Altana
Altana operates an AI-powered supply chain intelligence platform connecting businesses, logistics providers, and government agencies around a shared knowledge graph covering approximately 50% of global trade and 600M+ companies, with AI-driven workflows for classification, tariff simulation, and compliance screening.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Altana does
Altana operates an AI-powered supply chain intelligence platform — branded as "the network for trusted trade" — that connects businesses, logistics providers, and government agencies around a shared, continuously updating view of global product value chains. The platform's foundation is a proprietary knowledge graph covering approximately 50% of global trade and 600M+ companies, built from three layers of data: public records (customs filings, bills of lading, 60+ sanctions lists), commercial data (Moody's BvD ownership records, licensed customs data across 30+ jurisdictions), and first-party data contributed by logistics and enterprise network participants. The architecture is federated — each participant operates in an isolated, sovereign-grade environment, and only intelligence (rather than underlying data) is shared across the network.
The company's core products are: (1) the Product Catalog, a dynamic system of record aggregating product master data from internal records, AI-suggested knowledge graph connections, and supplier-verified information; (2) Product Passports, verified shareable digital records of a product's origin and movement history, selected by U.S. Customs and Border Protection in May 2025 as the product-level identifier under its Global Business Identifier Program; and (3) AI-Assisted Workflows, agentic applications that automate HS classification, stacked duty calculation, FTA qualification and filing, forced labor (UFLPA) screening, sanctions screening, tariff simulation, and disruption modeling. Underlying AI capability combines NLP, graph neural networks, and autonomous agent workflows. Solution modules target five buyer types: Government (enforcement, economic security, counternarcotics, defense), Trade Compliance, Sourcing & Procurement, Logistics Providers, and Suppliers.
Altana sells enterprise SaaS subscriptions via direct, sales-led field motion with a "Request a Demo" CTA, negotiating fees through Order Forms specifying Selected Capabilities and Access Periods on annual or multi-year terms. Customer segments comprise enterprise importers (L.L. Bean, John Deere, Skims, Arkema, General Atomics, EQI, a Fortune 100 electronics manufacturer), logistics providers (Maersk, UPS, Scarbrough Global, Hapag-Lloyd), and government agencies (U.S. CBP, UK Government Global Supply Chain Intelligence Programme, Abu Dhabi Customs, U.S. DoD/DIU, AUVSI, DCMA). To date the company has raised approximately $315 million in disclosed venture funding across a seed, Series A, Series B, and Series C (the latter at a $1 billion post-money valuation in July 2024) and operates from a New York / Brooklyn headquarters alongside a Singapore APAC regional office and a planned 10-year lease at PENN 2 in Manhattan.
Altana firmographics
Firmographics- Name
- Altana
- Legal name
- Altana Technologies, Inc.
- Website
- https://altana.ai
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Altana operates an AI-powered supply chain intelligence platform connecting businesses, logistics providers, and government agencies around a shared knowledge graph covering approximately 50% of global trade and 600M+ companies, with AI-driven workflows for classification, tariff simulation, and compliance screening.
- Ownership category
- akta.pro rank
Altana industry classification
Industry- Product category
- Supply Chain Intelligence Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
- akta.pro secondary industry
- iPaaS (Cloud Integration Platforms) (HDAEAIAB)
Keywords
Where Altana is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Altana business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription / SaaS Platform Access: Altana operates as a SaaS platform providing AI-powered supply chain intelligence via subscription. Customers pay for access to Selected Capabilities during defined Access Periods on Order Forms. The platform is sold as an enterprise subscription with annual or multi-year terms. Professional services are bundled for onboarding and implementation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with custom pricing based on selected capabilities and access periods. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Altana product offering
Product offeringCore offering
Altana is an AI-powered network platform for trusted global trade that connects businesses, logistics providers, and government agencies around a shared source of product and value chain information. The platform combines a proprietary knowledge graph, Product Passports, a Product Catalog, and AI-Assisted Workflows to deliver supply chain visibility, supplier risk management, trade compliance, and enforcement analytics across private and public-sector customers.
Product overview
Altana is an AI-powered network platform for trusted global trade, connecting businesses, logistics providers, and government agencies (including U.S. CBP) around a shared source of product and value chain information. The platform operates on a federated data model, deployed on sovereign infrastructure in the U.S., UK, and Australia. The core architecture centers on three interdependent components: (1) the Product Catalog — a dynamic, intelligent system of record that aggregates product data from a company's internal records, AI-suggested connections from the proprietary Knowledge Graph, and supplier-verified information through Product Passports; (2) Product Passports — the verified, shareable digital record of a product's journey from raw materials to finished goods, enabling pre-validation with customs authorities and recognized by U.S. CBP as the product-level identifier under its Global Business Identifier Program; and (3) the Knowledge Graph — covering approximately 50% of global trade and 600M+ companies, built from public, commercial, and first-party logistics provider data. The platform delivers AI-assisted agentic workflows for automated HS classification, duty calculation, country of origin determination, FTA qualification, forced labor screening, sanctions screening, tariff simulation, and disruption modeling. Solution-specific modules address distinct buyer segments: Government (enforcement, economic security, intelligence, defense supply chains, counternarcotics), Trade Compliance (customs filing, duty recovery, UFLPA enforcement), Sourcing & Procurement (multi-tier mapping, tariff exposure, supplier risk), Logistics (compliance screening, customs acceleration for LSPs), and Suppliers (compliance response, traceability, FTA qualification).
Differentiator
Problem solved
Functional benefit
Products and services
- Altana Product Network Platform
- Altana Product Passports
- Altana Product Catalog
- Altana Knowledge Graph
- Altana AI-Assisted Workflows
- Altana Government Solutions
- Altana Trade Compliance
- Altana Sourcing and Procurement
- Altana Logistics
- Altana Supplier
- Altana Counternarcotics
Quantifiable outcome
- $16.2M average duty overpayment identified per customer per year
- +14 more outcomes
Companies that use Altana
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
Altana technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature9 records
Altana partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core, minor and supporting.
- MaerskflagshipPartnership to build an AI-powered digital trade network within Maersk's Gemini Cooperation, introducing Product Passports across 12 key international ports handling 70% of global trade. Transforms physical logistics infrastructure into a digital trade corridor for East-West commerce. Uses Altana's passport manager technology for pre-cleared customs processing for trusted traders.
- Abu Dhabi CustomscoreSigned a letter of intent with Altana to leverage AI for supply chain security and sustainability. Cooperation agreement signed concurrently with Maersk to improve border management and supply chain resilience.
- U.S. Customs and Border Protection (CBP)flagshipSigned a two-year deal (October 2025) to use Altana's AI platform for real-time trade enforcement, forced labor detection, and modernization of customs operations. CBP selected Altana's Product Passport technology as the product-level identifier for its Global Business Identifier Program. CBP also selected Altana for FedRAMP High authorization on AWS GovCloud.
- AUVSI (Association for Uncrewed Vehicle Systems International)corePartnership to integrate AI-driven supply chain verification into Green UAS Certification and Blue UAS Recognized Assessor programs. Enhances supply chain security for defense-grade drone technologies, real-time multi-tier NDAA compliance verification, and U.S. industrial security.
- DatabrickscorePartnership to enhance Altana's data and machine learning workflows. Collaboration enabled deployment of generative AI models 20 times faster with up to 50% better performance, supporting Altana's mission to build transparent and reliable supply chains.
- RuneminorPartnership on military logistics software, integrating Altana's supply chain intelligence into Rune's defense logistics solutions.
- UPScoreStrategic partnership layering Altana's digital network on top of UPS's global physical network across 200 countries. Helps UPS customers illuminate global supply chain opportunities and risks.
- Scarbrough GlobalcoreStrategic partnership using Altana to help increase efficiency for clients and employees. Scarbrough Global is a global logistics provider.
- Hapag-LloydsupportingPartnership through Maersk's Gemini Cooperation network. Product Passports integrated into the joint Maersk-Hapag-Lloyd network covering 12 international ports and 70% of global trade.
- Defense Contract Management Agency (DCMA)coreConducted the first operational deployment of the Product Passport framework during Drone Dominance Gauntlet I with AUVSI and the Defense Contract Management Agency for defense and unmanned systems ecosystems.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Altana competitors and assessment
Company assessmentDirect peers
- E2open: Supply chain software platform covering trade compliance, sourcing, logistics, and channel data. Acquired Amber Road to deepen trade compliance capabilities, putting E2open in direct competition with Altana's product network across enterprise importers.
- project44: Supply chain visibility platform providing real-time shipment and logistics visibility for shippers, LSPs, and carriers. Overlaps with Altana's Logistics Solutions and network-level intelligence, particularly around carrier integrations and customs acceleration.
- FourKites: Real-time transportation visibility and supply chain intelligence platform serving shippers and 3PLs globally. Competes for enterprise logistics and supply chain visibility spend, with overlap in predictive ETA, disruption detection, and multi-tier visibility.
- Resilinc: Supply chain risk and resilience platform offering multi-tier mapping, supplier risk, and disruption monitoring — direct overlap with Altana's Sourcing & Procurement and multi-tier mapping value proposition for large manufacturers.
Broad incumbents
- Descartes Systems Group: Long-standing trade compliance, customs, and logistics software incumbent offering duty calculation, HS classification, denied-party screening, and customs filing — directly overlapping with Altana's Trade Compliance and Logistics solutions for enterprise importers and brokers.
- Palantir Technologies: Government and enterprise data analytics platform with deep U.S. federal and defense footprint (Gotham, Foundry, AIP). Increasingly competitive for the same U.S. CBP, DoD, and defense industrial base supply chain intelligence workloads that Altana serves.
- Kinaxis: Supply chain planning and orchestration platform serving large manufacturers. Competes for enterprise supply chain technology spend with a planning-centric rather than trade-compliance focus, but increasingly adjacent through tariff simulation use cases.
Emerging players
- Elementum: Cloud-native supply chain management platform focused on supply chain operations, risk, and orchestration. Competes for enterprise Sourcing & Procurement and trade compliance budgets with a similar AI-driven workflow approach.
- Anduril Industries: Defense technology company building AI-native defense systems and platforms. Competes for defense industrial base and dual-use technology workloads (UAS, supply chain assurance) where Altana's AUVSI, DCMA, and General Atomics presence sits.
Others
- Databricks: Data and AI platform partner of Altana; provides the underlying lakehouse and ML infrastructure. Functions as both a strategic enabler and a potential horizontal threat if it bundles domain-specific supply chain applications onto its platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Altana social profiles
Digital presenceAltana compliance and trust
Trust signalCompliance7 records
Altana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Altana leadership team
Management profileNumber of profiles
Profiles7 records
Altana funding detail
Funding detailFunding overview
Funding rounds4 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Altana M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Altana
What does Altana do?
Altana is an AI-powered network platform for trusted global trade that connects businesses, logistics providers, and government agencies around a shared source of product and value chain information. The platform combines a proprietary knowledge graph, Product Passports, a Product Catalog, and AI-Assisted Workflows to deliver supply chain visibility, supplier risk management, trade compliance, and enforcement analytics across private and public-sector customers.
Is Altana a public or private company?
Altana is a private company. It is classified as venture growth investor backed and is currently operating.
When was Altana founded?
Altana was founded in 2018. It employs 251 to 500 people.
Where is Altana based?
Altana is headquartered in New York, United States, in the North America region.
How does Altana make money?
One revenue line is on record: subscription / SaaS Platform Access.
Who are Altana's main competitors?
Direct peers on record are E2open, project44, FourKites and Resilinc. Broad incumbents are Descartes Systems Group, Palantir Technologies and Kinaxis. Emerging players are Elementum and Anduril Industries. Databricks is listed as an others.
Does Altana have an API?
Yes. The Platform Access Agreement references APIs enabling connection and interoperability between the Altana Platform and Customer Systems. Altana's outputs — including HS classifications, country of origin determinations, FTA qualifications, tariff scenario analyses, and Section 232 material composition data — feed back into customers' existing systems of record through APIs and Product Passports, enabling uninterrupted filing workflows. No public API documentation URL or developer portal is referenced in the available sources.
What industry is Altana in?
Altana's product category is Supply Chain Intelligence Software. Its primary akta.pro industry code is HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI), with a secondary code of HDAEAIAB, iPaaS (Cloud Integration Platforms). Its NAICS code is 518210 and its SIC code is 7370.