA. It is the most direct point competitor for Conduct's 'Transform' pillar, focused on accelerating the migration assessment and execution layer of SAP modernization programs.

Emerging players

• Cognition (Devin): Cognition builds Devin, an autonomous AI software engineer agent. While not SAP-specific, Cognition represents the broader agentic-coding competitive landscape that threatens Conduct's domain-specific moat if general-purpose AI agents develop comparable enterprise-system reasoning capabilities.
• Workato: Workato is an AI-native workflow and iPaaS platform focused on enterprise automation and integration across ERP/CRM stacks. It is comparable to Conduct's MCP-server-based integration story and competes for budget on enterprise IT automation initiatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ConductAI
• LinkedInlinkedin.com/company/conduct-ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conduct