What Blue Tokai Coffee Roasters does

Blue Tokai Coffee Roasters is an Indian specialty coffee company founded in 2013 and headquartered in Delhi NCR, operating as Muhavra Enterprises Private Limited. It sources green coffee directly from over 80 Indian partner farms and roasts at company-owned roasteries in Delhi NCR, Mumbai, Bengaluru, and Tokyo using Probat drum and IMF air roasters, with Q-Grader certified quality control and nitrogen-flushed packaging to preserve freshness. The product portfolio spans roasted whole-bean and ground coffee, Nespresso-compatible aluminium capsules, Easy Pour single-serve sachets, cold brew bags and cans, Drop specialty coffee concentrate in Indian-flavour variants, and complementary brewing equipment, pantry items, and merchandise.

The company runs an omnichannel go-to-market model combining 150+ owned cafes across India, Japan, and Dubai; a direct-to-consumer e-commerce website and mobile app; listings on quick-commerce platforms (Blinkit, Zepto, Swiggy Instamart) and food delivery (Swiggy, Zomato); a customisable subscription service (3/6/12/24-delivery plans with 10–20% discounts); and a B2B division serving 2,000+ enterprise partners that has collectively brewed 60 million cups across workspaces, hotels, and restaurants. Pricing is publicly listed, ranging from ₹250–₹1,300 for coffee SKUs to ₹2,199–₹33,999 for brewing equipment and ₹1,299–₹31,999 for gift hampers, with corporate gifting priced on enquiry.

In FY25 the company reported operating revenue of ₹325.4 crore (1.5x growth from ₹215.8 crore in FY24) and a net loss of ₹50.2 crore, an improvement of 20.2% year-over-year. It has raised over $100M cumulatively across multiple rounds from investors including Anicut, A91 Partners, Verlinvest, Ka Enterprises (Deepika Padukone), 12 Flags Group, Subko, and White Whale Ventures, and is publicly targeting 800+ stores and ₹2,000 crore revenue within four years, supported by an announced boba tea chain acquisition and continued international expansion.

Name

Blue Tokai Coffee Roasters

Legal name

Muhavra Enterprises Private Limited

Website

https://bluetokaicoffee.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Blue Tokai Coffee Roasters is an Indian specialty coffee company founded in 2013 that roasts single-origin and blended coffee from 80+ Indian partner farms and sells it through 150+ owned cafes across India, Japan, and Dubai, a D2C e-commerce and subscription platform, and a 2,000+ partner B2B enterprise division.

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080), Retail-Eating Places (5812)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

Keywords

• Specialty coffee roasting
• D2C coffee retail
• B2B coffee supply
• Coffee subscription service
• Specialty coffee cafes

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Coffee & Product Sales (D2C): Direct-to-consumer sales of roasted coffee beans, ground coffee, capsules, Easy Pour sachets, cold brew bags, cold brew cans, coffee concentrates, brewing equipment, and merchandise through owned e-commerce website, mobile app, and physical cafes.
2. Coffee Subscriptions: Recurring subscription model with 3, 6, 12, and 24 delivery options offering 10-20% discounts, customisable by coffee type, pack size, grind size, and delivery frequency.
3. B2B Wholesale & Enterprise Coffee Supply: Supply of roasted coffee, ready-to-brew products, coffee capsules, self-serve machines, barista stations, and in-room coffee experiences to workspaces, hotels, restaurants, co-working spaces, and retail stores. Serves 2000+ B2B partners.
4. Cafe Food & Beverage Revenue: Revenue from 150+ company-owned and operated cafes serving specialty coffee, food, and experiential offerings across India, Japan, and Dubai.
5. Corporate & Custom Gifting: Bespoke corporate gifting solutions and bulk hamper orders for business partners, employees, and events.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

Blue Tokai Coffee Roasters is an Indian specialty coffee company that roasts single-origin and blended coffee at company-owned roasteries in Delhi NCR, Mumbai, Bengaluru, and Tokyo, then sells it through D2C e-commerce, a mobile app, owned cafes, subscriptions, quick commerce, and a B2B enterprise supply division. The portfolio spans roasted and ground coffee, Nespresso-compatible aluminium capsules, Easy Pour single-serve sachets, cold brew bags, cold brew cans, Drop coffee concentrates, brewing equipment, gift hampers, and merchandise.

Product overview

Blue Tokai Coffee Roasters is an Indian specialty coffee company that operates a multi-channel business model combining a D2C e-commerce platform with physical café locations and B2B enterprise solutions. The core product portfolio centers on freshly roasted whole bean and ground coffee, complemented by ready-to-drink formats including aluminium capsules, Easy Pour sachets, Cold Brew Bags, Cold Brew Cans, and Drop specialty coffee concentrates. Additional revenue streams include brewing equipment (manual and automated), coffee subscriptions with up to 20% discounts, branded merchandise, gift hampers, pantry products, and a comprehensive B2B division serving over 2,000 enterprise partners with coffee solutions for workspaces, hotels, and restaurants. The company also offers coffee education through workshop events and brewing guides. All coffee is sourced from over 80 partner farms across India and roasted at company-owned roasteries in Delhi NCR, Mumbai, Bengaluru, and Tokyo.

Differentiator

Problem solved

Functional benefit

Products and services

• Roasted & Ground Coffee Freshly roasted whole bean and ground coffee sourced from over 80 of India's top specialty coffee farms, available as single origins and blends across multiple roast profiles. Sold to individual consumers and used as the base for capsules, Easy Pour sachets, and other formats.
• Aluminium Coffee Capsules Nespresso-compatible aluminium coffee capsules that are nitrogen-flushed to lock in freshness, available in packs of 16 or 36, including Attikan Estate, Dhak Blend, Silver Oak Blend, and Vienna Roast variants.
• Easy Pour Coffee Sachets Single-serve coffee sachets with built-in filters that enable pour-over style brewing without any equipment, nitrogen-flushed for freshness, and available in packs of 5 and 10 across multiple single-origin and blend options.
• Cold Brew Bags Pre-packaged cold brew coffee bags designed to steep for 14-18 hours in cold water, producing smooth, refreshing cold brew at home, available in boxes of five.
• Cold Brew Coffee Cans Ready-to-drink cold brew coffee in 250ml cans, available in flavours including Classic Bold, Classic Light, Mocha Cold Coffee, Classic Cold Coffee, Orange Mint, Elderflower, and Iced Latte, in packs of 2 or 6.
• Drop Specialty Coffee Concentrate Concentrated coffee drops that can be mixed with water or milk for quick preparation, available in Americano, Signature, Sea Salt Mocha, Chilli Cinnamon Mocha, and Jaggery flavours.
• Value Packs Curated multi-coffee packs combining multiple origins and formats, including the Customised Sampler Pack, 5-in-1 Explorer Pack, The Rich & Bold Trio Pack, Cold Brew Favorites, and New Brewer's Pack.
• Coffee Subscriptions Recurring coffee subscription service with 3, 6, 12, and 24 delivery options offering 10-20% discounts, customisable by coffee type, pack size, grind size, and delivery frequency across regular coffee and Easy Pour formats.

Quantifiable outcome

• Revenue grew 1.5X to Rs 325.4 crore in FY25 from Rs 215.8 crore in FY24
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered minor.

• Suchali's Artisan BakehouseminorStrategic or Co-development Partner · 8 March 2025Strategic collaboration where Suchali's Artisan Bakehouse products are available at Blue Tokai cafés, expanding the food offering and reaching like-minded consumers.
• Royal EnfieldminorStrategic or Co-development PartnerCollaboration between Blue Tokai and Royal Enfield for experiential tourism, blending coffee and motorcycle adventure culture. Featured in press coverage titled 'Blending Coffee and Adventure: How Royal Enfield & Blue Tokai Are Cultivating Experiential Tourism.'
• Sula VineyardsminorStrategic or Co-development PartnerStrategic partnership between Blue Tokai and Sula Vineyards (India's leading wine company) for co-branded experiences and product collaborations.
• The Whole Truth FoodsminorStrategic or Co-development PartnerCo-branded product collaborations with The Whole Truth Foods (clean-label D2C brand), bringing together complementary clean food and specialty coffee audiences.
• Kay BeautyminorGTM or Marketing PartnerKay Beauty's partnership with Blue Tokai involves installing Blue Tokai café experiences within Kay Beauty retail stores, attracting customers and differentiating physical retail spaces.
• Quick Commerce Platforms (Blinkit, Zepto, Swiggy Instamart)minorChannel Partner/ Reseller/ DistributorBlue Tokai products are available for 10-minute delivery through Blinkit, Zepto, and Swiggy Instamart, making specialty coffee accessible to urban consumers through impulse purchasing.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Subko Coffee Roasters: Mumbai-born specialty coffee roaster and cafe-bakehouse that invested $10M into Blue Tokai while also pursuing an adjacent specialty coffee and bakery business. Direct competitor in Mumbai and a co-investor/strategic collaborator in product co-development.
• Third Wave Coffee: India-based specialty coffee chain and roaster operating cafes and D2C coffee sales with a similar premium positioning, target customer (urban millennials), and omnichannel model. It is the closest direct competitor to Blue Tokai in the Indian specialty coffee category.
• Black Baza Coffee: India-based specialty coffee roaster and cafe operator with strong direct-trade relationships with Indian coffee farms. Comparable to Blue Tokai in single-origin focus, cafe-led model, and B2B supply to hospitality and retail channels.

Emerging players

• Sleepy Owl Coffee: India-based D2C specialty coffee brand focused on ready-to-brew formats (cold brew, brew bags, pour-over). It targets a similar urban millennial audience with similar convenience-led formats (Easy Pour equivalent) but operates without a large cafe footprint.
• Rage Coffee: India-based D2C coffee brand offering flavoured and functional instant coffee, brewing accessories, and a growing cafe presence. Competes with Blue Tokai on online shelf space and in functional/innovative coffee formats aimed at younger Indian consumers.

Regional players

• Hatti Kaapi: South India-focused traditional coffee chain serving filter coffee and snacks with a strong regional footprint. While differentiated by its South Indian filter-coffee focus, it competes for the Indian coffee cafe consumer and is expanding more broadly across metros.

Broad incumbents

• Tata Starbucks (Starbucks India): Joint venture between Tata Consumer Products and Starbucks operating cafes across major Indian cities. While positioned as a broader mass-premium incumbent rather than a craft specialty player, it competes for the same cafe-going urban consumer and has significantly deeper capital backing.
• Continental Coffee (NKG/CCL): One of India's largest integrated coffee companies, spanning green coffee sourcing, roasting, and B2B supply to hotels, restaurants, and retail. It competes with Blue Tokai in the B2B channel and represents the broader incumbent supply chain rather than the specialty retail niche.
• Cafe Coffee Day (CCD): India's largest coffee chain by outlet count, historically positioned as the mass-market cafe leader. Although its positioning is broader and less premium than Blue Tokai's, it remains the dominant cafe brand in India and competes for footfall and consumer mindshare.

Others

• Coffee Day Global (CCD/Square): Parent and successor entities related to Cafe Coffee Day that operate coffee retail, vending, and packaged coffee businesses across India. Adjacent category player that overlaps with Blue Tokai's packaged coffee and cafe footprints but is structurally distinct.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BlueTokaiCoffee
• Facebookfacebook.com/bluetokaicoffee
• Instagraminstagram.com/bluetokaicoffee
• LinkedInlinkedin.com/company/bluetokaicoffeeroasters

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds14 records

Investors19 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Tokai Coffee Roasters