Tango Card
Tango Card is a Seattle-based B2B rewards platform (subsidiary of Blackhawk Network) that delivers digital gift cards, prepaid cards, and flexible payouts via a self-serve portal, a proprietary RaaS API, and SaaS integrations, serving HR, marketing, finance, and enterprise program customers across 200+ countries.
- Company typePrivate
- Founded2005
- HeadquartersSeattle, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Tango Card does
Tango Card, Inc. is a Seattle-based B2B rewards and payouts platform founded in 2005 (firmographic data also notes 2009) that operates as a subsidiary of Blackhawk Network. The company delivers digital gift cards, prepaid cards, charitable donations, and flexible payout products to corporate customers through three principal surfaces: a self-serve web portal (Tango Portal) at no minimum or sign-up fee, a proprietary REST-based Rewards as a Service (RaaS) API with 99.5% uptime SLA, and pre-built SaaS integrations with Salesforce, HubSpot, Qualtrics, Zapier, Slack, Workato, and Namely. The platform exposes a catalog of 3,100+ rewards across 200+ countries and territories in 50+ currencies.
Under the hood, the architecture combines a licensed money transmitter framework (Tango Card holds Washington Money Transmitter License #550-MT-11779 and operates as an authorized delegate of Blackhawk Network California, Inc. across 40+ US states) with card issuance partnerships (Pathward N.A., Sunrise Banks N.A., Peoples Trust Company, Swift Prepaid Solutions) for Visa/Mastercard prepaid issuance, and PCI DSS / ISO 27001 compliance for security. Revenue is generated through transaction-based margins on wholesale-purchased gift cards and prepaid cards, plus API/platform subscription and enterprise program management fees. The 3,100-SKU catalog, RaaS API, and SaaS integrations together drive both product-led growth and enterprise field sales motions.
Tango Card serves a diverse base spanning HR/recognition, market research incentives, healthcare/wellness programs, government disbursements, marketing/lead generation, corporate finance/treasury payouts, and enterprise-scale reward programs. Named customers and partners include Overcoming U, Qarrot, American Campus Communities (cited $65K annual savings), Awardco, and AMC Theatres. Parent ownership by Blackhawk Network provides regulatory infrastructure and supplier relationships; the company operates semi-independently while leveraging the parent's payment network reach.
Tango Card firmographics
Firmographics- Name
- Tango Card
- Legal name
- Tango Card, Inc.
- Website
- https://tangocard.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Tango Card is a Seattle-based B2B rewards platform (subsidiary of Blackhawk Network) that delivers digital gift cards, prepaid cards, and flexible payouts via a self-serve portal, a proprietary RaaS API, and SaaS integrations, serving HR, marketing, finance, and enterprise program customers across 200+ countries.
- Ownership category
- akta.pro rank
Tango Card industry classification
Industry- Product category
- Digital Rewards and Gift Card Platform
- akta.pro primary industry
- Rewards, Incentives & Gift Card Program Services (MPAAAIAG)
Keywords
Where Tango Card is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tango Card business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Gift Card and Reward Sales: Tango generates revenue by purchasing gift cards and rewards at wholesale rates from brands and merchants, then reselling them to business customers at a margin. The platform enables bulk orders of physical and digital gift cards, prepaid cards, and charitable donations.
- API and Platform Services: Revenue from providing API access and platform services to developers and enterprises integrating reward functionality into their applications. The RaaS API and SaaS integrations with platforms like Salesforce and HubSpot represent platform-based revenue streams.
- Enterprise Program Management: Revenue from enterprise customers managing large-scale reward and payout programs, including custom program design, branded materials, and dedicated account management services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Self-serve digital gift cards - free tier with no minimums or sign-up fees |
| Subscription | Annual | Enterprise and bulk orders - custom pricing based on volume and program requirements |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Tango Card product offering
Product offeringCore offering
Tango Card provides a digital gift card and rewards platform that enables businesses to deliver physical and digital gift cards, prepaid Visa/Mastercard cards, and charitable donations to employees, customers, prospects, and channel partners worldwide. The company offers a self-serve portal, a Rewards-as-a-Service API with sandbox, and SaaS integrations that allow clients to launch bulk, automated, or end-to-end reward programs. Delivery options span Reward Link, Global Choice Link, Disbursement Link, and the Tango Choice catalog of 1,000+ brands across 90+ countries.
Product overview
Tango Card operates as a rewards and payments platform offering a comprehensive suite of products centered around gift cards, prepaid cards, and incentive solutions. The core platform consists of Tango Portal (self-serve web portal) and Tango Choice (selectable rewards product), supplemented by the Rewards as a Service (RaaS) API for programmatic integration. Additional modules include PointsJoy (points-based rewards), Rebate Processing, and choice products (Reward Link, Global Choice Link, Disbursement Link) enabling flexible redemption options. The platform provides access to a catalog of 3,100+ physical and digital gift cards, prepaid cards, and charitable donations across 200+ countries. SaaS integrations with Salesforce, HubSpot, Slack, Qualtrics, Zapier, Namely, and Workato extend functionality into existing business workflows.
Differentiator
Problem solved
Functional benefit
Brands
- Tango Portal: Self-serve portal for sending rewards instantly, advanced reporting, bulk ordering, and order tracking.
- RaaS (Rewards as a Service)
- PointsJoy
- Reward Link
- Global Choice Link
- Disbursement Link
Products and services
- Tango Portal Self-serve web application that lets businesses launch and manage digital gift card, prepaid card, and charity donation programs without engineering work. It supports bulk, automated, and end-to-end reward delivery for employee, customer, and partner programs.
- RaaS API (Rewards-as-a-Service API) Developer API and sandbox that enables software platforms to programmatically send gift cards, prepaid cards, and donations globally, with a single integration across the catalog of 1,000+ brands.
- SaaS Integrations Pre-built connectors and embeddable reward experiences that plug into HRIS, CRM, marketing automation, survey, and engagement platforms so customers can launch reward programs from within their existing software stack.
- Reward Link Single-brand digital reward link product that delivers a specific retailer or prepaid gift card via email, SMS, or URL to employees, customers, or partners.
- Global Choice Link Multi-brand reward link that lets recipients choose from multiple gift card, prepaid card, or charity donation options across global catalogs.
- Disbursement Link Mass payout product designed for sending gift cards, prepaid cards, or donations to large recipient populations for rebates, claims, or settlements.
- Tango Choice Catalog-based gift card offering that gives recipients a curated menu of retailers, prepaid cards, and charity options across 90+ countries and 17 languages.
- Rebate Processing End-to-end rebate management service that designs, administers, and fulfills consumer rebate programs on behalf of enterprise clients.
- Gift Cards Physical and digital gift card catalog of retail and restaurant brands available for distribution through the Tango Card platform.
- Prepaid Cards Visa and Mastercard prepaid cards distributed globally for incentives, rewards, and disbursement use cases.
- Charity Donations Charitable donation reward option that lets recipients choose to donate to participating nonprofits in lieu of a gift card.
- PointsJoy Program that enables loyalty programs to offer gift card and prepaid card redemption options to their members.
Quantifiable outcome
- 60-80% survey completion rates with gift card incentives compared to industry average of 10%
- +2 more outcomes
Companies that use Tango Card
Customer profileNamed customers5 records
Segments9 records
Ideal customer profiles4 records
Tango Card technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature7 records
Tango Card partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- Blackhawk Network California, Inc.coreTango Card operates as an authorized delegate of Blackhawk Network California, Inc. (NMLS ID: 925953) for regulated money transmission activities across 40+ US states. This partnership provides Tango with licensing infrastructure for money transmitter operations and access to Blackhawk's payment network and supplier relationships.
- AwardcomajorAwardco is a partner utilizing Tango's rewards platform for marketplace redemptions. Awardco's leadership, including Product Manager Tyler Rasmussen and VP of Marketplace James Stewart, recommend Tango as a powerful rewards partner that helps clients succeed.
- SalesforcemajorSalesforce integration allows Tango customers to send rewards directly from Salesforce platform, enabling seamless incorporation of incentive programs into CRM workflows.
- HubSpotmajorHubSpot integration enables Tango reward delivery integrated with HubSpot's marketing and sales platform for customer engagement and incentive programs.
- QualtricsmajorQualtrics integration allows Tango reward delivery tied to survey completion and research participation incentives within the Qualtrics XM platform.
- Swift Prepaid Solutions, Inc. (dba daVinci Payments)coreOpen-Loop Cards provided by Swift Prepaid Solutions, Inc. for prepaid card rewards. Provider issues cards through designated banks and maintains cardholder agreements and fee structures.
- Pathward, N.A.corePathward, N.A. (Member FDIC) issues Visa prepaid cards and gift cards for Tango in the US under Visa license. Also issues Discover gift cards and prepaid cards under Pathward partnership.
- Peoples Trust CompanycorePeoples Trust Company issues Visa Prepaid Cards in Canada under Visa license and Prepaid Mastercard under Mastercard license for Canadian market delivery.
- Sunrise Banks N.A.coreSunrise Banks N.A. (Member FDIC) issues Visa prepaid cards and gift cards in partnership with Mastercard International under applicable licenses.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Tango Card competitors and assessment
Company assessmentDirect peers
- Tremendous: Tremendous is a B2B rewards and payouts platform offering digital gift cards, prepaid cards, and donations globally via API and dashboard — directly comparable to Tango Card in catalog breadth, API-first delivery, and target customer (HR, marketing, research, enterprise programs).
- Rybbon: Rybbon is a digital gift card and incentive platform owned by Blackhawk Network — Tango's corporate sibling — competing for the same enterprise research, HR, and marketing reward use cases with similar global catalog and API offerings.
- Giftbit: Giftbit is a digital gift card distribution platform serving businesses for bulk and API-driven reward delivery across North America — comparable to Tango in catalog-driven B2B gift card delivery, though with a narrower geographic footprint.
- Givex: Givex operates a gift card, loyalty, and stored-value platform serving global retailers and B2B customers — comparable to Tango in closed-loop and prepaid card distribution, with overlapping merchant-network economics.
Emerging players
- Xoxoday: Xoxoday is a global employee engagement and rewards platform offering gift cards, prepaid cards, experiences, and merchandise across 100+ countries — overlapping with Tango's RaaS, PointsJoy, and global rewards catalog for HR/enterprise customers.
- Awardco: Awardco is an employee recognition platform that uses Tango's marketplace for reward redemption and competes with it on enterprise recognition programs — directly comparable in HR/employee reward redemption mechanics and catalog-driven delivery.
Broad incumbents
- Reward Gateway: Reward Gateway is an established employee engagement and recognition platform with embedded rewards, recognition, and wellbeing modules — competing with Tango on enterprise HR reward distribution while offering a broader engagement suite.
- Blackhawk Network: Blackhawk Network is Tango Card's parent company and one of the largest gift card and payments networks, distributing physical and digital gift cards globally — comparable as the upstream infrastructure Tango sits within for catalog, licensing, and supplier relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tango Card social profiles
Digital presenceTango Card compliance and trust
Trust signalCompliance2 records
Tango Card financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tango Card leadership team
Management profileNumber of profiles
Profiles8 records
Tango Card funding detail
Funding detailFunding overview
Funding rounds7 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tango Card M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tango Card
What does Tango Card do?
Tango Card provides a digital gift card and rewards platform that enables businesses to deliver physical and digital gift cards, prepaid Visa/Mastercard cards, and charitable donations to employees, customers, prospects, and channel partners worldwide. The company offers a self-serve portal, a Rewards-as-a-Service API with sandbox, and SaaS integrations that allow clients to launch bulk, automated, or end-to-end reward programs. Delivery options span Reward Link, Global Choice Link, Disbursement Link, and the Tango Choice catalog of 1,000+ brands across 90+ countries.
Is Tango Card a public or private company?
Tango Card is a private company. It is classified as corporate owned and is currently operating.
When was Tango Card founded?
Tango Card was founded in 2005. It employs 251 to 500 people.
Where is Tango Card based?
Tango Card is headquartered in Seattle, United States, in the North America region.
How does Tango Card make money?
Three revenue lines are on record. Gift Card and Reward Sales are the primary driver. The others are API and Platform Services and enterprise Program Management.
Who are Tango Card's main competitors?
Direct peers on record are Tremendous, Rybbon, Giftbit and Givex. Emerging players are Xoxoday and Awardco. Broad incumbents are Reward Gateway and Blackhawk Network.
Does Tango Card have an API?
Yes. Tango Card offers the Rewards as a Service (RaaS) API, a proprietary REST-based API that enables businesses to programmatically purchase and send digital gift cards, prepaid cards, and other rewards to recipients. The API supports features including real-time reward ordering, bulk ordering, global catalog access with rewards from 200+ countries and territories in 50+ currencies, and multiple funding structure options. Developers can access the API for integration into applications or platforms, with hands-on support provided. The API operates with a 99.5% uptime SLA (7 days per week), with scheduled maintenance typically between 11:00 PM and 3:00 AM Pacific Time. Developer documentation is at developers.tangocard.com/docs/quick-start-guide-tango-api-v2.
What industry is Tango Card in?
Tango Card's product category is Digital Rewards and Gift Card Platform. Its primary akta.pro industry code is MPAAAIAG, Rewards, Incentives & Gift Card Program Services.