Affinda
Affinda is a Melbourne-based AI company that provides an intelligent document processing platform using OCR, LLMs, and agentic workflows to extract structured data from any document type, serving 800+ enterprise customers across 80+ countries in insurance, financial services, logistics, and other document-heavy industries.
- Company typePrivate
- Founded2011
- HeadquartersMelbourne, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Affinda does
Affinda is a Melbourne-based artificial intelligence company founded in 2011 by brothers Tim Toner and Ben Toner that builds a production-grade intelligent document processing platform. The platform uses a combination of OCR, large language models, retrieval-augmented generation, agentic workflows, and proprietary reading-order algorithms to extract structured, decision-ready data from any document type, format, or language, with pre-built models for more than 100 document types and support for 50+ languages. Customers configure extraction, validation, and integration workflows in natural language via the Affinda Agent rather than through traditional implementation projects, and the platform learns from every validated document to improve future extractions.
The commercial offering centers on the Affinda Platform (subscription with usage-based tiers), the Affinda API (regional endpoints in Australia, the United States, and the European Union for data residency), and complementary modules covering handwriting recognition, table extraction, data transformations, straight-through processing, and data matching. The company distributes through a product-led growth motion (free trial and free online conversion tools), a no-fee implementation partner channel, and direct enterprise sales. It targets document-heavy verticals including banking and financial services, insurance, logistics and supply chain, real estate, recruitment technology, government, healthcare, and manufacturing, with named enterprise customers such as PSC Insurance, Northline, SEEK, StateCover Mutual, Felix, CitySoft, and Acume.
Affinda has served more than 800 customers across more than 80 countries, processed over one billion pages, and integrates natively with 2,800+ business systems including Salesforce, Microsoft Dynamics 365, and Xero. The company has raised capital at a A$120 million pre-money valuation (2024) and a further $25 million in February 2026, acquired AI training firm Pathfindr for A$15 million in October 2025, and holds ISO 27001:2022, SOC 2 Type II, and GDPR certifications. It employs between 51 and 100 people and operates as Affinda Products Pty Ltd, an unlisted private company headquartered at Level 4, 180 Flinders Street, Melbourne.
Affinda firmographics
Firmographics- Name
- Affinda
- Legal name
- Affinda Products Pty Ltd
- Website
- https://affinda.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Affinda is a Melbourne-based AI company that provides an intelligent document processing platform using OCR, LLMs, and agentic workflows to extract structured data from any document type, serving 800+ enterprise customers across 80+ countries in insurance, financial services, logistics, and other document-heavy industries.
- Ownership category
- akta.pro rank
Affinda industry classification
Industry- Product category
- Intelligent Document Processing
- NAICS
- Software Publishers (513210), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC)
- akta.pro secondary industries
- Document Capture, Scanning, OCR/ICR & Intelligent Document Processing (IDP) (HDAEAGAD), Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), OCR, ICR & Intelligent Document Processing (IDP) (BPAAAKAB), Accounts Payable (Invoice Processing, 2/3-Way Match, Vendor Payments) (BPAAAGAA), General Ledger & Close (Journal Entries, Month-End Close, Reconciliations) (BPAAAGAC)
Keywords
Where Affinda is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Affinda business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Platform Subscription: Affinda generates revenue through subscription-based platform access with usage-based pricing tiers. Customers pay for document processing capacity based on volume or usage. The platform offers free trials for evaluation with paid plans for production use.
- API Usage: API access allows developers to integrate document processing into their own applications. Volume-based pricing likely applies for API calls and document processing throughput.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available for evaluation with full platform access |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Affinda product offering
Product offeringCore offering
Affinda provides an AI-powered intelligent document processing platform that extracts structured, decision-ready data from any document type, format, or language. The platform combines OCR, large language models (LLMs), retrieval-augmented generation (RAG), and agentic workflows with proprietary reading-order algorithms to automate ingestion, classification, extraction, validation, and integration of document data into downstream business systems. It is configured in natural language via Affinda Agent and integrates natively with more than 2,800 business systems.
Product overview
Affinda offers a unified intelligent document processing platform (the Affinda Platform) that uses AI to extract structured data from any document type. The core platform is complemented by several modules: Affinda Agent enables natural language-based workflow configuration; the Affinda API provides programmatic access; Affinda Academy offers documentation and training; the AI Connector enables integration with AI coding agents. Platform capabilities include handwriting recognition, table extraction, data transformations, straight-through processing, and data matching. The platform processes 1B+ documents for 800+ customers across 80+ countries and integrates with 2,800+ business systems. Recently launched Affinda Agent (May 2026) which significantly reduces workflow configuration time from months to minutes.
Differentiator
Problem solved
Functional benefit
Brands
- Affinda Agent: A conversational tool that allows users to configure document automation workflows through natural language.
- Affinda Academy
- Affinda Platform
- Resume Parser
Products and services
- Affinda Platform Core AI platform that uses OCR, LLMs, RAG, and proprietary reading-order models to extract, validate, and deliver decision-ready structured data from any document type or format, with native integrations into 2,800+ business systems. Designed for enterprises that need to automate high-volume document workflows such as invoices, loan packets, claims, and onboarding forms.
- Affinda Agent Conversational AI tool for natural-language configuration of document automation workflows. Users describe their workflow in plain English and the agent sets up workspaces, extraction configurations, and integrations without implementation projects.
- Affinda API Programmatic REST API for document processing that converts any document into structured JSON. Document-agnostic by design, supporting regional endpoints for data residency, webhooks, MCP connector, and integration with AI coding agents.
- Resume Parser Specialized document parser for resumes and CVs that extracts structured candidate data including personal information, work history, education, skills, and other resume fields across multiple resume formats and layouts.
Quantifiable outcome
- 95% reduction in manual work for insurance accounts payable
- +8 more outcomes
Companies that use Affinda
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles4 records
Affinda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability9 records
Feature11 records
Affinda partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Microsoft Dynamics 365coreNative integration with Microsoft Dynamics 365 ERP enabling seamless document data flow into customer finance and operations systems.
- SalesforcecoreNative integration with Salesforce CRM allowing document data to flow into customer relationship management workflows.
- XerocoreNative integration with Xero accounting software enabling automatic invoice data transfer for accounting workflows.
- Implementation PartnerscorePartner program for implementation consultants and system integrators who deploy Affinda for enterprise clients. No partner fees or certification requirements. Partners access free trials, training materials, pitch decks, and dedicated partner support.
- Amazon Web ServicescoreAWS provides cloud computing infrastructure for the Affinda platform. Processing locations include Australia, Germany, and United States.
- Google CloudcoreGoogle Cloud provides cloud computing infrastructure supporting the Affinda platform in the United States region.
- Microsoft AzurecoreMicrosoft Azure provides cloud computing infrastructure for the Affinda platform in the United States.
- PathfindrcorePathfindr is an Australian AI training and enablement firm acquired by Affinda Group in October 2025 for A$15 million in an all-scrip deal. The acquisition strengthens Affinda's capabilities in AI transformation and adoption support.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Affinda competitors and assessment
Company assessmentDirect peers
- ABBYY: ABBYY is a long-standing leader in OCR and intelligent document processing with Vantage and FlexiCapture platforms serving similar verticals—insurance, banking, logistics—and competing directly on accuracy, multilingual support, and straight-through processing.
- Rossum: Rossum is an AI-native IDP platform targeting AP automation and document-heavy workflows with a similar usage-based SaaS model, direct overlap in AP, claims, and compliance, and a comparable focus on no-code configuration for business users.
- Hyperscience: Hyperscience provides AI-driven document processing and form automation for insurance, financial services, and government—directly comparable customers, document types, and accuracy-led value proposition to Affinda.
Broad incumbents
- Microsoft (Azure Document Intelligence): Microsoft's Azure AI Document Intelligence (formerly Form Recognizer) is a hyperscaler IDP offering bundled into the Azure cloud and Power Platform, competing with Affinda especially where enterprise procurement is cloud-consolidated.
- Amazon Web Services (Amazon Textract): AWS Textract is the hyperscaler's managed OCR and document extraction service, often surfaced via Bedrock and integrated into broader cloud workloads—directly overlapping with Affinda's API-first document processing capabilities.
- Google (Document AI): Google Cloud's Document AI offers pre-trained and custom processors for invoices, contracts, and forms, competing with Affinda's accuracy claims and integration breadth, especially for customers already standardized on GCP.
- UiPath: UiPath's Document Understanding module sits inside its broader RPA and automation platform; while Affinda is IDP-specialized, UiPath competes for the same enterprise automation budget, particularly in AP, claims, and onboarding workflows.
- Tungsten Automation (formerly Kofax): Tungsten Automation provides TotalAgility and Kofax document automation products with deep enterprise penetration in banking, insurance, and government—overlapping with Affinda's vertical focus and competing on integration with core systems of record.
Emerging players
- Indico Data: Indico Data offers AI-based intelligent document processing targeting insurance, financial services, and healthcare with similar emphasis on unstructured document handling and reduced model training requirements.
- Docparser: Docparser is a SaaS document parsing and data extraction service targeting SMB and mid-market customers with templated extraction—comparable to Affinda's lower end of the market and overlapping on invoice, receipt, and table extraction use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Affinda social profiles
Digital presenceAffinda compliance and trust
Trust signalCompliance3 records
Affinda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affinda leadership team
Management profileNumber of profiles
Profiles4 records
Affinda subsidiaries and ownership
Company hierarchySubsidiaries1 record
Affinda funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affinda M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affinda
What does Affinda do?
Affinda provides an AI-powered intelligent document processing platform that extracts structured, decision-ready data from any document type, format, or language. The platform combines OCR, large language models (LLMs), retrieval-augmented generation (RAG), and agentic workflows with proprietary reading-order algorithms to automate ingestion, classification, extraction, validation, and integration of document data into downstream business systems. It is configured in natural language via Affinda Agent and integrates natively with more than 2,800 business systems.
Is Affinda a public or private company?
Affinda is a private company. It is classified as venture growth investor backed and is currently operating.
When was Affinda founded?
Affinda was founded in 2011. It employs 51 to 100 people.
Where is Affinda based?
Affinda is headquartered in Melbourne, Australia, in the Oceania region.
How does Affinda make money?
Two revenue lines are on record. Platform Subscription is the primary driver. The others are API Usage.
Who are Affinda's main competitors?
Direct peers on record are ABBYY, Rossum and Hyperscience. Broad incumbents are Microsoft (Azure Document Intelligence), Amazon Web Services (Amazon Textract), Google (Document AI), UiPath and Tungsten Automation (formerly Kofax). Emerging players are Indico Data and Docparser.
Does Affinda have an API?
Yes. Affinda's Document AI API turns any incoming document into structured JSON. Available via regional endpoints: AU (Global) at https://api.affinda.com, US at https://api.us1.affinda.com, and EU at https://api.eu1.affinda.com. Supports authentication with rotatable API keys. Core primitives include Document, Document Type, and Workspace. The API is document-agnostic by design, handling any document type with the same endpoint by swapping the document type ID. Observability built-in with processing timestamps, confidence scores, and webhook signatures for payload verification. ISO 27001 certified, SOC 2 compliant, with API keys scoped per user and regional endpoints for data residency. Developer documentation is at docs.affinda.com/reference/getting-started.
What industry is Affinda in?
Affinda's product category is Intelligent Document Processing. Its primary akta.pro industry code is HDAEAHAC, Intelligent Document Processing (IDP) & OCR Automation, with a secondary code of HDAEAGAD, Document Capture, Scanning, OCR/ICR & Intelligent Document Processing (IDP). Its NAICS code is 513210 and its SIC code is 7370.