La Fourche
La Fourche is a French online organic supermarket selling 4,800+ certified bio products through a €59.90/year membership subscription to roughly 150,000 consumer households across France, Belgium, Luxembourg, and Monaco.
- Company typePrivate
- Founded2018
- HeadquartersLa Courneuve, France
- Headcount51–100
- GTM typeB2C
- OfferingServices
What La Fourche does
La Fourche is a French online organic supermarket founded in 2018 by Nathan Labat, Boris Meton, and Lucas Lefebvre, operating from La Courneuve, Seine-Saint-Denis. The company sells a curated catalog of 4,800+ certified organic products across grocery, fresh produce, beverages, health, beauty, baby, and household categories to consumer households in France, Belgium, Luxembourg, and Monaco. Its technology stack consists of an e-commerce website (lafourche.fr) with native iOS and Android mobile apps, backed by a centralized warehouse that ships through Chronopost and Mondial Relay including biogas/electric-vehicle slot delivery.
La Fourche operates a hybrid subscription-plus-transaction revenue model. Consumers pay €59.90 annually (€4.99/month equivalent) for membership that grants access to prices claimed to be up to 50% below competing organic retailers; the model is mathematically guaranteed to be profitable for the member from the second order, with an independent price-comparison verification cited. Beyond subscription fees, the company generates product margin on grocery sales and has developed a private-label brand ('Marque La Fourche') via a member co-creation platform that uses Agribalyse and Citeo BEE environmental databases for carbon scoring. Bulk 'Sachets Malins' kraft packaging, glass return consignment, anti-gaspi inventory, and an ECO2 Initiative-validated claim of 2.8x lower carbon emissions than in-store shopping form the sustainability spine of the operation.
The customer base is primarily budget-conscious mainstream households seeking affordable organic, supplemented by a free-membership solidarity program for financially precarious families, students under 23, and benefit recipients. La Fourche holds Société à Mission status, formally embedding accessibility of organic food into its corporate purpose. With approximately 150,000 members generating ~€60M in revenue by early 2025, the company is positioned as a profitable-by-unit-economics alternative to the failed q-commerce model and is using a $37.4M Series C (September 2025) from Astanor Ventures and Bpifrance Large Venture to fund its first international expansion into Germany.
La Fourche firmographics
Firmographics- Name
- La Fourche
- Legal name
- La Fourche
- Website
- https://lafourche.fr
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- La Fourche is a French online organic supermarket selling 4,800+ certified bio products through a €59.90/year membership subscription to roughly 150,000 consumer households across France, Belgium, Luxembourg, and Monaco.
- Ownership category
- akta.pro rank
La Fourche industry classification
Industry- Product category
- Online Organic Grocery Retail
- NAICS
- Specialty Food Retailers (4452), All Other Specialty Food Retailers (445298)
- SIC
- Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Online Fresh Food Specialists (Produce/Meat/Seafood) (CRAHAIAF)
Keywords
Where La Fourche is headquartered
LocationHeadquarters
- HQ city
- La Courneuve
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
La Fourche business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Annual Membership Subscription: Members pay 59.90€ annually (4.99€/month) for access to discounted prices. The membership model reduces marketing costs by leveraging member loyalty and enables bulk purchasing discounts that are passed to members.
- Product Sales: Revenue from selling organic products across categories including grocery, fresh produce, beverages, health, beauty, baby, and household products. Products are sourced from certified organic brands and La Fourche's own private label.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Annual Membership |
| Subscription | Annual | Free Membership (Eligibility-based) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
La Fourche product offering
Product offeringCore offering
La Fourche operates a subscription-based online organic supermarket that sells certified organic grocery, fresh produce, household, beauty, baby, and pet products at prices claimed to be up to 50% lower than competitors. Members pay an annual fee of €59.90 (with a 30-day free trial) to access member pricing across a catalog of 4,800+ products, with the company also selling its own co-created private-label range. Orders are delivered from a centralized warehouse across France, Belgium, Luxembourg, and Monaco using eco-friendly delivery options.
Product overview
La Fourche operates as a French online organic supermarket offering a curated catalog of over 4,800 certified organic and eco-friendly products through a membership-based subscription model. The core offering consists of the online supermarket platform combined with an annual membership service providing access to discounted member prices. The product portfolio spans multiple categories including fresh produce, grocery, beverages, household items, beauty & hygiene, health supplements, baby products, and pet supplies. The company also offers a proprietary private label brand developed through member co-creation, complemented by eco-friendly delivery options including slot-based delivery in electric/biogas vehicles and a glass return consignment system. The ecosystem includes a mobile application for iOS and Android devices, bulk 'Sachets Malins' packaging, and a social program providing free memberships to those in need.
Differentiator
Problem solved
Functional benefit
Brands
- La Fourche (private label): La Fourche's own co-created private label brand of organic products including pantry staples, beverages, household items, and personal care. Products are developed collaboratively with members and emphasize low prices, reduced carbon footprint, and eco-friendly packaging.
Products and services
- La Fourche Membership (Adhésion) Annual subscription service granting individual household members access to discounted prices on the 4,800+ product catalog. Includes 30-day free trial, €59.90/year fee, savings guarantee, and a solidarity free-membership variant for financially precarious households, students under 23, and government-assistance recipients.
- La Fourche Online Organic Supermarket Direct-to-consumer online organic supermarket offering over 4,800 certified organic and eco-friendly products to members across France, Belgium, Luxembourg, and Monaco, with prices up to 50% lower than competitors as verified by independent price comparisons.
- La Fourche Private Label Brand Proprietary La Fourche brand of organic grocery staples (oils, sauces, canned goods, beverages), household products, and personal care items developed with member input and emphasizing low price, reduced carbon footprint, and eco-friendly packaging.
- La Fourche Mobile Application iOS and Android shopping application for members to browse the organic catalog, manage their membership subscription, and place orders for home delivery or point-relay pickup across France, Belgium, Luxembourg, and Monaco.
- Solidarity Free Membership Program (Adhésions Offertes) Free annual membership access for financially precarious households, students under 23, and government-assistance recipients, enabling them to purchase organic groceries at member prices without paying the €59.90 subscription fee.
Quantifiable outcome
- Up to 50% cheaper than competitors
- +5 more outcomes
Companies that use La Fourche
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
La Fourche technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
La Fourche partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ECO2 InitiativecoreIndependent environmental research firm commissioned by La Fourche to conduct carbon footprint comparison study between online and in-store grocery shopping. Study uses ADEME data, Ipsos consumer survey data, and responses from 8,000 La Fourche members.
- Ecole de la Deuxième Chance (La Courneuve)minorSocial integration program providing job opportunities to young people facing difficulties. Employees from this program work in La Fourche's warehouse operations.
- Emmaüs DéfiminorSocial enterprise helping formerly homeless individuals return to employment. La Fourche provides warehouse job opportunities to workers from this program.
- AgribalysecoreEnvironmental database used by La Fourche for calculating carbon scores on food products in its co-creation platform.
- BEE by CiteocoreEnvironmental assessment software used for calculating carbon scores on cosmetics and household cleaning products in La Fourche's co-creation platform.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
La Fourche competitors and assessment
Company assessmentDirect peers
- Greenweez: France's leading pure-play online organic retailer, owned by Carrefour. Direct competitor in online organic grocery with comparable catalog breadth, though operates without a subscription membership model.
- Picnic: Dutch online grocery delivery company with a hub-and-spoke model and app-first UX. Closest international comparable to La Fourche's stock-up subscription grocery concept, with similar delivery optimization.
Broad incumbents
- Alnatura: Germany's largest organic supermarket chain and a natural competitor ahead of La Fourche's planned Germany launch. Operates through physical stores plus online, sharing the organic-only positioning.
- Carrefour Drive: Carrefour's online grocery pickup/delivery service and parent of Greenweez. The dominant French grocer's omnichannel offering competes directly across La Fourche's product range, including its Carrefour Bio organic range.
- HelloFresh: Subscription-based food delivery public company. Different category (meal kits) but operates the closest comparable D2C subscription food business model across Europe.
- Ocado: UK-listed pure-play online grocery platform and technology provider. Comparable at the level of e-commerce grocery operations, central warehouse, and last-mile routing, though at vastly greater scale.
- Naturalia: French organic-specialty retail chain owned by Casino Group. Closest offline specialty organic pure-play in France, representing a parallel channel competing for the same consumer.
- Bio C' Bon (relaunched as La Vie Claire): Leading French organic retail network with both physical stores and online offering. Closest direct specialty grocery incumbent that mirrors La Fourche's curated organic catalog in a multichannel format.
Emerging players
- Miwo: German organic online supermarket with a subscription model comparable to La Fourche's. Will be a direct competitor at launch in Germany and an organic-only grocery reference point.
Others
- Too Good To Go: European anti-food-waste marketplace. La Fourche's anti-gaspi (rescue products) offering mirrors this proposition. Adjacent rather than directly competing but signals the broader premium on sustainability offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
La Fourche social profiles
Digital presenceLa Fourche compliance and trust
Trust signalCompliance3 records
La Fourche financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Fourche leadership team
Management profileNumber of profiles
Profiles4 records
La Fourche funding detail
Funding detailFunding overview
Funding rounds8 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Fourche M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Fourche
What does La Fourche do?
La Fourche operates a subscription-based online organic supermarket that sells certified organic grocery, fresh produce, household, beauty, baby, and pet products at prices claimed to be up to 50% lower than competitors. Members pay an annual fee of €59.90 (with a 30-day free trial) to access member pricing across a catalog of 4,800+ products, with the company also selling its own co-created private-label range. Orders are delivered from a centralized warehouse across France, Belgium, Luxembourg, and Monaco using eco-friendly delivery options.
Is La Fourche a public or private company?
La Fourche is a private company. It is classified as venture growth investor backed and is currently operating.
When was La Fourche founded?
La Fourche was founded in 2018. It employs 51 to 100 people.
Where is La Fourche based?
La Fourche is headquartered in La Courneuve, France, in the Europe region.
How does La Fourche make money?
Two revenue lines are on record. Annual Membership Subscription is the primary driver. The others are product Sales.
Who are La Fourche's main competitors?
Direct peers on record are Greenweez and Picnic. Broad incumbents are Alnatura, Carrefour Drive, HelloFresh, Ocado, Naturalia and Bio C' Bon (relaunched as La Vie Claire). Miwo is listed as an emerging player. Too Good To Go is listed as an others.
Does La Fourche have an API?
No public API is recorded for La Fourche.
What industry is La Fourche in?
La Fourche's product category is Online Organic Grocery Retail. Its primary akta.pro industry code is CRAHAIAF, Online Fresh Food Specialists (Produce/Meat/Seafood). Its NAICS code is 4452 and its SIC code is 5331.