What Monticello Associates does

Monticello Associates, LLC is an SEC registered investment adviser that delivers highly specialized, non-discretionary investment advisory services to prominent foundations, endowments, and family offices. The firm operates on a non-discretionary basis, meaning clients retain ultimate decision authority over purchase and sale decisions, while Monticello provides the analytical and research infrastructure behind those decisions. Its core offering is asset management consulting, which encompasses developing investment policies and objectives, analyzing asset allocation and diversification, researching and conducting due diligence on investment managers and their funds, ongoing performance monitoring, and periodic performance reporting on client accounts. The firm does not act as a broker-dealer, imposes no minimum account size for establishing a relationship, and monetizes through an annual consulting fee scaled to assets under advisement and service complexity, billed quarterly in advance.

The firm's technology footprint is modest and operationally oriented: it has deployed AI Systems internally for AI Search, AI Summarize, AI Generate Content, and AI Transcribe, but explicitly scopes these tools to internal productivity use with mandatory human review and explicitly excludes AI use from investment advice or client recommendations. Monticello is headquartered in Denver, Colorado, and operates as a subsidiary within Cresset Capital Management's broader network of direct and indirect subsidiaries and controlled affiliates, which collectively provide investment advisory, family office, and asset management services. Distribution is direct to clients with no disclosed intermediary channels. The firm maintains standard regulatory infrastructure, including Form ADV and Form CRS disclosures, and an updated Privacy Notice effective April 1, 2026.

Name

Monticello Associates

Legal name

Monticello Associates, LLC

Website

https://monticelloassociates.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Monticello Associates is an SEC registered investment adviser providing non-discretionary investment advisory and asset management consulting services to foundations, endowments, and family offices, operating as a subsidiary of Cresset Capital Management.

Ownership category

akta.pro rank

Product category

Investment Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Other Management Consulting Services (541618)

SIC

Investment Advice (6282), Services-Management Consulting Services (8742)

akta.pro primary industry

Institutional Consultants & Fiduciary Management (Investment Consulting) (FSAAAGAJ)

akta.pro secondary industries

Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG), Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Fee-Only Advisory (FSAEAAAL)

Keywords

• Investment advisory services
• Asset management consulting
• Investment policy development
• Manager due diligence
• Performance monitoring services

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Investment Advisory Consulting Fees: Monticello Associates charges a consulting fee based on several factors, including the amount of assets under advisement and the level and complexity of service to the client. This consulting fee is an annual-based fee that is payable in quarterly installments at the beginning of each quarter. The fee does not include investment management fees, transaction costs, or custodial fees charged by other service providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Core offering

Monticello Associates provides highly specialized, non-discretionary investment advisory services to prominent foundations, endowments, and family offices. Its core offering is asset management consulting, which includes developing investment policies and objectives, analyzing asset allocation and diversification, researching investment managers and their funds, performing due diligence and performance monitoring of managers, and providing periodic performance reports on client accounts. The firm is an SEC-registered investment adviser and does not act as a broker-dealer.

Product overview

Monticello Associates provides highly specialized, non-discretionary investment advisory services to prominent foundations, endowments, and family offices. The firm operates as a single unified advisory service offering, with asset management consulting as the core offering. Services include developing investment policies and objectives, analyzing asset allocation and diversification, researching investment managers, performing due diligence and performance monitoring, and providing periodic performance reports. The firm is affiliated with Cresset Capital Management and is SEC registered.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Advisory Services Non-discretionary investment advisory services providing asset management consulting to foundations, endowments, and family offices, including investment policy development, asset allocation analysis, investment manager research, due diligence, performance monitoring, and periodic reporting. Clients retain final decision authority on investment purchases and sales.
• Asset Management Consulting Consulting services covering development of investment policies and objectives, analysis of asset allocation and diversification, research on investment managers and their funds for client selection, due diligence and performance monitoring of managers, and periodic performance reports on client accounts.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• Cresset Capital Management LLCcoreStrategic or Co-development PartnerMonticello Associates is part of Cresset Capital Management LLC and its respective direct and indirect subsidiaries and controlled affiliates. Cresset provides investment advisory, family office, and other services to individuals, families, and institutional clients.

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Aon Investments: A global professional services firm offering investment consulting, OCIO, and manager research to institutional clients including foundations and endowments — a broad incumbent with overlapping target market.
• Mercer Investment Consulting: Part of Marsh McLennan, Mercer offers investment advisory and OCIO services globally to institutional investors including foundations and endowments, overlapping with Monticello's client base but with much broader scale and service offerings.
• Cresset Asset Management: The SEC-registered investment advisory affiliate within the Cresset parent group, offering wealth and institutional advisory services. As a sibling entity under Cresset, it shares parent ownership and some client overlap with Monticello.

Direct peers

• Verus: An independent investment consulting firm serving institutional clients with advisory, OCIO, and manager research services — a closely comparable peer in the institutional investment consulting market.
• Cambridge Associates: A leading global investment consulting firm serving foundations, endowments, and family offices with investment policy, manager research, and portfolio advisory services — a direct competitor to Monticello in the institutional consulting niche.
• Marquette Associates: An independent investment consulting firm serving institutional clients including foundations, endowments, and trusts with investment advisory services — a comparable peer in the institutional consulting space.
• NEPC: An independent investment consulting firm serving institutional clients including foundations, endowments, and family offices with investment advisory, manager research, and discretionary OCIO services — a closely comparable mid-sized peer.
• RVK (Rocaton Investment Advisors): An independent investment consulting firm providing advisory services to institutional clients including foundations, endowments, and corporate plan sponsors — a comparable mid-sized peer in the institutional consulting niche.
• Meketa Investment Group: An employee-owned investment consulting firm providing advisory and OCIO services to institutional clients including foundations, endowments, and public pensions — a strong direct comparable to Monticello's institutional consulting focus.
• Fund Evaluation Group (FEG): An investment advisory and consulting firm that provides institutional consulting, manager research, and OCIO services to foundations, endowments, and family offices — a directly comparable specialty competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/monticelloassoc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monticello Associates