Ford

What Ford does

Ford Motor Company (NYSE: F), founded in 1903 and headquartered in the United States with French operations through FMC Automobiles in Nanterre, is a globally diversified automotive and mobility manufacturer serving retail consumers, commercial fleets, and now utility/industrial customers. Its product portfolio spans internal combustion, hybrid (including Flexifuel E85), plug-in hybrid, and battery-electric vehicles across passenger nameplates (Puma, Kuga, Mustang, Explorer, Capri, Mustang Mach-E) and commercial vehicles (Transit, Ranger, E-Transit family). Ford operates through four primary business lines: core automotive sales via a 23,000+ global dealer network, Ford Pro commercial services (telematics, FORDLiive, fleet financing), Ford Credit captive financing, and the newly launched Ford Energy subsidiary producing U.S.-assembled grid-scale battery energy storage systems (DC Block BESS) using CATL-licensed LFP technology.

The company's technology stack spans the Universal Electric Vehicle (UEV) platform with gigacasting and structural LFP batteries targeting a $30K midsize electric pickup by 2027, BlueCruise Level 2+ hands-free driver assistance on designated Blue Zones, SYNC 4/SYNC Move infotainment with up to 14.6-inch touchscreens, and a forthcoming Google Gemini integration alongside continued Apple CarPlay support. Ford Energy is positioned as a domestic BESS supplier qualifying for U.S. federal Investment Tax Credits under FEOC/PFE compliance, targeting at least 20 GWh annual production at the repurposed Glendale, Kentucky facility with first customer (EDF Power Solutions North America) deliveries beginning 2028.

Ford's revenue model combines hardware sales (new vehicles, BESS, parts/accessories), subscription/recurring revenue (Ford Credit financing, Ford App, connected services, BlueCruise subscriptions), managed services (Ford Pro telematics, FORDLiive uptime, mobile service), and licensing (CATL LFP technology). Reported FY2025 revenue was approximately $185 billion, with Q1 2026 delivering $43.3 billion. The company is mid-restructuring after a $19.5 billion EV impairment in December 2025 that discontinued the F-150 Lightning and E-Transit, dissolved the BlueOval SK joint venture with SK On, and pivoted capital toward hybrids, smaller EVs, and Ford Energy.

Name

Ford

Legal name

Ford Motor Company

Website

https://ford.fr

Company type

Public

Founded year

1903

Operating status

Operating

Headcount range

51–100 employees

Short description

Ford Motor Company (NYSE: F), founded 1903, is a global automaker serving retail consumers, commercial fleets, and now utilities through passenger/commercial vehicles, Ford Pro services, Ford Credit financing, and the newly launched Ford Energy battery storage subsidiary.

Ownership category

akta.pro rank

Product category

Automotive Manufacturing

NAICS

Motor Vehicle Manufacturing (3361), Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Automobile and Light Duty Motor Vehicle Manufacturing (33611)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Battery Pack & Module Manufacturing (EV) (IMACACAA)

akta.pro secondary industries

Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ), Truck & Commercial Vehicle Electrification Manufacturing (eAxles/Battery Packs/Fuel Cells) (IMACABAK), Battery Cell Manufacturing (EV) (IMACACAB), Automotive Charging Hardware Manufacturing (On-board Chargers, Charge Inlets, DC-DC) (IMACAJAK)

Keywords

• Passenger vehicles
• Commercial vehicles
• Battery energy storage
• Fleet management services
• Electric vehicles

Headquarters

HQ city

Nanterre

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Primary revenue from sales of new vehicles (passenger and commercial). Q1 2026 reported 457,000 cars sold and $43.3 billion in total revenue. Includes ICE, hybrid, plug-in hybrid, and battery electric vehicles across passenger (Puma, Kuga, Focus, Mustang, Explorer, Capri, Mustang Mach-E) and commercial (Transit, Ranger) lineups.
2. Battery Energy Storage Systems (Ford Energy): New revenue stream from stationary battery energy storage products (DC Block BESS) targeting utilities, data centers, and large industrial/commercial customers. Launched May 2026 with ~$2 billion investment over 2 years, targeting 20 GWh annual production. Five-year framework agreement with EDF Power Solutions for up to 20 GWh. Morgan Stanley projects $500-600M EBIT at full capacity.
3. Vehicle Financing - Ford Credit: Captive finance arm offering consumer financing, business financing, and fleet management solutions. Includes Ford Credit for individuals, Ford Pro FinSimple for businesses, and Ford Fleet Management for large fleets. Long-term rental (LLD), credit-bail (finance lease), and traditional loans.
4. Connected Vehicle Services & Software: Revenue from connected vehicle data monetization, regionalized software services, Ford App subscriptions, Ford Power Promise home charging services, SYNC 4 connectivity features, and over-the-air software updates.
5. Commercial Vehicle Services (Ford Pro): Ford Pro™ provides vehicle sales, financing, telematics, FORDLiive connected uptime service, Ford Pro Mobile Service, data services, and fleet management solutions to commercial customers.
6. Aftermarket Parts, Accessories & Service: Revenue from vehicle service, parts, accessories (Ford Lifestyle Collection branded merchandise), recall campaigns, and warranty services.
7. Licensing - CATL LFP Technology: Licensing arrangement with CATL for lithium iron phosphate battery cell technology, used in Ford Energy BESS products at the Glendale, Kentucky facility.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels8 records

Core offering

Ford Motor Company designs, manufactures and sells passenger vehicles (Puma, Kuga, Mustang, Mustang Mach-E, Explorer, Capri) and commercial vehicles (Transit, Ranger) across internal combustion, hybrid, plug-in hybrid and battery-electric powertrains. Through Ford Pro it provides commercial fleets with vehicles, telematics, FORDLiive uptime service, mobile service and FinSimple financing. Through its new Ford Energy subsidiary it assembles and sells containerized DC Block battery energy storage systems (FE-250 and FE-450) using LFP prismatic cells for utility, data center and large industrial customers.

Differentiator

Problem solved

Functional benefit

Brands

• Ford Energy: Wholly owned subsidiary providing U.S.-assembled battery energy storage systems (BESS) for utilities, data centers, and large industrial/commercial customers; flagship product is the Ford Energy DC Block.
• Ford Pro
• Ford Racing
• Ford Mustang
• Ford Puma Gen-E
• Ford Kuga

Products and services

• Ford Kuga Compact/mid-size family SUV offered in France in Hybrid Flexifuel E85 (FHEV), Hybrid AWD and Plug-in Hybrid (PHEV) powertrains; SYNC 4 with 13.2-inch touchscreen, Apple CarPlay/Android Auto, optional Ford BlueCruise hands-free driving; trims include Kuga, Titanium, ST-Line, ST-Line X, Active X and BlueCruise Edition from €29,890.
• Ford Puma Gen-E 100% electric small SUV built on the Puma platform with a Standard Range 46 kWh / 168 hp drivetrain delivering up to 417 km WLTP range and 25-minute 10-80% DC fast charging; equipped with SYNC 4 (12-inch touchscreen), B&O audio, and optional Ford BlueCruise. Trims Gen-E, Premium, BlueCruise Edition from €27,790.
• Ford Mustang Mach-E All-electric performance SUV inspired by Mustang design, available in GT performance variant; eligible for CEE energy efficiency certificates up to €600 for businesses and up to €390 for non-eligible households in France.
• Ford Explorer (electric) All-electric mid-size family SUV offered in Extended Range and Standard Range battery variants, built on the Volkswagen Group MEB platform with SYNC Move 14.6-inch sliding touchscreen; eligible for French CEE coup de pouce prime up to €7,600 for eligible households.
• Ford Capri (electric)

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature6 records

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• EDF Power Solutions North AmericaflagshipStrategic or Co-development Partner · 18 May 2026Five-year framework agreement signed May 18, 2026 under which EDF Power Solutions can procure up to 4 GWh of Ford Energy DC Block battery energy storage systems annually, totaling up to 20 GWh over the agreement term. Deliveries expected to begin in 2028, positioning Ford Energy as a key BESS supplier for EDF's grid-scale energy storage projects across the United States. This is Ford Energy's first major commercial agreement since its launch.
• CATL (Chinese battery technology partnership)coreTechnology or Integration · 30 March 2026Joint-venture brands including Ford partnering with Chinese technology companies (Volkswagen with XPeng, BMW with Huawei, Ford with CATL) for new energy vehicle technology access in the Chinese market.
• Major League Baseball (MLB)flagshipGTM or Marketing Partner · 30 March 2026Multi-year official automotive partnership replacing Chevrolet's 20-year run. Includes branding at MLB Opening Day, All-Star Week, World Series, plus Minor League Baseball and Little League International. Includes grant funding to local Little Leagues in areas where Ford operates.
• Ultium Cells (GM JV)minorStrategic or Co-development Partner · 20 March 2026Ultium Cells announced strategic shift at Spring Hill facility to produce LFP battery cells for both EVs and stationary energy storage systems, diversifying production amid decreased EV demand.
• Apple TVcoreGTM or Marketing Partner · 6 March 2026Multi-film campaign 'Every Ground Is Our Proving Ground' airing on Apple TV as official sponsor of F1's qualifying and practice rounds. Debuted during Australian Grand Prix.
• Six Australian UniversitiesminorStrategic or Co-development Partner · 20 February 2026$11 million partnership in Melbourne to develop automated vehicles for remote and harsh environments in Australia, building on Ford Ranger and Ranger Super Duty vehicles for bushfire and flood response applications.
• SK OncoreStrategic or Co-development Partner · 11 February 2026Joint venture dissolution with SK On (BlueOval SK) for battery manufacturing resulting in $3.2 billion charge. SK On partnership also referenced in 2027 BESS plans with SK Battery America.
• GeelycoreStrategic or Co-development Partner · 4 February 2026Ford and China's Geely are in advanced discussions about a potential partnership that could involve using Ford's European factories for Geely vehicle production and sharing vehicle and automated-driving technologies. Talks ongoing for months, recently intensifying with meetings in China and the US.
• CarExpert New Zealand / Trade MeminorGTM or Marketing Partner · 2 February 2026Exclusive launch partner of CarExpert New Zealand joint venture with Trade Me. Ford signed as one of five car brands (Chery, Ford, GWM, MG, Mini) supporting platform's independent new-car content until June 30, 2026.
• Red Bull Powertrains / Oracle Red Bull RacingflagshipStrategic or Co-development Partner · 1 January 2026Ford returned to Formula 1 after more than 20 years through partnership with Red Bull Powertrains. From the 2026 season, Red Bull Ford Powertrains will supply next-generation hybrid powertrains to Oracle Red Bull Racing and Visa Cash App Racing Bulls F1 teams. Co-developed power units motivated by EV innovation interests.
• LG Energy SolutionminorOEM/ Whitelabel/ Licensing Partner · 24 December 2025Ford cancelled $6.5 billion EV battery supply agreement with LG Energy Solution due to policy shifts and decreased EV demand. Originally affected contracts for European EV program batteries.
• RenaultcoreStrategic or Co-development Partner · 22 December 2025Following Volkswagen, Ford partnered with Renault in Europe to sell EVs and light commercial vehicles. New Fiesta model planned 2028-2029 will be based on Renault 5's AmpR Small platform with electric and hybrid motorization, sharing components with Renault and Nissan vehicles to reduce development costs.
• CATL (Contemporary Amperex Technology Co.)flagshipOEM/ Whitelabel/ Licensing Partner · 15 December 2025Licensing agreement for lithium iron phosphate (LFP) battery cell technology used at Ford's Glendale, Kentucky facility. Enables Ford Energy to qualify for up to 30% Investment Tax Credits under US FEOC (Foreign Entity of Concern) and PFE (Prohibited Foreign Entity) compliance rules for domestic content. Faces scrutiny from U.S. House committee.
• Octopus EnergycoreTechnology or IntegrationPartnership for Ford Power Promise home charging offering up to 30,000 km of free home charging for new EV buyers with smart charging via Octopus Energy. Includes '1 an intelligent Octopus' subscription.
• SIPLEC (Leclerc)coreGTM or Marketing PartnerFord partnership with SIPLEC (Leclerc) for CEE (Certificats d'Économies d'Énergie) program allowing Ford customers to access CEE primes for electric vehicle purchases. SIPLEC handles administrative processing of CEE bonuses.
• Logan SargeantcoreGTM or Marketing PartnerFormer Williams Racing F1 driver signed with Ford Racing to compete in 2026 FIA World Endurance Championship for Proton Competition in the No. 88 Ford Mustang GT3, with progression to WEC's Hypercar class with Ford in 2027.
• Daniel RicciardominorGTM or Marketing PartnerF1 driver partnership for Ford Racing brand ownership of the 'extreme' category across every terrain.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• General Motors: General Motors is Ford's most direct U.S. competitor, with overlapping ICE, hybrid, and EV passenger and commercial vehicle lineups (Chevrolet, GMC, Cadillac, BrightDrop). Both companies are undergoing parallel EV strategy resets, scaling back ambitious BEV targets, and pivoting to hybrids while investing in domestic battery manufacturing (GM's Ultium Cells JV).
• Toyota Motor Corporation: Toyota is the global volume leader and Ford's primary competitor in hybrid powertrains, where Toyota's Prius franchise established the category. Toyota's multi-pathway strategy (HEV, PHEV, BEV, FCEV) and resistance to full-BEV pivot validate Ford's revised hybrid-first approach, with comparable truck (Tacoma/Tundra vs F-150) and SUV (RAV4 vs Escape/Kuga) lineups.
• Stellantis: Stellantis is a major global competitor with deep European market overlap with Ford (Peugeot, Citroën, Fiat, Opel, Vauxhall). Both companies face similar European EV demand softness, regulatory pressure from EU CO2 targets, and competitive threats from Chinese OEMs. Stellantis's multi-brand portfolio competes across Ford's passenger and commercial vehicle segments.
• Volkswagen Group: Volkswagen is Ford's primary European competitor across passenger and commercial vehicles. Ford's European EVs (Explorer, Capri) are already built on VW Group's MEB platform, indicating deep technical partnership alongside direct competition. VW Group's ID. lineup, Audi/Porsche premium EVs, and Scout brand compete across Ford's segments.
• Hyundai Motor Group: Hyundai/Kia competes with Ford across passenger SUVs, commercial vehicles, and emerging EV/BESS segments. Hyundai's E-GMP platform (Ioniq 5/6, EV6, EV9) competes with Ford's Mustang Mach-E and upcoming UEV-platform vehicles, while Hyundai's HTWO hydrogen and BESS activities represent adjacent competitive pressure.
• Honda Motor Co. Honda is a direct competitor in passenger vehicles (Civic/Accord vs Fusion, CR-V vs Escape/Kuga) and is pursuing a similar hybrid-focused strategy. Honda's upcoming 0 Series EVs and Afeela partnership with Sony compete with Ford's electrification roadmap, with comparable investments in software-defined vehicles and ADAS.
• Fluence Energy: Fluence is a direct competitor in the utility-scale BESS market where Ford Energy's DC Block product is positioned. Fluence's Gridstack and Gridfin products target the same utility and large industrial customers with comparable LFP-based containerized storage systems, and would compete for similar framework agreements to Ford's EDF Power Solutions deal.

Broad incumbents

• Tesla: Tesla is both a direct EV competitor (Model Y vs Mustang Mach-E, Cybertruck vs F-150 Lightning) and a battery energy storage competitor via Tesla Megapack, which directly competes with Ford Energy's DC Block BESS product. Tesla's software, charging network (Supercharger), and vertical battery integration represent a broader incumbent threat to Ford's electrification strategy.

Emerging players

• Rivian: Rivian is an emerging direct competitor in the EV truck and SUV segment (R1T, R1S) where Ford's F-150 Lightning was positioned before its discontinuation. Rivian's commercial van partnership with Amazon and EDV 700/900 platform overlaps with Ford's E-Transit commercial business, though at much smaller scale.
• BYD: BYD is a Chinese EV and battery giant that competes with Ford across passenger EVs globally and directly in the BESS market via its Battery-Box and utility-scale storage products. BYD's vertical integration from cells to vehicles, low-cost manufacturing, and expansion into European and emerging markets represent a long-term competitive threat to Ford's automotive and Ford Energy businesses.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FordFrance
• YouTubeyoutube.com/FordFranceOfficiel
• Facebookfacebook.com/fordfrance
• LinkedInlinkedin.com/company/ford-france
• Instagraminstagram.com/fordfrance

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ford