Nutrisense

What Nutrisense does

Nutrisense is a metabolic health platform that pairs continuous glucose monitoring (CGM) hardware with 1:1 dietitian coaching, AI-generated pattern insights, and structured educational content. Founded in 2019 and headquartered in Wilmington, Delaware with operations in Chicago, the company serves more than 110,000 members across health-conscious general consumers, individuals with prediabetes and type 2 diabetes, athletes, and healthcare professionals. The core product is the CGM Program, a monthly subscription priced at $152-$179 that bundles a CGM sensor, mobile app access (iOS and Android), and video-based dietitian coaching. A proprietary AI system called Nora AI analyzes time-series glucose data, meal logs, and behavioral signals to prepare session briefings for dietitians ahead of each call. Dietitian and stress management coaching sessions are covered by insurance (including United Healthcare) at $0 out-of-pocket for most members, lowering the demand friction for the coaching component.

The business operates primarily as a direct-to-consumer platform distributed through nutrisense.io and its mobile apps, supplemented by content marketing, social media, healthcare provider referrals, and a member referral program. Revenue is generated through monthly subscription fees, with the coaching and stress management lines offset by insurance reimbursements processed through third-party vendors such as Berry Street. The product surface also includes a Bring Your Own Sensor (BYOS) plan that supports third-party CGM hardware (Dexcom G7, Abbott FreeStyle Libre, Stelo), a Stress Management Sessions add-on, a CDR-approved Glucose Certification course for registered dietitians, and a self-guided In-Range educational course. In June 2026, Dexcom (NASDAQ: DXCM) announced the acquisition of Nutrisense to integrate its dietitian network, coaching infrastructure, and Nora AI capabilities into Dexcom's metabolic health ecosystem and the Stelo app platform; transaction terms were not disclosed.

Name

Nutrisense

Legal name

Nutrisense, Inc.

Website

https://nutrisense.io

Company type

Private

Founded year

2018

Operating status

Acquired

Headcount range

101–250 employees

Short description

Nutrisense is a metabolic health platform pairing continuous glucose monitoring with 1:1 dietitian coaching and AI-powered pattern insights. It serves health-conscious consumers, prediabetes and diabetes patients, and athletes. Acquired by Dexcom in June 2026.

Ownership category

akta.pro rank

Product category

Digital Health / Metabolic Health Platform

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Continuous Glucose Monitoring (CGM) Systems (HLAHAHAA)

akta.pro secondary industries

Diabetes & Blood Sugar Nutrition Coaching (HSADAFAF), Blood Glucose Monitoring Devices (Consumer CGM & Smart Glucometers) (CRACAQAE)

Keywords

• Continuous glucose monitoring
• Metabolic health platform
• Dietitian coaching services
• AI health insights
• Digital wellness app

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. CGM Program Subscription: Monthly subscription for continuous glucose monitoring program including sensor access, app data tracking, and expert support. Priced at $152/month after 15% discount (regularly $179/month).
2. Dietitian Coaching: 1:1 video call sessions with glucose-certified registered dietitians. Most members pay $0 out-of-pocket with insurance coverage.
3. Stress Management Sessions: Video calls with stress management experts, covered by insurance for most members.
4. Healthcare Worker Discount Program: $50 discount on first month for eligible healthcare professionals including physicians, nurses, pharmacists, and other medical staff.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Nutrisense sells a monthly CGM Program that bundles a continuous glucose monitor (Dexcom G7, Stelo, or compatible sensor) with a mobile app providing 24/7 glucose tracking, analytics dashboards, and Nora AI-driven pattern insights. Members also receive 1:1 video-call coaching from glucose-certified registered dietitians and access to insurance-covered dietitian and stress management sessions.

Product overview

Nutrisense is a digital health platform built around continuous glucose monitoring (CGM) combined with 1:1 dietitian coaching and AI-powered insights. The core platform is the Nutrisense Mobile App, which connects to CGM sensors (Dexcom G7, Stelo Glucose Biosensor, FreeStyle Libre) and wearable devices (Apple Watch, Fitbit, Garmin, Oura Ring, Samsung/Google Fit) to deliver 24/7 glucose tracking, in-app analytics dashboards, and Nora AI-generated pattern intelligence. The main paid subscription is the CGM Program ($152/month), which bundles a glucose sensor with app access and dietitian coaching. Two add-on services — Stress Management Sessions and Bring Your Own Sensor (BYOS) — extend the platform's utility. An educational product, the Glucose Certification for Dietitians, trains registered dietitians in CGM interpretation, building a credentialed coaching workforce. A self-guided In-Range Course provides in-app educational content. In June 2026, Dexcom announced the acquisition of Nutrisense to integrate its nutrition coaching and registered dietitian network into Dexcom's broader metabolic health ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Nora AI: AI-powered tracking system that monitors patterns between sessions and prepares dietitians with weekly data before appointments.

Products and services

• CGM Program A monthly subscription that bundles a continuous glucose monitor (Dexcom G7, Stelo, or compatible sensor) with the Nutrisense App, 24/7 glucose tracking, analytics dashboards, and access to 1:1 dietitian coaching for individual health-conscious consumers. Priced at $152/month after a 15% launch-style discount (regularly $179/month).
• Dietitian Coaching 1:1 video-call sessions with glucose-certified registered dietitians who use Nutrisense's Glucose Certification training and Nora AI pre-briefings to deliver personalized, data-driven nutrition coaching. Most members pay $0 out-of-pocket through insurance coverage, including via UHC.
• Stress Management Sessions Video-call sessions with a stress management expert designed to help members calm stress-related glucose spikes and manage emotional cravings. Covered by insurance for most members, extending Nutrisense's offering beyond nutritional coaching.
• Bring Your Own Sensor (BYOS) A program that lets Nutrisense members connect their existing CGM sensor (prescription or over-the-counter, including Dexcom G7, Stelo, and Abbott FreeStyle Libre series) to the Nutrisense App to access meal logging, trend analysis, and dietitian coaching without purchasing new hardware through Nutrisense.
• Glucose Certification for Dietitians A hands-on training course developed by Nutrisense's clinical team and approved by the Commission on Dietetic Registration (CDR) for Continuing Professional Education Units (CPEUs). The course trains registered dietitians to interpret CGM data and deliver glucose-informed nutritional coaching, expanding Nutrisense's credentialed professional network.

Quantifiable outcome

• 9/10 members build lasting habits
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• DexcomflagshipTechnology or Integration · 5 June 2026Dexcom acquired Nutrisense in June 2026 as part of its strategy to strengthen personalized nutrition guidance and link food choices to glucose responses. The acquisition positions Dexcom as a full metabolic-health ecosystem combining real-time glucose monitoring with expert nutrition coaching. Transaction expected to close pending regulatory approvals.
• Commission on Dietetic RegistrationcoreStrategic or Co-development PartnerNutrisense's proprietary Glucose Certification course for dietitians was approved by the Commission on Dietetic Registration, enabling participating dietitians to earn CPEUs (Continuing Professional Education Units) while learning to interpret CGM data.
• Apple HealthcoreTechnology or IntegrationIntegration allowing Nutrisense users to sync their Apple Health data (sleep, exercise, heart rate, weight) with the Nutrisense app for comprehensive health tracking alongside CGM glucose data.
• Google FitcoreTechnology or IntegrationIntegration with Google Fit enabling Nutrisense users to sync nutrition, exercise, meditation, sleep, and daily steps data with their glucose readings for enhanced wellness insights.
• United Healthcare (UHC)coreChannel Partner/ Reseller/ DistributorInsurance provider partnership for subscription setup and account updates, enabling covered dietitian coaching sessions and stress management sessions for eligible UHC members.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Levels Health: Direct-to-consumer metabolic health platform combining CGM data with personalized coaching and analytics. Closest direct competitor to Nutrisense, targeting similar health-conscious and biohacking consumer segments with a comparable subscription model.
• Zoe: Consumer metabolic health platform combining CGM data, blood fat, and gut microbiome testing with personalized nutrition guidance. Directly comparable in offering a hardware-plus-coaching subscription bundle aimed at metabolic optimization.
• Signos: CGM-driven weight management platform that pairs continuous glucose data with AI-driven nutrition and exercise recommendations. Closely overlaps with Nutrisense's weight-loss and prediabetes-focused use cases.
• January AI: Metabolic health platform using CGM and predictive analytics to deliver personalized food and exercise recommendations. Competes with Nutrisense in the AI-powered glucose-insight category with comparable consumer positioning.
• Veri: Consumer CGM-based health insights platform offering glucose tracking and personalized nutrition guidance in Europe. Comparable product offering with similar direct-to-consumer subscription model, though primarily serving a different geography.

Broad incumbents

• Virta Health: Larger, clinically-oriented digital diabetes reversal platform offering physician-led care, CGM, and nutrition coaching. Comparable coaching-plus-CGM model but positioned in reimbursed clinical care rather than consumer wellness.
• Omada Health: Established digital chronic-condition management platform offering diabetes prevention and care programs via employer and payer channels. Overlaps with Nutrisense's coaching and metabolic-health focus, but operates at much larger scale through B2B distribution.

Emerging players

• Stelo by Dexcom: Dexcom's consumer-grade OTC CGM biosensor and accompanying app with AI coaching and pattern recognition. Now overlapping directly with Nutrisense's offering inside Dexcom's ecosystem post-acquisition.
• Lingo by Abbott: Abbott's consumer CGM biosensor targeting metabolic health, wellness, and performance. Competes with Nutrisense's BYOS-compatible ecosystem by combining hardware with its own coaching-style app experience.

Others

• Pendulum: Microbiome-focused metabolic health company offering probiotics and glucose-stabilizing supplements. Adjacent peer serving overlapping health-conscious consumers interested in glucose management, but via nutritional products rather than CGM-driven coaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nutrisenseio
• Facebookfacebook.com/nutrisenseio
• LinkedInlinkedin.com/company/nutrisenseio
• Instagraminstagram.com/nutrisenseio
• TikToktiktok.com/@nutrisense

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds7 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutrisense