Casey's General Stores
Casey's General Stores operates 2,900+ convenience retail locations across 19 U.S. states, combining handmade pizza and prepared foods with fuel, groceries, and ancillary services. It serves individual consumers, fleet operators, and small-town Midwest communities via owned stores, digital ordering, and a 10M-member loyalty program.
- Company typePublic
- Founded1968
- HeadquartersAnkeny, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Casey's General Stores does
Casey's General Stores operates 2,900+ convenience retail locations across 19 U.S. states, with 71% of stores in towns under 20,000 in population, making it the 3rd largest U.S. convenience store retailer and the 5th largest U.S. pizza chain. The company runs an integrated retail platform combining prepared food (handmade pizza, wings, breakfast, sandwiches), dispensed beverages, grocery and general merchandise, fuel (gasoline, diesel, E85, ethanol-free), and ancillary services (car wash subscriptions, EV charging, branded credit cards, gift cards). Approximately 70% of inside-store transactions occur without a related fuel purchase, evidencing a food-led differentiation strategy. Under CEO Darren M. Rebelez, who applies a restaurant-operator mindset to c-store retail, Casey's has delivered FY2026 revenue of $17.56 billion, net income of $714.4 million (up 30.7%), and ~$1.48 billion in EBITDA (up 23.6%), supported by 10+ million Casey's Rewards loyalty members and 27 consecutive years of dividend increases.
The technology stack includes the Casey's Rewards loyalty platform, mobile and web ordering, AI-powered voice ordering via SoundHound (deployed across 2,600+ locations and 21M+ interactions), and AI-driven forecasting and inventory planning that reduced distribution center working capital by 33%. Revenue is generated primarily through transactional retail (fuel, food, grocery, tobacco) with growing recurring streams from car wash subscriptions and co-branded credit cards. Distribution is through company-owned physical stores, direct digital ordering, and pump sales across a 19-state footprint concentrated in the Midwest and South.
Growth is driven by a three-year strategic plan targeting 400+ additional stores (via acquisitions and new builds, including the $1.145 billion Fikes/CEFCO acquisition and the Pak-A-Sak deal), expansion into Texas and the South, wings chain-wide rollout, and continued AI deployment. The company was added to the S&P 500 in April 2026 and trades on NASDAQ under CASY with a market capitalization of $31-33 billion.
Casey's General Stores firmographics
Firmographics- Name
- Casey's General Stores
- Legal name
- Casey's General Stores, Inc.
- Website
- https://caseys.com
- Company type
- Public
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Casey's General Stores operates 2,900+ convenience retail locations across 19 U.S. states, combining handmade pizza and prepared foods with fuel, groceries, and ancillary services. It serves individual consumers, fleet operators, and small-town Midwest communities via owned stores, digital ordering, and a 10M-member loyalty program.
- Ownership category
- akta.pro rank
Casey's General Stores industry classification
Industry- Product category
- Convenience Store and Fuel Retail
- NAICS
- Convenience Retailers and Vending Machine Operators (44513)
- SIC
- Retail-Convenience Stores (5412)
- akta.pro primary industry
- Traditional Convenience Stores (C-Stores) (CRAHABAA)
- akta.pro secondary industries
- Traditional Convenience Stores (Alcohol/Tobacco-led) (CRANAJAA), Rural & Remote Value Convenience Stores (CRAEAJAB)
Keywords
Where Casey's General Stores is headquartered
LocationHeadquarters
- HQ city
- Ankeny
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Casey's General Stores business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Fuel Sales: Retail fuel sales including gasoline, diesel, E85, biodiesel, and ethanol-free options across 2,900+ store locations. Fuel margins of 46.9 cents per gallon reported in Q4 FY2026.
- Prepared Foods and Pizza: In-store prepared foods including pizza, wings, breakfast items, sandwiches. Foodservice generates nearly 40% of gross profit in the channel. Casey's is the 5th largest pizza chain in the US.
- Grocery and General Merchandise: Convenience retail including snacks, beverages, tobacco products, and household essentials. Same-store grocery and general merchandise sales grew 5.1%.
- Car Wash Subscriptions: Express car wash with subscription tiers (Protect at $29.99/mo, Shine at $27.99/mo, Clean at $24.99/mo) offering up to two washes per day.
- Private Label Credit Cards: Casey's Visa Signature Card offering 4% back on Casey's purchases and 2% elsewhere. Business Mastercard saving up to 8 cents per gallon on fuel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Car wash subscription tiers based on service level |
| Other | Monthly | Casey's Visa Signature credit card rewards |
| Freemium | Pay-as-you-go | Casey's Rewards loyalty program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Casey's General Stores product offering
Product offeringCore offering
Casey's General Stores operates 2,900+ company-owned convenience stores across 19 U.S. states, selling signature made-from-scratch pizza, prepared foods (chicken wings, breakfast items, sandwiches), dispensed beverages, snacks, tobacco, grocery and home essentials, plus retail fuel (gasoline, diesel, E85, ethanol-free). The integrated flywheel model combines prepared food, dispensed beverages, grocery/general merchandise, and fuel under one cost structure, complemented by ancillary services including Casey's Rewards loyalty program (10M+ members), car wash subscriptions, EV charging, gift cards, and branded Casey's Visa Signature and Business Mastercard credit cards.
Product overview
Casey's General Stores is a convenience retail platform combining prepared foods, fuel, and general merchandise across nearly 3,000 stores in 19 U.S. states. The core offering centers on handmade pizza (making Casey's the fifth largest pizza chain in the U.S.) complemented by chicken wings, breakfast items, sandwiches, snacks, and grocery/essential items. The business operates a flywheel model combining prepared food (pizza, wings, prepared items), dispensed beverages, grocery and general merchandise, and fuel under one cost structure. Ancillary services include EV charging stations, car wash subscriptions, gift cards, branded credit cards, and tobacco products. A loyalty program (Casey's Rewards, 10M+ members) and community initiative (Cash for Classrooms) support customer retention and brand differentiation. The company is expanding its technology footprint through AI-powered voice ordering (SoundHound AI) and AI-driven forecasting for inventory optimization.
Differentiator
Problem solved
Functional benefit
Brands
- Casey's General Stores, Inc. (US parent): Parent corporation of Casey's retail chain
- CEFCO
Products and services
- Pizza Handmade pizza prepared in-store daily; Casey's is the fifth-largest pizza chain in the U.S. Offerings include Single Topping, Specialty, Breakfast Pizza, Create Your Own, and gluten-free crust options, made-from-scratch dough with real mozzarella cheese.
- Wings Sauced chicken wings offered as a prepared food item, including a 20-piece wing combo with fries priced under $28.
- Sides (Apps and Sides) Appetizers and side dishes including Crispy Fries, loaded breadsticks, and accompaniments to pizza and main dishes.
- Sandwiches and Combos Sandwich offerings and meal combo deals combining pizza, sides, and beverages at bundled pricing.
- Breakfast
- Drinks
- Chips and Snacks
- Alcohol
- Candy and Chocolate
- Sweets and Bakery
- Grocery and Pantry
- Home and Health
- Fuels
- EV Charging Stations
- Casey's Express Car Wash
- Tobacco Products
- Truck Stops and Travel Centers
- Gift Cards
- Casey's Card Services (Visa Signature and Business Mastercard)
- Casey's Rewards Loyalty Program
Quantifiable outcome
- 10.2% inside sales growth in FY2026
- +5 more outcomes
Companies that use Casey's General Stores
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Casey's General Stores technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability5 records
Feature3 records
Casey's General Stores partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- SoundHound AIcoreExpanded partnership to deploy AI-powered voice ordering agents across 2,600+ Casey's locations. Technology handles incoming phone orders for pizza during peak times, reducing missed orders and wait times while allowing staff to focus on food preparation. Processed over 21 million guest interactions.
- Hy-VeeminorFuel Saver partnership allowing customers to use Hy-Vee Fuel Saver + Perks Card to save money on fuel purchased at Casey's locations.
- Coca-ColaminorCash for Classrooms campaign partnership where Coca-Cola contributes 5 cents per qualifying beverage up to $250,000 in matching contributions for school donations.
- NFL (Gennings Dunker)minorMarketing partnership featuring 2026 NFL Draft pick promoting Bacon Cheeseburger Pizza limited-time offer.
Scale indicators13 records
Recent moves9 records
Expansion highlights6 records
Casey's General Stores competitors and assessment
Company assessmentDirect peers
- RaceTrac: Privately held Atlanta-based convenience store chain with strong Southern US presence, including Texas. Direct competitor in geographies where Casey's is expanding via CEFCO and Pak-A-Sak acquisitions.
- Kwik Trip: Privately held Midwest convenience and fuel retailer headquartered in Wisconsin. Operates primarily in states overlapping with Casey's footprint and competes for the same small-town, food-service-oriented consumer base.
- Murphy USA: Publicly traded (NYSE: MUSA) Walmart-adjacent fuel and convenience retailer. Smaller-format, fuel-led model that competes with Casey's in suburban and rural markets, though with less emphasis on prepared foods.
- Sheetz: Privately held Pennsylvania-based convenience chain with made-to-order food, fuel, and proprietary touch-screen ordering. Direct competitor in the food-led convenience segment with similar operational and technology investments.
- Wawa: Privately held Mid-Atlantic convenience store and fuel retailer known for strong foodservice (hoagies, coffee) and loyalty program. Competes with Casey's in adjacent markets with a similar food-led differentiation model.
- Alimentation Couche-Tard (Circle K): Canadian-based parent of Circle K and 7-Eleven (acquired 2024), the largest convenience store operator globally. Direct competitor with multi-format stores, fuel, and prepared food offerings across North America.
- QuikTrip: Privately held Tulsa-based convenience and fuel chain with strong presence in Midwest and South. Known for fresh-baked goods and prepared food, competing directly with Casey's on the food-led convenience model.
- 7-Eleven: World's largest convenience store chain, now under Couche-Tard. Operates thousands of US stores with similar product mix of fuel, prepared food, and grocery items, competing directly with Casey's.
Broad incumbents
- Pilot Travel Centers: Major US travel center operator (now Berkshire Hathaway-owned) focused on highway truck stops and fuel. Competes with Casey's Truck Stops & Travel Centers format and represents an adjacent scale competitor in fuel and food.
- Sunoco LP: Master limited partnership focused on fuel distribution and convenience retail (including 7-Eleven franchise stores). Competes with Casey's primarily on fuel volume and wholesale distribution scale rather than foodservice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Casey's General Stores social profiles
Digital presenceCasey's General Stores financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casey's General Stores leadership team
Management profileNumber of profiles
Profiles9 records
Casey's General Stores subsidiaries and ownership
Company hierarchySubsidiaries1 record
Casey's General Stores funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casey's General Stores M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casey's General Stores
What does Casey's General Stores do?
Casey's General Stores operates 2,900+ company-owned convenience stores across 19 U.S. states, selling signature made-from-scratch pizza, prepared foods (chicken wings, breakfast items, sandwiches), dispensed beverages, snacks, tobacco, grocery and home essentials, plus retail fuel (gasoline, diesel, E85, ethanol-free). The integrated flywheel model combines prepared food, dispensed beverages, grocery/general merchandise, and fuel under one cost structure, complemented by ancillary services including Casey's Rewards loyalty program (10M+ members), car wash subscriptions, EV charging, gift cards, and branded Casey's Visa Signature and Business Mastercard credit cards.
Is Casey's General Stores a public or private company?
Casey's General Stores is a public company. It is classified as public and is currently operating.
When was Casey's General Stores founded?
Casey's General Stores was founded in 1968. It employs 5,001 to 10,000 people.
Where is Casey's General Stores based?
Casey's General Stores is headquartered in Ankeny, United States, in the North America region.
How does Casey's General Stores make money?
Five revenue lines are on record. Fuel Sales are the primary driver. The others are prepared Foods and Pizza, grocery and General Merchandise, car Wash Subscriptions and private Label Credit Cards.
Who are Casey's General Stores's main competitors?
Direct peers on record are RaceTrac, Kwik Trip, Murphy USA, Sheetz, Wawa, Alimentation Couche-Tard (Circle K), QuikTrip and 7-Eleven. Broad incumbents are Pilot Travel Centers and Sunoco LP.
Does Casey's General Stores have an API?
No public API is recorded for Casey's General Stores.
What industry is Casey's General Stores in?
Casey's General Stores's product category is Convenience Store and Fuel Retail. Its primary akta.pro industry code is CRAHABAA, Traditional Convenience Stores (C-Stores), with a secondary code of CRANAJAA, Traditional Convenience Stores (Alcohol/Tobacco-led). Its NAICS code is 44513 and its SIC code is 5412.