Selfridges
Selfridges is a 1909-founded UK luxury department store chain operating four physical stores and a global e-commerce platform, offering curated multi-category luxury (fashion, beauty, home, food, jewellery) to affluent consumers. Owned 60% by Central Group and 40% by Saudi PIF following a 2024 acquisition.
- Company typePrivate
- Founded1909
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Selfridges does
Selfridges is a British luxury department store chain founded in 1909 and headquartered on Oxford Street in London, operating four physical UK locations — the flagship Oxford Street store, 40 Duke Street (personal shopping), Birmingham, and two Manchester stores (Trafford and Exchange Square) — alongside a global e-commerce platform and iOS/Android mobile apps. The company offers a curated multi-category luxury assortment spanning women's and men's fashion, bags, shoes, beauty, kids, home & tech, foodhall, and jewellery & watches, including concessions such as the Disney Store and experimental formats like The Beauty Spot and The Corner Shop. Sub-brands include Reselfridges (pre-loved resale, refills, and repair services), Selfridges Selection (own-brand foodhall), Selfridges+ (£100/year unlimited delivery subscription), and Selfridges Unlocked (membership programme).
The business operates on three revenue streams: (1) direct retail product sales across physical stores and selfridges.com with international delivery; (2) recurring subscription revenue from Selfridges+; and (3) marketplace/concession commissions from branded partners operating within Selfridges stores. Pricing spans entry-level accessories (from ~£30) to ultra-luxury watches and fine jewellery (over £10,000), targeting affluent consumers seeking exclusive brands, curated discovery, and experience-led retail. Customer segments include luxury fashion consumers, beauty enthusiasts, home & lifestyle buyers, food & wine connoisseurs, and family/kids shoppers, accessed via direct-to-consumer channels both in-store and online.
Selfridges was acquired in October 2024 by Thailand-based Central Group (60% majority) and Saudi Arabia's Public Investment Fund (40%) for a reported USD 2.6 billion, following the insolvency of previous owner Signa Group. The company operates across the UK, Netherlands, and Ireland, and under new ownership has signalled intent to accelerate international expansion. Supporting infrastructure includes 501–1,000 employees, multiple payment integrations (Visa, Mastercard, Amex, PayPal, AliPay, Klarna), social-media presence across Facebook, Instagram, TikTok, WeChat, and Weibo, and recent strategic moves including the refurbished Oxford Street Fragrance Hall (50+ brands), Disney Store concession expansion, Reselfridges Recycle circular-economy programme, and K-beauty category extension.
Selfridges firmographics
Firmographics- Name
- Selfridges
- Legal name
- Selfridges Retail Limited
- Website
- https://selfridges.com
- Company type
- Private
- Founded year
- 1909
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Selfridges is a 1909-founded UK luxury department store chain operating four physical stores and a global e-commerce platform, offering curated multi-category luxury (fashion, beauty, home, food, jewellery) to affluent consumers. Owned 60% by Central Group and 40% by Saudi PIF following a 2024 acquisition.
- Ownership category
- akta.pro rank
Selfridges industry classification
Industry- Product category
- Luxury Department Store Retail
- NAICS
- Department Stores (45511), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Department Stores (5311), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury & Premium Traditional Department Stores (CRAGAAAC)
- akta.pro secondary industry
- Gourmet & Fine Food Stores (CRAHAGAG)
Keywords
Where Selfridges is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Selfridges business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Retail Product Sales: Selfridges generates revenue through direct sales of luxury fashion, beauty, home, tech, food, and lifestyle products across its department stores and e-commerce platform. Products range from designer clothing to watches, jewellery, and gourmet food items.
- Selfridges+ Subscription: Annual membership program offering free delivery for 12 months on all orders worldwide. The subscription model provides recurring revenue and customer loyalty.
- Concession and Brand Partnerships: Selfridges hosts branded concession spaces within its stores, including Disney Store locations, and partnerships with luxury brands for exclusive product launches and experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Selfridges+ annual subscription |
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Selfridges product offering
Product offeringCore offering
Selfridges operates luxury department stores in the UK and an e-commerce platform, selling curated designer fashion, bags, shoes, beauty (skincare, makeup, fragrance, haircare, grooming), kidswear, home & tech, fine jewellery & watches, and Foodhall gourmet products under its own brand and through brand concessions. Complementary offerings include the Selfridges+ delivery subscription, Selfridges Unlocked membership, Reselfridges pre-loved and resale service, The Disney Store at Selfridges concessions, and in-store concepts such as The Beauty Spot and The Corner Shop.
Product overview
Selfridges is a luxury department store chain operating as a single unified retail platform with multiple product categories and store locations across the UK (London, Birmingham, Manchester). The core offering encompasses women's and men's fashion, bags, shoes, beauty, kids, home & tech, food & wine, and jewellery & watches. The portfolio includes own-brand initiatives like Reselfridges (circular fashion/re-commerce), Selfridges Unlocked (membership programme), Selfridges+ (delivery subscription), and Selfridges Selection (exclusive products). Physical retail concepts include The Beauty Spot (experimental beauty retail), The Corner Shop (rotating collaborations), and dedicated Beauty and Fragrance Halls. Concessions include The Disney Store at Selfridges. Services include personal shopping at 40 Duke, in-store restaurants, and beauty & wellness services. The company operates stores in the UK, Netherlands, and Ireland with strategic partnerships with Central Group (60% ownership) and Saudi PIF (40% stake).
Differentiator
Problem solved
Functional benefit
Brands
- Selfridges Selection: Own-brand foodhall products and selection items sold at Selfridges stores.
- Reselfridges
- The Disney Store at Selfridges
- The Beauty Spot
Products and services
- Selfridges Women's Fashion Curated womenswear assortment spanning designer and contemporary brands, including dresses, coats, knitwear, denim, sportswear, occasion wear, swimwear, and accessories, sold through Selfridges stores and selfridges.com.
- Selfridges Men's Fashion Curated menswear assortment including casual shirts, formal shirts, knitwear, suits & tailoring, blazers, sportswear, swimwear, trousers, and outerwear from designer and contemporary brands.
- Selfridges Bags & Luggage Designer bags and luggage for women and men including cross-body, tote, shoulder, clutch, backpacks, messenger, briefcase, belt bags, and travel bags, plus pre-loved bags under Reselfridges.
- Selfridges Shoes Footwear for women, men, and kids including trainers, boots, heels, sandals, loafers, slippers, smart and casual shoes, and bridal shoes from designer and luxury brands.
- Selfridges Beauty Premium beauty offering covering skincare, makeup, fragrance, haircare, men's grooming, and wellness products from luxury and niche brands, including exclusive selections at the Beauty Hall.
- Selfridges Kids Children's clothing, footwear, toys, and baby essentials including branded kidswear, construction toys, dress-up, collectables, and educational toys.
- Selfridges Home & Tech Home furnishings, kitchen equipment, candles, home fragrance, lifestyle tech, smart home devices, and gifting items sold through Selfridges stores and online.
- Selfridges Foodhall Premium food and beverage assortment including champagne, wine, spirits, chocolate, confectionery, pantry staples, coffee, tea, flowers, and gourmet gifts, including Selfridges Selection own-brand items.
- Selfridges Jewellery & Watches Fine jewellery, fashion jewellery, luxury watches, and bridal jewellery from prestigious houses including Rolex, Cartier, and Bulgari, plus contemporary designers.
- The Disney Store at Selfridges Dedicated Disney retail concession within Selfridges stores offering Disney-branded apparel, accessories, toys, collectibles, and exclusive collaborations across UK locations including London, Birmingham, and Manchester.
- Reselfridges Selfridges' circular retail initiative offering pre-loved luxury bags, clothing, and accessories through resale, plus refillable beauty products and bag repair services.
- Selfridges Unlocked Free and paid membership programme offering Selfridges customers exclusive benefits, early access to new products and launches, personalised shopping experiences, and member-only events.
- Selfridges+ Annual subscription service priced at GBP 100 per year that provides Selfridges customers with free delivery for 12 months on all orders shipped worldwide.
- Selfridges Gift Cards Gift cards issued by Selfridges and redeemable across fashion, beauty, home, foodhall, jewellery & watches, and other product categories sold at Selfridges stores and online.
- Selfridges Restaurants In-store dining experiences offered at Selfridges stores in London, Birmingham, and Manchester, including the Alto by San Carlo rooftop restaurant and a range of casual dining options.
- Selfridges Personal Shopping Personal shopping and fashion styling service including appointments at 40 Duke Street, dedicated denim styling, and wardrobe consultations for individual clients.
- Selfridges Fragrance Hall Dedicated multi-brand fragrance destination within Selfridges' Oxford Street flagship, stocking nearly 50 established and niche fragrance houses with more than 30 exclusive and limited-distribution scents.
- The Beauty Spot Experimental retail concept at Selfridges London showcasing innovative and emerging beauty brands through immersive experiences, personalised consultations, and exclusive launches, including haircare residencies such as the REHAB. Prescription Bar.
- The Corner Shop Curated retail space within Selfridges featuring rotating collaborations, limited-edition products, and exclusive brand activations from emerging and established designers.
Quantifiable outcome
- Luxury matchbox sales increased 121% year-on-year at Selfridges
- +1 more outcomes
Companies that use Selfridges
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Selfridges technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Selfridges partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Disney StorecoreDisney Store operates concession spaces inside Selfridges Birmingham and Selfridges Manchester Trafford, expanding on its existing UK retail presence. The new locations feature Disney merchandise including Star Wars and Marvel products, launching mid-July 2026.
- REHAB.minorAward-winning haircare brand REHAB. became the first-ever haircare resident at Selfridges' experimental retail concept The Beauty Spot, launching from February 2026 with personalized consultation services.
- Balmain BeautyminorBalmain Beauty launched its 'Destin de Balmain' fragrance at Selfridges in the UK as part of its global rollout through fashion boutiques, e-commerce, and major retailers.
- MYGroupminorSelfridges launched 'Reselfridges Recycle' packaging recycling scheme at Beauty Halls in Birmingham, Manchester, and London. MYGroup processes collected waste into biofuel and recyclable materials. The scheme includes customer incentives for participating.
- MYGroupminorLaunched 'Reselfridges Recycle' scheme for beauty and fragrance product recycling at all UK Selfridges stores. MYGroup manages collection and processing of waste through its facilities.
- AnuaminorK-beauty brand Anua partnered with Selfridges for a series of summer pop-ups across UK stores in London, Birmingham, and Manchester between May and July 2026. The partnership features the UK exclusive launch of Anua PDRN Lip Serum.
- DisneycoreSelfridges and Disney unveiled 'A Most Magical Christmas' collaboration featuring festive window displays, light shows, and exclusive product collections across Selfridges stores in London, Birmingham, and Manchester.
- TonkotsuminorTonkotsu launched limited-edition Caviar Ramen in partnership with Caviar House exclusively at Selfridges throughout August. The collaboration combined Japanese ramen expertise with premium sturgeon roe, targeting the luxury dining market.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Selfridges competitors and assessment
Company assessmentDirect peers
- Harrods: Harrods is the UK's other leading luxury department store, operating from its Knightsbridge flagship with a comparable assortment of designer fashion, beauty, home, and foodhall. It is the most direct competitor to Selfridges in the UK luxury department store space, sharing the same affluent UK and international tourist customer base.
- Liberty London: Liberty London is a Regent Street-based department store known for luxury fashion, beauty, and distinctive home/fabric categories. It targets a similar affluent UK consumer with curated designer brands and experiential retail concepts, overlapping with Selfridges' positioning.
- Fenwick: Fenwick is a UK regional department store chain with flagships including Newcastle, London (Brent Cross), Manchester, and Edinburgh. It competes directly with Selfridges in the UK department store category across fashion, beauty, and home, though with a slightly broader price-point mix.
- Harvey Nichols: Harvey Nichols operates UK department stores specialising in designer fashion, beauty, and luxury goods, with flagships in London, Manchester, Edinburgh, and Leeds. It directly competes with Selfridges in the premium multi-brand department store category with similar concession-led and DTC hybrid retail economics.
Broad incumbents
- Bergdorf Goodman: Bergdorf Goodman operates two flagship department stores on Fifth Avenue in New York, focused on ultra-luxury designer fashion, beauty, and home. Comparable to Selfridges' Oxford Street flagship in experience-led luxury positioning and brand portfolio depth, though operating exclusively in the US.
- Nordstrom: Nordstrom is a US-based multi-brand luxury and premium department store chain with a strong digital business and The Nordstrom Rack off-price arm. It serves a comparable affluent customer base with similar fashion, beauty, and home assortment breadth, though its primary market is North America.
- Saks Fifth Avenue: Saks Fifth Avenue operates luxury department stores primarily in the US (with a recent standalone e-commerce spin via Saks Global) and focuses on high-end designer fashion, beauty, and accessories. Comparable to Selfridges in luxury positioning and concession economics, though geographically concentrated in North America.
- Neiman Marcus: Neiman Marcus is a US luxury department store and e-commerce retailer, owned by a consortium led by Saks Global. It competes with Selfridges in the same ultra-luxury designer fashion, beauty, and fine jewellery space with comparable customer segments and concession structures.
Regional players
- Galeries Lafayette: Galeries Lafayette is France's leading luxury department store chain with a flagship on Boulevard Haussmann and presence across Europe and select international markets. Comparable to Selfridges in luxury multi-brand format and French/European luxury heritage, but primarily serves the French market.
- Printemps: Printemps is a French luxury and premium department store chain headquartered in Paris with a flagship on Boulevard Haussmann. Comparable to Selfridges in the multi-brand luxury department store format with a strong fashion and beauty focus, primarily serving the French and broader European market.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Selfridges social profiles
Digital presenceSelfridges financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selfridges leadership team
Management profileNumber of profiles
Profiles4 records
Selfridges funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selfridges M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selfridges
What does Selfridges do?
Selfridges operates luxury department stores in the UK and an e-commerce platform, selling curated designer fashion, bags, shoes, beauty (skincare, makeup, fragrance, haircare, grooming), kidswear, home & tech, fine jewellery & watches, and Foodhall gourmet products under its own brand and through brand concessions. Complementary offerings include the Selfridges+ delivery subscription, Selfridges Unlocked membership, Reselfridges pre-loved and resale service, The Disney Store at Selfridges concessions, and in-store concepts such as The Beauty Spot and The Corner Shop.
Is Selfridges a public or private company?
Selfridges is a private company. It is classified as corporate owned and is currently operating.
When was Selfridges founded?
Selfridges was founded in 1909. It employs 501 to 1,000 people.
Where is Selfridges based?
Selfridges is headquartered in London, United Kingdom, in the Europe region.
How does Selfridges make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are selfridges+ Subscription and concession and Brand Partnerships.
Who are Selfridges's main competitors?
Direct peers on record are Harrods, Liberty London, Fenwick and Harvey Nichols. Broad incumbents are Bergdorf Goodman, Nordstrom, Saks Fifth Avenue and Neiman Marcus. Regional players are Galeries Lafayette and Printemps.
Does Selfridges have an API?
No public API is recorded for Selfridges.
What industry is Selfridges in?
Selfridges's product category is Luxury Department Store Retail. Its primary akta.pro industry code is CRAGAAAC, Luxury & Premium Traditional Department Stores, with a secondary code of CRAHAGAG, Gourmet & Fine Food Stores. Its NAICS code is 45511 and its SIC code is 5311.