BaubleBar

What BaubleBar does

BaubleBar is a privately held, direct-to-consumer fashion jewelry and accessories retailer founded in 2010 and headquartered in New York. The company operates an e-commerce storefront (baublebar.com, built on Shopify) with global shipping and free shipping on orders over $75, supplemented by a physical retail presence that includes a flagship at FAO Schwarz and additional store locations. Its product portfolio spans fashion jewelry (necklaces, bracelets, earrings, rings, anklets starting under $10), demi-fine jewelry (14K and 18K gold-plated sterling silver pieces priced $44–$198), customizable/personalized items (name necklaces, custom phone cases, blankets, team jerseys, hair brushes), accessories (tote bags, bead and craft kits, picture frames), and a dedicated children's line called Minibar by BaubleBar. The brand is supported by an A-list celebrity endorsement portfolio (Scarlett Johansson, Jennifer Lopez, Julia Roberts, Selena Gomez, Khloé Kardashian) and an extensive licensing program with Disney (Star Wars, Toy Story, Peanuts/Snoopy, Winnie the Pooh, Mickey & Friends, Lilo & Stitch, Alice in Wonderland), MLB, NFL, and collegiate institutions, with products distributed through baublebar.com, Macy's (via the Disney x Macy's Holiday Collection), and Disney Stores/Parks for Star Wars Day merchandise.

BaubleBar generates revenue through one-time purchases across its DTC site, physical stores, and select wholesale channels — there is no subscription model. Pricing is tiered across fashion jewelry (entry-level), demi-fine (premium), and licensed/personalized collections, with recurring promotional events including 20% sitewide sales and Black Friday/Cyber Monday 30% off promotions. The customer base spans fashion-conscious women seeking affordable statement and everyday jewelry, Disney/sports franchise fans seeking licensed merchandise, gift buyers seeking personalized items, and parents shopping the Minibar kids line. The company has raised approximately $49.7M in cumulative funding from 2010 through 2017 (with the most recent round being a $13M financing from Trinity Capital in March 2017), from investors including Accel, Greycroft, Aspect Ventures, Burch Creative Capital, Comcast Ventures, DSW, Simon Property Group, and Burda Principal Investments. The company is led by co-founder Daniella Yacobovsky and CEO Amy Jain, with a headcount of 101–250 employees and no disclosed parent company, recent M&A activity, or institutional control changes.

Name

BaubleBar

Legal name

BaubleBar

Website

https://baublebar.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

BaubleBar is a privately held, New York–based direct-to-consumer fashion jewelry and accessories retailer founded in 2010, selling affordable fashion jewelry, demi-fine pieces, customizable products, and licensed Disney/MLB/NFL collections primarily through baublebar.com to fashion-conscious women, gift buyers, and franchise fans.

Ownership category

akta.pro rank

Product category

Fashion Jewelry & Accessories

NAICS

Jewelry Retailers (458310), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Body Jewelry (Piercing Jewelry; Non-precious) (CRAKABAG)

Keywords

• Fashion jewelry retail
• Demi-fine jewelry
• Custom personalized jewelry
• Licensed character accessories
• Direct-to-consumer e-commerce

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer jewelry and accessories sales through baublebar.com. One-time product purchases with no subscription model. Revenue generated from fashion jewelry, demi-fine jewelry, custom/personalized items, and licensed brand collaborations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

BaubleBar is a direct-to-consumer retailer of affordable fashion jewelry, demi-fine jewelry (14K and 18K gold-plated sterling silver), and personalized/custom accessories sold primarily through baublebar.com. Its assortment spans necklaces, bracelets, earrings, rings, anklets, totes, bead kits, phone cases, blankets, and licensed character collaborations (Disney, MLB, NFL, collegiate), plus a dedicated children's line called Minibar. Pricing ranges from roughly $10 entry-level pieces to $198 demi-fine items, with customization and personalization available across most categories.

Product overview

BaubleBar is a direct-to-consumer jewelry and accessories brand operating an e-commerce platform (built on Shopify). Their product portfolio centers on fashion jewelry and demi-fine jewelry as core offerings, supplemented by customizable pieces and licensed character collections. Fashion jewelry includes necklaces, bracelets, earrings, rings, and anklets at various price points, while demi-fine jewelry offers higher-quality 14k and 18k gold pieces. Licensed collaborations include Disney (Star Wars, Peanuts/Snoopy), Pixar (Toy Story), MLB, NFL, and collegiate sports brands. The Minibar sub-brand targets children with jewelry and craft products. Accessories include custom tote bags, bead kits, phone cases, blankets, and personalized items. The platform emphasizes direct-to-consumer sales through baublebar.com with free shipping on orders over $75.

Differentiator

Problem solved

Functional benefit

Brands

• Minibar by BaubleBar: A dedicated kids' jewelry and accessories line offering children's jewelry, craft kits, duffle bags, blankets, and hair brushes.

Products and services

• Fashion Jewelry Statement and everyday fashion jewelry including beaded stackable bracelets, earrings, necklaces, rings, and anklets, sold to women and gift-buyers seeking affordable on-trend pieces.
• Demi-Fine Jewelry

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• DisneycoreOEM/ Whitelabel/ Licensing Partner · 3 May 2026BaubleBar collaborates with Disney for licensed jewelry collections including Star Wars, Toy Story, Peanuts/Snoopy, Winnie the Pooh, Lilo & Stitch, Alice in Wonderland, and Mickey & Friends. Featured in major Disney merchandise launches including Star Wars Day merchandise and Disney at Macy's collections.
• Macy'scoreChannel Partner/ Reseller/ DistributorBaubleBar products featured in Disney x Macy's Holiday Collection alongside other brands like kate spade new york, Loungefly, and Stoney Clover Lane. Collection available on macys.com, in Macy's app, and at select Macy's stores nationwide.
• MLB (Major League Baseball)coreOEM/ Whitelabel/ Licensing PartnerMLB x BaubleBar collaboration featuring team-themed jewelry including custom number necklaces, bracelets, and earrings. Varsity Collection includes sports-themed pieces for baseball fans.
• NFL (National Football League)coreOEM/ Whitelabel/ Licensing PartnerNFL x BaubleBar collaboration featuring football-themed jewelry and accessories. Part of broader sports licensing strategy.
• Peanuts WorldwideminorOEM/ Whitelabel/ Licensing PartnerBaubleBar collaborated with Peanuts/Snoopy brand for licensed jewelry collection. Snoopy celebrates 75th anniversary with collaborations including BaubleBar among specialty brands like BoxLunch and Starface.
• Star Wars Day Merch PartnersminorGTM or Marketing PartnerBaubleBar is one of several collaborators (alongside Cakeworthy, RSVLTS, and Her Universe) for Disney Parks Star Wars Day merchandise launching May 4, 2026 at Disney Store and Disney Parks.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kendra Scott: Kendra Scott is a direct-to-consumer fashion jewelry brand with strong customization, celebrity-driven brand building, and a comparable price ladder ($50-$500) that competes head-to-head with BaubleBar for the same fashion-conscious female demographic.
• Mejuri: Mejuri is a DTC fine and demi-fine jewelry brand with a similar e-commerce-led, celebrity-collaboration model and overlapping price band ($50-$400). It is BaubleBar's closest comparable in the demi-fine tier.
• Gorjana: Gorjana is a California-based DTC fashion jewelry and accessories brand sold at similar price points to BaubleBar, with comparable everyday-wear positioning and a strong brick-and-mortar plus e-commerce footprint.
• Pura Vida Bracelets: Pura Vida is a DTC accessories brand built on collaborations (charities, brands, colleges) and affordable price points. Its cause- and collaboration-driven GTM parallels BaubleBar's licensed IP strategy.

Others

• Etsy: Etsy is a marketplace that aggregates independent sellers of personalized and handmade jewelry. It overlaps with BaubleBar's custom and gift segments as an alternative shopping destination for the same consumer.

Broad incumbents

• David Yurman: David Yurman is a higher-end jewelry brand with a recognizable design signature. It is comparable as a brand-led jewelry retailer, though operating at materially higher AOV than BaubleBar.
• Tory Burch: Tory Burch is an established American lifestyle brand with a meaningful jewelry and accessories category. It competes with BaubleBar's demi-fine and statement tiers at higher price points.
• Pandora: Pandora is a global jewelry brand with a strong charm and personalization franchise. Its customization model and broad price ladder overlap with BaubleBar's custom and demi-fine tiers.
• Kate Spade: Kate Spade is a Tapestry-owned lifestyle brand with a significant fashion jewelry and accessories line. It competes for the same gift-driven, fashion-conscious female shopper and is a co-tenant with BaubleBar in the Disney x Macy's Holiday Collection.

Emerging players

• Sterling Forever: Sterling Forever is an online-first fashion jewelry retailer specializing in sterling silver and gold-plated pieces at sub-$100 price points, closely mirroring BaubleBar's fashion and demi-fine tiers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/baublebar
• Facebookfacebook.com/baublebar
• LinkedInlinkedin.com/company/baublebar-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds10 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BaubleBar