Recharge
Recharge (CG Holdings B.V.) is a Netherlands-based digital prepaid payments platform offering 16,000+ mobile top-up, gift card, and prepaid credit products to consumers across 180+ markets, with a B2B digital rewards arm serving enterprise clients. Now part of Coda Payments following a 2025 acquisition.
- Company typePrivate
- Founded2019
- HeadquartersAmsterdam, Netherlands
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Recharge does
Recharge (legally CG Holdings B.V.) is a Netherlands-headquartered digital prepaid payments platform that operates a unified marketplace for mobile top-ups, digital gift cards, and prepaid credits across Europe and global markets. The core Recharge.com platform offers over 16,000 prepaid products in multiple currencies and languages, accessible through six regional sub-brand websites (Beltegoed.nl, Guthaben.de, Herladen.com, Mobiletopup.co.uk, Recharge.fr) plus the gaming-focused Startselect brand acquired in September 2023. The underlying technology is a digital prepaid payment platform supporting instant delivery, multi-currency settlement, and consumer-facing mobile applications; compliance certifications include GDPR, CCPA, and COPPA.
Recharge operates a dual-segment business model. The primary B2C segment monetizes through transaction fees on prepaid product sales to individual consumers, reaching €695 million in 2024 gross sales (39% YoY) and €73.6 million in net revenue (32% YoY). The secondary B2B segment, built around the Giftcloud platform acquired from Groupon in April 2025, delivers digital gift card rewards to enterprise clients for customer acquisition, loyalty, and employee engagement. Named B2B customers include Shell, Vodafone, Sky, TalkTalk, 3Mobile, RAC, OVO Energy, Santander, and Simply Business, spanning telecom, energy, banking, insurance, and automotive verticals. Pricing is transaction-based (pay-as-you-go for B2C) and volume-based for B2B, with no publicly disclosed list pricing.
The company is venture-backed, having raised a $35 million Series B in September 2021 led by SmartFin with participation from Prime Ventures and Kreos Capital, and secured a €45 million debt facility from ABN AMRO in January 2025 to fund M&A and fintech expansion. Recharge is applying for a Payment Institution license in the Netherlands to enable broader financial services. In July 2025, Singapore-based Coda Payments acquired Recharge; the combined entity serves over 200 million customers across 180+ markets and is projected to process over $1.75 billion in 2024 sales. Recharge continues to operate from Amsterdam as a subsidiary within the Coda Payments group.
Recharge firmographics
Firmographics- Name
- Recharge
- Legal name
- CG Holdings B.V.
- Website
- https://company.recharge.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Recharge (CG Holdings B.V.) is a Netherlands-based digital prepaid payments platform offering 16,000+ mobile top-up, gift card, and prepaid credit products to consumers across 180+ markets, with a B2B digital rewards arm serving enterprise clients. Now part of Coda Payments following a 2025 acquisition.
- Ownership category
- akta.pro rank
Recharge industry classification
Industry- Product category
- Digital Prepaid Payments
- NAICS
- Collection Agencies (56144)
- akta.pro primary industry
- Prepaid Reload Networks & Distribution (Retail Top-Up) (FSAMANAO)
- akta.pro secondary industries
- Corporate & Incentive / Reward Prepaid Programs (FSAMANAD), Trade-in, Buyback & Instant Cashout Recommerce (CRAFAGAL), Electronics & Tech Recommerce (Refurbished Devices) (CRAFAGAC)
Keywords
Where Recharge is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Recharge business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Prepaid Product Sales: Recharge generates revenue through the sale of prepaid top-ups for mobile phones, digital gift cards, and prepaid credits. The platform supports over 16,000 prepaid products available in multiple currencies, serving consumers across Europe and globally.
- B2B Digital Rewards (Giftcloud): Through the Giftcloud acquisition, Recharge serves B2B clients by providing digital gift card rewards for customer acquisition, retention, and employee engagement. Revenue is generated through corporate contracts and volume-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2C prepaid products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Recharge product offering
Product offeringCore offering
Recharge operates a unified digital prepaid payments platform that distributes mobile airtime top-ups, digital gift cards, gaming credits, and prepaid credits from more than 16,000 products sourced from telcos, retailers, and gaming publishers. It serves individual consumers directly through regional storefronts and mobile apps across Europe and globally, and serves corporate clients through the Giftcloud B2B rewards platform for customer acquisition, loyalty, and employee engagement campaigns.
Product overview
Recharge operates as a multi-brand prepaid payments platform with a unified infrastructure supporting both B2C consumer top-up services and B2B corporate rewards. The core Recharge.com platform serves as the global hub offering over 16,000 prepaid products including mobile airtime, gift cards, and gaming credits. The portfolio includes regional consumer brands (Guthaben.de for Germany/Austria, Mobiletopup.co.uk for UK, Herladen.com for Belgium, Recharge.fr for France, Beltegoed.nl for Netherlands) and the acquired gaming-focused Startselect brand. Following the 2025 acquisition of Giftcloud, the platform expanded into B2B digital rewards and corporate incentive solutions, completing the B2C-to-B2B portfolio architecture. The company was acquired by Singapore-based Coda Payments in 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Recharge.com Global flagship prepaid top-up platform offering more than 16,000 prepaid products including mobile airtime, digital gift cards, and prepaid credits, available in any country and language.
- Giftcloud B2B digital rewards platform that helps brands deliver instantly distributed branded gift cards for customer loyalty, customer acquisition, employee engagement, and affiliate or referral campaigns.
- Startselect Acquired one-stop-shop digital storefront focused on gaming top-ups, game credits, and new game releases, enabling gamers to instantly access content.
- Guthaben.de Regional Recharge storefront for consumers in Germany and Austria, offering mobile top-ups, gift cards, and prepaid credits such as paysafecard and Telekom top-up.
- Mobiletopup.co.uk Regional Recharge storefront for UK consumers offering fast mobile top-ups, gift cards, and prepaid credits including Tesco Gift Cards and EE top-up.
- Herladen.com Regional Recharge storefront for Flemish consumers in the Benelux offering mobile top-ups, gift cards, and prepaid credits including Bol.com and Proximus top-up.
- Recharge.fr Regional Recharge storefront for French consumers offering mobile top-ups, gift cards, and prepaid credits including Carte PCS and SFR top-up.
- Beltegoed.nl Regional Recharge storefront for Dutch consumers offering mobile top-ups, gift cards, and prepaid credits including Bol.com and KPN top-up.
Quantifiable outcome
- 188% increase in sales performance when using gift card incentives (Giftcloud)
- +5 more outcomes
Companies that use Recharge
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Recharge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Recharge partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- CodaflagshipSingapore-based Coda acquired Recharge to expand its global presence and digital content monetization capabilities. The combined entity serves over 200 million customers, processes over $1.75 billion in sales, and operates in up to 180 markets.
- GrouponcoreRecharge acquired Giftcloud from Groupon to expand into the B2B rewards market, enhancing Recharge's presence in the UK and Europe.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Recharge competitors and assessment
Company assessmentDirect peers
- Dundle: European digital gift card and prepaid platform serving consumers and businesses with multi-brand prepaid products. Comparable in European prepaid distribution footprint.
- Blackhawk Network: Global leader in branded prepaid and gift card distribution, serving both B2C consumers and B2B incentive programs. Most directly comparable to Recharge's combined Recharge.com and Giftcloud offerings.
- InComm Payments: Provider of prepaid products, gift cards, and payment technology across retail and digital channels. Directly comparable in prepaid distribution and B2B incentive solutions.
- Tango Card: Digital rewards and incentives platform enabling businesses to send gift cards globally. Directly overlaps with Recharge's Giftcloud B2B rewards offering.
- Tremendous: Digital payout and rewards platform used by enterprises for incentives, rebates, and global payments. Closely comparable to Giftcloud's corporate incentive value proposition.
- Rybbon (by Blackbaud): Digital gift card rewards platform for market research, employee recognition, and customer incentives. Directly comparable to Giftcloud's reward delivery use case.
Broad incumbents
- PayPal (Honey): Global digital payments giant with gift card, coupon, and incentive capabilities via Honey. Operates across broader payments but overlaps in prepaid/gift card distribution.
- Adyen: Global payments platform serving enterprise merchants with unified payment processing. Overlaps with Recharge's payment-rail infrastructure ambitions under the new e-money license.
- Coda Payments: Singapore-based digital content monetization platform that acquired Recharge. Operates in adjacent content monetization and represents the combined entity's broader scope.
Others
- Startselect (competitor peers aside): Gaming-focused prepaid platform serving European consumers with game credits and top-ups. Now part of Recharge; cited here as context for the gaming adjacency, not as a separate peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Recharge social profiles
Digital presenceRecharge compliance and trust
Trust signalCompliance3 records
Recharge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Recharge leadership team
Management profileNumber of profiles
Profiles9 records
Recharge subsidiaries and ownership
Company hierarchySubsidiaries7 records
Recharge funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Recharge M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Recharge
What does Recharge do?
Recharge operates a unified digital prepaid payments platform that distributes mobile airtime top-ups, digital gift cards, gaming credits, and prepaid credits from more than 16,000 products sourced from telcos, retailers, and gaming publishers. It serves individual consumers directly through regional storefronts and mobile apps across Europe and globally, and serves corporate clients through the Giftcloud B2B rewards platform for customer acquisition, loyalty, and employee engagement campaigns.
Is Recharge a public or private company?
Recharge is a private company. It is classified as corporate owned and is currently acquired.
When was Recharge founded?
Recharge was founded in 2019. It employs 101 to 250 people.
Where is Recharge based?
Recharge is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Recharge make money?
Two revenue lines are on record. Prepaid Product Sales are the primary driver. The others are B2B Digital Rewards (Giftcloud).
Who are Recharge's main competitors?
Direct peers on record are Dundle, Blackhawk Network, InComm Payments, Tango Card, Tremendous and Rybbon (by Blackbaud). Broad incumbents are PayPal (Honey), Adyen and Coda Payments. Startselect (competitor peers aside) is listed as an others.
Does Recharge have an API?
No public API is recorded for Recharge.
What industry is Recharge in?
Recharge's product category is Digital Prepaid Payments. Its primary akta.pro industry code is FSAMANAO, Prepaid Reload Networks & Distribution (Retail Top-Up), with a secondary code of FSAMANAD, Corporate & Incentive / Reward Prepaid Programs. Its NAICS code is 56144.