Virta Health
Virta Health is a US digital health company that reverses type 2 diabetes and obesity through an AI-enabled, nutrition-first virtual care platform combining biomarker monitoring, remote coaching, and telemedicine, sold primarily to self-insured employers and health plans.
- Company typePrivate
- Founded2014
- HeadquartersDenver, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Virta Health does
Virta Health is a privately held U.S. digital health company founded in 2014 that delivers a virtual care program designed to reverse type 2 diabetes, prediabetes, and obesity without relying on surgery or long-term medications. Its core offering combines AI-enabled personalized nutrition therapy, continuous remote biomarker monitoring (blood glucose, ketones, weight via connected devices), telemedicine access to coaches, nurses, and physicians, and a consumer-facing mobile application. The underlying technology stack includes an AI support system trained on millions of member interactions for real-time individualized care delivery, recommendation algorithms that personalize meal plans and care adjustments, and a predictive Results Estimator tool that projects member outcomes. A dedicated GLP-1 Care Management module addresses the rapidly growing demand for weight-loss medication support.
The platform is delivered primarily through B2B contracts with self-insured employers (e.g., AutoZone, US Foods, Nielsen) and health plans (Humana, Banner|Aetna, Priority Health), with over 550 organizations served and 12 million lives covered. Revenue is generated through annual subscription contracts with these payers; the program is offered at no out-of-pocket cost to eligible individuals (those with type 2 diabetes, prediabetes, or BMI ≥25). Virta reports clinical outcomes including an average 1.3-point A1c reduction, 63% diabetes medication elimination, 22-31 lbs average weight loss at one year, 56% reduced cardiovascular event incidence, and approximately $1 billion in cumulative healthcare cost savings including $118 million in avoided GLP-1 spend. The company employs 1,001-5,000 people, has raised approximately $373 million in venture funding across multiple Series B and Series C rounds, and operates as a US-only business with recent expansion signals into federal (CMS) and adjacent verticals (oncology, surgical obesity care via Carrum Health).
Virta Health firmographics
Firmographics- Name
- Virta Health
- Legal name
- Virta Health Corp.
- Website
- https://virtahealth.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Virta Health is a US digital health company that reverses type 2 diabetes and obesity through an AI-enabled, nutrition-first virtual care platform combining biomarker monitoring, remote coaching, and telemedicine, sold primarily to self-insured employers and health plans.
- Ownership category
- akta.pro rank
Virta Health industry classification
Industry- Product category
- Digital Diabetes Care
- NAICS
- Other Ambulatory Health Care Services (6219), Ambulatory Health Care Services (621)
- SIC
- Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)
- akta.pro secondary industry
- Chronic Condition Virtual Care & Disease Management (Payer-Sponsored) (HLALACAE)
Keywords
Where Virta Health is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Virta Health business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- B2B Employer and Health Plan Subscriptions: Virta generates revenue primarily through B2B subscriptions paid by self-insured employers and health plans that offer the program as an employee/member benefit. The program is described as being fully covered for eligible individuals at $0 cost to them, with employers/health plans paying for access. This is a value-based care model focused on reducing overall healthcare costs through disease reversal.
- Value-Based Care Contracts: Virta's approach emphasizes reducing healthcare costs through metabolic disease reversal, with demonstrated outcomes including reduced medication usage, fewer doctor visits, and avoided hospitalizations. The company reports $1B saved in healthcare costs and $118M in GLP-1 costs avoided, suggesting value-based or outcomes-based contracting arrangements with payers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Employer/Health Plan Sponsored Benefit |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Virta Health product offering
Product offeringCore offering
Virta Health delivers a clinically-proven, AI-enabled virtual care program that reverses type 2 diabetes and other chronic metabolic diseases through personalized nutrition therapy combined with continuous biomarker monitoring, telemedicine coaching, and clinical support from coaches, nurses, and providers. The program is contracted by self-insured employers and health plans as an employee or member benefit, and is also available to individuals through employer- or plan-sponsored coverage.
Product overview
Virta Health offers a comprehensive metabolic health platform centered on its Diabetes Reversal Program—a nutrition-first virtual care solution combining personalized nutrition therapy, expert clinical support, continuous biomarker monitoring, and AI-enabled care delivery. The platform is accessible through the Virta Mobile Application and includes integrated features such as the GLP-1 Care Management module for members on weight loss medications, the Virta Nutrition Program based on five evidence-based principles, the Results Estimator for outcome prediction, and the Annual Report on Metabolic Disease Reversal documenting clinical outcomes. The platform serves employers, health plans, and healthcare providers, with over 200,000 members treated and demonstrated outcomes including 4M+ pounds lost and $1B in healthcare costs saved.
Differentiator
Problem solved
Functional benefit
Products and services
- Virta Health Diabetes Reversal Program A comprehensive virtual care program that combines personalized nutrition therapy, expert clinical support, continuous biomarker monitoring, and AI-enabled care delivery to reverse type 2 diabetes and achieve sustainable weight loss without medications or surgery. It is contracted by self-insured employers and health plans as an employee or member benefit, and accessed by eligible individuals through employer- or plan-sponsored coverage.
- GLP-1 Care Management A Virta service supporting members on GLP-1 weight loss medications, including medication management, nutrition planning to protect lean mass and stabilize energy, continuous biomarker monitoring, and guidance for achieving lasting results alongside or as an alternative to medication therapy. It is positioned as a complement, offramp, and alternative to GLP-1 medications.
- Virta Nutrition Program A scientifically validated nutrition program built on five principles (real food, healthy fats, plants and moderate protein, biomarker-driven feedback, and lifestyle adaptation) that forms the dietary foundation of Virta's diabetes reversal and weight loss services for eligible members.
Quantifiable outcome
- 56% reduced incidence of heart attack, stroke, or death
- +5 more outcomes
Companies that use Virta Health
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Virta Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Virta Health partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- TD2 Oncology / TGenminorVirta Health partnered with TD2 Oncology and TGen (Translational Genomics Research Institute) to conduct a Phase II clinical trial studying the effects of a medically supervised ketogenic diet on metastatic pancreatic cancer patients receiving chemotherapy. Virta contributed its expertise in ketogenic diet implementation and monitoring for the study published in the journal Cancer.
- Carrum HealthcoreCarrum Health and Virta Health launched an exclusive partnership on March 10, 2026, to offer a comprehensive weight management solution for self-funded employers. The partnership integrates Virta's nutrition coaching, GLP-1 medications, and behavioral support with Carrum's surgical Centers of Excellence. The collaboration addresses fragmented care by creating coordinated pathways allowing patients to move between conservative weight management and surgical options without starting over. Obesity affects more than 40% of U.S. adults and cost U.S. businesses approximately $425.5 billion in 2023.
- Priority HealthcorePriority Health, a nonprofit health plan serving over 1.3 million members, partnered with Virta Health for weight management and diabetes support as part of a shift from treating isolated health conditions to a whole-person care model encompassing physical, mental, emotional health and social determinants of health. Virta is one of several new partnerships including Ayble Health for digestive health.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Virta Health competitors and assessment
Company assessmentDirect peers
- Omada Health: Omada Health is the closest direct competitor, offering employer- and payer-sponsored virtual programs for diabetes prevention, diabetes management, hypertension, and musculoskeletal care. It competes head-to-head with Virta for the same self-insured employer and health plan budgets in chronic metabolic care.
- Calibrate: Calibrate is a metabolic health platform combining clinician supervision, GLP-1 medication, and lifestyle coaching for employer and consumer channels. It mirrors Virta's positioning on metabolic disease reversal and directly competes in the GLP-1 wraparound space.
- Noom: Noom is a virtual weight management and behavior change platform sold through employer benefits, health plans, and direct-to-consumer channels. It targets similar member populations and buyer personas as Virta, with an overlapping employer benefits distribution motion.
- Hinge Health: Hinge Health is a leading employer-sponsored virtual care platform focused initially on musculoskeletal conditions and expanding into other chronic care areas. It sells through the same benefits leader and HR decision-maker channels as Virta, increasingly competing for the same point-solution budget.
- WW (WeightWatchers): WW is an established weight management platform that has expanded into employer-sponsored benefits and GLP-1 support programs. It competes with Virta for members seeking sustainable weight loss and for employer weight management benefit dollars.
Broad incumbents
- Livongo (Teladoc Health): Livongo, now part of Teladoc Health, pioneered employer-sponsored virtual chronic condition management including diabetes. It is a broader incumbent offering diabetes, hypertension, mental health, and general telehealth within a much larger portfolio that competes with Virta on enterprise contracts.
- Hims & Hers Health: Hims & Hers is a publicly-traded direct-to-consumer virtual care platform with growing weight loss offerings including GLP-1 access. It competes with Virta for consumer mindshare in metabolic and weight management and increasingly for employer-sponsored benefits.
- Ro: Ro operates a direct-to-patient virtual care platform with significant weight management and primary care offerings, including GLP-1 prescribing. It represents a broader incumbent competing for consumer metabolic care demand and emerging employer partnerships.
Emerging players
- Lyra Health: Lyra Health is an employer-sponsored virtual care platform primarily focused on mental health, expanding into other chronic care areas. It competes for the same benefit leader attention and point-solution budgets as Virta, with potential to bundle metabolic care into broader virtual care offerings.
- Solera Health: Solera Health is a chronic disease prevention and management network that connects payers and employers to a curated set of digital health solutions, including diabetes prevention programs. It serves as both a potential channel partner and competitor in allocating payer and employer metabolic care spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Virta Health social profiles
Digital presenceVirta Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virta Health leadership team
Management profileNumber of profiles
Profiles10 records
Virta Health funding detail
Funding detailFunding overview
Funding rounds6 records
Investors20 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virta Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virta Health
What does Virta Health do?
Virta Health delivers a clinically-proven, AI-enabled virtual care program that reverses type 2 diabetes and other chronic metabolic diseases through personalized nutrition therapy combined with continuous biomarker monitoring, telemedicine coaching, and clinical support from coaches, nurses, and providers. The program is contracted by self-insured employers and health plans as an employee or member benefit, and is also available to individuals through employer- or plan-sponsored coverage.
Is Virta Health a public or private company?
Virta Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was Virta Health founded?
Virta Health was founded in 2014. It employs 1,001 to 5,000 people.
Where is Virta Health based?
Virta Health is headquartered in Denver, United States, in the North America region.
How does Virta Health make money?
Two revenue lines are on record. B2B Employer and Health Plan Subscriptions are the primary driver. The others are value-Based Care Contracts.
Who are Virta Health's main competitors?
Direct peers on record are Omada Health, Calibrate, Noom, Hinge Health and WW (WeightWatchers). Broad incumbents are Livongo (Teladoc Health), Hims & Hers Health and Ro. Emerging players are Lyra Health and Solera Health.
Does Virta Health have an API?
No public API is recorded for Virta Health.
What industry is Virta Health in?
Virta Health's product category is Digital Diabetes Care. Its primary akta.pro industry code is HLALADAD, Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN), with a secondary code of HLALACAE, Chronic Condition Virtual Care & Disease Management (Payer-Sponsored). Its NAICS code is 6219 and its SIC code is 8000.