Cresset

What Cresset does

Cresset is an independent, client- and employee-owned multi-family office and private wealth management firm founded in 2017 by entrepreneurs Eric Becker and Avy Stein, headquartered in Chicago with 20+ offices across the United States and a professional staff of 356+. The firm serves ultra-high-net-worth families, CEO founders and entrepreneurs, multi-generational families, professional athletes and entertainers, and private equity/venture capital partners through two integrated product lines: Cresset Family Office Services (comprehensive financial planning, investment advisory, tax strategy, estate planning, trust services, banking and lending, insurance, CFO services, family governance, philanthropy, and lifestyle management) and Cresset Private Wealth Management (goals-based planning and tax-efficient portfolios under True Fiduciary Standards). Its platform includes direct access to institutional-quality private investments such as private equity, real estate, qualified opportunity zones, and private capital opportunities, plus specialized verticals including Cresset Sports & Entertainment and the Cresset Catalyst program for early-stage founders, with trust capabilities delivered through Cresset Trust Company and the legacy Connable Office platform.

Revenue is generated on a fee-based model tied to Assets Under Management and Advisement (AUM/AUA), currently totaling more than $250 billion across Cresset Asset Management ($78B direct management) and Assets Under Advisement spanning Monticello Associates, Connable Office, and CH Investment Partners (~$173B). Pricing is custom and quote-based, reflecting the personalized nature of family office engagements; the firm does not publish tiered pricing. Distribution is exclusively direct-to-client through relationship-based advisors with no digital self-service channel, supported by 80+ annual ecosystem events, thought-leadership content including The Long Game Podcast, and an aggressive breakaway advisor recruiting program that has attracted teams and individuals from J.P. Morgan, Goldman Sachs, Morgan Stanley, Bessemer Trust, BlackRock, and Bernstein Private Wealth Management.

Cresset has scaled primarily through M&A, completing acquisitions of Asset Management Advisors (2021), Cypress Wealth Advisors (2019), Evanston Advisors (2019), True Capital Management (2023), The Connable Office (2024), CH Investment Partners (2024), and the strategic combination with Monticello Associates (2025), supplemented by a $150 million minority investment from Constellation Wealth Capital in November 2024. Underlying technology includes internally deployed machine learning, generative AI, and transcription tools used for operational support such as search, summarization, content drafting, and meeting notes, with explicit policy that AI does not drive investment advice or portfolio decisions. Leadership transitioned in 2026 with the appointment of Susie Cranston as CEO effective April 15, 2026, while co-founders Becker and Stein remain active as Executive Co-Chairmen.

Name

Cresset

Legal name

Cresset Asset Management, LLC

Website

https://cressetcapital.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Cresset is an independent, client- and employee-owned multi-family office founded in 2017 that provides integrated wealth management, family office services, trust, and private investment access for ultra-high-net-worth families, entrepreneurs, and multi-generational clients across 20+ U.S. offices and $250B+ in combined AUM/AUA.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Assets Under Management (AUM) Fees: Fee-based revenue model derived from managing client assets under management and advisement. As a registered investment advisor, Cresset charges fees based on the value of assets under management.
2. Family Office Services Fees: Comprehensive family office service fees for ultra-high-net-worth families including trust services, tax strategy, estate planning, and lifestyle management.
3. Wealth Advisory Fees: Financial planning, investment advisory, and wealth strategy services for entrepreneurs, founders, and multigenerational families.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Cresset operates as an independent multi-family office and private wealth management firm, providing integrated financial planning, investment advisory, tax strategy, estate planning, trust administration, private investment access, banking and lending solutions, CFO services, family governance, philanthropy, and lifestyle management for ultra-high-net-worth individuals, multi-generational families, entrepreneurs, and professional athletes. Services are delivered under a registered trademarked True Fiduciary Standards commitment through 20+ office locations across the United States.

Product overview

Cresset is an independent, client- and employee-owned multi-family office and private wealth management firm offering a unified integrated platform of services for ultra-high-net-worth families, entrepreneurs, CEO founders, and multi-generational families. The core offering consists of Cresset Family Office Services (comprehensive wealth advisory including financial planning, investment management, tax strategy, estate planning, trust services, banking and lending, insurance advisory, CFO services, family governance, philanthropy, and lifestyle management) and Cresset Private Wealth Management (goals-based planning, investment advisory, and tax-efficient strategies under fiduciary standards). The platform is enhanced by Private Investment Opportunities (access to institutional-quality private market investments), specialized verticals including Cresset Sports & Entertainment (for athletes and entertainers) and Cresset Catalyst (for early founders), and the acquired brand The Connable Office. Trust capabilities are provided through Cresset Trust Company. The firm also offers The Long Game Podcast as a thought leadership content initiative. Services are delivered through 20+ office locations nationwide with a team of over 350 professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Cresset Family Office Services Comprehensive family office solution covering financial planning, investment advisory, tax strategy, estate planning, trust services, private investment access, liquidity and exit planning, banking and lending solutions, insurance advisory, CFO services, family governance and education, philanthropic planning, lifestyle management, concentrated stock strategies, private aviation and travel coordination, and physical and cybersecurity protection. Designed for ultra-high-net-worth and multi-generational families.
• Cresset Private Wealth Management Goals-based financial planning, investment advisory, tax-efficient portfolios, asset protection strategies, risk management, and wealth strategy delivered under True Fiduciary Standards.
• Private Investment Opportunities Sourcing and access to institutional-quality private market opportunities typically unavailable to individual investors, including private markets, tax-efficient investments, real estate, qualified opportunity zones, private capital, private equity secondaries, and curated fund vehicles.
• Cresset Trust Company Full array of trustee services including delegation or management of trust assets, operated as a Cresset subsidiary providing dedicated trust administration capabilities.
• The Connable Office Acquired multi-family office brand based in Kalamazoo, Michigan with over 130 years of operation history, now operating as part of Cresset's platform serving high-net-worth and ultra-high-net-worth clients.
• Cresset Catalyst Program designed for early-stage founders, providing guidance and support from the beginning of their business journey through growth and potential exit.
• Cresset Sports & Entertainment Specialized wealth management and family office services for professional athletes and entertainers, addressing the unique financial planning needs of this client segment, including brand protection, liquidity management, and lifestyle support.

Quantifiable outcome

• $250B+ Assets Under Management and Advisement as of April 2026
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Monticello AssociatescoreOthers · 26 August 2025Strategic merger bringing $124 billion in assets to Cresset. The merger strengthened Cresset's position in the institutional market and expanded its footprint in Atlanta and Jackson Hole, Wyoming. Combined assets reached over $235 billion.
• CH Investment PartnerscoreOthers · 8 October 2024Acquired by Cresset Asset Management on October 8, 2024. CH Investment Partners was a Dallas-based multi-family office and private investment firm. The acquisition expanded Cresset's AUM to over $62 billion and added 37 new employee partners.
• The Connable OfficecoreOthers · 7 June 2024Acquired by Cresset Asset Management in June 2024. The Connable Office was a multi-family office based in Kalamazoo, Michigan with over 130 years of operation. The acquisition expanded Cresset's AUM to over $50 billion and enhanced trust and family office services.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Bessemer Trust: Privately-held multi-family office serving UHNW families across generations. Bessemer is one of the most direct comparables to Cresset — both offer integrated family office services, trust, and private investment access to ultra-wealthy client bases.
• Rockefeller Capital Management: Independent multi-family office and wealth manager founded on a UHNW franchise. Overlapping platform in private investments, family office services, and breakaway recruiting makes it a direct peer.
• Mariner Wealth Advisors: Large independent RIA/multi-family office with a similar acquisitive growth strategy, broad UHNW service set, and significant AUM scale. Closely comparable in business model and target client.
• Brown Brothers Harriman: Private partnership providing private banking, wealth management, and investment services to UHNW families. Comparable long-tenured, privately-held multi-family office offering to a similar clientele.
• Creative Planning: Large independent RIA offering wealth management, tax, estate, and family office services nationally. Overlapping comprehensive advisory platform and aggressive organic and inorganic growth.
• Geneva Capital Group: Privately-held multi-family office serving UHNW families in the upper Midwest. Comparable scope of integrated family office services and target client segment.

Broad incumbents

• Goldman Sachs Private Wealth Management: Global incumbent serving UHNW clients with investment advisory, banking, and family office capabilities. Directly competes for the same UHNW families but as part of a much broader platform.
• J.P. Morgan Private Bank: Largest U.S. private bank serving UHNW clients globally with integrated advisory, lending, and capital markets. A primary destination from which Cresset recruits breakaway teams.
• Morgan Stanley Wealth Management: Wirehouse with a massive UHNW and family office franchise. Major recruiting source for Cresset and a competitor across the same client segments.

Emerging players

• Focus Financial Partners: RIA aggregator and partnership model for independent advisors. Comparable acquisitive growth strategy though its model centers on preserving entrepreneur-advisor autonomy versus Cresset's full integration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWSjn357EXAhTaQo42akkWQ
• LinkedInlinkedin.com/company/cresset-capital
• Instagraminstagram.com/cressetwealth
• Facebookfacebook.com/cressetcapital

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cresset