Just Women's Sports

Name

Just Women's Sports

Legal name

Just Women's Sports Inc.

Website

https://justwomenssports.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Media

NAICS

Spectator Sports (7112), Spectator Sports (71121)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Sports Programming Syndication & Highlights Distribution (MPABAMAG)

akta.pro secondary industries

Sports Highlights, Clip Licensing & Archive Rights (MPABAJAJ), Sports & Event Media Rights Licensing (MPADALAE), Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG)

Keywords

• Women's sports media
• Sports news coverage
• Athlete-hosted podcasts
• Digital sports platform
• Sports newsletter content

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising and Sponsorship: JWS generates revenue through brand sponsorships and advertising across its digital and social platforms. Partners include Nike and Amazon Prime as major brand partners, Intuit TurboTax as show sponsor, and Culver's for event activations.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Just Women's Sports is a digital media platform that produces and distributes editorial coverage, video content, original athlete-hosted podcasts, live scores, and a free email newsletter focused exclusively on women's professional and collegiate sports. Its offerings cover WNBA, NWSL, USWNT, WTA, LPGA, and NCAAW, supplemented by an online merchandise shop and official league media partnerships.

Product overview

Just Women's Sports is a digital media platform focused exclusively on women's sports coverage, offering a unified content ecosystem across multiple formats. The core platform provides editorial articles (Reads), video content (Watch), and audio programming (podcasts). Original programming includes the Time Wasting soccer podcast, Court Vision basketball show, Between The Lines interview series, and The Late Sub soccer podcast. The platform also offers a 5x-weekly newsletter, live scores and schedules, and an e-commerce shop. Strategic league partnerships with WNBA (emerging media partner for 30th season) and NWSL enable official content distribution and event activations. The platform covers WNBA, NWSL, USWNT, WTA, LPGA, and NCAAW.

Differentiator

Problem solved

Functional benefit

Products and services

• Just Women's Sports Media Platform Digital media platform providing news articles, video content, podcasts, scores, and schedules focused exclusively on women's sports leagues.
• Time Wasting Podcast Weekly soccer podcast offering tactical analysis and insider stories from women's soccer's biggest stages, covering US, Sweden, Germany, and England professional leagues. Hosted by Kelley O'Hara and Ali Riley.
• Court Vision Podcast Weekly women's basketball show providing analysis and commentary on women's basketball news from NCAA to WNBA, hosted by Angel McCoughtry and Ros Gold-Onwude.
• Between The Lines Interview series hosted by Lisa Leslie featuring candid conversations with women's basketball players, coaches, and leaders. Presented by Intuit TurboTax.
• The Late Sub Podcast Weekly podcast hosted by Claire Watkins covering USWNT, NWSL, and women's soccer news with special guest appearances from women's sports personalities.
• Newsletter Free 5x-per-week email newsletter delivering women's sports news, game recaps, and feature stories directly to subscribers.
• Shop (Branded Merchandise) Online merchandise store selling Just Women's Sports branded apparel and products including Pride merchandise.
• WNBA League Coverage & Media Partnership Official emerging media partnership with the WNBA for its 30th season, distributing game highlights, supporting league marketing, and developing sponsored content with presence at the All-Star Game.
• NWSL League Coverage & Media Partnership Official media partnership with the NWSL providing coverage and content distribution for the league alongside live events activations.

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• NWSLcoreStrategic or Co-development Partner · 3 June 2026JWS remains an official partner of the NWSL, with broadened league relationships supporting content, activations, and live events coverage. JWS holds media partnerships with the two most-watched women's professional sports leagues in the United States.
• WNBAcoreStrategic or Co-development Partner · 7 May 2026JWS became the WNBA's emerging media partner ahead of the league's 30th season. The partnership involves distributing official WNBA game highlights across JWS's digital and social platforms, supporting league marketing, and developing sponsored content with a marquee presence at the 2026 All-Star Game. The partnership brings together the two most-watched women's professional sports leagues in the US under one media partner.
• NikecoreGTM or Marketing PartnerNike is a major brand partner of Just Women's Sports, representing one of the platform's key commercial partnerships in the women's sports media space.
• Amazon PrimecoreGTM or Marketing PartnerAmazon Prime is a major brand partner of Just Women's Sports, supporting content distribution and co-marketing.
• Intuit TurboTaxminorGTM or Marketing PartnerIntuit TurboTax is the presenting sponsor of 'Between the Lines,' JWS's interview series hosted by Lisa Leslie, featuring candid conversations with women's basketball players, coaches, and leaders.
• Culver'sminorGTM or Marketing PartnerCulver's partnered with JWS for a 'Hall of Champions' exhibit at the 2026 NCAA Women's Final Four in Phoenix, which included fan activation and a live podcast taping of 'Between the Lines' with Lisa Leslie.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TOGETHXR: TOGETHXR is a digital media and commerce platform dedicated to women's sports, co-founded by athletes including Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird. It is the closest direct competitor to JWS, operating a similar athlete-led, women's-sports-exclusive content model across digital, social, and newsletter.

Broad incumbents

• The Athletic: The Athletic is a subscription-based digital sports media outlet with extensive coverage across leagues, including growing dedicated women's sports coverage. It is comparable to JWS as a digital-first, content-driven sports media business, though it is a broad incumbent rather than a women's-sports specialist.
• ESPN: ESPN is the largest US sports media company and holds WNBA broadcast rights. It is comparable as the dominant sports media platform with significant women's sports coverage (including ESPNW), though it operates as a broad incumbent across all sports rather than women's sports exclusively.
• Bleacher Report: Bleacher Report is a digital-first sports media outlet distributing content across social and owned platforms. It is comparable as a multi-platform digital sports publisher competing for the same audience attention and brand sponsorship dollars, though it is not women's-sports-specialized.
• Sports Illustrated: Sports Illustrated is a long-established sports media brand with growing women's sports coverage through SI Women and SI Sports platforms. Comparable to JWS as a legacy sports media publisher pivoting to digital, though it is a broad incumbent across all sports.
• Yahoo Sports: Yahoo Sports is a major digital sports media destination covering WNBA, NWSL, and other women's leagues. It is comparable to JWS as a large digital sports publisher monetizing via advertising and sponsorships, though it operates as a broad incumbent with a wider sports portfolio.

Emerging players

• Her Hoop Stats: Her Hoop Stats is a data-driven women's basketball media platform covering NCAA, WNBA, and international women's basketball. Comparable to JWS as a focused women's basketball content brand, though narrower in league scope and more analytics-focused than JWS's broader multi-sport editorial approach.
• The Gist: The Gist is a women's sports-focused podcast and media platform covering leagues and personalities. Comparable to JWS as an emerging women's-sports content brand with strong podcast/audio distribution and sponsorship-driven monetization, though smaller in scale and scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/justwomenssports
• Xx.com/justwsports
• Facebookfacebook.com/justwomenssports

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Women's Sports