What Aito does

Aito is a Netherlands-based deep-technology company founded in 2012 and headquartered in Amsterdam that develops configurable touch-interface chips using its proprietary Software Enhanced Piezo (SEP) technology. The company's chips are designed to be integrated as overlays onto diverse substrates including glass, metal, plastic, wood, and fabric, enabling finger-sensing and haptic feedback capabilities in end products. The primary disclosed application is laptop integration, where the chips provide tactile response and touch detection on surfaces that would otherwise be inert. Aito operates with 11-50 employees and has been consistently venture-backed by a syndicate of specialized deep-tech investors including Innovation Industries, FORWARD.one, and KBC Focus Fund, having raised approximately $22.8M across six funding rounds from 2014 through 2023. The company is led by founder-CEO Rene Vries and CFO Jan Jaap Koelewijn. Note: a separate, unrelated Chinese brand also named "AITO" operates as a luxury electric vehicle marque under Seres Group (601127.SZ) backed by Huawei; that entity is a distinct business and is not the subject of this analysis despite shared naming.

Name

Aito

Website

https://aito-touch.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Aito is a Netherlands-based deep-tech company that develops configurable haptic touch-interface chips using proprietary Software Enhanced Piezo (SEP) technology for integration into laptops and other surfaces such as glass, metal, plastic, and wood.

Ownership category

akta.pro rank

Product category

Haptic Touch Interface Components

NAICS

Semiconductor and Related Device Manufacturing (334413), Semiconductor and Other Electronic Component Manufacturing (33441)

SIC

Electronic Components & Accessories (3670), Semiconductors & Related Devices (3674)

akta.pro primary industry

Touchpads & Touch Input Modules (HDACAFAE)

akta.pro secondary industries

Analog & Mixed-Signal ICs (HDAHAAAD), Interface ICs (USB/HDMI/SerDes/Level Shifters) (HDAHAIAD)

Keywords

• Haptic feedback technology
• Touch interface chips
• Piezoelectric sensors
• Force sensing technology
• Surface touch technology

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations

Revenue model

1. Electric Vehicle Sales: Revenue generated from sales of AITO branded electric vehicles including SUVs and luxury models
2. Vehicle Sales: Seres Group generates revenue through AITO product lineup sales, achieving 110.534 billion RMB revenue and 5.312 billion RMB net profit in Q3 2025

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels3 records

Core offering

Aito develops and sells configurable touch-interface chips built on its proprietary Software Enhanced Piezo (SEP) technology. The chips are designed as overlays that can be applied to glass, metal, plastic, wood, or fabric surfaces, enabling finger-sensing and haptic-feedback capabilities in end products such as laptops.

Product overview

AITO is a Chinese luxury intelligent electric vehicle brand under SERES Group, backed by Huawei's technology. The product lineup includes the AITO 9 (flagship SUV), AITO 7, AITO 5, M9, M8, and M6 models. The brand integrates Huawei's Qiankun ADS autonomous driving system and has expanded internationally into the Middle East market through partnerships with Abu Dhabi Motors. Additionally, there is a separate Netherlands-based company named Aito that specializes in finger sensing and haptic feedback technology for laptops.

Differentiator

Problem solved

Functional benefit

Brands

• AITO 9: Flagship luxury SUV model, currently undergoing road tests in UAE
• AITO 7
• AITO 5
• AITO M6
• AITO M9
• AITO M8

Products and services

• Aito Finger Sensing and Haptic Feedback Technology

Quantifiable outcome

• 420,000+ vehicles delivered in 2025, ranking above other luxury brands in China
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship.

• Performance Plus Motors (Abu Dhabi Motors)flagshipChannel Partner/ Reseller/ Distributor · 6 February 2026Strategic cooperation agreement signed in Chongqing, China, appointing Performance Plus Motors (subsidiary of Abu Dhabi Motors) as official dealer for AITO luxury NEV models across UAE. The partnership involves establishing brand experience centers, local sales, delivery, and after-sales service operations. AITO 9 flagship model began local road testing with vehicles arriving at Dubai port ahead of official launch. ADM brings 40 years of regional luxury auto retail experience.
• Huawei (Harmony Intelligent Mobility Alliance)flagshipStrategic or Co-development PartnerHuawei's Harmony Intelligent Mobility Alliance (HIMA) partnership provides AITO with Huawei Qiankun ADS autonomous driving technology, HarmonyOS integration, and technology branding. AITO is described as Huawei's first and most successful EV brand under HIMA.

Scale indicators13 records

Recent moves10 records

Expansion highlights3 records

Broad incumbents

• Synaptics: Established player in human-interface solutions including touch controllers, fingerprint sensors, and haptic drivers for laptops, smartphones, and automotive. Most directly comparable broad incumbent to Aito's piezo-based touch and haptic offerings, though Synaptics also serves broader sensing and display markets.
• Infineon Technologies (including Cypress Semiconductor): Global semiconductor leader with a strong portfolio in capacitive touch sensing (CAPSENSE), haptic drivers, and microcontroller-based HMI solutions. Comparable as a broad incumbent offering overlapping touch and haptic capability across consumer and industrial markets.
• Microchip Technology (including Atmel): Major MCU and analog IC vendor with a touch technology portfolio originating from Atmel's QTouch and maXTouch families. Overlaps with Aito in touch sensing for embedded and consumer applications, though as part of a much broader MCU-centric product portfolio.
• TDK Corporation (including InvenSense): Diversified electronic components leader with piezo actuators, haptic feedback modules, and motion/pressure sensors. Comparable broad incumbent whose piezo haptic and sensor portfolio overlaps with Aito's piezo-based HMI technology.
• Texas Instruments: Large analog and embedded semiconductor vendor offering capacitive touch controllers, haptic drivers (DRV260x), and MSP430-based touch solutions. Overlaps with Aito as a broad incumbent in touch and haptic ICs across industrial, automotive, and consumer segments.
• NXP Semiconductors: Global semiconductor leader with automotive and IoT HMI offerings including touch controllers, NFC, and haptic feedback components. Comparable broad incumbent whose HMI portfolio competes with Aito in automotive and connected-device applications.

Direct peers

• Goodix: Chinese fabless semiconductor company specializing in touch controllers, fingerprint authentication, and connectivity ICs for mobile, IoT, and automotive. Directly comparable to Aito as a touch-interface IC specialist competing for similar OEM design wins.
• Boreas Technologies: Canadian fabless semiconductor company developing low-power piezo haptic drivers for wearables, smartphones, and automotive HMIs. A direct peer to Aito in piezoelectric haptic feedback technology targeting similar next-generation HMI use cases.
• Hap2U: French deep-tech company producing ultrasonic piezoelectric haptic feedback solutions for touchscreens, smart surfaces, and automotive displays. Closely comparable to Aito's piezo-based haptic approach for surfaces and overlays.
• Immersion Corporation: Specialist haptic technology and IP licensing company whose TouchSense platform underpins haptic feedback in consumer electronics and automotive. Comparable to Aito as a haptic-focused specialist, though Immersion operates primarily through licensing rather than proprietary silicon.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/aito-bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aito