What Anaplan does

Anaplan is a cloud-native enterprise planning software company that delivers a Connected Planning Platform combining a proprietary deterministic calculation engine (Hyperblock and Polaris) with a layered AI portfolio spanning predictive, generative, and agentic capabilities. The platform enables large global enterprises to run real-time, multi-dimensional scenario modeling across finance, sales, supply chain, HR, and workforce functions, with purpose-built applications for use cases such as financial consolidation, integrated business planning, territory and quota planning, and merchandise financial planning. Customers can build, extend, and optimize planning models via CoModeler (an AI agent that converts natural-language instructions into structured model logic) and can configure role-based AI agents through Agent Studio and Custom Analyst.

The company sells primarily via multi-year enterprise SaaS subscriptions (approximately 92% of revenue is subscription-based), with quote-based pricing scaled to users, scenarios, applications, and AI agent entitlements. ARR grew from approximately $600 million at the time of Thoma Bravo's $10.4 billion take-private in June 2022 to over $1.2 billion by early 2025, with dollar-based net expansion exceeding 115%. Go-to-market combines a direct enterprise field sales motion led by a global pre-sales function with a substantial partner ecosystem (approximately 76 services partners globally plus strategic alliances with Deloitte, Accenture, BCG, Slalom, and Spaulding Ridge). AWS-hosted regional data centers in Singapore, India, Indonesia, and Australia support data sovereignty requirements.

Anaplan serves more than 2,600 enterprise customers across 35+ countries, including nearly half of the Fortune 50, with named customers spanning Unilever, Jaguar Land Rover, Bayer Consumer Health, LinkedIn, Del Monte, Autodesk, Ciena, Nissan AMIEO, Doctolib, Shell, Coca-Cola, AWS, Google, NVIDIA, Microsoft, and Salesforce. The company is owned by Thoma Bravo and is preparing to confidentially file for an IPO in 2026. Strategic acquisitions include Fluence Technologies (financial consolidation, 2024) and Syrup Tech (AI-native retail supply chain forecasting, 2025).

Name

Anaplan

Legal name

Anaplan, Inc.

Website

https://anaplan.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Anaplan provides a cloud-native, AI-driven Connected Planning Platform with proprietary deterministic calculation engines, serving more than 2,600 large global enterprises across finance, sales, supply chain, and workforce planning functions via multi-year SaaS subscriptions and a partner ecosystem.

Ownership category

akta.pro rank

Product category

Enterprise Planning Software

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industries

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Enterprise planning software
• Connected planning platform
• Financial consolidation solutions
• Supply chain planning
• AI scenario modeling

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices26 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription / Annual Recurring Revenue (ARR): Primary revenue stream built on multi-year SaaS subscriptions; approximately 92% of revenue is subscription-based, with ARR growing from approximately $600 million in 2022 to over $1.2 billion by early 2025. Dollar-based net expansion rate exceeds 115%, indicating strong land-and-expand within existing accounts.
2. Professional services and customer success: Ancillary revenue from implementation, training (Anaplan Academy), and customer success services supporting enterprise deployments; reinforces platform adoption and partner enablement.
3. Expansion via AI-driven applications and add-ons: Upsell motion around Anaplan Intelligence, role-based AI agents (CoModeler, Custom Analyst, Agent Studio), CoPlanner, PlanIQ, Optimizer, and purpose-built applications that drive incremental ARR within existing enterprise contracts.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Anaplan sells a cloud-native, AI-driven connected planning platform for scenario modeling, financial consolidation, sales forecasting, supply chain planning, and workforce planning. The platform is anchored by the patented Hyperblock in-memory calculation engine and the Polaris calculation engine, extended by the Anaplan Intelligence portfolio (predictive, generative, and agentic AI capabilities including CoModeler, Agent Studio, Custom Analyst, and Anaplan Forecaster), and delivered through dozens of purpose-built applications sold via multi-year enterprise SaaS subscriptions.

Product overview

Anaplan offers a single, cloud-native AI-driven scenario planning and analysis platform (the Anaplan Connected Planning Platform) built on a deterministic planning engine, extended by the Anaplan Intelligence AI portfolio (predictive, generative, and agentic AI capabilities including CoModeler, Custom Analyst, Agent Studio, Anaplan Forecaster, PlanIQ, Optimizer, and Predictive Insights). On top of this core platform, Anaplan delivers a large library of purpose-built applications across Finance (e.g., Financial Consolidation from the Fluence acquisition, Disclosure Management, Integrated Financial Planning, Consensus Margin Planning, Subscription Revenue Planning, Software Spend Optimization, Project Cost Planning, Profitability Analysis), Sales & Marketing (Sales Forecasting, Go-To-Market Capacity Planning, Segmentation & Scoring, Territory & Quota Planning), Supply Chain & Retail (Demand Planning, Integrated Business Planning, Inventory Planning, Supply Planning, Merchandise Financial Planning, Statistical Forecasting, Trade Promotion Management, Allocation & Replenishment Planning, Assortment Planning, Spend Analysis & Forecasting, Rough Cut Capacity Planning), Workforce (Operational Workforce Planning, Project Resource Planning, Contact Center Planning), and industry verticals (Loan Book Planning, Private Credit Planning, Commercial Supply Planning for Biotech). The platform is augmented by acquired capabilities from Syrup Tech (AI-native retail supply chain forecasting) and Fluence Technologies (financial consolidation), and is supported by AWS-hosted regional data centers (e.g., Singapore, India, Indonesia, Australia) for data sovereignty.

Differentiator

Problem solved

Functional benefit

Brands

• Anaplan Intelligence: AI-driven predictive, generative, and agentic AI capability layer within the Anaplan platform.
• Anaplan CoModeler
• Custom Analyst
• Agent Studio
• Anaplan Forecaster
• Anaplan CoPlanner
• PlanIQ

Products and services

• Anaplan Connected Planning Platform Cloud-native SaaS platform combining a deterministic planning engine (Hyperblock/Polaris) with AI capabilities for real-time, multi-dimensional scenario planning across finance, sales, supply chain, and HR functions, sold via multi-year enterprise subscriptions.
• Anaplan Intelligence Portfolio of predictive, generative, and agentic AI capabilities embedded in the Anaplan platform, combining large language model reasoning with Anaplan's deterministic planning engine for enterprise planning use cases.
• Anaplan CoModeler AI agent that converts natural-language instructions into structured Anaplan model logic, enabling users to build new models, extend existing applications, and optimize model structures.
• Anaplan Forecaster AI-driven forecasting solution providing predictive, statistical, and AI-augmented forecasts for retail and supply chain planning use cases.
• Financial Consolidation Application Finance-owned application for complex multi-entity, multi-currency consolidations with M&A, partial ownerships, intercompany eliminations, and Microsoft Office integration.
• Disclosure Management Application Application for statutory and narrative reporting, integrating financial, operational, and narrative data with compliance support for SEC, ESEF, SEDAR, GAAP, and IFRS frameworks.
• Integrated Financial Planning Application Application for integrated financial planning workflows within Anaplan's out-of-the-box application portfolio.
• Consensus Margin Planning Application Purpose-built finance application for collaborative margin planning across functions.
• Profitability Analysis Application Application for profitability analysis across products, customers, and business segments.
• Project Cost Planning Application Application with AI-driven forecasting to drive predictable financial outcomes for project investments.
• Software Spend Optimization Application Application for tracking software spend calendars, mechanics, funding, approvals, and forecasting pre-event ROI and P&L impact.
• Subscription Revenue Planning Application Application for planning subscription-based revenue models.
• Sales Forecasting Application Purpose-built application for sales forecasting workflows.
• Go-To-Market Capacity Planning Application Application for go-to-market capacity planning within Anaplan's sales and marketing portfolio.
• Segmentation & Scoring Application Application for customer and account segmentation and scoring within Anaplan's sales and marketing portfolio.
• Territory & Quota Planning Application Application for sales territory design and quota planning across enterprise sales organizations.
• Demand Planning Application Purpose-built application for demand planning workflows across supply chain and retail operations.
• Integrated Business Planning Application IBP application enabling cross-functional business planning across supply chain, finance, and sales.
• Inventory Planning Application Application for inventory planning and optimization across the supply chain.
• Merchandise Financial Planning Application Retail-focused merchandise financial planning application for category and assortment margin planning.
• Supply Planning Application Application for supply planning workflows across manufacturing and retail operations.
• Trade Promotion Management Application Application for retail trade promotion planning and management.
• Allocation & Replenishment Planning Application Retail allocation and replenishment planning application.
• Assortment Planning Application Application for retail assortment planning.
• Statistical Forecasting Application Statistical forecasting application for data-driven demand and supply planning.
• Spend Analysis & Forecasting Application Application for spend analysis and forecasting.
• Rough Cut Capacity Planning Application Application for rough cut capacity planning across manufacturing and operations.
• Operational Workforce Planning Application Workforce planning application for operational staffing and scheduling.
• Project Resource Planning Application AI-driven project resource capacity planning application for project-based organizations.
• Contact Center Planning Application Workforce application for contact center staffing and capacity planning.
• Loan Book Planning Application Banking application for modeling lending scenarios, cash flows, and risk to optimize loan portfolio performance.
• Private Credit Planning Application Application for unified loan portfolio forecasting and investor cash flows in private credit.
• Commercial Supply Planning for Biotech Application Biotech-specific application connecting end-to-end supply networks from drug substance to finished product.
• Syrup Tech (Retail AI Supply Chain) AI-native supply chain platform for retailers, delivering granular AI-powered demand forecasting and inventory decision-making tools integrated into Anaplan Intelligence.

Quantifiable outcome

• ARR doubled from approximately $600M to over $1.2B in two and a half years
• +7 more outcomes

Named customers30 records

Segments12 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability12 records

Feature10 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• SalesforcecoreTechnology or Integration · 1 March 2026Salesforce is both a customer of Anaplan's scenario planning software and a technology partner; a built-in Salesforce connector was scheduled for release in October 2025 alongside version two of territory and quota management.
• Amazon Web Services (AWS)flagshipTechnology or Integration · 1 January 2026Anaplan runs on AWS with dedicated data centers in Singapore (launched January 2026), India, Indonesia, and Australia, supporting $500 million innovation roadmap and providing data sovereignty for APAC customers.
• CienacoreTechnology or Integration · 1 January 2026Ciena deployed Anaplan across 18 use cases integrating with Snowflake for transactional data, processing 80%+ of transactional data for real-time scenario and tariff planning.
• Syrup TechcoreStrategic or Co-development Partner · 1 September 2025Anaplan acquired Syrup Tech in September 2025 to extend AI-driven demand forecasting for retailers, combining Syrup's AI-native supply chain platform with Anaplan Intelligence.
• BCG, Slalom, Spaulding Ridge, McKinsey & CompanycoreImplementation/ SI/ Consulting Partner · 1 September 2025Featured as part of Anaplan's expansive global partner ecosystem on the Solutions page, supporting enterprise deployments of connected planning.
• MicrosoftcoreTechnology or Integration · 1 June 2025Microsoft is a customer of Anaplan's scenario planning platform for internal decision-making and appears in the partner/customer logo set on Anaplan's demo request page.
• DeloitteflagshipImplementation/ SI/ Consulting Partner · 1 December 2024Deloitte and Anaplan run an alliance for Anaplan implementation and consulting. In November 2024, Deloitte extended this alliance to GCC markets to drive joint client work across the Middle East.
• Nissan AMIEOcoreStrategic or Co-development Partner · 1 December 2024Nissan partnered with Anaplan to digitalise end-to-end vehicle flow across Africa, Middle East, India, Europe and Oceania, leveraging AI and machine learning for business optimisation.
• Accenture (via Allitix acquisition)flagshipImplementation/ SI/ Consulting Partner · 1 October 2024Accenture expanded its Anaplan capabilities by acquiring Anaplan-focused consulting firm Allitix, announced in October 2024 and reported in November 2024, strengthening Accenture's enterprise planning and supply chain offering.
• Fluence TechnologiescoreStrategic or Co-development Partner · 1 April 2024Anaplan acquired Fluence Technologies, announced April 26, 2024 and confirmed May 10, 2024, to integrate Fluence's financial consolidation and disclosure management capabilities into the Anaplan platform.

Scale indicators14 records

Recent moves13 records

Expansion highlights7 records

Direct peers

• Workday (Adaptive Planning): Workday Adaptive Planning is a cloud-based enterprise planning platform that directly competes with Anaplan across FP&A, workforce planning, and operational planning. Sold primarily to large enterprises and increasingly bundled with Workday's HCM/ERP suite, making it one of Anaplan's closest competitive analogs.
• OneStream Software: OneStream is a corporate performance management (CPM) platform competing directly with Anaplan in financial consolidation, planning, and reporting for the Office of the CFO. Its unified platform approach closely mirrors Anaplan's connected planning thesis.
• Jedox: Jedox provides integrated planning and performance management with an in-memory engine comparable to Anaplan's Hyperblock, sold into finance, sales, and HR planning. It targets a similar enterprise mid-market segment with both direct sales and partner channels.
• Prophix: Prophix is a corporate performance management vendor competing with Anaplan in budgeting, forecasting, financial consolidation, and reporting. It has a stronger mid-market focus but increasingly competes for the same Office of the CFO deals.
• Planful: Planful (formerly Host Analytics) is a cloud-native financial planning and analysis platform competing with Anaplan in FP&A, financial close, and operational planning. Its continuous planning approach directly overlaps with Anaplan's connected planning positioning.
• Board: Board is a unified decision-making platform that combines business intelligence, planning, and predictive analytics. It competes with Anaplan in integrated financial and operational planning, often winning deals where customers want BI and planning on a single platform.

Broad incumbents

• Oracle (EPM / Hyperion): Oracle's EPM/Hyperion suite covers financial consolidation, planning, and profitability analytics — Anaplan's core financial planning territory. As an incumbent ERP vendor, Oracle bundles EPM into broader enterprise agreements, creating a structural competitive threat to Anaplan's standalone pricing.
• SAP (SAC / BPC): SAP Analytics Cloud and SAP BPC provide integrated business planning, budgeting, and forecasting for SAP's enterprise customer base. Like Oracle, SAP competes with Anaplan primarily through bundling with its broader ERP suite and installed-base leverage.
• IBM Planning Analytics (TM1): IBM Planning Analytics (built on TM1) is an enterprise planning and performance management solution, often sold as part of larger IBM data and analytics engagements. It competes with Anaplan in large-enterprise financial and operational planning, particularly in regulated industries.

Emerging players

• Pigment: Pigment is a fast-growing AI-native business planning platform targeting FP&A, sales, and workforce planning. While smaller and earlier-stage than Anaplan, Pigment is gaining traction with mid-market and digital-first enterprises, intersecting Anaplan's customer base on the lower end of the size spectrum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/anaplan
• Xx.com/anaplan
• Facebookfacebook.com/anaplan

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries2 records

Funding overview

Funding rounds9 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anaplan