Hatti Kaapi
Hatti Kaapi is a Bengaluru-headquartered South Indian filter coffee brand operating 110+ café outlets and a Shopify e-commerce store, serving traditional 80:20 coffee-chicory blends, single-origin specialty variants, gift hampers, and subscription coffee programs to retail and corporate consumers across India.
- Company typePrivate
- Founded2009
- HeadquartersBengaluru, India
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hatti Kaapi does
Hatti Kaapi, founded in 2009 and incorporated as Hatti Food and Beverages Private Limited (CIN: U15400KA2015PTC078831) in 2015, is a Bengaluru-headquartered brand specialized in South Indian filter coffee. The company operates a dual-channel model: 110+ brick-and-mortar café/outlet locations concentrated across Bengaluru — covering Kempegowda International Airport, corporate offices, high streets, and downtowns — alongside a direct-to-consumer Shopify e-commerce store serving customers nationwide. The product base is a traditional 80% Robusta–20% Chicory filter coffee blend using single-origin beans sourced from Karnataka's coffee-growing regions (Chikmagalur, Kodagu, Malnad, Jambaradi, Sakleshpura, Mysuru, and Monsoon Malabar). The catalogue extends from core coffee powders and a 6-Second Filter Coffee Decoction to drip filter sachets (Indiano Filta Kaapi), roasted whole beans, jaggery and tea powders, brass dabbra accessories, gift hampers, and traditional snack items such as Bombay Mixture.
Revenue is generated through four streams: (1) walk-in transactions at retail outlets, (2) one-time D2C e-commerce purchases, (3) recurring subscription programs (The Daily Grind, The Weekend Treat, The Coffee Connoisseur, The Student Fuel, The Hospitals/Hotel Perk) at discounted unit pricing, and (4) franchise fees and licensing royalties, with stated export ambitions. Pricing spans ₹100 for entry-level decoction packs, jaggery, and tea to ₹3,500 for the premium gift box, with free shipping above ₹500. In September 2021, Hatti Kaapi raised ₹10 crore (~$1.36M) in a Pre-Series A round led by BlueWolf Capital with Investribe, Kochi Holdings, and CreedCap Asia, explicitly earmarked to scale the retail network from 115 to 200+ outlets and broaden the product portfolio. Headcount is reported in the 501–1,000 range, with 10% of the workforce comprising differently-abled individuals and senior citizens under the "Special Hattians" program.
Geographic operations remain concentrated in Karnataka/Bengaluru with no international retail footprint disclosed. Marketing relies on owned Instagram, Facebook, and X channels, an email newsletter with promo codes, blog content centred on heritage storytelling, and earned media derived from royal and celebrity endorsements (Maharaja of Mysore Yaduveer Wadiyar, actor Ashish Vidyarthi, chef Saransh Goila). The technology stack is Shopify for commerce with no public developer API, no proprietary AI/ML, and no mobile app disclosed. Awards include the Helen Keller Award (NCPEDP), the BIAL Pinnacle Award, and the Infosys Award for inclusive employment. The company does not publicly disclose revenue, making absolute financial size unverified.
Hatti Kaapi firmographics
Firmographics- Name
- Hatti Kaapi
- Legal name
- Hatti Food and Beverages Private Limited
- Website
- https://hattikaapi.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Hatti Kaapi is a Bengaluru-headquartered South Indian filter coffee brand operating 110+ café outlets and a Shopify e-commerce store, serving traditional 80:20 coffee-chicory blends, single-origin specialty variants, gift hampers, and subscription coffee programs to retail and corporate consumers across India.
- Ownership category
- akta.pro rank
Hatti Kaapi industry classification
Industry- Product category
- Coffee Retail & Specialty Coffee Products
- NAICS
- Coffee and Tea Manufacturing (311920), Flavoring Syrup and Concentrate Manufacturing (31193)
- SIC
- Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Coffee Blending & Flavoring (AFAFADAC)
- akta.pro secondary industries
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee & Tea Concentrates, Syrups & Extracts (CRADAHAI)
Keywords
Where Hatti Kaapi is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices5 records
Markets served
Hatti Kaapi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Brick-and-Mortar Café/Outlet Retail: Physical retail sales of filter coffee beverages and food across 110+ outlets in Bengaluru including airports, corporate offices, high streets, and downtown locations. Walk-in customers at café stores.
- Direct-to-Consumer (DTC) E-Commerce: Online sales of packaged coffee products (powder, beans, decoction, gift hampers, accessories) through the company's Shopify-powered e-commerce store. Nationwide delivery.
- Subscription Programs: Recurring subscription plans including daily filter coffee with breakfast combos, weekend filter coffee with South Indian breakfast, coffee connoisseur selections, and corporate perk programs with discounted pricing.
- Franchise & Export: Franchise model offering entrepreneurship opportunities to open Hatti Kaapi café outlets. Export of coffee products internationally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 6-Second Filter Coffee Decoction (Pack of 5) — ₹100 per pack |
| Unit Pricing | Pay-as-you-go | Jaggery Powder 250g — ₹100 |
| Unit Pricing | Pay-as-you-go | Premium Tea Powder 200g — ₹100 |
| Unit Pricing | Pay-as-you-go | Classic Coffee Powder 200g — ₹240; 250g — ₹320 |
| Unit Pricing | Pay-as-you-go | Premium Coffee Powder (100% Pure) — 200g ₹300; 250g ₹380 |
| Unit Pricing | Pay-as-you-go | Speciality Blends (Kodagu, Monsoon Malabar, Mysuru Nuggets, Jambaradi, etc.) — ₹500–₹600 |
| Unit Pricing | Pay-as-you-go | Indiano Roasted Beans 250g — ₹500 |
| Unit Pricing | Pay-as-you-go | Chickmangaluru Roasted Coffee Beans 250g — ₹500 |
| Unit Pricing | Pay-as-you-go | Premium Coffee Gift Box — ₹3,500 |
| Unit Pricing | Pay-as-you-go | Designer Brass Dabra Pack of 2 — ₹2,100 |
| Subscription | Monthly | Subscription Plans — discounted daily/weekend/combo offerings |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Hatti Kaapi product offering
Product offeringCore offering
Hatti Kaapi manufactures, retails, and sells authentic South Indian filter coffee products through 110+ café/outlet stores in Bengaluru and a nationwide Shopify e-commerce store. The product portfolio includes traditional 80:20 coffee-chicory blend powders, 100% pure Robusta premium powders, single-origin specialty blends from Karnataka's coffee regions, ready-to-use 6-Second Filter Coffee Decoction packs, drip filter sachets, roasted whole beans, complementary jaggery and tea powders, traditional brass coffee accessories, and curated gift hampers.
Product overview
Hatti Kaapi is a Bengaluru-based South Indian filter coffee brand founded in 2009, operating both an e-commerce store (powered by Shopify) and a physical retail network of 110+ outlets across India. The product portfolio centers on authentic filter coffee products including two core coffee powder lines (Classic 80:20 coffee-chicory blend and Premium 100% pure Robusta), an innovative 6-Second Filter Coffee Decoction for instant preparation, and regional specialty blends from Kodagu, Mysuru, Chikmagalur, Malnad, Jambaradi, Sakleshpura, and Monsoon Malabar. The offering extends to roasted whole beans, pour-over drip sachets, complementary Jaggery Powder and Tea Powder, gift hampers featuring traditional brass coffee accessories, travel accessories, snack items, and corporate subscription programs. The company is known for its social mission employing differently-abled individuals and senior citizens.
Differentiator
Problem solved
Functional benefit
Products and services
- Classic Coffee Powder (80:20 Robusta-Chicory Blend) Traditional 80:20 Robusta and chicory blend filter coffee powder delivering bold, strong flavor with nutty notes and rich aroma for authentic South Indian filter coffee preparation; available in 200g (₹240) and 250g tube (₹320) SKUs.
- Premium Coffee Powder (100% Pure Robusta) 100% pure Robusta filter coffee powder with nutty undertones, subtle bitterness, and earthy aroma; medium roast for balanced richness without chicory, available in 200g (₹300) and 250g tube (₹380) SKUs.
- 6-Second Filter Coffee Decoction Ready-to-use instant filter coffee decoction pack of 5 units (75 ml total, 15 ml each) brewed from classic 80:20 coffee-chicory blend; brews authentic South Indian filter coffee in 6 seconds without any equipment; priced at ₹100 per pack.
- Indiano Filta Kaapi (Drip Filter Sachets) Drip filter coffee sachets for authentic South Indian filter coffee preparation on-the-go; 10 ready-to-brew sachets with bold aroma and smooth finish, 80g total weight, 80% coffee / 20% chicory, tear-hang-pour method.
- Specialty Single-Origin Coffee Blends Premium single-origin specialty coffee blends from Karnataka's coffee regions including Kodagu, Monsoon Malabar, Mysuru Nuggets, Chikmagalur, Malnad Days, Jambaradi, Sakleshpura, and Sutra; medium-dark roast profiles with region-specific flavor notes; 200–250g packs ranging ₹500–₹600.
- Specialty Roasted Coffee Beans Whole roasted coffee beans across Indiano, Chickmangaluru, Malnad Days, and Jambaradi single-origin varieties; medium-dark roast profiles with flavor notes of chocolate, caramel, citrus, berries, and spice; 250g packs priced at ₹500; suitable for espresso, pour-over, French press, AeroPress, latte, cappuccino, and black coffee.
- Jaggery Powder (Bella) 100% pure natural jaggery powder as a healthier alternative to refined sugar; smooth texture, no lumps; suitable for coffee, tea, milk, and Indian sweets; 250g pack at ₹100.
- Premium Tea Powder Premium CTC dust blend for strong, full-bodied Indian tea with deep golden liquor and soothing aroma; versatile for milk tea, black tea, or spiced chai; 200g pack at ₹100.
- Premium Coffee Gift Box Curated gift box featuring Sutra Filter Coffee 200g, 6 Seconds Decoction Pack of 5, Designer Brass Coffee Filter, and Designer Brass Dabra in elegant packaging for festivals, weddings, and corporate gifting; priced at ₹3,500.
- Designer Brass Dabra Set Traditional South Indian filter coffee serving set crafted from premium-quality brass for authentic filter coffee experience; pack of 2 at ₹2,100.
- Hatti Kaapi Travel Brew Combo Travel coffee kit combining a 200ml stainless steel matte-black hip flask with 6-Seconds Coffee Decoction for preparing authentic filter coffee anywhere in 6 seconds.
- Signature Coffee & Jaggery Combo Packs Bundled combos pairing Classic or Specialty Coffee Powders with Pure Jaggery Powder or with complementary kettles — including Sakleshpura + Jambaradi Coffee Combo, Mysuru Nuggets + Kodagu Blend Combo, Rose Gold Kettle Combo, and Classic Coffee & Jaggery Combo — for home, office, and gifting use.
- Bombay Mixture Snack Traditional crispy and spicy Indian savory snack mix; 200g pack.
- Subscription Programs (Daily, Weekend, Corporate) Recurring subscription plans including The Daily Grind (daily filter coffee + breakfast), The Weekend Treat (Saturday-Sunday coffee + South Indian breakfast), The Coffee Connoisseur (coffee variety exploration), The Student Fuel (corporate discount program), and The Hospitals/Hotel Perk (corporate beverage program); discounted rates versus retail pricing, monthly billing.
- Hatti Kaapi Retail Café / Outlet Network Physical retail café and store locations in Bengaluru — including the flagship Gandhi Bazaar (Basavanagudi) original 30 sqft outlet, Kempegowda International Airport (T1), Monarch, Lavelle Road, and Ulsoor Café/Office. The brand operates 110+ outlets offering filter coffee beverages and food items for walk-in customers.
- Hatti Kaapi Franchise Program Franchise offering enabling entrepreneurs to open and operate Hatti Kaapi branded café outlets, combined with international export of coffee products.
Quantifiable outcome
- Served 300 cups of filter coffee on the first day of operations (2009) at ₹5 per cup
- +2 more outcomes
Companies that use Hatti Kaapi
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Hatti Kaapi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hatti Kaapi partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ShopifycoreShopify powers Hatti Kaapi's e-commerce store (hattikaapi.com), providing the platform for product catalog, subscriptions, shopping cart, account management, and payment processing.
- Kempegowda International Airport (BIAL)coreHatti Kaapi opened a café outlet at Kempegowda International Airport Bengaluru with support from BIAL's Chief Commercial Officer Kenneth R. Guldjberg and staff including Pravat, Madhan, Bhagawantham, Sampath, Sanjay, Dipti, and Shardul.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Hatti Kaapi competitors and assessment
Company assessmentDirect peers
- Café Coffee Day: India's largest coffee chain with a nationwide café network and vertically integrated coffee bean sourcing. Highly comparable to Hatti Kaapi's café-plus-D2C-plus-subscription model, but at substantially larger scale across India.
- Blue Tokai Coffee Roasters: Specialty Indian coffee roaster with cafés, D2C e-commerce, and subscription programs. Directly comparable to Hatti Kaapi's single-origin Sourcing-from-Karnataka model and direct-to-consumer decoction/powder SKUs.
- Third Wave Coffee: Specialty coffee chain with café outlets across major Indian metros and D2C bean/powder SKUs. Comparable on café retail expansion, premium positioning, and venture-backed scaling playbook.
- Barista (Lavazza): Indian espresso-led coffee chain offering cafés and packaged retail coffee. Comparable as a fellow Indian coffee chain retailing through company-owned and franchised stores.
- Continental Coffee: India-based coffee retail chain with company-owned and franchised cafés across multiple states. Comparable as a multi-outlet Indian coffee chain pursuing franchised expansion.
Broad incumbents
- Tata Starbucks: Joint venture between Tata Consumer Products and Starbucks operating premium coffee outlets across Indian metros. Acts as a larger, global-brand incumbent in the same category Hatti Kaapi competes in within Bengaluru.
Emerging players
- Sleepy Owl Coffee: D2C-first Indian coffee brand focused on cold brew and specialty beans. Comparable on the D2C packaged-coffee and emerging subscription pillar that Hatti Kaapi is also building.
Regional players
- Indian Coffee House: Long-running cooperative-style coffee chain with hundreds of outlets primarily across eastern and southern India. Comparable on legacy café model and South Indian coffee culture, though distribution is concentrated in specific regions.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hatti Kaapi social profiles
Digital presenceHatti Kaapi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hatti Kaapi leadership team
Management profileNumber of profiles
Profiles1 record
Hatti Kaapi funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hatti Kaapi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hatti Kaapi
What does Hatti Kaapi do?
Hatti Kaapi manufactures, retails, and sells authentic South Indian filter coffee products through 110+ café/outlet stores in Bengaluru and a nationwide Shopify e-commerce store. The product portfolio includes traditional 80:20 coffee-chicory blend powders, 100% pure Robusta premium powders, single-origin specialty blends from Karnataka's coffee regions, ready-to-use 6-Second Filter Coffee Decoction packs, drip filter sachets, roasted whole beans, complementary jaggery and tea powders, traditional brass coffee accessories, and curated gift hampers.
Is Hatti Kaapi a public or private company?
Hatti Kaapi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hatti Kaapi founded?
Hatti Kaapi was founded in 2009. It employs 501 to 1,000 people.
Where is Hatti Kaapi based?
Hatti Kaapi is headquartered in Bengaluru, India, in the Asia region.
How does Hatti Kaapi make money?
Four revenue lines are on record. Brick-and-Mortar Café/Outlet Retail is the primary driver. The others are direct-to-Consumer (DTC) E-Commerce, subscription Programs and franchise & Export.
Who are Hatti Kaapi's main competitors?
Direct peers on record are Café Coffee Day, Blue Tokai Coffee Roasters, Third Wave Coffee, Barista (Lavazza) and Continental Coffee. Tata Starbucks is listed as a broad incumbent. Sleepy Owl Coffee is listed as an emerging player. Indian Coffee House is listed as a regional player.
Does Hatti Kaapi have an API?
No public API is recorded for Hatti Kaapi.
What industry is Hatti Kaapi in?
Hatti Kaapi's product category is Coffee Retail & Specialty Coffee Products. Its primary akta.pro industry code is AFAFADAC, Coffee Blending & Flavoring, with a secondary code of CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories). Its NAICS code is 311920 and its SIC code is 2080.