Alimentation Couche-Tard

Name

Alimentation Couche-Tard

Legal name

Alimentation Couche-Tard Inc.

Website

https://couche-tard.com

Company type

Public

Founded year

1980

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Convenience Store and Fuel Retail

NAICS

Gasoline Stations with Convenience Stores (457110), Grocery and Convenience Retailers (4451), Gasoline Stations (4571)

SIC

Retail-Convenience Stores (5412), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB)

akta.pro secondary industries

Convenience Retail with Quick-Service Foodservice (Hot Food/Prepared) (CRANAJAI), Alcohol & Tobacco-Led Convenience Stores (CRAHABAI)

Keywords

• Convenience store retail
• Fuel retail operations
• Car wash subscriptions
• EV charging network
• Foodservice and fresh prepared

Headquarters

HQ city

Laval

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Fuel retail: Sale of road transportation fuels (gasoline, diesel) across company-operated and dealer sites. Primary revenue driver with fuel retail revenues of $14.8 billion in Q4 2026 and $76.5 billion full-year fiscal 2026. U.S. fuel gross margin reached 52.44 cents per gallon in Q4 2026, the highest in over five years.
2. Merchandise and food service: Sale of convenience products including prepared foods, snacks, beverages (hot and cold), alcohol, tobacco/nicotine, and packaged goods. Merchandise and service revenues reached $4.5 billion in Q4 2026 (up 7.7% year-over-year) and $21.8 billion in Q3 2026. Foodservice represents 28.5% of in-store sales as of 2025, up from 12% in 2005. Core + More strategy targets accelerated foodservice revenue growth.
3. Car wash subscriptions: Monthly car wash subscription programs (Individual, Family, Business tiers) with unlimited washes, fair use policy of 2 washes per day. Revenue recognized monthly through app-based billing. Subscription generates recurring revenue and drives cross-category in-store purchases.
4. EV charging services: High-powered EV charging at Circle K and Couche-Tard locations across U.S., Canada, Norway, and Germany. Revenue generated per charging session. Partnerships with Ionna (U.S.) and proprietary deployment in Europe.
5. Retail media network: Circle K retail media network enabling targeted advertising to customers through digital channels, in-store screens, and app-based promotions. Monetizes customer traffic and purchase data for CPG brand advertising.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Alimentation Couche-Tard operates and licenses approximately 17,300 convenience stores and fuel stations across 27 countries under the Couche-Tard, Circle K, Ingo, Holiday, Mac's, Corner Store, GetGo Café + Market, and other banners. The company sells road transportation fuels, convenience merchandise (prepared foods, snacks, beverages, tobacco/nicotine), offers car wash subscriptions and EV charging, and runs loyalty programs (Inner Circle, Easy Rewards, Extra) and a retail media network, generating ~$76.5 billion in FY2026 revenue.

Differentiator

Problem solved

Functional benefit

Brands

• Couche-Tard: Flagship brand in Quebec, Canada with 629 locations, offering convenience products, fuel, and car wash services.
• Circle K
• Ingo
• Clean Freak
• Rainstorm
• Easy Rewards
• Inner Circle
• Extra

Products and services

• Couche-Tard / Circle K convenience stores and fuel stations Company-operated and franchised convenience stores and fuel stations under the Couche-Tard, Circle K, Holiday, Mac's, Corner Store, Kangaroo Express, On the Run, GetGo Café + Market, and Ingo banners selling gasoline, diesel, prepared foods, snacks, beverages, tobacco/nicotine, and packaged goods.
• Car wash subscriptions (Individual, Family, Business) Monthly car wash subscription program with Individual, Family, and Business tiers offering unlimited washes (fair use policy of 2 per day), billed monthly through the mobile app, with 50% off the first month for new subscribers.
• EV charging services High-powered EV charging stations at Circle K and Couche-Tard locations across the U.S. (Ionna partnership), Germany, Norway, and other markets, including charging facilities for battery-electric commercial vehicles.
• Combo Valeur value meal deals Combo value meal deals combining prepared food and beverage items starting from approximately $5, expanding across U.S. Circle K stores as part of the Core + More foodservice strategy.
• Inner Circle / Easy Rewards / Extra loyalty programs Free loyalty programs across regions — Inner Circle (U.S.), Easy Rewards (Canada), Extra (Europe) — providing fuel discounts, free item rewards, personalized offers, and in-store promotions via mobile apps.
• Circle K Retail Media Network Retail media network enabling CPG brands to advertise to Circle K shoppers through digital channels, in-store screens, and app-based promotions, monetizing loyalty and purchase data.
• Circle K / Couche-Tard mobile apps iOS and Android mobile apps for Couche-Tard (Canada) and Circle K (U.S.) enabling loyalty program participation, car wash subscriptions, promotional offers, store location search, and digital receipts.
• Clean Freak and Rainstorm car wash brands Wholly owned car wash brands (Clean Freak, Rainstorm) operated across the Circle K / Couche-Tard network, expanded through the True Blue Car Wash acquisition in February 2023.

Quantifiable outcome

• Revenue growth of 5.0% year-over-year to $76.5 billion in fiscal 2026
• +7 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• CSP (Retail Media Network Forum)minorGTM or Marketing Partner · 1 June 2026Circle K's Director of Retail Media (Joell Robinson) participated in CSP's Retail Media Network Forum in Chicago, discussing strategies for building sustainable retail media networks in convenience stores. CSP serves as an industry platform for Circle K's retail media visibility and thought leadership.
• Too Good To Go (food waste reduction)minorStrategic or Co-development Partner · 25 May 2026ACT partnered with Too Good To Go to offer surplus prepared foods at discounted prices through the app, helping reduce food waste while providing value to consumers. Partnership has saved over 1.5 million meals as of late 2024.
• Norwegian EV charging ecosystem partnerscoreStrategic or Co-development Partner · 4 May 2026Circle K celebrated opening of its 1,000th EV charging point in Norway in May 2026, marking the milestone where the company's EV charging operations in Norway began and where the brand aims to lead in eMobility services across Scandinavia.
• Ionna (EV charging)coreStrategic or Co-development Partner · 14 April 2026Ionna is partnering with Circle K to establish high-powered EV charging stations at over 350 locations across the United States by 2026, including upgrades at existing sites and new deployments. The initiative aims to enhance EV charging convenience as part of Circle K's broader retail strategy, with charging for battery-electric commercial vehicles also planned.
• Giant Eagle (myPerks loyalty program)coreGTM or Marketing Partner · 24 March 2026Giant Eagle expanded its myPerks loyalty program to include 285 Circle K locations across Ohio, allowing myPerks members to redeem fuel savings by scanning a QR code at Circle K pumps via the Giant Eagle app. The partnership follows Giant Eagle's sale of 270 GetGo gas stations to Couche-Tard for $1.57 billion in June 2025, maintaining loyalty program continuity for former GetGo customers.
• Gallup (employee engagement)coreOthers · 4 March 2026Couche-Tard's partnership with Gallup powers the myVOICE employee engagement survey program, which the company cites as the foundation of its competitive advantage and the basis for its fifth consecutive Gallup Exceptional Workplace Award with Distinction in 2026.
• Second Cup (coffee brand)minorStrategic or Co-development Partner · 1 March 2026Couche-Tard partnered with Second Cup to offer Second Cup coffee at select Quebec Couche-Tard locations. Coffee is available at 16 participating stores in Quebec including Montreal, Sherbrooke, Longueuil, Lévis, Quebec City, Beaupré, Sainte-Julienne, Laval, and St-Léonard-D'Aston, featuring espresso-based beverages and specialty coffees.
• McLane (distribution)coreTechnology or Integration · 1 March 2026McLane serves as a key distribution partner providing fresh food distribution services to convenience store chains including Circle K. Partnership supports foodservice expansion and cold-chain reliability across store networks.
• Core-Mark (distribution)coreChannel Partner/ Reseller/ Distributor · 1 January 2026Core-Mark is a major distribution partner providing packaged goods and consumer products distribution to convenience stores. Major c-store chains signed new agreements with Core-Mark for distribution infrastructure supporting growth across multiple states.
• TotalEnergies (European retail assets)coreStrategic or Co-development Partner · 20 December 2025Alimentation Couche-Tard completed the ~$3.8 billion acquisition of approximately 2,175 TotalEnergies service stations in Germany, Belgium, the Netherlands, and Luxembourg in 2024. Achieved €61 million in annual synergies with targeting €120 million by fiscal 2027.
• Geekplus (warehouse robotics)coreTechnology or Integration · 26 March 2025Geekplus implemented 100 P800 picking robots in Circle K's new logistics center in Hong Kong, designed to support over 300 stores and handle more than one million items daily. The deployment increased warehouse efficiency by three times, reduced manual errors, and improved order accuracy. The facility operates 24/7 to meet the demand of 600,000 daily customers.
• Niantic (Pokémon Go)minorGTM or Marketing Partner · 18 November 2021Couche-Tard launched a global partnership with Niantic to bring Pokémon Go to more than 9,000 stores in its global network, driving foot traffic through location-based gaming activations.

Scale indicators13 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Seven & i Holdings (7-Eleven): Largest convenience store operator globally (~80,000+ stores, including 7-Eleven), the closest direct competitor and the target of ATD's withdrawn $47.2B takeover bid in 2024-2025. Closely aligned business model, customer base, and global footprint.
• Casey's General Stores: U.S.-focused convenience store and fuel retailer (~2,900 stores) with a strong foodservice program (in-store kitchens, pizza, donuts). Highly comparable on format, customer demographics, and foodservice-led growth strategy.
• Murphy USA: U.S. fuel-led convenience retailer (~1,750 stores, primarily Walmart-adjacent). Directly comparable on fuel margin management and small-format c-store economics, though lighter on foodservice than ATD.
• EG Group: Private global fuel and convenience retailer (Kum & Go, Loaf 'N Jug, etc., ~5,500 sites). Similar acquisition-driven expansion model and overlapping geographies with ATD in the U.S. and Europe.
• Pilot Travel Centers (Berkshire Hathaway): Largest U.S. travel center/truck stop operator (~875 sites). Comparable on the high-volume fuel + foodservice + loyalty platform, especially relevant to ATD's truck stop and EV-truck infrastructure investments.
• Wawa: Private Mid-Atlantic/U.S. c-store chain (~1,000 stores) renowned for foodservice, loyalty, and digital ordering. Strong reference point for the high-end foodservice/loyalty model ATD is pursuing under Core + More.
• ARKO Corp: U.S. c-store consolidator (~1,300 sites across 30+ states) operating GPM Investments. Smaller and more financially constrained than ATD, but operates in overlapping dealer-site and franchise channels.
• Quarles Petroleum / Sheetz: Private U.S. c-store/fuel operator with ~700 stores concentrated in the Mid-Atlantic. Comparable on prepared-food-led format, proprietary loyalty program, and digital ordering comparable to Circle K's.

Broad incumbents

• Sunoco LP: Master limited partnership focused on fuel distribution and ~200 company-operated c-stores in the U.S. Comparable on fuel logistics and retail marketing, but with a wholesale-skewed model versus ATD's retail-led approach.
• TravelCenters of America (BP): U.S. travel center operator acquired by BP for $1.3B in 2023. Comparable on travel-center format and fuel-led model; BP ownership also makes it a relevant comp for oil-major-backed c-store strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CoucheTardQc
• LinkedInlinkedin.com/company/couche-tard
• Xx.com/couchetardqc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds5 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alimentation Couche-Tard